A

PROJECT REPORT
ON

Prepared & Presented By:-

Dhaval barot
ROLL NO.-92
F.Y.B.B.A.
DIV-‘B’

Submitted To:-
L.J. INSTITUTE
OF
BUSINESS ADMINISTRATION
AHMEDABAD.
(2006-2007)
 PREFACE

“Experience is the best

teacher”. This saying has played a guiding
role including the industrial visit as a part of
the curricular of B.B.A. program of Gujarat
University. This visit and consequence
report allows the student to practically visit
the industry and study real business
environment.

This practical training in

B.B.A. program develops the feeling or
awareness in the management students
about the difficulty and challenges of the
business world. Only theoretical knowledge
does not import complete education is must
be accompany with practical experience to
add meaning to education.
To fulfill this objective
industrial visit and project report have
become and integral part B.B.A. program.
Thus, we have a practical outlook of the
managerial experts and witness the function
of management in real business. We were
taken to Coca-Cola Beverages Hindustan
Pvt. Ltd. And I have tried my level best to
present report based on this visit.
 ACKNOWLEDGMENT

The successful completion of this

report has been possible without co-
operation and supports of our institute
director sir, teachers, friends and the
personnel of the unit we visited.
I forward my gratitude to respect
Prof.__________________________ for importing
valuable guidance and co-operation during
the visit for making the report.

I am also thankful to the staff of

“HINDUSTAN COCO—COLA BEVERAGES PVT.
LTD.” for giving us their valuable time.

I extand my acknowledgement to
them for providing us with every detail of
the organization.

Last but not the least I am greatful to

Gujarat University for including industrial
visit as the part of curriculum of B.B.A.
programme without which we would not
have no experience of Business
Environment.

With thanks… your sincerely,

Place : Ahmedabad CLASS:

DIV:
Date:-
ROLL NO:
 INDEX

PART – I

1) MACRO ASPECTS
2) MICRO ASPECTS
1) Basic Information
2) Organisation Aspects
3) Personnel Aspects
4) Production Process
5) Financial Aspects
6) Conclusion

PART – II

1) MARKETING ASPECTS
 MACRO ASPECTS

CHAPTER – 1 INTRODUTION WITH SOFT

DRINK

CHAPTER – 2 HISTORY OF SOFT DRINK

CHAPTER – 3 RAW MATERIALS

CHAPTER – 4 DISTRIBUTION OF SOFT DRINKS

CHAPTER – 5 MARKET SHARE AND POSITION

IN INDIA
 INTRODUTION WITH SOFT DRINK

The main production of soft drink was

stored in 1830 and since then from those
experimental beginning there was an
evolution until in 1781 when the world’s
first cola flavored was introduced.

These drinks were called soft drink

only to separate them from hard /alcohol
beverage. These drinks don’t contain
alcohol & broadly specifying this beverages
includes a variety of regulated carbonated
soft drinks, diet and caffeine free drinks,
bottled water, juices, juice drinks, sport
drinks, and even to drink tea and coffee
packs. So we can say that soft drink means
carbonated drinks.

Toady, soft drink is more favorite

refreshment drink other than tea, coffee
juice etc.

It is said that where there is consumer

there is producer and this result into
completion. Bigger is the player, the harder
is the play. In such situation, broad identity
is very strong. It takes long time to make
broad famous.
 Coca-Cola had its beginning in 1981.
Since then, it has been one of the three
most dominate players in this industry. In
1997, Coca-Cola, Pepsi and Cadbury
Schweppes had combined 90% of the world
market share in the soft drink industry.

HISTORY OF SOFT DRINK

It was found that mineral water can be

very good for our health. In many countries,
it was used for bathing and also for
relaxation of many paining body parts.
Around after 1000 years, it was found that
this could be very helpful. Even if we drink
them, it can be used as a refreshing drink.

In New York, spring water was use for

the same thing. Even the old religious book
has said that this water is very good for
health. It was that time when scientists
proclaimed that is simple carbon dioxide gas
is mixed with pure drinking water, then it
can be used & drinks as a refreshing drink.

After this, the taste of the water was

developed as people like and then it was
stored to manufacture in large amount and
was sold in commercial market. Slowly the
demand grew for soft drink even in the
home. To sale this drink it was supposed to
pack it with cork. Inventors work for many
years to find some new way to pack them
because carbon dioxide gas could be easily
escaped from the carbon bottle, then in
1892, crown caps were invented. This
brought revolution in the soft drink industry
by a cop from which carbon dioxide is not
able to escape.

RAW MATERIAL

WATER

The simple sweetened soft drink

contains about 90% of water while, in diet
drink, it contains more than 95%.

FLAVOUR

Flavour is the important in soft drink.

Even water from different places has
different taste. The flavor for taste added
can be natural, acidic, caffeine.

ARTIFICAL FLAVOUR
 These are the flavors manufactured
from natural extracts. This is used to give
greater choice in taste to consumers.

