KUTUMB

Bridging the Generation Gap.

Project Type- Socially and educationally relevant project, Social Network.

THINK FREE
A Group of Free Thinkers

PROBLEM DEFINITION
GENERATION GAP
Between
Young and Old

Problems faced by old people (Contd.)

Loneliness

Boredom (idleness)

Economic Insecurity

It is a common
complaint of many
elders is the feeling of
being isolated.
isolation is most often
imposed purposefully
or inadvertently by
the families and/or
communities where
the elderly live

Boredom is a result of
being poorly motivated
to be useful or
productive and occurs
when a person is
unwilling or unable to
do something
meaningful with his/her
time. The problem
occurs due to forced
inactivity, withdrawal
from responsibilities and
lack of personal goals

It is faced by the
elderly when they are
unable to sustain
themselves financially.
Many older persons
either lack the
opportunity and/or the
capacity to be as
productive as they
were.

A New age problem faced by Kids

(Contd.)

Interpersonal
Communication

Unwanted
Exposure

Security Issue

Interpersonal
Communication is
going down with
the growing use of
Social media.

With less of focus

on content analysis
unwanted exposure
to kids remain area
of concern for
many parents

73% off Children

under 13 use
social networking
websites. 43% are
interacting with
strangers. These
create a sense of
Personal security
issues for the
family.

SOLUTION

KUTUMB- A social Platform which connect and communicate

Young, Adult and Expert.

KUTUMB - Bridging the Gap

Vision Statement
To bridge the generation Gap.

Mission Statement
To strengthen interfamily, intercommunity, and
intergeneration bond by provide the users a
platform to connect and communicate.

STAKEHOLDERS MAPPING

Marketing & Promotion

PROMOTIONAL BOOTHS IN SCHOOLS
Organizing various promotional booths in
schools during Parents-Teacher meeting and
distribution of promotional offer cards helps
to create awareness about the benefits of our
social domain KUTUMB

SHORT PLAY AND FLASH MOB IN MALLS

Describing the social imbalance and
generation gap created because of increasing
use of social media by young and its
negligence by old and how KUTUMB can
solve this problem.

Marketing & Promotion(Contd.)

PROMOTIONAL OFFER
KUTUMB plans to conduct contests where
the winner will get the opportunity to
download from our one of our e-book
partner.

VIRAL MARKETING
Interactive sessions with school children,
short play, online and offline contest
videos will be posted on KUTUMB YouTube
channel and our website to reach more
and more target audience.

Attractive Key Features

(Contd.)
AVATARS
KUTUMB offers its users customizable, fun and
realistic way to interact and communicate with
other users through life like avatars.

TRADITIONAL GAMES
KUTUMB attempts to bridge the gap by offering
simple and traditional gaming which all the age
groups enjoy.

Attractive Key Features

(Contd.)
AGE AND CULTURE SPECIFIC INTERFACES
KUTUMB

KUTUMB offers its users one of its kind age

and cultural specific GUI. A different GUI
for different age group and different
cultures and communities.

BLESSINGS BUTTON
KUTUMB have replaced the like a post
button with the Blessings button which
encourages our core idea to give our
users a easy to use, user friendly
platform where all age groups can
interact.

Attractive Key Features

(Contd.)

E-Commerce:
KUTUMB getting into the E-Commerce platform
which not only will encourage the older
Stakeholders by commercializing the products
(paintings, Sweaters, etc) but also will generate
revenue for KUTUMB and help to the
community.

Key Challenges
Bringing Aged Online
Bringing Old people on social domain
Breaking the Psychological barrier of interacting on
social domain by providing easy to understand and
operate user friendly GUI .

Content Management System

Right Target Audience -Authentication of
users through Unique ID's or SSN (Social
Security Number).
Clarity of hygiene factor and Motivation
Factor
Network Effect -Managing concern like
unwanted exposure to kids, fake accounts ,
age biased exposure.
Breaking addiction by building addiction to
Infotainment

Key Challenges (Contd.)

The biggest challenge in social domain is
to break the network effect on the
existing social networks and bring the
traffic to this site.
To overcome this there has to be a
motivation, an incentive for the youth
and old to come online.

E- commerce plays a major role in generating

the revenue and physically connecting two age
groups. The only way to overcome the
challenge is by increasing the headcount and
inducing motivational impulse to buy affiliated
partners product.

Financials

Start up Expenses

About financials
We will not have any cost of leasing an office
because we will start from an incubation
center.
We will start with 5 employees and later start
hire as required.
We will have web hosting and later buy
servers when the user base will increase.
Income tax rate taken 30% as per Company
Act.
Interest rate on loan taken as 15%.

Thank You