Business plan for Waste is Wealth Plastic Recycling Project

Executive Summary
Abuja city once known as one of the fastest growing city in the world is now daily
growing to become one of the most environmental unfriendly city.
In recent years the city is been deface with littered plastic waste. This situation
now calls for a quick response from both the government and private sector.
I see this situation as alarming but also an opportunity to not just to solve a social
problem of environmental degradation but also an opportunity for wealth
creation.
The waste is wealth Plastic recycling project will serve to protect the environment
by collecting plastic waste and recycling them into useful commercial items and in
the process create wealth for employee engage in the process, everyone wins
including the environment.
The business
The Business:

Waste is Wealth Plastic recycling Project

Name:

Boniface Omozuapo

Address;

Suite 12 eltengi plaza 1st avenue Gwarimpa

estate Abuja

Key contact :
Name

Boniface Omozuapo

Telephone

+234803-217-8872

Email

jeorgec40@yahoo.co.uk

Legal status

registered

Business Activities

Park and Environment Management

Date business was/will be set up

2012

Social aims

Our Mission is to protect the Environment

from biochemical degradation and in the
process create sustainable wealth for
women and youth in Africa

Background information
Wealth and Waste stands opposing, however a closer look at waste will always
reveal buried treasure of wealth

Personnel Requirement:
S/N TITTLE
1

Chief executive Officer

Chief Operations Officer

Chief Financial Officer

4
5

FACTORY AND STORE

MANAGER
DRIVERS

Machines operators

JOB
DESCRIPTION
Oversees
management
operations and
clients
relationship
Oversee daily
Business
operations
Oversees
marketing and
financial related
matters
Oversees daily
factory activities
Takes care of all
transportation of
both personnel
and products
Manages the
production

Minimum
Qualification
BSC

QUANITY

BSC

BSC Accounting

OND

SSCE

SSCE

Plastic collector

Factory assistants

Security personnel

process
Assist in the
collection of
waste plastics
Support the
machine
operators
Provide
adequate
security for
personnel,
products and
facilities.

No certification

No certification

SSCE

Training requirements of staff:

All Staff of the organization will undergo an in-house quarterly mandatory training
program.
Staff will also be sent to special training program bi-annually in the area of their
specialization and for the purpose of adapting to new technology in the business.

External Contact
The business will adopt the services of the following:
Bank:

Guaranty Trust Bank Plc

Lawyer:

Bar. Thomas Egbele of Egbele Chambers will

serve as company lawyer and Secretary

Affiliation

The Project as the support of the Abuja

Environmental Agency

Product or service

Your products or services

Our core services is the protection of the environment but in order to achieve this
objective we are into the production of plastic cups, folders and decoration items.
The Market
Customers:
Our client based shall include the following but not limited to:

Individual Family Unit

Schools
Offices
Business men and women
NGOs and FBOs

Market leverage:
Our products quality will be of the highest standard but the catch will be is
affordability and availability due to easy access to raw materials.
Market Research:
Market research indicates that manufacturers of our products are very few and
the cost of their product is high due to the large cost of production.
Secondly, we discovered that the market for our product is approximately
25,000,000 if we are considering the population strength of just seven states
close to Abuja. This project can also increase drastically if we are to consider more
states.

Competitors:
Our Major competitors will be ELEGAZA. Although, elenganza is an established
name in the business. Our strength is that elenganza is located in the southwest
region of Nigeria while Abuja is North West of Nigeria.
We have the capacity to access the northern market better than elengaza for
three major reasons:
More cheaper and quality products
Easy access to the northern markets
Cheaper labour and easy access to raw material leading to cheaper
products
Social Purpose
This business will enable us to create employment and in the process protect the
environment from plastic waste.
Business environment
The northern region of Nigeria where our business is to be located tends to have
experience setback as regard to employment and environment.
This calls for social solutions to both problems. Youths from this region due to
availability of quality education leading to unemployment have been employed by
agents of civil unrest and act of terrorism.
It is our hope that this project will provide youths with alternative lifestyle
different from the one associated to criminality.
Business

ISWOT Analysis:
Our strength is the availability of available materials which comes in as waste and
the availability of cheap labour and easy access to markets.
The likely weakness might be getting skilled labour. This however will be
eliminated with adequate training program
The likely obstacle would have been that of religion. However, since this business
is not religious bias and poverty known no religious we will be able to over this
obstacle by respecting the religious value of our environment without be
religiously inclined.
Our target audience which is the unemployed women and youths can easily be
access with targeted awareness program on environmental awareness.
Critical success factors:
Our critical success is pour partnership with the Abuja environmental agencies
and the community based and faith based organizations.
Through this medium we will be able to create awareness for our product and the
social impact to the society.

Turnover and sustainability:

n/s

Item

Year 1$

Year 2$

Year 3$

expected sales turnover 150,000

175,000

200,000

Available noncommercial income

70,000

90,000

120,000

Expected profit

50,000

70,000

90,000

Turnover and sustainability

Business sustainability:
Business projection considering availability of human and material resources, the
market density and market penetration indicates that we will be able to have a
business within four years from inception.
Reasons expected turnover
There is a large market for our product with very competitors to meet
these demands.
The prices and quality of our product is also a good reason for this expected
turn over.
We have chosen to use CBOs and FBOs as key partners in the promotion of
our activities.
Our business is the only one involve in the plastic trade that is connected to
the clients due to our desire in solving the social problem of unemployment
and the degrading environmental situation in Nigeria.

 We intend to partner with related organizations and agencies interested in

solving the social problem of unemployment. This will give our business a
good image out there.
Marketing and Sales
Marketing and sales
Our market strategy will be community based driven. This method is designed to
give the community a sense of ownership of the business.
Our market segment will include
CBOs and FBOs
Institutions of learning
Market organizations
Our Market Channel and promotional strategy will include:
One on one marketing strategy
Use of referral marketing programs
Use of social media
Specialized environment awareness program
Marketing Budget:
Our marketing budget is approximately $20,000 annually for the next three years

Facility
Insurance:

Facility will be fully issued by Guaranty Insurance company

Location:

the facility will be located at Kwali village in Abuja

Rent (per year)

$10,000

Suppliers
Our major raw materials will be source by waste collector from waste dispoers
located in different part of the city
Other materials and equipment will be source from O and S services Network
De Ambassadors will serve as our consulting firm as regard the production and
marketing process.
Equipment and vehicles
Equipment/vehicles
The recycle processing plant to be purchased will cost us a total sum of $30,000
Other accessories to be used and installation of equipment will cost the sum of
$10,000
Action plan (for new ventures)
Finance
Profit & loss:
We strongly believe that after all expenditure is done, we should be able to arrive
at the following profit margin for the first three years.
n/s

Item

Year 1$

Year 2$

Year 3$

Expected profit

50,000

100,000

130,000

The profit margin is a bit moderate considering the fact that we are new and still
needs time to build customer confidence. However, with our marketing and
advertisement strategy profit will double and hopefully in the third years increase
minimal with the hope of attaining business sustainability in the fourth year
before we begin the expansion process.

Startup fund:
We are at the verge of receiving a government loan from a government financial
agencies which is payable after five years to the tune of $120,000 without
interest.
The remaining needed $30,000 will be brought in from my personal servings.