ACIDS

Acids like citric acid & phosphoric acids

are added to give refreshing or bite & help
in preserving the quality of a drink.

NATURAL FLAVOUR

These are the flavours, which are

extracted from fruits, vegetables, nuts,
barks, leaves etc. in soft drink containing
natural flavor and fruit juice. Preservatives
may be added so that they don’t spoil.

CAFFEINE

Caffeine has special kind of taste that

makes the taste of soft drink a royal one.
Caffeine was added to soft drink from its
introduction to a commercial market but
now caffeine free soft drinks are also
available. Its quality is ¼ than compared
with the same amount of coffee.

CARBON DIOXIDE

Carbon dioxide is a co lour less & smell

less gas, which is added to cold drink bubble
and it also help in keeping drink fresh.
 COLOUR

Along with taste co lour of soft drink is

also of very important. The Co. tries to
maintain both taste and colour of the soft
drink every were in the world.

SUGAR

Sugar syrup is added to the drink at

75-degree c to the pure drinking water this
is to make soft drink taste sweet. Even
artificial sweetness is also used.

DISTRIBUTION OF SOFT DRINKS

The soft drink can be distribution on

the basis two concepts.

1. Distribution according to taste.

2. Distribution according to the
consumption

1.DISTRIBUTION ACCORDING TO TASTE

 The soft drink can be distributed in
cola & non-cola taste.

Non-cola taste consists of drink of

orange, lime, mango etc. and lime taste
can further divided in to cloudy lime &
clear lime.

Orange taste market is occupied by

brands like Orange, Crush, and Gold
Spot etc.

Mango taste is occupied by brands

like Slice, Mangola, and Mazza.

Cloudy Lime taste is occupied by

brands like Limca, Mirinda lime etc.

Clear lime taste is occupied by 7-

up, Sprite, Canada dry etc, this is
basically produced in green bottle as
sunlight spoils the taste of the drink, its
colour is transparent.

2. DISTRIBUTION ACCORDING TO THE

CONSUMPTION

80% of soft drink is consumed on the

spot where it is sold at places like cinemas,
railway station, restaurant, retail outlets
and rest 20% of the market of soft drink is
consumed at home.
 20% CONSUMPTION ON THE
SPOT CONSUMPTION

80% CONSUMPTION AT HOME

CONSUMPTION

Name of Consumption per head in

Countries gallons
America 219
Mexico 151
Ice Land 140
Malta 134
Norvey 126
Canada 122
Island 120
Chile 111
Ireland 110
 • Top 10 countries in consumption of
soft drink:-

• Soft Drink drunk by children:-

100
80
60
percentage
40
20
0
8 9-13 14 14
years years years years
girsl boys

100
80

60
East
40 West
20 North
0
1st 2nd 3rd 4th
Qtr Qtr Qtr Qtr

100

80

60
East
40 West
20 North
0
1st 2nd 3rd 4th
Qtr Qtr Qtr Qtr
According to the USDA, the per capita
soft drink consumption has increased by
about 500% in last years. Teenage boy and
girls are drinking twice as much cola as milk
56% of 8-years old consume soft drink daily
& a third of teenage boy drinks at least 3 of
soda a day on an average boy drink at least
3 cans of soda a day on an average 11% or
is traporn is get from soft drinks.
 • Average daily consumption of soft drink,
juice, milk:-
35
30

25
MILK
20
JUICE
15
SOFT DRINK
10
5
0
UP TO 5 6-11 YEARS 6-11 YEARS 12-19 YEARS 12-19 YEARS
YEARS MALE FEMALE MALE FEMALE

CONSUMPTION OF SOFT DRINKS IN

INDIA
India is one of the lowest soft drink
consumption countries in the world.
According to per capita in India is 5 bottles
per years while highest consumption is in
USA of 800 bottles per year. Delhi is the
highest soft drink consuming state in India
with 50 bottles per year per capita.

Lower, lower middle & middle class

consume 91% of soft drink market.
 BRANDS RS (CRORE)
THUMS-UP 1740
COCA-COLA 1350
LIMCA 1030
FANTA 600
KINELY 540
SPRITE 400
MAAZA 350
7-UP 250
MIRINDA 210
PEPSI 127.7
THUMS-UP
COCA-COLA
LIMCA
FANTA
KINELY
SPRITE
MAAZA
7-UP
MIRINDA
PEPSI
 BRANDS MALE FEMALE
THUMS-UP 1238 516
COCA 994 508
MAAZA 468 318
FANTA 391 290
SPRITE 282 156
LIMCA 462 303

1400 MALE
1200
1000 FAMALE
800
600
400
200
0
A

A
P

E
-U

C
IT
T
A
O

M
PR
S

A
C

FA

LI
M

S
U
H
T
 MARKET SHARE IN INDIA

The two global majors Pepsi and Coca-

Cola dominate the soft drink market.

