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AMDA RED: C=0, M=91, Y=34, K=38 PMS 208

Brand Identity Manual & Style Guide


Our Mission

AMDA, the professional association of medical


directors, attending physicians, and others
practicing in the long term care continuum,
is dedicated to excellence in patient care and
provides education, advocacy, information, and
professional development to promote the delivery of
quality long term care medicine.

AMDA RED: C=0, M=91, Y=34, K=38 PMS 208


Our Image
Dear Members of the AMDA Community:

AMDA recently introduced a revised logo and new tagline that will appear on all AMDA materials
including all electronic and printed materials as well as its Web site, www.amda.com. The change
updates the logo design while maintaining our brand and promotes the multidimensional,
interdisciplinary and forward-moving nature of our constituency. More than just a new look, this logo
and tagline form part of AMDA’s strategic framework.

The logo solidifies AMDA’s reputation and expands our presence in a rapidly changing heath-care
marketplace. Through consistent use of these newly designed graphic components in all of our
messages, AMDA will reinforce our standards, position and dedication to excellence and position
AMDA for continued success. To communicate a unified visual image, we ask all AMDA staff and
vendors to adhere to the standards specified in this new Brand Identity Manual and Style Guide.

The manual comprises examples of our graphic identity in all association communications and
functions. This tool removes the guess work when using these valuable visual company assets and
provides “do’s and don’ts” relating to size, color and placement. Consistent usage of AMDA’s logo and
tagline on all printed materials is essential in conveying the ideals associated with the AMDA brand.

We appreciate your support and compliance. The AMDA board embraces this new visual look and
message for our organization. The strategic plan calls for an integrated approach to our programs and
our materials. With these strategic changes to our visual assets, AMDA’s brand creatively reflects this
integration important for our future success.

Sincerely,

Lorraine Tarnove
AMDA, Executive Director
i |  Table of Contents

Table of Contents

Brand Identity................................................... 1 Secondary and Web Safe Color.........................15


AMDA Brand .................................................... 2 Typography................................................16, 17
Graphic Identity................................................ 3 Sample Typography....................................18, 19
AMDA Logo....................................................... 4 Collateral Materials, Stationery Set..................20
Primary Logo..................................................... 5 Stationery Set..................................................21
Minimum Clear Area and Size........................... 6 Standard Letter Format....................................22
Reproduction Size, Weight Variations................ 7 News Release...................................................23
Alternate Logo.................................................. 8 Business Card...................................................24
Alternate Logo Application................................ 9 Envelope..........................................................25
Black & White, Reverse and Color Options........10 Mailing Label and Name Tag............................26
Logo Do’s and Don’ts........................................11 Electronic Use, E-mail & PowerPoint.................27
Graphic Symbol Use.........................................12 CD Label...........................................................28
Program Logos.................................................13 Creative Applications........................................29
Logo Colors.......................................................14 Editorial Style Guide..................................30–36
Brand identity  | 1

Brand Identity
Brand Management is Asset Management

In today’s competitive marketplace, successful organizations realize the power of effective asset
management in all aspects of their business. Of those various assets, one’s brand identity and its
logo remain the prevalent symbols of an organization’s strategic vision in the marketplace.
Organizations that effectively manage these oftentimes intangible yet visible assets significantly
connect with their customers. Successful brand management invoke emotions, establish trust and
echo an organization’s guiding principles. Simply put, one’s brand can bring an organization to life.
2 |  AMDA Brand

AMDA Brand
Established in 1976, AMDA’s founding president, Dr. William Dodd, recognized the need to
better organize and educate physicians who would fulfill the role of physician medical director.
This vision and ideal provided a solid foundation upon which AMDA would build and expand
its advocacy on matters impacting national medical public policy. AMDA has grown to be a
recognized resource on clinical practice and physician leadership in long term care. For 30 years,
AMDA’s activities exemplified its commitment to education and advocacy for those involved
in long-term care medicine. Today, AMDA promotes the collaborative efforts of an entire team
involved in quality patient care in the long term care settings.

AMDA’s tagline “Dedicated to Long Term Care Medicine” resonates as a guiding principle. It
clarifies the nature of the organization and its constituents – long term care facility medical
directors as well as attending physicians and other practitioners (such as pharmacists and nurse
practitioners) who work throughout the long term care continuum.
Graphic identity  | 3

Graphic Identity
An institution’s logo is the dominant outward visual expression of its personality, values and as-
pirations. A distinctive AMDA logo and tagline “Dedicated To Long Term Care Medicine” evoke a
commitment that has local, regional, national and international audiences. Our logo and printed
materials express our serious commitment to conveying the AMDA brand image as well as the
underlying qualities upon which our visual identity is built.

This Brand Identity Manual and Style Guide is the guide to applying our image and logo to the
materials through which we communicate to all our constituencies. Consistent application of
these standards over time will benefit AMDA through improved awareness, recognition and
professional appearance.
4 |  AMDA Logo

AMDA Logo
AMDA’s logo represents the association’s character as well as its aspirations for the future. The
logo symbol –diamonds interlocking to join members and colleagues in a unified approach–
resonates the fundamental nature of AMDA by its progressive diamonds of growth and its quest
for knowledge of ” Dedicated To Long Term Care Medicine” vision. It is also an image rich with
positive associations to programs and medical knowledge. The diamonds form arrows pointing
to the AMDA letter form while the letter “d” backbone is the staff of Asclepius with a single
serpent encircling the staff.

The Tagline Logo


The official AMDA institutional tagline, “Dedicated To Long Term Medicine ” is incorporated into
the primary logo to be used in situations where the whole Association is the primary focus. This
logo should not be used in conjunction with other department/division campaign taglines when
a specific program is addressed with a theme specific to that audience.
Examples Of Use of Taglines:
• On the back of a program publication (not on front with a program-specific tagline.)
AMDA RED:
• On an institutional C=0, M=91,
advertisement Y=34, the
that addresses K=38
whole ofPMS
AMDA.208


Primary Logo  | 5

Primary Logo
The official AMDA logo is a combination mark consisting of a graphic symbol with customized
typography. Whenever possible, the two-color or four-color version of the logo should be used,
printed in the specified PMS colors or in a process color conversion of those PMS colors when spot
colors are unavailable. When restrictions limit the number of colors used, the logo should be pre-
sented in black or russet. Adobe Illustrator CS3 software was used to create logos.

