Gifting Industry: Market Analysis

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Gifting Industry: Market Analysis

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Globalcorporategiftmarketisalignedwiththeeconomy.Corporateandbusinessgiftgivingisa
partofthebusinessincentiveprogramsnow.Thistrendwillbemorepronouncedintheyearsto
come.Companiesgenerallygivegiftsasatokenofexpressingappreciation,developingbusiness
relationships,andgeneratingfriendliness.

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Cunningham

Classic,

Amountbeingspentascorporategiftsshowssignsofcontinuousrisethisyear.Theamountbeing
spent as corporate gifts range from $50 to $299, which has increased by nearly half (49.9%) in
2013fromthatofonethird(34.5%)in2012.Thetrendofcorporategiftgivingisnowadoptedby
mostofthebusinesses.Businessgiftsarenowgivenonmoreoccasionsascomparedtoearlier,

Cunninghamroad,Bangalore

Phone:+917760177330

Email:saurabh@cdotsys.com

andhavenearlydoubledin2013,whichisaround10%whichearlierwas5.6%in2012.
Promotional events and recognition programs for employees play a good role in boosting
business.Globally,52.3%ofcompaniesgavegiftsduringpromotionaleventsin2013,compared
to40.7%intheyear2012.Employeerecognitionprogrammesandgiftshavetakenover51.5%of
thegiftingmarketthisyear,whichisanincreasefrom38.3%in2012.

US ADDRESS

Address: Monal Patel, 2228 Stowe Cir

Naperville,IL60564

OPD

BLOG

Phone:(302)2764673

DIGITAL MKTG

corporategiftingasapartoftheirincentiveprogram.
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HYBRIS

A survey conducted in 400 corporate respondents shows that out of them 352 have included

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2228 Stowe Cir

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+Sandeep

Thestatisticsshownbelowtellsushowmuchcorporatearespendingforgifting.

Map data
Report
2014
a mapGoogle
error

SINGAPORE ADDRESS

Address: Hemant Mishra, 51 GoldHill

Plaza,#710/11,Singapore308900.

Phone:+6594577206

Mostofthebusinessespreferpurchasinggiftsdirectlyfromthemanufacturers,around38%buyit
fromdistributersorfromonlineshoppingportals.Thebelowfigureshowswhatallgiftsaregiven

51 Goldhill Plaza

by the companies. It is found that maximum businesses give out gift cards (66.6%), still less

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businessespreferofficeaccessories(42.3%),apparels(41.2%)orelectronics(36.5%).

Map data 2014 Google, Urban Redevelopment

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HONG KONG ADDRESS

Address:AmberGupta,21C,Building15,
Hong Kong Gold Coast, 1 Castle Peak
Road,NT,TuenMun,HongKong

Phone:+85269213444

Thecorporategivinggiftsgenerallyspendanaverageof$44.98fortheiremployeesandaround
$33.92 for their clients and prospects in the year 2013 as compared to $41.70 and
$26.48respectively,givenin2012.

Hong Kong Gold Coast Hotel

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+Sandeep

The popularity of food and beverages is continuously increasing. People now prefer perennial
foodbasketsorbrandedwinebottlesascomparedtothepromotionalproductsarebrandedstuffs
like pens, Tshirts and mugs to advertise the company or brand. Companies generally follow
tiered giving where they do not give same gift or equal priced gift to everyone. Top clients are
presentedwithhighervaluegiftswhileemployeesmaybegivenbudgetfriendlyitems.Thiskind
ofgiftgivingwillbemoreeconomicandmoreeffective.
OngoingTrendsinGifting
Clients always prefer useful gifts. They appreciate gifts like scented pens having company logo,
which is made using 100% recycled plastic or newspaper, or office accessories like USB flash
drivesthatcanbeusedasbottleopeners,oriPhonespeakerthatwillchargethreedevicesasthe
sametime.Bigcorporatecompaniesarealsogivingtequilashotglasscarvedfromgoodquality
rocks.

Map data
Report
2014
a mapGoogle
error

Employeesareoftheopinionthatratherthanattendingcompanyholidaypartiestheywouldlike
tohavesomeusefulgiftinstead.Popularcorporategiftsinclude:
GiftCardsorCashBonusThesearethemostcommonlikedbyeveryonewhetheritisaclient
oremployee.
PromotionalGiftsSuch gifts come up as a perfect opportunity to expose your brand that will
complementyourcorporateadcampaigns.
ElectronicGadgetsThese are great gifts that everyone expects to get some time. Corporate
also give out company Smartphones, tablets or other electronic devices. TSA approved
backpacksarealsocommon.
Give Women Feminine GiftsLadies generally like getting gifts, they will be excited about the
same.Givingagirlygiftmakeitmorepersonal.Usethisopportunitytogiveafashionablegiftlike
aclutchorhandbag,orapparels.
ChallengesFacingtheGiftingIndustry
Attimescorporategiftingmightbeconsideredasagestureofbribery,whichinanillegalactin
severalcountries.Thismightinturnaffectcorporaterelationships.Giftinghastobedoneprivately
asatokenoffriendshipratherthaninthecontextofbusiness.
Companies those operate outside the home market need to be aware of the crossborder
cultural differences, and analyze whether gift giving will be appropriate and what gift is to be
given.
Certaintypesofgiftgivingarefoundtocrosstheethicalthreshold.
The growth trend is sure to continue, and we might find lot more changes (like in any other
industry) in the gifting trends in the near future. Times change, people and their preferences
changeChangedearfriendsistheonlyconstantinthisworld!
Ileaveyouwiththisgift:anoldclassicfromBonDylanTimesTheyAreaChangin


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