Coca-Cola, which had winded up its

India operation during the introduction if
the IERA regime reentered in India after 16
years later in 1993.

Coca-Cola acquired a major xyz of soft

drink market by buying out local brands like
Thumps up, Limca and Gold Spot from
Pearle Beverages.

Coca-Cola has also acquired Cadbury

Schweppes soft drink brands like Crush,
Canada Dry & Spot Cola in early 1999 & now
recently in Oct 2000 it distribution rights of
these brands from IFB Agro limited.

Pepsi although started a couple of

years before Coca-Cola in 1991, right now it
has lower market share. It has brought over
Mumbai based Duke’s range of soft drink.

Both cola manufacturers Pepsi & Coca-

Cola come up with their own market share
and claim to have increased their share.

Recently in Aug 200 Pepsi claimed to

have increased its market share for first five
months of calendar year 2000 to 49% from
earlier levels of 47.3% while Coke claims to
have increased its share in the market to
57% in the same period from 55% in the
corresponding period last year.

• Market share in %

Brand Market Share Market share

Name (in %) (IMRB figure)
(ORG figure)
PEPSI 41 49
COCA- 57 48
COLA

Figures for the period of Jan-May 2003.

 MICRO ASPECTS

CHAPTER – 1 BASIC INFORMATION

• COMPANY PROFILE
• MANWHO MADE COCA COLA NO.1
SOFT DRINK
• NAME OF DIRECTORS OF COCA
COLA
• MISSION OF COMPANY
• QUALITY POLICY
• LOCATION AND PLANT LAYOUT
• OPPORTUNITIES

CHAPTER – 2 ORGANISATIONAL ASPECTS

• ORGANISATIONAL STRUCTURE
• DEPARTMENTS OF ORGANISATION

CHAPTER – 3 PERSONNEL ASPECTS

• MANPOWER
• HICRUITMENT WISE STRENGTH
• RECRUITMENT
• FACILITIES AND AMMUNTION
PROVIDED TO EMPLOYEES
• PROMOTION POLICY
CHAPTER – 4 PRODUCTION PROCESS

• RAW MATERIALS
• POLLUTION AND WASTAGE
 • AUTOMATIC AND MANUAL
PROCESS
VARIOUS PRODUTS
CHAPTER – 5 FINACIAL ASPECTS

• BALANCE SHEET

CHAPTER – 6 CONCLUSION
 COMPANY PROFILE

• Name of the origination: -

Hindustan Coco-Cola Beverages Pvt.

Ltd.

• Form of the organization: -

Private limited.

• Unit address: -

National Highway no.8

Village Goblej
Dist. Kheda
Gujarat 381440

• Head office: -

Mumbai, Maharastra &

Gudgaon, Himachal Pradesh

• Name of president: -

Douglas Daft

• Nature of business: -

Beverages Industry

• Approximate area of production in

Goblej: -
 52 Acers, including 32Acers of
building.

• Founder of the Co.: -

John Pemberion in 1885

 • Telephone: -

02694—84386 / 87 / 77585

• Contact Person: -

Maria Fernandez

• E-mail: -

mfernonder@apac.ko.com

• Website: -

www.coca-cola.com

• Establishment: -

March 1998

• Diversifications: -

Now they have started production of

pure
drinking water under name of KINLEY.
 HISTORY
Dr. JOHN.S.PEMBERTON, the father of
Coca-Cola created Coca-Cola on the 8th may,
1885 along with his partner FRANK
ROBIMSON. Frank Robinson named it the
real name is Coca-Cola where Kola is an
African Fruit used to make drinking syrup.
Frank Robinson decided to change the name
to make the letters of both the words rhyme
and then after it was known as Coca-Cola
instead of Coca-Cola.
One summer in 1886 a customer
walked into a store complaining of a
headache and requested a bottle of coke
syrup, to get instant relief he asked the man
to mix the soda in the syrup on the spot
rather then walk to the other corner of the
counter in order to mix it with cold tap
water. After drinking that coke the man
remarked that the syrup tasted great when
it was mixed with soda, so after than coke
was available in fizzy, carbonated form.
In 1988, Asa Griggs Candler the
company from Dr. Pemberton, Later that
year Dr. Pemberton died. By 1914, had
acquired a fortune of $ 50 million by the
sale of this product. In 1984, Joseph. A.
Biedenharn, owner of the company in
Vicksburg, Mississippi, first bottled Coca-
Cola. In 1929, after the death of Candler his
family sold the company to a group of
businessman led by Ernest Woodruff for $
25 million. Woodruff was as the president of
the company on April 28, 1923 and stayed
on the job until 1955.
The HINDUSTAN COCA-COLA
BEVERAGES is a private limited company,
which was commissioned in March 1997 with
a motive to provide, the people of
AHMEDABAD and its surrounding, quicker
and best service of COCA-COLA products.