AMDA RED: C=0, M=91, Y=34, K=38


Primary Logo in PMS 208 (AMDA RED: C=0, M=91, Y=34, K=38 ) and Black PMS 208

PRIMARY LOGO REVERSED PMS 208 AND BLACK ON A DARK COLOR BLUE PMS 541


6 |  Logo Clearance

Minimum Clearance Area


When the logo is used in marketing materials in conjunction with other typography,
photography, or illustrations, a minimum measure of clear space must surround the logo
type. This space is equivalent to the width of the smallest diamond measured diagonally, as
illustrated below with the grey border.

A tip for measuring:


Draw a temporary box as a measurement tool and rotate it 45°. Then size the box to the small diamond. Rotate
back to 0° and use sized box as a guide for spacing as shown. Delete box when completed.

AMDA RED: C=0, M=91, Y=34, K=38 PMS 208


Note the
optical
™ alignment
over hang of
Note the
trademark to
optical
right margin
alignment
of logo.
of type to
graphic
diamond.

AMDA RED: C=0, M=91, Y=34, K=38 PMS 208

Minimum Reproduction Size ™


The primary logo may not be reproduced any
smaller than one-and-one-half inches or nine
picas in width. See following page for logo
weight rules according to reproduced size. 1 - 1/2 inches or 9 picas
Reproduction Sizes  | 7

Reproduction Size and Weight Variations


The primary logo exists in three weight variations based on reproduction size. Ninety percent of
all uses will apply to the regular (no size designation) logo; however, large (_lrg) and small (_sm)
designated logos exist for large (greater than six inches wide) and small (below two inches wide)
applications.
AMDA RED: C=0, M=91, Y=34, K=38
File Name: AMDA_Primary_Logo.6Over_lrg .eps
PMS 208
Application: Printed Six Inches or Over.

AMDA RED: C=0, M=91,Application:


File Name: AMDA_Primary_Logo_2to6. eps Y=34, Printed
K=38Between PMS
Two and 208
Six Inches.

File Name: AMDA_Primary_Logo_2_Minus_sm.eps Application: Printed Two Inches or Under.


AMDA RED: C=0, M=91, Y=34, K=38 PMS 208


8 |  Alternate Logo

Alternate Logo
For situations where the tagline would be considered unnecessary, the alternate diamond and
amda only logo may be used. Example applications of this would be on commercial items or
on association identification signage. Color and graphic element restrictions of primary logo
might apply because of production processes and are dependant on vendor mechanical
capabilities. See the following page for sample applications.

Alternate Logo (Without Tagline) In PMS 208 and Black

AMDA RED: C=0, M=91, Y=34, K=38 PMS 208


Alternate Logo (Without Tagline) Reversed In PMS 208 and Black On a Dark Color Blue PMS 541

Alternate Logo (Without Tagline) Reversed Overlay Black Simplified for a Production Process of Silk Screening.
Applications of Logo  | 9

Applications of Alternate Logo

AMDA RED:
C=0, M=91
, Y=34, K=38
PMS 208

Training


Signage

Apparel
10 |  Logo Options

Black & White, Reversed and Color Options


A strong brand identity has well-defined guidelines and a certain amount of flexibility. This allows
logo applications to both coordinate and enrich the variety of materials on which the logo will be
displayed. The following logo options provide simplified choices for reduced color communications
and are to be used only when budget does not permit color (four-color process or multiple spot
color) reproduction. For one-color applications, the logo can present in PMS 208 red or black over
light colored backgrounds or reverse black and white over dark backgrounds.

Primary Logo In Black and PMS 208 (Two Color) Primary Logo In Reversed Over a PMS 295 (Two Color)

AMDA RED: C=0, M=91, Y=34, K=38 PMS 208

™ ™

Primary Logo In Black (one color) Primary Logo In Black over a 10% PMS 295 (Two Color)

™ ™
“Dos and Don’ts”  | 11

Do’s and Don’ts


Using the official logo correctly will maintain consistency and
respect for the AMDA brand.
Please follow the guidelines below for all versions of the logo.
• DO use the primary form of the logo whenever possible.
• DO maintain the minimum clear space and reproduction size and specification.
• DO consult this style manual or your AMDA contact when in question.

Graphic Examples of Unacceptable Logo Use

Dedicated To Long Term Care Medicine


amda
Dedicated To Long Term Care Medicine Dedicated To Long Term Care Medicine
DO NOT change the colors of DO NOT recreate the logo—
DO NOT place other graphics over
the logo (see logo variations in this digital files are available from
or within logo clear space.
manual for color options). your AMDA representative.

Dedicated To Long Term Care Medicine Dedicated To Long Term Care Medicine Dedicated To Long Term Care Medicine
DO NOT print the color version DO NOT alter the composition of DO NOT reproduce the logo on a 
of the logo on colored paper—this logo elements. patterned background or paper.
will affect the color of the logo. Use
the black version of the logo when
printing on colored stock.

Dedicated To Long Term Care Medicine Dedicated To Long Term Care Medicine
DO NOT apply special graphic effects DO NOT distort the proportion of DO NOT print a one-color version of the
to the logo. the logo horizontally or vertically. logo in a color other than black, PMS 208
or its CMYK equivalent. Reverse versions
are also viable options.

DO NOT use the symbol alone DO NOT use the trisymbol alone
as anything other than a subtle as anything other than a subtle
background element. background element.
12 |  Symbol Use

Graphic Symbol Use


In order to uphold the visual balance of the AMDA symbol, follow these
cropping options:
1. Full symbol, uncropped
2. Show the symbol cropped no more than 1/3 out of frame vertically
3. Show a portion of the symbol where 3 corners are visible

Note: the following examples are to illustrate cropping, screening and transparency
options only—the symbol is never used as a standalone element.

