Advocacy

and
Outreach
Bugnosen, Enriquez, Miclat, Tabagan

Outreach
Library programs and services designed to meet the informa?on
needs of users who are unserved or underserved.

*deni?on taken from ODLIS

Advocacy
Concerted ac?on taken in support of libraries, par?cularly poli?cal
ac?on aimed at securing adequate funding for library opera?ons
and capital improvements.



* deni?on taken from ODLIS

Advocacy and Outreach for

Archives
Responsibili?es of archives according to Ann Pederson:
1. To iden?fy, acquire, and preserve records of las?ng value.
2. To make these materials and the informa?on they contain
available for use

Educational Programs
1. Planned sequence of projects and ac?vi?es
2. Inform the wider community about the holdings and services of
the archives
3. Involve its members directly with their documentary heritage.

Why educational programs?

1. Encourage public to visit the archives
2. To give the public a general knowledge and understanding of
archives
3. Encourage the public to support the archives

Bene<its of Educational Programs

Encourages involvement and mutual apprecia?on, engaging
Informs and Instructs, Orients and Educates
Encourages greater communica?on between archivists and other
communi?es
apprecia?on of legal, nancial, as well as cultural benets of
record services

Planning Approach to Educational Programs

Consider the following:
Purpose
Resources
Clientele

Also: research, seek advice, plan, keep records!

Four Steps in Planning EPs

1.
2.
3.
4.

Dene goals of ins?tu?on.

Determine nature and needs of audience
Locate and obtain necessary equipment
Select and plan an appropriate program to suit target audience.

Classes, Seminars and

Workshops

Classes, seminars and

workshops
User educa?on is
equal to classes,
seminars and
workshops
Most rewarding of all
user educa?on
programs

Classes, seminars and

workshops
Benets
Usually enjoyed by both sta and par?cipants
Measurably increase awareness of the archives within the larger
community
Sta involved in teaching gain condence and renewed
enthusiasm at work
Leads to more eec?ve reference procedures and improved
nding aids
Handouts from workshops may be used for useful publica?ons

Classes, seminars and

workshops
Training for In-house Users
Aims to improve delivery of services within the organiza?on rst
before developing wider community orienta?ons

Classes, seminars and

workshops
To inform new sta and agency representa?ves of their
responsibili?es in such areas as:

Understanding the func?ons of archives

Care and handling archives and records
Conduc?ng records surveys for disposal
Developing and implemen?ng disposal schedules
Dona?ng records to the archives
Transferring records to the repository
Reques?ng records of informa?on from the archives

Classes, seminars and

workshops
Volunteers
A general introduc?on to the purpose and overall opera?on of
the archives program is as important for prospec?ve volunteers
as it is for new sta
Important Note:
Volunteers do not have the same accountability as paid sta

Classes, seminars and

workshops

Replacing fasteners, refoldering records

Fla\ening and cleaning documents
Encapsula?ng materials
Indexing
Conduc?ng oral history interviews
Transcribing/indexing oral history
Assis?ng reference sta
Photocopying
Preparing bibliographies and special lists
Conduc?ng tours for visitors
Giving talks about the archives
Wri?ng newsle\er ar?cles

Classes, seminars and

workshops
Educa?ng the Public
For members of the public or individuals from a specialized client
group
An appropriate level of outreach is necessary so that the archives
can develop a base of community support from which to grow

Classes, seminars and

workshops
Mini Classes
To convert rst ?me archives users into condent, competent
researchers as quickly as possible
Requires archivists to spend individual ?me with researchers
Group instruc?on and self-teaching aids

Classes, seminars and

workshops
Seminars and Workshops
Seminars- directed discussions of issues and ideas
Workshops- prac?cal hands-on occasions where par?cipants
develop skills and techniques or solve problems

Records Recovery and Disaster

Preparedness Seminar Workshop in
Tacloban

Classes, seminars and

workshops
Conferences
A program organized around a theme featuring one or more large
general sessions followed by smaller, more focused presenta?ons
Should have a balance of content, venue and hospitality

Classes, seminars and

workshops
Ac?vi?es for students
Students- among the most important client groups
Archivists must recognize their responsibility to encourage and
support the educa?onal eort, not to design or conduct it.
The key is Collabora?on with Educators

BASIC RULES IN SOLICITATION

OUTSIDE SUPPORT MUST ALWAYS BE

CONSIDERED AS AN EXTRA.

