Professional Documents
Culture Documents
EU Retail chains
EU Retail distribution
EU Retail stores
Holland
France
Kiabi, Auchan, Groupe Andre, Armand Thierry,
promod, Camaieu, Caroll, Xanaka, HAV, Etam,
Brice, Pimkie, Orsay
Spain
Zara, INditex, Massimo Duti,
Mango,
Stradivarius,Springfield,Induyco
Germany
C&A, P&C, K+L Ruppert,Takko, NKD, Adler,Jeans
Fritz,Bonita, New Yorker, Adessa
Italy
Pinko,Brums, Terranova,
Bennetton, Chicco
Austria
Schops, NKD,Adessa,
Takko, Vogele,Orsay
Belgium
Greece
Inditex,
Marks&Spencer,Spider,
Varda, Glou,
456,8 MLN
CONSUMERS
Mens outerwear
Childrens outerwear
Germany
57,0
29,7
13,3
UK
54,0
31,0
15,0
Italy
52,0
33,7
14,3
France
51,3
30,2
18,5
Spain
52,1
33,1
14,8
Netherlands
52,2
33,5
14,0
Belgium
55,2
30,9
13,9
C&A: 108
Duthler: 35
WE Men/ Women: 160
Shoeby Fashion: 100
Cool Cat: 77
The Sting
Didi: 101
Mexx
M&S Mode: 134 Vendex
Promiss: 59
Steps: 139
Vet: 45
Score: 101
Aktie Sport: 117
Bijenkorf, Hema, V&D
Maxeda
Segmentation:
Type of product, lifestyle
Formal
Casual
Leisure
Active Sports
Casual
Leisure
Sports
EU Retail trends
High demanding fragmented market with different focus points
Importing wholesalers and manufacturing importers are important
Import prices under pressure
Great knowledge on outsourcing abroad
Fast changing demand a significant factor
Higher dynamics in clothing market in terms of quicker changing
consumer preferences and more seasons per year
General tendency to demand shorter delivery terms and smaller
volumes of series and orders
Opportunity if you can respond, a threat if you cannot
Fast deciders once convinced: be aware!!!!!!!!!!!!!!
EU Retail trends
High standards on product safety, consumer safety
High standards on environmental issues and social aspects
ILO compliance/ access requirements
Small series, fast track deliveries
Up to 8 seasons per year
OTB budgets and in season planning's
Division in causal, sports, formal, leisure depending on country and
history
Aging population
High awareness of international sourcing potential
EU Retail trends
The focus on casual and leisurewear will be continued for the coming
years
Trend: there is a tendency to use more natural fibres, mainly cotton
and blends with cotton
Caused by economic developments, many consumers on lower
incomes will continue to seek low priced clothes.
Exporters in developing countries will be faced with demands for high
quality and environmentally friendly products
Importing Manufacturers
Importing Retailers
Department
Stores
Clothing
multiples
Home
Shopping
companies
Selling
and/or
buying
houses
Other
retailers
Agents
Distribution structure:
Direct- indirect
In direct sales no third parties are involved
The exporting company is in full control of entering the target markets
Methods:
buyer
Own sales force- person/ representativemanufacturer
Sales office in target country
Foreign sales office
Fair participation
manufacturer
Distribution structure:
Direct- indirect
buyer
Possible Trading
partner
Exporting
company
Manufacturer
Import
trading
company
Retail
organisation
Agent
CMT producer
FOB producer
Needed Competences
CMT producer
FOB producer
Private label
producer
manufacturing
high
high
high
high
materials
low
medium
high
high
logistics
low
medium
medium
high
design
low
low
medium
high
marketing/sales
low
low
low
high
financing
low
medium
medium
high
capabilities
low
medium
medium
high
Retail trade:
Volumes and order sequence in EU markets
Discounters: 3000- 5000 pcs per style. Branches: + 150
Private Labels: 800-1500 pieces per style; Branches: 50-100
Retail chain group: 1000 pieces per style, Branches: +50
Retail fashion groups: multiples: 1000-3000 per style, Branches: + 200
Brands; best performing styles: 2000 pcs; selling in seasons
Retail trade:
Volumes and order sequence in EU markets
Most private labels and retailers have at least 4 buying periods a year
Retail chain groups need constant merchandise flow; one concept
Multiple chain groups buy mostly 2-3 seasons and are good NOS
potential
agents
importers
retail chain
groups direct
domestic
importing
manufacturers
importing
wholesalers
Assignment
What will be your first new distribution steps?