GRAPHIC symbol background element cropping options


When used as a background graphic, the symbol can appear only
in tints of the following specified color of PMS 208 (AMDA Red)
the process color conversions are acceptable (see page 14 ). The
symbol effect is to be subtle, as an underlying support element,
and should therefore never present itself more than 40 percent but not
less than 10 percent in contrast with the background color/image.
The symbol may also be reproduced as a semi-transparent
reverse out of a background of solid color or a photograph.

Black @ 25 % opacity PMS 208 @ 25 % opacity 40% opacity white over color 40% opacity white over photo
Program Logos  | 13

Program Logos
Core Curriculum Evidence-Based Course

Interdisciplinary Content

Web Logos

STATE NETWORK NEWS


CPGNews.org
™ Start Here
14 |  Logo Colors

Logo Colors
The AMDA logo uses russet red and black. Spot colors are PMS 208 russet. When using four-color
process inks and spot PMS colors are not an option, the logo may print as a process-color build:

PMS 208: Rich Black:


  0C 80C
91M 60M
34Y 40Y
38K 100K

Color representation
of printing throughout
this manual is not an
exact match due to the PMS 2
 08: Black:
limitations of the digital
reproduction process. For
this reason, please refer to
a Pantone® swatch book,
available from either AMDA 75% 75%
or a commercial printer.

50% 50%

25% 25%

10% 10%
Secondary Colors  | 15

Complimentary Secondary Colors


The following samples are suggested colors to complement the primary logo. Colors have been
selected to provide a variety of hues with similar values.


PMS 289: 
PMS 5275: 
PMS 7470: 
PMS 7528:
100C   60C 80C   0C
  64M   47M 15M   3M
   0Y    0Y   0Y 10Y
  60K   30K 45K 10K

PMS 289: PMS 5275: PMS 7470: PMS 7528:

75% 75% 75% 75%

50% 50% 50% 50%

25% 25% 25%

10% 10% 10%

Web Safe Colors


The following samples suggest colors of a Web palette. Colors shown below provide a variety of
hues with similar values of PMS color converted to RGB HEX code of Web Safe Colors.

PMS 208 = Black =


HEX: 8B274C HEX: 000000
139R    0R
  39G    0G
  76B    0B

PMS 289 = PMS 5275= PMS 7470= PMS 7528=


HEX: 002F5B HEX: 4C5382 HEX: 30688D HEX: E4DED0
   0R   76R   48R 228R
  47G   83G 104G 222G
  91B 130B 141B 208B
16 |  Typography

Typography
Times New Roman is the basic typeface used to create the customized AMDA logo. Times (Regular, Italic,
Bold, Bold Italic) is therefore the suggested body typeface for advertising and print materials. To maintain a
consistent image, use Times as the standard text whenever possible.

Myriad Pro (Light, Light Italic; Regular, Italic; Bold, Bold Italic) is a sans serif font that subtly contrasts the more
traditional look of the Times New Roman font and provides great flexibility with its multiple weights and
variations.

In print, when Myriad Pro fonts are not available, or in live text Web applications, Arial can be substituted.

Times New Roman Regular


10/12
The quick brown fox jumped over the lazy ABCDEFGHIJKLMNOPQRSTUVWXYZ
dog. THE QUICK BROWN FOX JUMPED
OVER THE LAZY DOG. Lorem ipsum do- abcdefghijklmnopqrstuvwxyz
lor sit amet, consectetuer adipiscing elit. Nam 1234567890!?@#$%^&*•()
nibh. Nunc varius facilisis eros.

Times New Roman Regular Italic


10/12
The quick brown fox jumped over the lazy ABCDEFGHIJKLMNOPQRSTUVWXYZ
dog. THE QUICK BROWN FOX JUMPED
OVER THE LAZY DOG. Lorem ipsum dolor abcdefghijklmnopqrstuvwxyz
sit amet, consectetuer adipiscing elit. Nam 1234567890!?@#$%^&*•()
nibh. Nunc varius facilisis eros.

Times New Roman Bold


10/12
The quick brown fox jumped over the ABCDEFGHIJKLMNOPQRSTUVWXYZ
lazy dog. THE QUICK BROWN FOX
JUMPED OVER THE LAZY DOG. abcdefghijklmnopqrstuvwxyz
Lorem ipsum dolor sit amet, consectetuer 1234567890!?@#$%^&*•()
adipiscing elit. Nam nibh. Nunc varius

Times New Roman Bold Italic


10/12
The quick brown fox jumped over the ABCDEFGHIJKLMNOPQRSTUVWXYZ
lazy dog. THE QUICK BROWN FOX
JUMPED OVER THE LAZY DOG. Lorem abcdefghijklmnopqrstuvwxyz
ipsum dolor sit amet, consectetuer adipisc- 1234567890!?@#$%^&*•()
ing elit. Nam nibh. Nunc varius facilisis
Typography  | 17

Myriad Pro Light


10/12
The quick brown fox jumped over the lazy ABCDEFGHIJKLMNOPQRSTUV WXYZ
dog. THE QUICK BROWN FOX JUMPED OVER
THE LAZY DOG. Lorem ipsum dolor sit amet, abcdefghijk lmnopqrstuvwxyz
consectetuer adipiscing elit. Nam nibh. Nunc 1234567890!?@#$%^&*•()
varius facilisis eros.

Myriad Pro Light Italic


10/12
The quick brown fox jumped over the lazy dog. ABCDEFGHIJKLMNOPQRSTUVWXYZ
THE QUICK BROWN FOX JUMPED OVER THE
LAZY DOG. Lorem ipsum dolor sit amet, abcdefghijklmnopqrstuvwxyz
consectetuer adipiscing elit. Nam nibh. Nunc 1234567890!?@#$%^&*•()
varius facilisis eros.

Myriad Pro Regular


10/12
The quick brown fox jumped over the lazy ABCDEFGHIJKLMNOPQRSTUVWXYZ
dog. THE QUICK BROWN FOX JUMPED OVER
THE LAZY DOG. Lorem ipsum dolor sit amet, abcdefghijklmnopqrstuvwxyz
consectetuer adipiscing elit. Nam nibh. 1234567890!?@#$%^&*•()
Nunc varius facilisis eros.

