BA 3374.

501: International Marketing, Fall 2005

Time: Thursday 19.00 to 21.45
Place: SOM 2.722
Instructor: Padmakumar Nair, SOM 4.208 Telephone: 972-883-6264
Email: padmakumar.nair@utdallas.edu
Office hours: Wednesday 8 to 11 am and Thursday 04.00-05.30 pm

TEXT BOOK
The textbook is available at the UTD Bookstore or at Off Campus Books on Campbell Road.
(a) Text: International Marketing, 7th Ed., M.R. Czinkota and I.A. Ronkainen, ISBN 0-324-19046-8

Introduction
Almost every business in the world has some of its activities spanning across their national
boundaries. Big multinational corporations at the one end with almost every activity with a global
touch and small local companies at the other end with very few cross-national activities. Wherever
your organization stands in this continuum, for many organizations the future lays in being able to
understand the global market place and making use of the tremendous opportunities it provides.
In this course we will first look at the international market environment. In that we will
analyze political, cultural, economic and legal components of the environment. In the next section
we will discuss the important international marketing activities and in the last section we will try to
see how environment, activities and marketing strategy fit together to create value for the business
and the global community. International marketing should be viewed as an integrated discipline
that combines several other disciplines like economics, anthropology, cultural studies, history,
demographics, languages, law, statistics, geography, and international trade. This course will
provide you with tools and techniques for understanding different global markets and assessing
global marketing opportunities. The course will also prepare you for developing and implementing
global marketing strategies.

Class Assignment: Country Notebook Group Project

You should self-select into 16 groups of 3 to 4 members. Each group should choose a
country and a product/service to develop a presentation discussing the unique features
of the country and its similarities and differences with the US in terms of Culture,
Political & Legal Systems, Economic Systems, and Demography. The discussion should
take marketing and selling and consumer behavior aspects into account. Each group will
make a class presentation of 15 minutes in duration. Every member in the group should
contribute sincerely to the group efforts to prepare a good discussion document and an
excellent presentation. The presentation should include:
1. Country info (Culture, Political/Legal, Demography etc.)
2. Product info
3. Why this product?
4. Your approach to marketing and selling
Assessment and Grading
Pop-quiz (20%)
There will be ten (10) random pop-quizzes spread through out the semester. I will administer the
pop-quiz around 14.30 / 19.30 (about 30 minutes after the class begins) so that all the students will
be in the class.
Exams I (15%)
Exams will only have multiple-choice questions. Exam I will cover the first 5 chapters from the
textbook.
Exams II (20%)
Exams will only have multiple-choice questions. Exam II will cover chapters 6 to 11 from the
textbook.
Exams III (20%)
Exams will only have multiple-choice questions. Exam III will cover chapters 12 to 19 from the
textbook.
Country Notebook Group Project (25%)
Assed based on the class presentation and power point report

CLASS SCHEDULE
Week Date Topics Text
1 08/18 Course Expectations Chapters 1 and 2
Introduction to International marketing and
International Trade
2 08/25 International Cultural Environment Chapters 3
3 09/01 International Economic Environment Chapters 4
4 09/08 International Political and Legal Environment Chapters 5
Exam Rev.
5 09/15 Exam I
6 09/22 Building Knowledge Base Chapters 6
Country Notebook Presentation (Group 1 and 2)
7 09/29 Exporting, Licensing and Franchising Chapters 7
Country Notebook Presentation (Group 3 and 4)
8 10/06 Product Adaptation and Export Pricing Strategies Chapters 8 and 9
Country Notebook Presentation (Group 5 and 6)
9 10/13 International Communications and Channel Strategy Chapters 10 and 11
Country Notebook Presentation (Group 7 and 8)
Exam Rev.
10 10/20 Exam II
11 10/27 Global Strategic Planning and Market Expansion Chapters 12 and 13
Country Notebook Presentation (Group 9 and 10)
12 11/03 Product & Brand Management and Services Marketing Chapters 14 and 15
Country Notebook Presentation (Group 11 and 12)
13 11/10 Global Pricing Strategies and Logistics and Supply Chapters 16 and 17
Chain Management
Country Notebook Presentation (Group 13 and 14)
14 11/17 Global Promotional Strategies, Marketing Chapters 18 and 19
Organization, Implementation and Control
 Country Notebook Presentation (Group 15 and 16)
Exam Rev.
15 12/01 Exam III

Make-up Exam for the students who have missed one

of the other exams. Make-up exam will be
comprehensive in nature.