OUTSIDE SUPPORT SHOULD ONLY BE

SOUGHT FOR SPECIFIC PROJECTS OF
LIMITED DURATION.

DEVELOP AND MAINTAIN A WISH LIST OF

DEFINED PROJECTS, ITEMS, OR AREAS
WHERE SPECIAL FUNDING OR HELP CAN BE
USED TO MAXIMUM EFFECT.

BEFORE SEEKING OUTSIDE SUPPORT,

DETERMINE YOUR OBJECTIVES, THEMES OR
MESSAGES, AND REQUIREMENTS WHICH
THE PROJECT MUST MEET.

PROSPECTIVE DONORS, WHETHER OF TIME,

MONEY, EQUIPMENT, FACILITY OR
SERVICES, ALL HOPE TO GAIN SOME
BENEFIT MEANINGFUL TO THEM.

PHILANTHROPY IS A VERY COMPETITIVE

BUSINESS.

DEVELOP AND MAINTAIN A HIT LIST

OF FUNDING AND SUPPORT
PROSPECTS.

SEEK A VARIETY OF TYPES OF

SUPPORT.

ALLOW PLENTY OF TIME FOR THE

DONOR TO DELIVER THE GIFT.

IF AT FIRST YOU DO NOT SUCCEED, DO

NOT BE DISCOURAGED.

DONORS OR CONTRIBUTORS WHO

HAVE GIVEN ONCE ARE FERTILE
GROUND FOR ADDITIONAL AID.

SHOW YOUR APPRECIATION IN WAYS

WHICH ARE BOTH APPROPRIATE TO YOUR
INSTITUTION AND MEANINGFUL TO YOUR
BENEFACTORS.

MANAGING COMMUNITY SUPPORT

AND PARTICIPATION WELL IS A
DEMANDING TASK

THE PRINTED WORD SERIES

Filipinas Heritage Library
Ayala Founda?on Incorporated

Brief Introduction
>13,000 contemporary volumes on
Philippine history, art, language, religion and
the social sciences
>2,000 rare ?tles, rare books on microche,
maps, and an extensive library of slides and
photographs.
Retrato
Himig
Roderick Hall Collec?on

from the Filipinas Heritage Librarys Facebook Page

The Printed Word: Revelations of the Book

from the Filipinas Heritage Librarys Facebook Page

The Printed Word: Revelations of the Book

from the Filipinas Heritage Librarys Facebook Page

The Printed Word: Revelations of the Book

from the Filipinas Heritage Librarys Facebook Page

The Printed Word: Revelations of the Book

from the Filipinas Heritage Librarys Facebook Page

The Printed Word: Romancing the Book

from the Filipinas Heritage Librarys Facebook Page

The Printed Word: Romancing the Book

from the Filipinas Heritage Librarys Facebook Page

The Printed Word: Romancing the Book

from the Filipinas Heritage Librarys Facebook Page

The Printed Word: Romancing the Book

Group Insights

Activity Time!

 Sources:
h\p://plai.org.ph/index.php/component/jevents/
icalrepeat.detail/2014/11/26/3/-/-
h\p://www.na?onalarchives.gov.ph/
h\p://www.girona.cat/web/ica2014/eng/index.php
Pederson, Ann. (1993). User educa?on and public rela?ons. In
Keeping archives (pp.307-349). Australia: The Australian Society
of Archivists.
h\ps://www.facebook.com/lipinasheritagelibrary
h\p://www.lipinaslibrary.org.ph/