Business model canvas

1) Customer segments
For whom are we creating value?
Who are our most important customers?
- Mass market
- Niche market
- Segmented market
- Diversified
- Multi side platform
2) Channels
Through which channels do our customers segments want to be reached?
How are we reaching them now?
How are our channels intergrated?
Which ones are most cost efficient?
How are we intergrating them with customer routines
Channel phase
Awareness how do we raise awareness about our company product and services?
Evalution how do we help customers evaluate our organization value proposition?
Purchase how do we allow customers to purchases specific product and services?
Delivery how do we deliver a value proposition to customers?
After sales how do we provide post purchse customer support
3) Value proposition
What value do we deliver to the customer?
Which one of our customers problem are helping to solve?
What bundles of product and services are we offering to each customers segment?
Which customer need are we satisfying?
Characteristic
- Newness
- Performance
- Customization
- Getting the job done
- Design
- Brand/status
- Price
- Cost reduction
- Risk reduction
- Accesibility
- Convenience/asability
4) Revenue streams
For what value are our customers really wiling to pay?

For what do they current pay?

How are they currently paying?
How would they prefer to pay?
How much does each revenue stream contribute to overall revenues?
Types
- Asset sale
- Usage fee
- Subcription fees
- Lending/renting/leasing
- Lecensing
- Brokerage fees
- Advertising
Fixed pricing
- List price
- Product feature dependent
- Customer segment dependent
- Volume dependent
Dynamic
-

Negotiotion (bargaining)
Yield management
Real time market

5) Key resources
What key resources do our value propositions require?
Our distribution channels?
Customer recationship?
Revenue streams?
Types of resources
- Physical
- Intelectual ( brand patent, copyright, data)
- Human
- Financial
6) Key activities
What key activities do our value propositions require?
Our distribution channels?
Customer relationship?
Revenue streams?
Categories
- Production
- Problem solving
- Platform / network
7) Key partner

Who are our key partner?

Who are our key supplier?
Which key resources are we acquiring from partner?
Which key activities do partner perform?
Motivation for partnership:
- Optimization and economy
- Reduction of risk and uncertainty
- Acquisiton of particular resources and activities
8) Cost structure
What are the most important cost inherent in our business model?
Which key resources activities are most expensive/
Is your buzn more:
Cost driven
- Leanest cost structure, low price value proposition
Value driven
-

Focus on value creation, premium value proposition

Sample characteristic :
Fixed cost ( salaries, rents, utility)
Variable costs
Economy of scale
Economy of scope