It is legally known as ‘HINDUSTAN COCA-

COLA BEVERAGES PVT. LTD. It is managed
and administrated from its main head office
which is located as GOBLEJ near
AHMEDABAD. THE HINDUSRAN COCA-COLA
BEVERAGES PVT. LTD. Had Rs. 20 million as
it estimated cost but was successfully
established with an actual cost of Rs. 19.20
million. The average margin is 7.5-10 million
(approx).

It has four branches, and it is rated on

the top among the other bottling plants.
Coca-Cola has various products under it
such as: Coke, Kinley Mineral water, Kinley
Soda, Thums Up, Limca, Sprite, Crush,
Schweppes, Fanta (Orange, Water Melon,
Apple), Mazza (Mango, Orange) and last but
not the least, Rim Zim which is specially
introduced for Gujarat.

Before 26 years the Parle Exporters

found a sizzling drink, and it gained a great
popularity in India. These drinks were none
else but the Thums Up. After commission of
this Coca-Cola entered into the India market
but it could not enjoy suck marketing as it
enjoyed overall at the international markets.
So in order to capture the India market it
purchased the Thums Up in 1992. In 1937
first time in India a factory was established
which produced soft drinks and a Bruiser
named Henry Rogers established it. When
government allowed the Coca-Cola to sell its
product in India. All other company began to
close their factories. The starting price of
the coke was 12.5 paisa.

When Coke was founded its secret

formula was know by only 2 person; John
Pemberton and Frank Robinson. After their
death this formula was known to Dr.William
Hith and Burt Valles, these two people never
took a combined traveling; they never used
to go out without their bodyguards and
never used to write formula on the paper. In
order to make the 7X syrup, once in a month
Hint used to go the room that was made by
a bulletproof walls and these company was
established in Baltimore.
 By the 1959 automobile service station
used to sell more coke than they did motor
oil. In July 1985, Coke becomes the first soft
drink to be enjoyed in the outer space. After
the development of Coke the first year’s
gross sale of the company was 50 $ and its
advertising cost was 73.96 $.
 HISTIRY OF THE COMPANY

John Styth Pemberton first introduced

the refreshing taste of Coca-Cola in Atlanta,
Georgia. It was 1886 when the pharmacist
concocted caramel-coloured syrup is a
three-legged brass kettle in his back yard.
The first “distributor” the new product by
carrying Coca-Cola in jug downs the street
to Jacob Pharmacy.

Consumers could enjoy the glass full of

Coca-Cola at the soda formation only for 5
cents. Whether by design or accidents,
carbonate water was teamed with the new
syrup, producing a drink that was
proclaimed’ Delicious and refreshing” Dr.
Pemberton’s partner and bookkeeper, Frank
M. Robinson suggested the name and
penned “Coca-Cola” in the unique flowing
script that is famous world wide today. Mr.
Robinson thought the two Cs would look
well in advertising. In 1886 sales of Coca-
Cola were averaged nine drinks per day.

That first, Dr. Robinson sold 25 gallons

of syrup, shipped in bright red wooden keys.
Red has been a distinctive color associated
with the no. 1 soft drink brand ever since.
For his efforts Dr. Robinson grossed $ 50
and spent $ 73.96 advertising, by 1891
Atlanta entrepreneur Asa G. Candler had
required complete ownership of the Coca-
Cola business.
 With in four years his merchandising
flair helped expand consumption of $ 25
million. Robert W. Woodruff becomes
president of Coca-Cola Company in 1923.
And his name six decades of leadership look
the business to unrivalled height of
commercial success making Coca-Cola is
institution the world over.
THE MEN WHO MAKE COCA-COLA NO.1 SOFT
DRINK

•1885-John Pemberton created Coca-

Cola.

• 1886-Frank Robinson arrived and

instantly devoted all his time to
manufacture and promote the drink.

• 1888-Asa Canchler buys the rights of

the secret Coca-Cola formula and along
with Charley Pemberton and Woolfolk
Walker files for the incorporation of the
Coca-Cola Company Benjamin Thomas and
Joseph White hard Coca-Cola.

• 1899-Benjamin Thomas and Joseph

Whitehead began to bottle the new
famous drink. Which was the success

• 1909-Harold Hiresh assumes charge of

the loyal affairs.

• 1910-Earl Dean Design a and produced

the unique ‘Hobblashirt’ bottle.

• 1916-Howard Candler takes over as

president.

•1917-Archie Lee revolutionizes the cola

advertising.
• 1923-Robert Woodruff becomes the
charge a president.

• 1939-Arthur Acklin assumes charges a

president.

• 1954-Frank Harold brings Coca-Cola in

India.

• 1944-Bill Robinson is appointed

president.

• 1962-Paul Austin is made president.

• 1972-Robert Goizaeta is appointed as

president.

• 1994-Dough Evester is made president.