Myriad Pro Regular Italic


10/12
The quick brown fox jumped over the lazy ABCDEFGHIJKLMNOPQRSTUVWXYZ
dog. THE QUICK BROWN FOX JUMPED OVER
THE LAZY DOG. Lorem ipsum dolor sit amet, abcdefghijklmnopqrstuvwxyz
consectetuer adipiscing elit. Nam nibh. Nunc 1234567890!?@#$%^&*•()
varius facilisis eros.
Myriad Pro Bold
10/12
The quick brown fox jumped over the lazy ABCDEFGHIJKLMNOPQRSTUVWXYZ
dog. THE QUICK BROWN FOX JUMPED
OVER THE LAZY DOG. Lorem ipsum dolor abcdefghijklmnopqrstuvwxyz
sit amet, consectetuer adipiscing elit. 1234567890!?@#$%^&*•()
Nam nibh. Nunc varius facilisis eros.
Myriad Pro Bold Italic
10/12
The quick brown fox jumped over the lazy ABCDEFGHIJKLMNOPQRSTUVWXYZ
dog. THE QUICK BROWN FOX JUMPED
OVER THE LAZY DOG. Lorem ipsum dolor abcdefghijklmnopqrstuvwxyz
sit amet, consectetuer adipiscing elit. 1234567890!?@#$%^&*•()
18 |  Typography

MYRIAD PRO REGULAR SAMPLE HEADLINE


10/12 Times New Roman Regular – sample text Lorem ipsum
dolor sit amet, consectetuer adipiscing elit. Nam nibh. Nunc
varius facilisis eros. Sed erat. In in velit quis arcu ornare laoreet.
Curabitur adipiscing luctus massa. Integer ut purus ac augue
commodo commodo. Nunc nec mi eu justo tempor consectetuer.
Etiam vitae nisl. In dignissim lacus ut ante. Cras elit lectus,
bibendum a, adipiscing vitae, commodo et, dui. Ut tincidunt tortor. Sample Side Bar
Donec nonummy, enim in lacinia pulvinar, velit tellus scelerisque Head in Myriad
augue, ac posuere libero urna eget neque. Cras ipsum. Vestibulum Pro Bold
pretium, lectus nec venenatis volutpat, purus lectus ultrices risus, a Sample side bar
condimentum risus mi et quam. Pellentesque auctor fringilla neque. text. 9/12 Myriad Pro
Duis eu massa ut lorem iaculis vestibulum. Maecenas facilisis elit Regular. Nulla mauris
sed justo. Quisque volutpat malesuada velit. odio, vehicula in,
condimentum sit amet,

Times Italic Sample Subhead tempus id, metus.


Donec at nisi sit amet
Nunc at velit quis lectus nonummy eleifend. Curabitur eros. felis blandit posuere.
Aenean ligula dolor, gravida auctor, auctor et, suscipit in, erat. Sed Aliquam erat volutpat.
malesuada, enim ut congue pharetra, massa elit convallis pede, Cras lobortis orci in
ornare scelerisque libero neque ut neque. In at libero. Curabitur quam porttitor cursus.
molestie. Sed vel neque. Proin et dolor ac ipsum elementum Aenean dignissim.
“Sample side bar quote.
malesuada. Praesent id orci. Donec hendrerit. In hac habitasse
8/12 Myriad Light
platea dictumst. Aenean sit amet arcu a turpis posuere pretium.
Italic. Etiam vitae nisl.
In dignissim lacus ut
Times Run-in Head – Nulla mauris odio, vehicula in, sit amet,
ante. Cras elit lectus,
tempus id, metus. Donec at nisi sit amet felis blandit posuere.
bibendum a, adipiscing
Aliquam erat volutpat. Cras lobortis orci in quam porttitor cursus.
vitae, commodo et, dui. Ut
Aenean dignissim. Curabitur facilisis sem at nisi laoreet placerat.
tincidunt tortor. posuere
Duis sed ipsum ac nibh mattis feugiat. Proin sed purus. Vivamus
libero urna eget neque.
lectus ipsum, rhoncus sed, scelerisque sit amet, ultrices in, dolor.
Cras ipsum. “
Aliquam vel magna non nunc ornare bibendum. Sed libero.
Maecenas at est. Vivamus ornare, felis et luctus dapibus, lacus leo
convallis diam, eget dapibus augue arcu eget arcu.

Fusce auctor, metus eu ultricies vulputate, sapien nibh faucibus


ligula, eget sollicitudin augue risus et dolor. Aenean pellentesque,
tortor in cursus mattis, ante diam malesuada ligula, ac vestibulum
neque turpis ut enim. Cras ornare. Proin ac nisi. Praesent laoreet
ante tempor urna. In imperdiet. Nam ut metus et orci fermentum
nonummy. Cras vel nunc. Donec feugiat neque eget purus.
Typography  | 19

Designing with Myriad Pro


20 |  Collateral Material

Collateral Materials
The Stationery Set
AMDA’s logo within the Stationery set serves as a principal visual vehicle in today’s complex marketplace.
Letterhead, envelopes, mailing labels and business cards play an important role in representing the
association and its communications about mission programs and advocacy papers. Presentation of the
logo in a consistent form will continue to build unified brand strength and brand identity. Diagrams
depicting the approved logo treatment are shown in the following pages.

Dedicated To Long Term Care Medicine



Marcie O’Reilly
Director, Membership and Communications
Dedicated To Long Term Care Medicine Phone: 410-992-3126
Fax: 410-740-4572
moreilly@amda.com
American
Medical
Directors
Association

11000 Broken Land Parkway


Suite 400
Columbia, MD 21044 American Medical Directors Association

(410) 740-9743 11000 Broken Land Parkway
www.amda.com Suite 400
Dedicated To Long Term Care Medicine Columbia, MD 21044
Washington, DC
(301) 596-5774

Toll Free
(800) 876-AMDA

FAX
(410) 740-4572

President
Charles Crecelius, MD, CMD
St. Louis, Missouri

President-Elect
David A. Brechtelsbauer, MD, CMD
Sioux Falls, South Dakota

Vice President
Paul R. Katz, MD, CMD
Rochester, New York

Immediate Past President


Alva (Buzz) S. Baker, MD, CMD American Medical Directors Association
Sykesville, Maryland ™
11000 Broken Land Parkway
Secretary Suite 400
Matthew S. Wayne, MD, CMD Dedicated To Long Term Care Medicine Columbia, MD 21044
Shaker Heights, Ohio

Treasurer Address Service Requested


Jonathan M. Evans, MD, CMD
Charlottesville, Virginia

Chair, House of Delegates


Leonard R. Hock Jr., DO, CMD
Pensacola, Florida

Executive Director
Lorraine Tarnove

FPO GLASSINE WINDOW AREA


Standard Letterhead  | 21

Standard Letterhead
The logo is to be positioned as shown and printed in
two colors. Address/contact block should display as
specified below.

