CONTENTS

CHAPTER
CHAPTER I

TITLE
INTRODUCTION

PAGE.NO
01-10

Need for the Study

Objective of the Study
Scope of the Study
Methodology
Limitations
CHAPTER II

INDUSTRY PROFILE

CHAPTER III

COMPANY PROFILE

15-23

CHAPTER IV

THEORETICAL FRAMEWORK

24-40

CHAPTER V

DATA ANALYSIS AND

INTERPRETATION

CHAPTER VI

11-14

41-74

FINDINGS, CONCLUSION AND

SUGGESTIONS

75-77

o QUESTIONNAIRE
o BIBLIOGRAPHY

78-82

ANNEXURE

A STUDY ON COSUMER PERCEPTION

IN BRAHMMAS AGRO INDUSTRIES PVT. LTD.,CHIRALA.
Project work submitted to the
Jawaharlal Nehru Technological University, Kakinada in
Partial Fulfillment of the requirement for the award of the degree of

MASTER OF BUSINESS ADMINISTRATION

Submitted by
GADE. RAMKI
Reg.No:122T1E0022

Under the Guidance of

Mr. V. HARI BABU., M.Com
Assistant Professor

MALINENI LAKSHMAIAH MBA COLLEGE

(Approved by AICTE, Affiliated to JNTU, Kakinada)

KANUMALLA (Village), SINGARAYAKONDA 523 101

PRAKASAM (Dist), A.P.
2012-2014

CERTIFICATE
This is to certify that the Project work entitled A STUDY ON COSUMER
PERCEPTION IN BRAHMMAS AGRO INDUSTRIES PVT. LTD.,CHIRALA is a
bonafide work carried out by GADE. RAMKI, Reg.No:122T1E0022 under my Guidance
Supervision

in partial fulfillment of the requirement for the award of the degree of MBA in

MALINENI LAKSHMAIAH MBA COLLEGE, SINGARAYAKONDA, Affiliate to

JAWAHARLAL NEHRU TECHNOLOGICAL UNIVERSITY, KAKINADA. This work
is original and the same has not been submitted previously by any person for the degree of
Master of Business Administration.

INTERNAL GUIDE
Mr. V. HARI BABU.,
M.Com.,

PRINCIPAL
Prof. S. RAMESH CHANDRA .,
M.Com., MBA., M.Phil.,

HEAD OF THE DEPARTEMENT

Mr. SK. KARIMULLA.,
M.B.A., M.Com.,

EXTERNAL EXAMINER

DECLARATION

I declare the Project work entitled A STUDY ON COSUMER PERCEPTION

IN BRAHMMAS AGRO INDUSTRIES PVT. LTD.,CHIRALA submitted by me under
the Guidance of

Mr. V. HARI BABU., M.Com.,

LAKSHMAIAH

MBA

COLLEGE,

Assistant Professor

SINGARAYAKONDA,

MALINENI
Affiliated

to

JAWARHARLAL NEHRU THECHNOLOGICAL UNIVERSITY, KAKINADA is my

original work and it has not been submitted in part or full to any other University or Institute
for the award of any Degree.

Place:
Date :

GADE. RAMKI

ACKNOWLEDGEMENT
I express my deep regards and respect to the professor & guide of M.L.M.B.A. College
Mr. V. HARI BABU., M.Com., Assistant Professor

for their encouragement and help at

various stages.
I also express my gratitude to Mr. SK. KARIMULLA ., M.B.A., M.Com., H.O.D, of
our college, for his guidance and co-operation during my course of study.
I express my deep sense of gratitude to Prof. S. RAMESH CHANDRA., M.Com.,
MBA., M.Phil., principal of M. L. M. B. A. College, Singarayakonda for initiating me in
to this study as well as for the pains they have taken and the interest they have shown
throughout the preparation of this project work to the present form.
I express my deep sense of gratitude to Dr. M. LAKSHMAIAH, Chairman of our
college, for providing sufficient infrastructure and good environment in the college to complete
my course.
I am extremely thankful to the authorities of BRAHMMAS AGRO INDUSTRIES
PVT. LTD.,CHIRALA for their kind permission to undertake the present study as well as
extending help in the collection of data. I express my gratefulness to the company executives,
supervisors and workers for sparing their valuable time, courtesy during the period of my
study.
Great acknowledgement is expressed to Teaching and Non teaching staff members
whose guidance cannot be ignored in completing this project in time.
I am also indebted to my friends who helped me directly and indirectly in the various
stages of this work.
I am deeply indebted to my parents for their warm affection, which enabled me to
complete this work.
Place :
Date :

GADE. RAMKI

CHAPTER I

INTRODUCTION

CHAPTER II

INDUSTRY PROFILE

CHAPTER III

COMPANY PROFILE

CHAPTER IV

THEORETICAL FRAMEWORK

CHAPTER V

DATA ANALYSIS
& INTERPRETATION

CHAPTER VI

FINDINGS,
SUGGESTIONS
& CONCLUSION

ANNEXURE