• 1999-Dough Duff is president.

 NAME OF DIRECTORS

Douglas N. Daft
Steven J. Hever
Chairman, Board of Director
Executive Vice president
Chief Executive Officer Chief
Operating Officer

Alexander R. C. Allen Harry

l. Anderson
Executive Vice President
Director of Supply Chain
Chief Operating Officer

Carl Ware is Executive Vice President

of public Affairs and Administration.
Brian G. Dyson is Vice Chairman and
Chief Operating Officer.
Steven J. Jones is senior Vice President
and Chief Marketing Officer.
David L. Patrick is Executive Vice
President of General Counsel.
Mary E. Minnick is Executive Vice
President and Chief in Asia.
Gary P. Fayard is Senior Vice President
and Chief Financial Officer.
 MISSON OF COMPANY
We exist to create values for our
shareowners on a long-term basis by
building a business that enhances the Coca-
Cola Company’s trademark. Today more
than 90% of the world’s population is able
to recognize the trademark of the company.
But Coca-Cola five-year mission is to make
company so famous so that more than 95%
of the world population can recognize.

According to the latest profit records

Coca-Cola is at second place after Pepsi in
India. So even in India Coca-Cola wants to
become No-1 soft drink brand as in other
places of the world.
 QUALITY POLICY

Coca-Cola Company dose not even

think compromise in its quality and taste.

It’s an ISO 2002 Company.

It quality is to provide best quality of

drinks to its customer without any
compromise so its taste is perfectly same all
over the world. There Plant is a zero
discharge plank so there is no question of
pollution and by doing so they help in
keeping their customer health well and
good. They have imported water purification
plant that reduce water pollution at very
high level over than they fill this water is
fishpond maintained in their unit premises.
They want to sell the product at the
complete satisfaction of consumers. They
have always on the customer satisfaction
other that profit. They don’t only want to
sale their product with good salesmanship
but also want to provide service even after
sales & hence they give more important to
it.
 LOCATION AND PLANT LAYOUT

The plant of Coca-Cola Company is

situated on National Highway No-8 Village
Goblej Dist Kheda in Gujarat State. It is a
plant that is spread out on a piece of land
52 Acers; it includes 32 Acers of building.
The Company started its production in
Goblej in March 1998 almost after 5 years
when it reentered in India market. The plant
situated in Goblej village is on of the digest
soft drinks manufacturing plant in whole of
Asia. This unit of Coca-Cola is situated at the
peaceful environment of Goblej. The plant is
just 30km away from Ahmedabad city.

Here company has two RGB lines to

drinks like Thumps Up, Coca-Coal, Fanta etc.
and one hot fill line to drinks like Mazza.
This plant has capacity to produce 55000
cases per day and each case contains 24
bottles and it can fill 600 bottles per min.
 OPPORTUINTIES

Worldwide economy development &

population growth to sustain sales & profit.
Strong brand name of the company.

Its logo is identifying by almost about

95% of the world population.
ORGANIZATIONAL STRUCTURE

Share Capital

Managing

Executive

Vice Precident

Senior General

General

Head of

Supervisor

Worker
 DEPARTMENTS OF ORGANIZATION

• PRODUCTION DEPARTMENT:

This is the department, which looks

after the whole production process; there
are also some sub divisions.

1. Water Treatment Department

In this department water is treated to

make is pure and safe water. They use RO
plant, UV rays, chlorine etc to make it pure.

2. Flavour Department

This is the department, which looks

after the taste and proper amount of flavour
added into it. This is the reason why the
taste of Coca-Cola is same all over the
world.

3. Bottling Department

In this department all the bottles are

manually checked with that no damaged
bottle is filled. Bottles are first cleaned with
automatic machines & then filled with a
machine that as capacity to fill 600 bottles
per minutes.
 • SALES DEPARTMENT:

This department look after the sale of

the production the Coca-Cola has an indirect
distribution channel of supply, this
department plays major role. There are
more than 3, 00,000 retail outlet across the
country and to keep watch in this outlet is
duty of sales department so that this outlet
never cheats the consumer.

• FINANCIAL DEPARTMENT

This department looks after all

financial needs of the company any of the
department. To expand the business or to
yet it divers the company should look that is
this department has enough finance to do or
not.
•
•
• MARKETING DEPARTMENT

This department looks after how the

production of the company in the market.
This department thinks of scheme to be
given along with the product. It can be in
form of discount, or sample of new product
is given free or anything else.
•
 • FINANCIAL DEPARTMENT

This department looks after all

financial needs of the company any of the
department. To expand the business or to
yet it divers the company should look that is
this department has enough finance to do or
not.
 • MARKETING DEPARTMENT

This department looks after how the

production of the company in the market.
This department thinks of scheme to be
given along with the product. It can be in
form of discount, or sample of new product
is given free or anything else.
 • RESEARCH-DEVELOPMENT

This department do research it

improve the quality of product along it is
great. This department does research or
how the drink should be packed and sold in
the lowest cost. This department develops
new and new taste soft drink.
 PRESONNEL ASPECT

The top-level officers are only (30)

thirty in members this person consist all the
managers. In middle level officers are only
70 this person consist of supervisors and
other persons. The bottom level consists of
only 100 workers they includes operational
workers and manual.
 MAN POWER

Including all the designation there are

200 employees in Hindustan Beverages Pvt.
Ltd. The employees are divided into skilled
workers. The qualification of each employee
depends on their designation and should
have an experience for more than three
years.