5 picas 6 pts or .875 inch from top

10 picas

Dedicated To Long Term Care Medicine

American
Medical
Directors
Association 42 picas or 7 inches
11000 Broken Land Parkway
Suite 400
Size Columbia, MD 21044
(410) 740-9743
8 1/2 x 11 inches www.amda.com

Washington, DC
(301) 596-5774
Paper Stock
Strathmore #24
Toll Free
(800) 876-AMDA Live Content Area
white wove FAX
(410) 740-4572

Printing Inks
PMS 208, Black
President
Charles Crecelius, MD, CMD
St. Louis, Missouri 31 picas or 5.25 inches
President-Elect
David A. Brechtelsbauer, MD, CMD
Sioux Falls, South Dakota

Vice President
Paul R. Katz, MD, CMD
Rochester, New York

Immediate Past President


Alva (Buzz) S. Baker, MD, CMD
Sykesville, Maryland

Secretary
Matthew S. Wayne, MD, CMD
Shaker Heights, Ohio

Treasurer
Jonathan M. Evans, MD, CMD
Charlottesville, Virginia

Chair, House of Delegates


Leonard R. Hock Jr., DO, CMD
Pensacola, Florida

Executive Director
Lorraine Tarnove

3 picas or1/2 inch


margins
22 |  Letterhead Format

Standard Letter Format


The guidelines written in the sample letter below are for laser printed
correspondence on association letterhead. Subsequent pages of multiple
page documents should contain only the footer for continuity.

2 inches from top


Dedicated To Long Term Care Medicine

American
Spring 2008
Medical
Directors
Association
Dear Members of AMDA:
11000 Broken Land Parkway
Suite 400
Columbia, MD 21044
(410) 740-9743
Lorem ipsum dolor sit amet, consectetuer adipiscing elit. Nam nibh. Nunc varius facilisis eros. Sed erat.
www.amda.com
In in velit quis arcu ornare laoreet. Curabitur adipiscing luctus massa. Integer ut purus ac augue
Washington, DC
(301) 596-5774 commodo commodo. Nunc nec mi eu justo tempor consectetuer. Etiam vitae nisl. In dignissim lacus ut
ante. Cras elit lectus, bibendum a, adipiscing vitae, commodo et, dui. Ut tincidunt tortor. Donec
Toll Free
(800) 876-AMDA nonummy, enim in lacinia pulvinar, velit tellus scelerisque augue, ac posuere libero urna eget neque.
Cras ipsum. Vestibulum pretium, lectus nec venenatis volutpat, purus lectus ultrices risus, a
FAX
(410) 740-4572 condimentum risus mi et quam. Pellentesque auctor fringilla neque. Duis eu massa ut lorem iaculis
vestibulum. Maecenas facilisis elit sed justo. Quisque volutpat malesuada velit.

Nunc at velit quis lectus nonummy eleifend. Curabitur eros. Aenean ligula dolor, gravida auctor, auctor
et, suscipit in, erat. Sed malesuada, enim ut congue pharetra, massa elit convallis pede, ornare scelerisque
President
Alva (Buzz) S. Baker, MD, CMD libero neque ut neque. In at libero. Curabitur molestie. Sed vel neque. Proin et dolor ac ipsum elementum
Sykesville, Maryland
malesuada. Praesent id orci. Donec hendrerit. In hac habitasse platea dictumst. Aenean sit amet arcu a
President-Elect turpis posuere pretium.
Charles Crecelius, MD, CMD
St. Louis, Missouri
Nulla mauris odio, vehicula in, condimentum sit amet, tempus id, metus. Donec at nisi sit amet felis
Vice President
David A. Brechtelsbauer, MD, CMD blandit posuere. Aliquam erat volutpat. Cras lobortis orci in quam porttitor cursus. Aenean dignissim.
Sioux Falls, South Dakota
Curabitur facilisis sem at nisi laoreet placerat. Duis sed ipsum ac nibh mattis feugiat. Proin sed purus.
Immediate Past President Vivamus lectus ipsum, rhoncus sed, scelerisque sit amet, ultrices in, dolor. Aliquam vel magna non nunc
Steven A. Levenson, MD, CMD
Towson, Maryland ornare bibendum. Sed libero. Maecenas at est. Vivamus ornare, felis et luctus dapibus, lacus leo convallis
diam, eget dapibus augue arcu eget arcu.
Secretary
Paul R. Katz, MD, CMD
Rochester, New York
Fusce auctor, metus eu ultricies vulputate, sapien nibh faucibus ligula, eget sollicitudin augue risus et
Treasurer dolor. Aenean pellentesque, tortor in cursus mattis, ante diam malesuada ligula, ac vestibulum neque
Jonathan M. Evans, MD, CMD
Charlottesville, Virginia turpis ut enim.

Chair, House of Delegates


Edward S. Warren, MD, CMD Sincerely,
Inman, South Carolina
Jane D. Smith
Executive Director Director
Lorraine Tarnover

1 inch from bottom

AMDA • 11000 Broken Land Parkway • Suite 400 • Columbia, MD 21044 • (410) 740-9743 • amda.com
News Release Format  | 23

News Release Format


The news release below uses a simplified association letterhead with
the logo in the upper right corner and the association’s address as a
footer. Subsequent pages of multiple page documents should contain
only the footer for continuity.

