Professional Documents
Culture Documents
SECTION B
Q. 1. Identify the circumstances in which a firm can create a competitive advantage over a rival.
Answer:Competitive advantage is what enables a business organization to thrive. It is the objective
of strategy. It is the combination of elements in the business model which enables a business to
better satisfy the needs in its environment, earning economic rents in the process.
A firm may create competitive advantage due to the below reasons
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Q. 2. What do you understand by the word Innovation, what mechanisms are effective in
protecting innovations.
Answer:The process of translating an idea or invention into a good or service that creates value or
for which customers will pay. To be called an innovation, an idea must be replicable at an
economical cost and must satisfy a specific need. Innovation involves deliberate application of
information, imagination and initiative in deriving greater or different values from resources, and
includes all processes by which new ideas
Protecting Innovation
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Q. 3. Define vertical integration, what are the different types of vertical relationships.
Answer:When a company expands its business into areas that are at different points on the same
production path, such as when a manufacturer owns its supplier and/or distributor. Vertical
integration can help companies reduce costs and improve efficiency by decreasing transportation
expenses and reducing turnaround time, among other advantages.
Q. 4. Explain the benefits of a global strategy for a multinational corporation,
Answer: An enterprise operating in several countries but managed from one (home) country.
Generally, any company or group that derives a quarter of its revenue from operations outside of its
home country is considered a multinational corporation.
Benefits of global strategy
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SECTION C
Q. 1. Describe a multibusiness firm, what are the problems these firms face in strategy
implementation.
Answer: Recent evolution of strategic analysis and choice has expanded on the core
competencynotion to focus on a series of fundamental questions that multi-business companies
shouldaddress in order to make diversification work.
Problems of successful implementation centre around how well or badly the existing organization
responds and how adequate its reporting proves to be.
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Q. 2. What do you understand by the external environment, how does it help in building up a firms
strategy .
Answer: The external environment of an organization are those factors outside the company that
affect the company's ability to function. Some external elements can be manipulated by company
marketing, while others require the organization to make adjustments. Monitor the basic
components of your company's external environment, and keep a close watch at all times.
Q. 3. The economic world is dynamic, how does a company manage in economic crisis.
Answer
Large or small, even the best managed businesses may be hit by an unexpected public relations
crisis. These can be recalls of dangerous or contaminated products, a civil product liability law suit,
or some other unforeseen disaster that may hurt sales, the bottom line, and reflect badly on a
company's image.
When a public relations crisis strikes, a CEO's initial reaction may be to stonewall the press and
refuse to comment. Public relations experts who have successfully handled numerous crises which
threatened to destroy a company's sales and public image say this is the wrong way to handle the
problem. In fact
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Q. 4. Costs have a strong implication in having a competitive advantage do you agree with this
statement, what are the sources of cost advantage .
Answer:
Sources of cost advantage
Economies of scale
Economies of learning
Production techniques
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CASE STUDY 1
Questions
Q. 1.What were the reasons for Lehman brothers bankruptcy?
Answer: The bankruptcy of Lehman Brothers was a result of the investment banks exposure to the
2007-2010 financial crisis. In fact, the demise of the investment bank would come to symbolize the
crisis. Therefore, in order to understand the Lehman Brothers bankruptcy, a consummate
understanding of the 2007-2010 financial crisis is requisite. As such, an examination of crisis will
serve as introductory.
Below are the main reasons
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Q. 2.What lessons would you learn from the Lehman brothers bankruptcy?
Answer:
Lessons:
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CASE STUDY - 2
Questions
Q. 1. What was the type of strategy Tatas adopted during the launch of Nano.
Answer: The introduction of the Nano received media attention due to it's targetedlow price. The
car is expected to boost the Indian Economy, create entrepreneurial-opportunities across India as
well as expand the Indian car market by 65%.
Strategy:
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Q. 2.pl help the company in working out a suitable strategy for the success of the car.
Answer:
Focus on youth: To build a youthful and aspirational value around the brand, Tata Motors through its
'awesomeness' branding and marketing campaign should work on makeover campaign
more variants with new and advanced features
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Q. 3.by using a SWOT analysis outline the failure of the car in the Indian markets.
Answer:
SWOT Analysis
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These
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