There are various kind of workshops

help in the beginning of every year for
which HBPL specially arranged for big
seminar hall and also for the trainer from
different parts of the with the help of the
holding companies Coca-Cola in abroad. In
many cases a group of employees are sent
aboard every year for training various fields
also for special knowledge in management
and technology. The employees are given
time and facilities for their practice after
their training period. The workers are given
full right to express themselves during any
point of their working hours.

A worker in HBCL works minimum for

six hours a day. The total worker is carried
out for twelve hours in a day and there are
two shifts of the workers of six hour each.
The workers are given recess of haft and
hour out of their working hour. The workers
are provided with the canteen facilities
during their recess hours the workers in the
first shift are given lunch and the workers
working in the second shift are given snacks
in the evening.

The salary for the unskilled workers

are fixed at the same rate and the salary for
the unskilled worker it depends on their
respective designations and the made of
employment opted by the company is cash
after deducting the provident fund and
other things as prescribed by the India law.
The workers are also allowed to do overtime
at times for which they are paid extra at the
rate of the total hour worked.

Employees are provided with the

hostel facilities in for the residential staff
without the family members along with the
canteen facilities. The workers have formed
a union, which demands only a membership
fees at the beginning. The union arranges
for picnics very often for the transport
facilities are provided the company.

On the occasions of the festivals the

employees get holiday to celebrate and also
bonus in their salary. The employees are
given regular holiday for which the company
has divided them all in a small groups and
each group gets a holiday once in a month.
It is knows as outing for the residential
staff, the residential staff are also provided
with special transport facility once a week
to go the market.
 The company also has a special section
dealing with the temporary employees on
the probation period employees are
maximum kept for six months on probation
period after which the company has to make
a decision regarding their work. There are
worker brought in no the contractual basis
for a particular work and their salary
depends on the works done by them. The
total number of the permanent workers. The
workers on the contractual basis are not
legally allowed to join the union of the
permanent.

The staffs are provided with the bus

facilities in allover Ahmedabad at the
selected stations the staff are picked up and
dropped by the transport department
everyday at the selected station, the facility
includes both residential and non-residential
staffs. All the workers are provided with
uniform at the beginning of their term and
the uniform caries from level if designation.

The Hindustan Coca-Cola Beverages

Private Ltd. Has a series of outputs. If a
product like Coca-Cola is manufactured it is
for the whole year but when it comes to
seasonal product they are produced only
during on season. The basic product of the
company is Coke. Its size, price, availability
and other features are as below.
(a) Size: 200ml, 300ml, 500ml; 1
It, 1.5 It, 2 Itrs.
(b) Price:

200ml Rs.05/-
300ml Rs.08/-
500ml Rs.18/-
1.0It Rs.25/-
1.5It Rs.35/-
2.0It Rs.48/-
 HIERARCHY WISE STRENGTH

• TOP LEVEL:

Board of Directors
General Manager
Technical Manager
Personnel Manager

• MIDDLE LEVEL:

Assistants
Supervisors
Technical Person

• LOWER LEVEL:

Worker
Examiner
Labor
 RECRUITMENT

Recruitment is a good and effective

process.

Recruitment is a process by which

company search for good effective
employers and after searching them they
are trained for their job in unit itself but
under great supervision.

Company uses application received by

giving an advertisement in newspaper.

This company mainly preferred an

experienced employer.
 FACILITIES AND AMMUNITION Reduced TO
EMPLOYEES

• CANTEEN FACILITY

The workers of the company are

provided food and lunch at very nominal
rates during their break period.

• TRANSPORT FACILITY

The worker are given transport facility

from a particular areas of Ahmedabad to the
manufacturing unit in the company bus at
free of cost.

• SAFETY FACILITY

The company looks after the safety

and for the good health of the workers the
company also arrange for free medical check
up to all worker & employee. But the
charges of medicine are charged on them.
And if any accident takes place during
working hours of the factory then the
worker or employee is given a free medical
treatment this includes cost medicine,
hospital charges, tests etc. and along with
this the Co. pays his 50% of salary extra.
 • HOLIDAY FACILITY

The workers are provided once in a

week. Then they are provided holiday on
every festival. The are also once in a year.