NEWS RELEASE

™ NEWS RELEASE

Dedicated To Long Term Care Medicine

FOR IMMEDIATE RELEASE CONTACT: Marcie O’Reilly


moreilly@amda.com
410-740-9743

January 10, 2008

AMDA Announces Revised Logo and Tagline that Reflect Strategic Vision

Columbia, MD – AMDA has introduced a revised logo and new tagline that will appear on its Web
site and all electronic and printed materials starting this month. The change updates the logo
design while maintaining its brand and promotes the multidimensional, interdisciplinary, growing,
and forward-moving nature of the organization’s constituents.

Two years of discussions about AMDA’s vision for the future have resulted in a broader, more
inclusive approach—visually represented by the refreshed logo. A strategic framework also has
been developed that includes extensive input from the association’s staff and volunteers and
responds to the members who told AMDA leaders they need to embrace all those who work with
them to succeed in improving care.

Executive Director Lorraine Tarnove notes, “AMDA is still an association representing physicians
who practice in long term care. But, our members told us loud and clear, they can’t do their jobs
without having meaningful collaboration with all the members of the care team. We found out that
physicians are willing to step away from the traditional physician image to be members of a team–
to mentor, educate, and collaborate so patients receive the care they deserve.”

The new logo will retain the lower case lettering, red color, and diamond shape that have become
identified with AMDA. Its redesign simplifies and stylizes the logo while updating it visually and
making it more easily useable in various media. The new tagline, “Dedicated to Long Term Care
Medicine,” clarifies the nature of the organization and its constituents—long term care facility
medical directors, as well as attending physicians and other practitioners (such as pharmacists and
nurse practitioners) who work throughout the long term care continuum.

“The revisions to the logo will make it easier to use, while maintaining the elegant style and
branded elements that have marked AMDA products and materials in the past,” says Tarnove.
“The tagline was added because people don’t always understand exactly what AMDA is and who it
represents,” she adds.

The change started with a discussion by the organization’s staff regarding what they wanted the
logo to convey. They then worked with a top graphic artist to develop the new logo. Additionally,
the staff devised a list of possible taglines and voted on the top ones. The AMDA Communications
Committee narrowed the list further, and the AMDA Board of Directors made the final decision.
“We felt that this tagline best conveyed who we are and what we want visitors to our Web site and
others to understand about our organization and its members and other constituents.”
—more—

11000 BROKEN LAND PARKWAY, SUITE 400 x COLUMBIA, MD 21044 x amda.com


11000 Broken Land Parkway, Suite 400 • Columbia, MD, 20044 • www.amda.com
24 |  Business Card

Business Card
AMDA’s business card measures 31⁄2 inches by 2 inches in a
horizontal orientation. The logo is to be positioned as shown
and printed in two colors.

3/16 inch 3/16 inch

9/16 inch

1 inch Dedicated To Long Term Care Medicine


Jane C. Smith
Director 1 inch
Phone: 555-555-5555
Fax: 555-555-5555
13/8 inch
jsmith@amda.com

3/16 inch

Size
3 1/2 x 2 inches

Orientation
horizontal

Paper
white house stock of
selected printer

Printing Inks
PMS 208, Black
No. Ten Envelope  | 25

Envelope
The AMDA logo is to be positioned as shown and printed in
two colors. This set up is recommended for #10 regular and
window envelopes. Address contact block should display as
specified below.

3/16 Inch
American Medical Directors Association

11000 Broken Land Parkway
9/16 Inch Suite 400
Dedicated To Long Term Care Medicine Columbia, MD 21044
1/4 Inch Address Service Requested
26 |  Mailing Label and Name Tag

Mailing Label
The AMDA logo is to be positioned as shown and printed in
two colors. Address block should display as specified below.

3/16 inch

American Medical Directors Association



11000 Broken Land Parkway
9/16 inch Suite 400
Dedicated To Long Term Care Medicine Columbia, MD 21044

Size
6 x 4 inches

Paper
white house stock of
selected printer

Printing Inks
PMS 208, black

Name Tag
The Name Tag below is an example of a variety of
tags available.
Size
11/4 x 3 inches

Media ™
60-mil.-thick
plastic laminate
with magnetic or Dedicated To Long Term Care Medicine
clip fastener Jane C. Smith, MD, CMD
Adjunct Lecturer- Palliative Care
Printing Inks
four color
Electronic Media  | 27

E-mail Masthead
To address all common forms of communication, the
following masthead has been developed for use in
e-mail correspondence. This jpeg image would position
at the top of the e-mail and Times Roman text following
would indent left to align with the split of the symbol.


Dedicated To Long Term Care Medicine

PowerPoint Template
For professionally branded presentations, the following
PowerPoint background images have been produced
for an intro screen and subsequent content screens.


28 |  Electronic Media

CD Label
CD labeling illustrated below depicts the positioning
of the brand. Typically the logo should be separate and
placed over a white background color.

Dedicated To Long Term Care Medicine

Insert Title
and /or
Picture
110 044
0 0 Br tion 21
okenAmerican Me t o r s A ssocibaia, MD
Land Pa dical Direc 00 Colum
rkway Suite 4
Creative Use  | 29

AMDA Brand Creative


The AMDA Brand should serve as a litmus test for all creative media, addressing all
the major AMDA audiences. As new brand materials are developed, they should
reflect the following concepts and usage of the brand.

uld have a copy


Every nursing facility sho
N
IN-DEPTH INFORMATIO
s for
AMDA Recommendation
CERTIFICATES
COMPLETING DEATH
The AMDA Recommendations for
Completing Death Certificates are designed to
Long Term Care
sure Ulcers in the assist physicians through the often complicated process of
The revised Pres mends that
ice guideline recom
Setting clinical pract the patient and the completing a death certificate. The 8-page booklet includes
h includes
the care team, whic ement an information on understanding the legal definition of death; the
work toget her to develop and impl
family, istent with the
effective plan of
care that is cons roles held by physicians, coroners, medical examiners, and
ctatio ns. Because
, goals, and expe non-physician practitioners during the process of pronouncing
patient’s prognosis to and complicate
s may contribute
medical condition
ure ulcer s, practitioners and certifying death; and in-depth information about properly
of press
the development nursing challenge completing the cause of death.
ulcers as solely a
should not view by a compre-
lem best addressed
but rather as a prob to the patient.
Product # DC-1
plinary appr oach Member Price: $15.00 Non-Member Price: $20.00
hensive, interdisci

