976

11th Street, Pasadena, MD 21122 ! ashleymdavid17@gmail.com ! 301-785-3230

@ashdave17
EDUCATION
University of Maryland
Bachelor of Arts, Communication and Dance

linkedin.com/in/ashleydavid17

ashleymdavid.wordpress.com

College Park, M.D.

May 2014

EXPERIENCE
The John F. Kennedy Center for the Performing Arts




Washington, D.C.
Dance Programming Assistant







August 2014present

Maintain digital assets for The Suzanne Farrell Ballet including content creation for website, Facebook, Twitter and blog

Create digital media manual with best practices for Facebook and Twitter

Manage photo and video assets, edit company bios, create programs and process purchase orders

Dance Programming Intern






May 2014August 2014

Aggregated social media presence for Ballet and Contemporary Dance companies in the 2014/15 season

Organized logistics for presenting major and local dance companies/artists, as well as managed on-site artist support

Coordinated National Dance Day Millennium Stage performance, which included more than 1,000 participants
The College of Arts and Humanities, University of Maryland



College Park, M.D.

Communications Coordinator






August 2014present

Create original content for the website with Drupal CMS and grow digital presence

Project manage campaigns and events including College Park Think-a-Thon and the Dean's Lecture Series events

Maintain creative production schedules as well as provide supervision for student workers

Undergraduate Marketing/Communications Student Assistant


December 2011December 2013

Updated College of Arts and Humanities website content including news, events, photos and videos

Managed social media for Facebook, Twitter, Flickr and Vimeo

Researched/implemented strategy and aggregated analytics for Facebook and Twitter

Americans for the Arts








Washington, D.C.

Marketing and Communications Intern





January 2014April 2014

Wrote and implemented multi-media marketing campaign to drive traffic to online bookstore

Created and posted content to Facebook, Twitter, the website and the nationally recognized ARTSblog

Tracked, analyzed and presented Magnet Mail analytics for annual email campaigns
Jacobs Pillow Dance Festival








Becket, M.A.

Press/Editorial Intern







May 2013August 2013

Managed media relationships with journalists for nine Doris Duke Theatre performances

Wrote nine press releases, show programs and media advisories

Sold tickets in the box office, earning more than $2 million in ticket revenue during the 2013 Festival
CityDance










Washington, D.C.
Public Relations/ Marketing Intern




May 2012September 2012

Designed marketing materials such as flyers, postcards, ads and business cards

Wrote content for press and marketing materials including press releases, media advisories and newsletters

Managed, designed and curated content for monthly eblast campaign via Constant Contact

Created press release, program and Kickstarter campaign for CityDance Faculty Show

HONORS
Omicron Delta Kappa National Leadership Honor Society





March 2014May 2014
Berman Masters Scholarship for Entrepreneurship in the Performing Arts

September 2013May 2014
Deans List






Fall 2010 & 2012; Spring & Fall 2013; Spring 2014

ORGANIZATIONS AND ACTIVITIES

President, UM UnBound Dance Team






May 2013May 2014
Member, Maryland Students for the Arts Advisory Council January 2013May 2014
Special Events Coordinator and Dance Instructor, Delta Chi Xi Honorary Dance Fraternity Inc.
May 2012May 2014
Morale Captain, Terp Thon





September 2010-March 2014
Secretary, Public Relations Student Society of America UMD Chapter



May 2012May 2013
Ambassador, UMD College of Arts and Humanities Dean's Advisory Board August 2011May 2013
Tour Guide, Maryland Images






February 2011December 2012



SKILLS AND ABILITIES

AP Style, Vocus and Cision

Microsoft Office, Adobe InDesign and Photoshop, iMovie, Garage Band, Constant Contact, Magnet Mail and Drupal CMS

Facebook, Twitter, Instagram, LinkedIn, YouTube, Vimeo, Pinterest, Flickr, HootSuite, Tumblr and WordPress

Theatre Manager software and The Raisers Edge database