• OTHER FACILITIES

They are provided with house

according to the level of his work. Top-level
officers also get facility car telephone.
Traveling once a year etc and the three level
people get contribution to P.F (Provident
Fund)
 PROMOTION POLICY

The company is very strict and sincere

about the done by the employee. Thus the
promotion policy of the company is very
odd. It is not as it is in Government Job i.e.
on the basis of seniority it is done on the
basis and ability if the employee.

If the senior officer dose not do any

work proper in time if then he is not
promoted to the higher post, at the same
time if junior officer is more serious and
efficient then he promotion.

Thus we can say that promotion is

done only on basis of the excellent work
efficiency of the employee.
 RAW MATERIALS

The basic raw materials that an

individual observes while consuming coke is
water, sugar and compressed gas. The
bottle made of glass is a raw material
included in packing goods.

The chief raw in this product are water

and sugar.

Water being the main ingredient of

coke is acquired and preserved with the
help of wells. Which enables them to
decrease them the cost of acquisition?
Besides this they can drew water according
to prevailing demand in the market.

The Hindustan Coca-Cola plant is

equipped with highly integrated storage
facility. When water is drawn from
underground tube wells it has to go through
the reverse osmosis process. After the
R.O.P. the water is treated chemically to
adjust with the allowed TDS. This chemically
treated plant has capacity of 40000 hrs.
These machines are neither made nor sold
in India, they are only imported from
Germany. Beyond this page capacity it also
has an accuracy of 5microwe. This helps the
preservation of water for a long time. Water
inventory here is done on the basis of in
takes and outtakes.
 The second imported raw material
required here is sugar. Sugar is ordered in
bulk from Ganges plain. They are stored in
an area, which is free from insect. Only
highest quality refined sugar is used in the
making of the coke. They are situated in the
factory itself. So internal transport cost is
significantly less. They carry in small vans
and fortifiers.
In the indirect raw material we have
bottles and caps. These bottles are ordered
from recognized manufacturer. They can be
refilled a minimum of seven times. After
that they are broken or replaced with a
fresh one. The second requirement is the
caps. They are ordered for every bottle
produced. When there was a shortage of
these cap the had advertisement campaign
and sponsors. These caps are also coated
from the inside with the rubber coating to
prevent the contents come in contact with
the crown and preventing the rusting of the
crowns. This is the last stage the raw
material would involve.
 TECHNOLOGY

All the technology used in the

manufactories of the product is totally
imported from various and different ports of
the world. The technology is mainly
imported from Germany.

Except in bottle filling department,

there is almost new use of labor. They are
just kept to see the working of the machine
& remain them. Labors are only to inspect
the empty & filled bottles for any kind of
damage. Caused during the distribution &
collection process.
Even the mentoring machines are
cleaned automatically so that the taste of
product doesn’t get mined with other.

Due to the result of using such

advance technology their plant so zero
discharge plant and all the water is
retreated and fish the world most sensitive
creator stays in it. This shows that the
water, which is not used, is also healthy.
 POLLUTION AND WASTAGE

As this plant of Coca-Cola is situated in

a peaceful 30 km away from the city of
Ahmedabad a NH-8 and it does not
contribute in spoiling the area of the Goblej
village.

This plant is zero discharge plant and

so not a single drop of water is discharge in
fact the water is treated & made pollution
free and then this water is full in their fish
pored which is situated in side the compute
of their plant.
 AUTOMATIC AND MANUAL PROCESS

All the process of water purification is

fully automatic. There is only one worker in
the whole water purification department.

But the checking of bottles washed and

filled bottle done manually by the worker.

The pre filled bottles are checked for

any damage of glass bottles and the filled
bottle are checked perfect filling & capping
bottles.
VARIOUS PRODUCTS
 BALANCE SHEET
N Assets (In million $) As of As of
o 12/31/0 12/31/0
2 3
1 Cash & Short term 1934 1892
Invest
2 Total Receivable-Net 1882 1757
3 Total Inventory 1055 1066
4 Prepaid Expenses 2300 1905
5 Total Current Assets 7171 6620
6 Property/Plant/Equipm 4453 4168
ent
7 Good will-Net 2579 1917
8 Long Term 5422 5765
Investments
9 Other Long Term 2792 2364
Assets
1 Total Assets 29588 27454
0

No Liabilities(In million
As of As of
$) 12/31/0 12/31/0
2 3
1 Payable/Accrued 3679 3905
2 Accrued Expenses 851 600
3 Note Payable/Short 3743 4795
term
4 Current Port-LT 156 21
Debt/Capital
5 Total Current 8429 9321
Liabilities
6 Total Long term Debt 1219 835
7 Deferred Income Tax 442 358
8 Other Liabilities, 961 1004
Total
9 Total Liabilities 19480 20839
 Conclusion

The industrial visit to Hindustan Coco-Cola

Beverages Pvt. Ltd. was really a fruitful trip.
We required much knowledge about
different aspects business manager as well
administration.

