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9. Harris, J.; Blair, E. A. (2006), "Consumer Preference for Product Bundles: The Role of
Reduced Search Costs, Journal of the Academy of Marketing Science, 34 (4), 506
513.
10. Harvey, B.; Herbig, T.; Keylock, M.; Aggarwal, R.; Lerner, N. (2012) Exploding he
legend of TV advertisning and price promotions; Journal of advertising research,
September 2012 p.339-346.
11. Hwan, H.H.; Jung, S.H.; Jae, H. P. (2006) "Consumers' mental accounting in
response to unexpected price savings at the point of sale", Marketing Intelligence &
Planning, Vol. 24 Iss: 4, pp.406 416.
12. Ionescu, I.Gr.(2013) Hypermarket's adapting at the financial crisis conditions; SEA Practical Application of Science, 2013, issue 2, pages 137-142.
13. Lee, L.; Ariely,D.(2006) Shopping Goals, Goal Concreteness, and
Conditional promotions; Journal of Consumer Research, 2006, vol. 33, issue 1, pages
60-70.
14. Mohammed, R. (2011)- Ditch the Discounts; Harvard Business Review,p. 23-26.
15. Mottner, S.; Smith, S.-H.; Olney, T.J. (2011) Trade Promotions and Suppliers Market
Power; American Journal of Economics and Business Administration 3 (3): 460-472.
16. Nasirabadi, E.Z.; Bokaei, M.N. (2013) A study on relationship of brand characteristics
and customer satisfaction with brand loyalty. Management science letters.- Waterloo,
Ont : Growing Science, ISSN 1923-9343, ZDB-ID 25920091. - Vol. 3.2013, 7, p.
1907-1914.
17. Nazish, Z.R.S.; Malik, S., Farheen, B.Z. S. (2012) Short Term and Long Term Impact
of Sales Promotion on Organizations Profitability: A Comparative Study between
Convenience and Shopping Goods; International Journal of Business and Management
Vol. 7, No. 5; March
18. Neslin, S.A.; van Heerde, H.J. (2009) Promotion Dynamics. Foundations and
Trends(R) in Marketing,2009, vol. 3, issue 4, pages 177-268.
19. Niculae, D.A.(2012) Factori de influenta pe piata romaneasca a bunurilor de larg
consum; Revista de Marketing online, 2012, vol. 6, issue 1, pages 92-105.
20. Petcu, D.; Gherhe, V.; Suciu, S.; David, I.(2012) Communication Strategies In
Bussines Promotions; Anale : Seria tiine Economice. Timioara p.535-538.
21. Pred,a O.; Furdui, I.(2009) The Challenges Of Smes In Modern Marketing Journal.
Studia Universitatis Babes-Bolyai Negotia.
22. Rudzki, R. EJ.; Li, S.(2007) The economic paradox of the freebies phenomena:
How and why companies give stuff away for free; 2007 Oxford Business & Economics
Conference.
23. Sandulescu, L.(2007 Reducerile, o traditie si in Romania; Revista Biz.
24. Sinitsyn, M. (2012) Coordination of Price Promotions in Complementary Categories.
Management Science, 2012, vol. 58, issue 11, pages 2076-2094.
25. Spiegel, U.; Benzion, U.; Shavit, T.(2011) Free Product as a Complement or
Substitute Purchased Product-Does it Matter? Modern economy.- Irvine, Calif. :
Scientific Research Publishing, ISSN 2152-7245, ZDB-ID 25987604. - Vol. 2.2011, 2,
p. 124-131.
26. Srinivasan, S.; Pauwel, K.; Hanssens, D.; Dekimpe, M. (2004) Do Promotions
Benefit Manufacturers, Retailers or Both? Pubsonline p. 617 629.
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27. Sugue, S.P. (2008) Consumer and Retailer Promotions: Who is better off?; Journal of
Retailing.
28. Thomas, P.; Christal, A. (2013) Explaning the Buy One Get One Free Promotion:
The Golden Ratio as a Marketing Tool. American Journal of Industrial and Business
Management, 2013, 3, 655-673
29. van Heerde, H.J.; Leeflangand, P.S.H.; Wittink, D.R. (2004) Decomposing the Sales
Promotion Bump with Store Data . Marketing science, 2004, vol. 23, issue 3, pages
317-33
30. Volpe, R. (2013) Promotional Timing for Substitutes and Complements at Major US
Supermarkets; International Business Research; Vol. 6, No. 1; 2013.