About DHFL

DHFL, Indias second largest private housing finance company

DHFL was established by Late Shri Rajesh Kumar Wadhawan (16th April, 1949 30th September, 2000),
a visionary Indian businessman.
The Founder Chairman observed the sad truth that most Indians couldnt get a housing loan on fair terms.
He believed that owning a home is a critical element to the building of an identity for every Indian. He thus
set out on a mission to manage this social need. On April 11, 1984, DHFL was established to enable
access to affordable housing finance to the lower and middle income groups in semi-urban and rural parts
of India. DHFL is the second housing finance Company to be established in the country, however, with a
unique mission, which is today benchmarked as a model of financial inclusion in the Indian financial
services sector.
While most experts lauded Shri Rajesh Kumar Wadhawans altruism, they posed pragmatic
apprehensions on the possibility of this Vision becoming a reality. However, that did not influence the
visionarys mission. DHFL disbursed funds from its own equity contribution and had a return of less than
8% at a time when interest rates were about 18%. But, what DHFL ascertained was the difference
between those who see things as they are and the visionaries who see things as they can be.

DHFL Changing Rules, Changing Lives

Over 30 years have passed since the Companys inception and today DHFL stands strong as one of
Indias largest housing finance companies (and the second largest in the private sector). Today, led by
Mr. Kapil Wadhawan, the Company is still living the Founders Dream and enabling access to home
ownership. It is profitably doing what its Founder intended it to do.
DHFL takes pride in its purpose-driven team of enthusiastic people who are willing to carry on the
Founders vision and transform the housing sector in India by providing affordable housing finance.
The Company has encouraged hundreds of thousands of people to make that upward journey by
simplifying financial access and providing them with the privilege of home loan products, insurance
services and unique fixed deposit schemes tailor made to suit their needs.
Based in Indias commercial capital Mumbai, DHFL strives continually to reach out to its customers
through its extensive network of278 offices spread across the length and breadth of the country, and
international representative offices, in Dubai, UAE and London, UK. DHFL also has tie-ups with leading
public and private sector banks namely Punjab & Sind Bank, United Bank of India, Central Bank of India
and YES bank to provide home loans to customers through a home loan syndication agreement. DHFL
has also set up representative offices in London and Dubai to serve the ever increasing NRI population in
these regions. It has also tied up with UAE Exchange to offer its home loan products through the various
UAE Exchange centers in the GEC countries.
DHFL has been assigned a rating CARE AAA (Triple A) by CARE and AAA by Brickworks for
various secured long term debt instruments and CRISIL have assigned CRISIL A1+ rating for
short term debt.

Being Human
Insights that help us and our consumers win
The Founder Chairman had a unique and timeless insight into the character of the majority of Indians who
are generally dismissed as high credit risk. They respond unequivocally to trust. They have a very

emotional relationship with the idea of their own home. To them it isnt an investment; it is a sanctuary, a
symbol of who they are and a safe haven for their loved ones. They will not do anything to jeopardize this
symbol of security. This insight was the prime motivation behind DHFLs business philosophy.
Customer Focused Product Innovation
DHFL is renowned for its customer-driven approach to doing business. In doing so it has continually
endeavoured to innovate and reach out to a vast majority of the low & middle income group customers.
The Company has been continuously introducing new products and variants to suit the needs of these
customers. As a value-added product option to housing finance, the Company provides double protection
to insure the life and property of customers. (Terms & conditions apply). DHFL in association with leading
financial Insurers in India offers unique home loan linked insurance plans which could be customized to
suit customer requirements. Such plans provide security to the family of the borrower in the unfortunate
event of the death of the borrower.
Customer-Focused
Credit
Policies
Our credit policies are enablers to affordable housing finance. The policies have been designed keeping
in mind that customers in the LMI category experience are hesitant to approach a normal bank for
housing finance. Our policies work around the regular framework of credit policies and go a few steps
further by assessing the customers willingness to repay and helping them at every stage of their financial
awareness and inclusion journey.
Today, DHFL is the first name that comes to mind for the deserving when they think home loans. They
see us as a housing finance Company that has transparent business practices. Since none of our
business processes are outsourced, we are able to deliver consistent service and manage customer
needs effectively. This has led to long-term and fruitful relationships with customers relationships we
cherish.

DHFL is Indias second largest private sector housing finance company.

The Company was founded in 1984 by late Shri Rajesh Kumar Wadhawan, with a vision to enable
home ownership amongst the low and middle income customer segment in semi-urban & rural
India. [1]
Today, DHFL has presence across 441 locations in India, and 2 international representative offices
in UK & UAE. [2] These offices deal in a variety of home loan products.
DHFL offers a vast array of Home Loan products, including Home Loan, Plot Loan, Construction
Loan, Loan against Property, Mortgage Loans and Project Loans. The Company also offers a range
of Fixed Deposit products that ensure high yield, safety and liquidity.
DHFL is amongst the first companies in India to introduce insurance as a value-added product with
housing finance.[3]
DHFLs credit rating has been recently upgraded to CARE AAA (Triple A) for its long term facilities,
including Long Term Bank Facilities, Non-Convertible Debentures (NCDs) and Fixed Deposits
(FDs). [4] This is an important milestone in the 30 years of business and is a testimony to the strong

processes and systems that DHFL has built over time. The Company has also been assigned BWR
AAA from Brickworks Rating.