The revised guid


eline is evidenced
based and
www.amda.com/order
on:
includes guidance
NPU AP stagi ng;
r ulcers;
ure ulcers from othe
distinguishing press
ent
pressure managem
and man aging infection;
diagnosing
treatment selection
and
pain management;
risk management.
d information
gives evidence base
The guideline also nutrition and
ial areas such as
related to controvers rever se staging,
ment choic es,
hydration, treat n, and
ility, phot ogra phic documentatio
unavoidab
ionin g.
turning and posit
process and out-
of terms, sample
There is a glossary mentation of a
elements for docu
come indicators, ation, and much
ents for staff educ
pressure ulcer, elem a-
h can be incor porated in your educ
guidance whic
facility staff.
tional programs for
effectively pre-
most likely to be
Pressure ulcers are tial steps and
ed by following essen
vented and treat nt and the
appropria te care of both the patie
providing perfo rmance of the
t and corre ct
wound. Consisten guide line can help
ssed in this
basic measures discu everything rea-
te that they did
a.com/order facilities demonstra
Order online at www.amd nt press ure ulcers and heal
9743. sonable to try to
preve
or call AMDA at 410-740-
existing ones. PMS 208
Non-members: $30.00 AMDA RED: C=0,
M=91, Y=34, K=38
AMDA members: $20.00

30 |  Style Guide

Style Guide
Guide to Associated Press style
Dr. Michael S. Sweeney, Utah State University

Why AP Style?: You must know Associated Press style if you intend to get a job in print
journalism. The stylebook is widely used and contains much that will prevent writers from
making errors of fact, grammar and punctuation.

A publication’s use of a particular style provides consistency, accuracy, and tone. For ex-
ample, the styles of The New York Times and Rolling Stone differ significantly. The AP style
falls somewhere in between, aiming at a general audience with a tone that is neither too
elite nor too common. Although you won’t find an explanation of the logic of AP style in the
stylebook, it has been my experience that AP likes information presented so it is:

1. Totally accurate.
2. Totally clear to anyone with a high school education.
3. As tight as can be, given No. 1 and No. 2.
4. Inoffensive, unless there is an overriding reason, central to a significant news story, to
include potentially offensive words or concepts.

The Associated Press was founded in 1848 as a cooperative effort among six New York
newspapers that wished to pool resources for gathering international news. From the
beginning, AP reporters have written their dispatches for readers from diverse social,
economic and educational backgrounds and a wide range of political views. The AP
therefore strives to keep its writing style easy to read, concise and free of bias. The
Associated Press Stylebook, first published in 1977, clarified the news organization’s rules
on grammar, spelling, punctuation and usage. Now in its sixth edition, the Stylebook is the
standard style guide for most U.S. newspapers, magazines and public relations firms.

The following Quick Reference is taken from The Associated Press Stylebook and Libel Manual,
Sixth Trade Edition.
Style Guide  | 31

Numbers Abbreviations
• Spell out the numbers one through nine; United States
for 10 and up, use Arabic numerals. For • as a noun, United States: The prime minister
ages and percentages, always use Arabic left for the United States yesterday.
numerals, even for numbers less than 10. • as an adjective, U.S. (no spaces): A U.S.
• Spell out numerals that start a sentence; if soldier was killed in Baghdad yesterday.
the result is awkward, recast the sentence: • as part of organization names (see the AP
Twenty-seven detainees were released Stylebook under “U.S.”)
yesterday. Yesterday, 993 freshmen entered
the college. States
• The one exception to this rule is in a • Spell out the names of the states in text
sentence that begins with a calendar year: when they appear alone: Wildfires continued
1938 was a turbulent year for Leon. to rage through southern California
• Use Roman numerals for wars, monarchs yesterday.
and Popes: World War II, King George VI, • Abbreviate them when they appear in
Pope John XXIII conjunction with the name of a city, town,
• The figures 1, 2, 10, 101, and so on and the village or military base: Needham, Mass.,
corresponding words – one, two, ten, one Oxnard Air Force Base, Calif.
hundred one and so on – are called cardinal • Do not abbreviate Alaska, Hawaii, Idaho,
numbers. The terms 1st, 2nd, 10th, 101st, Iowa, Maine, Ohio, Texas and Utah (the two
first, second, tenth, one hundred first and states that are not part of the contiguous
so on are called ordinal numbers. United States and the states that are five
• For large numbers: use a hyphen to letters or fewer)
connect a word ending in y to another • When abbreviating U.S. states, do so
word: twenty-one, one hundred forty-three, as follows:
seventy-six thousand five hundred eighty-  Ala. Ga. Mich. N.J. R.I. Wis.
seven Ariz. Ill. Minn. N.M. S.C. Wyo.
• Do not use commas between other Ark. Ind. Miss. N.Y. S.D.
separate words that are part of one Calif. Kan. Mo. N.C. Tenn.
number: one thousand one hundred fifty- Colo. Ky. Mont. N. D. Vt.
five. Conn. La. Neb. Okla. Va.
• Spell out casual expressions: A thousand Del. Md. Nev. Ore. Wash.
times no! Fla. Mass. N.H. Pa. W.Va.
• Proper names: use words or numerals • Place one comma between the city and
according to an organization’s practice: 3M, the state name, and another after the state
Twentieth Century Fund, name, unless at the end of a sentence or
Big Ten.
32 |  Style Guide