Hindustan Coco-Cola Beverages Pvt. Ltd. is

a large scale industry. It has its branch Ina
wider scale. It is among the top ranker a win
industries at India.
 PRICE STRATEGY
Price in Rs.
20 30 50 1 1.5 2 Tins
0 0 0 lite lite lite (300
ml ml ml r r r )
Coca-Cola 05 08 18 25 35 48 15
Thums Up 05 08 18 25 35 48 15
Sprite 05 08 18 25 35 48 15
Fanta 05 08 18 25 35 48 15
Mazza -- 08 -- -- -- -- --
Canada -- 08 15 - - - - -- 15
dry
Soda -- 05 10 -- 30 42 --
Kinely -- 05 -- 12 -- -- --
water
Crush -- 08 -- 25 -- -- --
Shock 05 08 18 25 35 48 15
Limca -- 08 -- 25 -- -- --
Diet Coke - - -- -- -- -- -- 18
 DISTRIBUTION CHANNEL

Manufacture

Wholesaler

Semi wholesaler

Retailer

Consumer

Here they have their 50 plants in India.

So they from the plant directly supply
wholesaler. Wholesalers supply it to semi
wholesaler. Semi wholesaler distributes to
retailers. And from the retailers consumes
it.

DISTRIBUTION NETWORK

The actual sale and distribution of that

magic elixir is handled largely by a number
of independent bottlers. These bottlers but
syrup mix it with carbonated water and
distribute it to retailer in their area. The
number of retailers who sell coke to the
public almost exceeds counting.

In India, the bottling subsidiary

currently owns and operates 26 bottling
plants and 60 distribution centers. In
addition, it uses 20 contract packers to
augment its production capacity and later to
the increasing demand for its wide portfolio
of beverages. To reach India’s 300 million
soft drink consumers, the company
distributes its product in over 7, 00, 000
retail outlets serviced via trucks converted
three wheelers, tricycle and pushcarts.
 DISTRIBUTION NETWORK

The actual sale and distribution of that

magic elixir is handled largely by a number
of independent bottlers. These bottlers but
syrup mix it with carbonated water and
distribute it to retailer in their area. The
number of retailers who sell coke to the
public almost exceeds counting.

In India, the bottling subsidiary

currently owns and operates 26 bottling
plants and 60 distribution centers. In
addition, it uses 20 contract packers to
augment its production capacity and later to
the increasing demand for its wide portfolio
of beverages. To reach India’s 300 million
soft drink consumers, the company
distributes its product in over 7, 00, 000
retail outlets serviced via trucks converted
three wheelers, tricycle and pushcarts.
 TARGET

They want to get more and more

market so keep that each and every person
can effort the drink. They want to make the
drink so popular that the band symbol
(Trade Mark) should be recognized by most
of the people. Right now it is recognized by
almost 95% of the world’s population.
 ADVERTISING

• Advertising Objectives of the Company:

1.To stimulate demand.

2.To strengthen offer promotion mix
elements i.e. preselling product.
3.To develop brand preference.
4.To cut cost as sales increase.
5.To lower prices as it increases.
6.To be a competitive weapon.
 PRICING PHILOSOPHY

Supply and demand can tie into how

these companies are performing. Pricing
strategies and advertisements mostly
affects this outcome. Coke overseas in
having a hard time because due to economic
factors economic is down. So supply is large
and they are forced to drum up business by
dropping prices to get rid of the excess
supply. Soft drinks are especially sensitive
to supplies they are produced with
harvested crops. Orange juice for example
needs oranges to be made. If the product is
hit by bad harvest of oranges, then they
supply of juice drop dramatically. This
creates a demand and allows a producer to
charge a lot more it. This industry also takes
place in price wans to win market, share
lowering the is price creates and increase in
demand and increase in supply needed. This
is because the lower price, more beverages
are sold and that means more demand is put
on producers. This is odd because producers
would prefer to sell their products at a high
price and produce less when the retail price
is lower.

Research and development is done at

the head Lab situated in Atlant, however for
testing and recruiting local brands a lab is
opened in Hindustan Beverages. These labs
maintain quality control for marketing of
Coke all over India.
 In order to enhance the sale of product
it advertises on a national scale. The
company spends 60% of its revenue for ads.
In India this is done through bollywood stars
also Coke Advertisements are known for
their punch lines and slogans.

1948- ‘Where there is thirst there is Coke’

1952- ‘What U want is Coke?’
1956- ‘Coca-Cola makes good things taste
better’
1958- ‘The cold crisp taste of Coke’
1963- ‘Things go better with Coke’
1970- ‘It’s a real thing’
1982- ‘Coke is it’
1993- ‘Always Coca-Cola’
1998- ‘Jo chaho ho jaye Coca-Cola Enjoy’
2000- ‘Coca-Cola life ho to aise’
2002- ‘Thunda Matlab Coca-Cola