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Home/News/Advertising
MurugappaGrouprevealsnewbrandidentity
ARTICLES
ByCampaignIndiaTeamonSep9,2010
filedunderAdvertising,India
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GALLERIES
VIDEOS
1. Axismakesa'surpriseraid'tohighlight
ELSSMutualFundbenefits
LopezDesignsandJWTaretheGroupscommunicationpartners
Like
MOSTREAD
Share
2. LifeCellgetsAishwaryaRaitopegstemcell
bankingasaGodhBharaigift
CommentNow
KEYWORDS
3. Volkswagentakesthehumorousrouteto
showcasethepowerofaPolo
4. TataDocomokeeps'Bhalaikisupply'going
8220murugappa,
group8221,
8220marketing8221,
8220news8221,
8220advertising8221,
8220a,vellayan8221,jwt,
8220lopez,designs8221
5. LifeCellurgesmotherstogivetheirbaby
TheGift
AGENCY
jwt,LopezDesigns
BRAND
MurugappaGroup,jwt
INDUSTRY
construction,Auto
Components,
Plantations,
Nutraceuticals,
Fertilizers,Abrasives,
Bioproducts,sugar,
cycles,FarmInputs
ChennaibasedbusinessconglomerateMuruguppaGrouphasunveiledanew
brandidentity:therefreshedlogotakestheformoftheMurugappapeacockin
avibrantshadeofred.
AccordingtoAVellayan,executivechairmanoftheGroup,Wewantedto
LATEST
symbolofaGroupthatwasproudlyIndian.Atthesametime,wewanteda
POPULAR
KiranMandrawadkar
significanceofthevariouselements,hesaid,Thiscontemporaryrenditionof
Bestwishestoallthenominatedagenciesand
people.
dynamictargetswehavesetouttoreach.Redasacolourembodiesvigour,
power,passion,drive,energyandisrenownedforitsexcellentvisibility.The
AgencyoftheYear2014:Shortlists
announced2weeksago
Babitasblog:Emotionslie
cleanlinesandtheuniquelowercasestyleinwhichmurugappaiswrittenhelp
intheInsight.
connectwithaudiencesthroughsimplicityandelegance.
SamirKohli
WhiledesignconsultancyLopezDesignswaspartneredwithforthenewlogo,
Whatawasteofdurationandproduction
monies.
SpikesAsia2014:Make
EveryYardCount(JWT),
KanKhajuraTeshan
(Lowe,PHD)bagtwo
GoldseachOgilvy's'The
GoodRoad'wins
InnovationSpike
SpikesAsia2014:
Clientswantmore
womenonboardasthey
feeltheyunderstandthe
audienceJWTsPolly
moreenergized,modernandcontemporarydepiction.Elaboratingonthe
theMurugappaPeacockisasignoftheGroupsglobaloutlookandthe
RELATED
DISCUSSION
retaintheuniqueimagerythattheMurugappaPeacockconveyedasthe
JWTwasappointedastheadvertisingagencyforthebrandcampaign,the
themeofwhichisEnergyUnbound.ThroughprintadvertisementsandTVCs,
thenewcampaignseekstoenhanceawarenessandunderstandingofthe
UTIMutualFundtakestheemotionalroute
torevealnewpositioning3weeksago
Groupsvariousbusinesses.ThemajorcompaniesoftheGroupinclude
CarborundumUniversalLtd.,CholamandalamInvestmentandFinance
CompanyLtd.,CholamandalamMSGeneralInsuranceCompanyLtd,
CoromandelInternationalLtd,CoromandelEngineeringCompanyLtd,EID
Parry(India)Ltd,ParryAgroIndustriesLtd,TubeInvestmentsofIndiaLtdand
Wendt(India)Ltd.
CopyrightCampaignIndia
krj
verywellwritten.Theanimationcould'vebeen
waybetter...
InterGlobecelebratessilverjubileewithad
campaign1monthago
Chu
Emailthis
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VaibhavG
Sitefeedback
Blog:Theresab****inmy
Alwayspurelovewins.Addisexcellent.This
DIWALI,ineveryfamilysonisgoingtogifta
Tanishqpendanttoabelovedmother.Strong
bond.
boardroom
ClioAwards2014:Thirty
Indianentriesshortlisted
Comments Community
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monthago
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Startthediscussion
Rajiv
Superbinsight,butthatkeymomentisso
badlyexecutedinthefilm!Pity.
Raymondcelebrates'themanythings'that
make'TheCompleteMan'1monthago
Bethefirsttocomment.
RichardJamesDunn
Thingis,you'renotmakingwearingahelmet
cool.Thisismoreofapunishment.Iwould
lovetoseesomethingthatrewardswearinga
helmetorrepositionsitasthecoolthingtodo,
ornot...
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SpikesAsia2014:O&M's'TheGoodRoad'
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3October2014
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