Company history[edit]
DHFL was incorporated as "Dewan Housing Finance & Leasing Company Limited" on 11 April 1984
under[5] the Companies Act, 1956 and obtained the Certificate of Commencement of Business on 26
April 1984. The Company was formed with an object to meet the requirements of the large middle
and lower income segment of the Indian population.
The Company went public in December 1984,[6] with the object of strengthening the capital base and
broad basing the shareholding. At present, DHFL has equity shares listed on BSE and NSE.
In 2003-04, DHFL and its promoters acquired 91.22% equity stake in Vysya Bank Housing Finance
Limited,[7] This entity was later renamed to DHFL Vysya Housing Finance Limited.
Not much later in 2010-11, DHFL promoted a housing finance company called "Aadhar Housing
Finance Private Limited"[8] (AHFPL). This was created chiefly for making housing finance more
accessible to economically weaker sections of the society.
During the year 2011-12, DHFL along with other purchasers acquired from BHW Holdings AG,
Germany, 100% equity stake in Deutsche Postbank Home Finance Limited (DPHFL), a Housing
Finance Company registered with the National Housing Bank. DHFL acquired 67.56% equity stake
in DPHFL through its special purpose vehicle Subsequently the name of the DPHFL was changed to
First Blue Home Finance Limited (FBHFL).
During the year 2012-13, DHFL invested 48.50% in the paid up equity share capital of Avanse
Financial Services Limited.[9] Avanse is a Non-Banking Finance Company (NBFC) registered with the
Reserve Bank of India. It focuses on providing education loans for higher studies in India and
abroad.

Corporate social responsibility programmes[edit]

DHFL supports education, community development, health and environment issues that directly
benefit society. Concern India Foundation[10] and Mobile Crches[11] are two of the NGOs they have
partnered with. The Company has funded fees of economically weaker deserving students in
Solapur and has been associated various NGOs to demonstrate support for activities that will
directly benefit children.

Current board of directors[edit]

Kapil Wadhawan - Chairman & Managing Director

Dheeraj Wadhawan Non-Executive Director

Network[edit]
Based in Indias commercial capital Mumbai, DHFL strives continually to reach out to its customers
through its extensive network of 278 offices spread across the length and breadth of the country,
and international representative offices, in Dubai, UAE and London, UK.
Alliances & Business Tie-upsHome Loan Syndication Agreements with Punjab & Sind Bank, United
Bank of India, Central Bank of India and Yes Bank

Mergers and acquisitions[edit]

2003-04 DHFL acquired the housing finance arm of ING Vysya Bank; first acquisition of a public
sector venture by a private sector company. 2010 DHFL acquired First Blue Home Finance Limited
( Deutsche Postbank Home Finance) from BHW Holdings, Germany.[12] 2013 Merger of First Blue
Home Finance Limited with DHFL.[13]

Recognition[edit]
DHFL has been recognized by premier organizations such as the International Finance
Corporation.[14] It has also been recognized as one of the top 100 companies in a survey conducted
by The Economic Times.[15]

Awards[edit]
2013[edit]

DHFL Conferred the BEST EMPLOYER BRAND AWARD at IPE BFSI Awards[16]

]
DHFL Voted amongst Indias Most Trusted BFSI Brand
Indian consumers have voted DHFL amongst the most trusted Banking Financial Services Brand. We are
ranked 13th amongst the 73 BFSI Brands covered in this study and 231st among 17000 brands in India
and 2nd in the HFC Category.
This announcement made in Brand Trust Report 2012 by Trust Research Advisory, reflects the
commitment levels of DHFL to provide quality products to the consumers. The report acknowledges
Brands that the consumers put on the highest pedestal of Trust based on their conviction that the Brands
provide unmatched quality products.
With highest levels of innovation backed by breathtaking style and design and unparalleled performance,
DHFL has been successful in winning the hearts of the consumers year after year.
Commenting on the award Sachin Bhosle, Research Head, Trust Research Advisory, publishers of The
Brand Trust Report, India Study, 2012 said, It is prestigious that DHFL has been ranked 231st among
17000 brands by influencers-consumers in the 15 cities of the study in The Brand Trust Report, India
Study, 2012. The study reflects how deeply DHFL is trusted measured by a comprehensive Brand Trust
study
on
TRAs
proprietary
61-components.

About
Trust
Research
Advisory:
Trust Research Advisory (TRA), a part of the Comniscient Group, is a company dedicated to
understanding and simplifying concepts related to Trust. TRA was conceived in 2008 to decipher, analyze
and measure Brand Trust, to make it universally understood and easily applied. The organizations focus
areas include Research, Publishing, Trust Training, and Licensing. Trust Research Advisory, is committed
to bring forth concepts/ideas to bring out Trust in all its manifestations that shall redefine Branding,
Marketing Communication and the Behavioural Sciences.
About The Brand Trust Report, India Study, 2012: The Brand Trust Report, India Study, 2012 (ISBN:97881-920823-1-8), is the result of a primary research based on the proprietary 61-component Trust Matrix.
TRAs Trust Matrix has resulted from several hundred hours of research with sociologists, communication
experts and behavioural scientists. This years research was conducted among 2718 influencer
respondents across 15 cities. It is one of the most intensive study undertaken on Brand Trust across the
globe. The study generated nearly 2 million datapoints and 17000 brands and was conducted across 15
cities. Indian Statistical Institute helped create a statistically robust Brand Trust Index which has been
used to hierarchically rank Indias brands on the basis of trust.