in a dateline (e.g. She traveled from San people by degree on first reference would
Diego, Calif., to go to school in Kansas City, make the preferred method cumbersome;
Mo. Now, she ‘s thinking of moving to Santa use the abbreviations only after a full name
Fe, N.M.) and set the abbreviations off with commas:
Datelines Samuel Cotton, Ph.D., lectured yesterday on
• Put the city name in CAPITAL LETTERS, bioethics
usually followed by the state, country or Dates
territory where the city is located. • Always use Arabic figures, without st, nd, rd
• Domestic and international large cities or th.
stand alone in datelines (see the AP • Capitalize months.
Stylebook under “datelines” for a complete • When a month is used with a specific date,
listing). abbreviate only Jan., Feb., Aug., Sept., Oct.,
• Do not abbreviate Canadian provinces and Nov. and Dec. (e.g. Oct. 4 was the day of her
territories. birthday.)
• In most cases, use the conventionally • When a phrase lists only a month and year,
accepted short form of a nation ‘s official do not separate the month and theyear
name (e.g. Argentina rather than Republic with commas. (e.g. February 1980 was his
of Argentina), but there are exceptions. best month.)
• Use an article with El Salvador (but not with • When a phrase refers to a month, day and
Gambia, Niger, and so on). year, set off the year with commas. (e.g.
• Within stories: Follow the city name with Aug. 20, 1964, was the day they had all
further identification in most cases where been waiting for.)
it is not in the same state or nation as the
dateline city. Time
• Use figures except for noon and midnight
Academic Degrees • Use a colon to separate hours from minutes
• Avoid abbreviations: Billy Bob, who has a (e.g. 2:30 a.m.)
doctorate in philosophy. • 4 o’clock is acceptable, but time listings
• Use an apostrophe in bachelor’s degree, a with a.m. or p.m. are preferred
master’s, etc.
• There is no apostrophe in Bachelor of Arts
or Master of Science.
• Use abbreviations such as B.A., M.A. and
Ph.D. only when the need to identify many
Style Guide  | 33

Punctuation
Apostrophe (‘) Dash (--)
• For plural nouns ending in s, add only an • Make a dash by striking the hyphen key twice.
apostrophe: the girls’ toys, states’ rights. Put a space on either side of the dash: Smith
• For singular common nouns ending in s, offered a plan – it was unprecedented – to
add ‘s: the hostess’s invitation, the witness’s raise revenues.
answer. • Use a dash after a dateline: SOMERVILLE – The
• For singular proper names ending in s, use city is broke.
only an apostrophe: Descartes’ theories,
Kansas’ schools. Hyphen (-)
• For singular proper names ending in s • Use a hyphen for compound adjectives before
sounds such as x, ce, and z, use ‘s: Marx’s the noun: well-known actor, full-time job,
theories, the prince’s life. 20-year sentence
• For plurals of a single letter, add ‘s: Mind • Do not use a hyphen when the compound
your p’s and q’s, the Red Sox defeated the modifier occurs after the verb: The actor was
Oakland A’s. well known. Her job became full time. He was
• Do not use ‘s for plurals of numbers, or sentenced to 20 years.
multiple letter combinations: the 1980s, RBIs • Do not use a hyphen to denote an abrupt
change in a sentence — use a dash.
Colon (:)
• Capitalize the first word after a colon
only if it is a proper noun or the start of a Parentheses
complete sentence: He promised this: The • The perceived need for parentheses is an
company will make good all the losses. But: indication that your sentence is becoming
There were three considerations: expense, contorted. Try to rewrite the sentence, putting
time and feasibility. the incidental information in commas,
• Colons go outside quotation marks unless dashes or in another sentence. If you do use
they are part of the quoted material. parentheses, follow these guidelines:
• If the material is inside a sentence, place
Comma (,) the period outside the parentheses.
• Do not put a comma before the • If the parenthetical statement is a complete
conjunction in a simple series: John, Paul, independent sentence, place the period
George and Ringo; red, white and blue. inside the parentheses.
• Use a comma to set off a person’s
hometown and age: Jane Doe, Framingham,
was absent. Joe Blow, 34, was arrested
yesterday.
34 |  Style Guide

Period Titles
• Use a single space after the period at the • Of books, computer games, movies,
end of a sentence. operas, plays, poems, songs, television
• Do not put a space between initials: C.S. programs, lectures, speeches and works
Lewis; G.K. Chesterton. of art:
- Put quotation marks around the title.
Quotation marks (“ “) - Capitalize the first and last words of
• In dialogue, each person’s words are placed the title.
in a separate paragraph, with quotation - Capitalize the principal words, including all
marks at the beginning and end of each verbs and prepositions and conjunctions
person’s speech. with more than three letters.
• Periods and commas always go within - Translate a foreign title into English, unless
quotation marks. the American public knows the work by
• Dashes, semicolons, question marks and its foreign name: Nietzsche’s “Thus Spake
exclamation points go within the quotation Zarathustra”; Mozart’s “Magic Flute” BUT
marks when they apply to the quoted “Amores Perros”; “The Bhagavad-Gita.”
material. They go outside when they apply
to the whole sentence. • Of newspapers and magazines:
• Use single marks for quotes within quotes: - Do not place in quotation marks.
She said, “He told me, ‘I love you.’” - Capitalize the in the name if that is the way
the publication prefers to be known.
Tech Terms - Lowercase the before names if listing
cyberspace database several publications, some of which use the
dot-com DSL as part of the name and some of which do
e-mail home page not: Time, Newsweek, the Washington Post,
hyperlink hypertext and the New York Times.
Internet intranet - Where location is needed but not part of
login logoff the official name, use parentheses: The
logon online Huntsville (Ala.) Times, The Toledo
shareware Web site (Ohio) Blade.
webcast webmaster
World Wide Web
Style Guide  | 35

• Of places: • Of seasons:


- The best reference for all place names - Lowercase “spring,” “summer,” “fall”
is the “U.S. Postal Service Directory of and “winter” and derivatives such as
Post Offices.” “wintertime” unless part of a formal name:
- The best reference for foreign geographic I love Paris in the springtime; the
names is the most recent edition of Winter Olympics.
“Webster’s New World College Dictionary.”
The second-best reference is the “National
Geographic Atlas of the World.”
- Lowercase compass directions: The warm
front is moving east.
- Capitalize names of U.S. regions: The
Northeast depends on the Midwest for its
food supply.
- The “Middle East” applies to Afghanistan,
Cyprus, Egypt, Iran, Iraq, Israel, Kuwait,
Jordan, Lebanon, Oman, Qatar, Saudi
Arabia, South Yemen, Sudan, Syria, Turkey,
United Arab Emirates and Yemen. The term
is preferable to “Mideast.”

• Of ethnic groups:


- The preferred usage for African Americans
is “black.” The term is not capitalized.
- Preferred usage for Caucasians is “white,”
also not capitalized.
- Preferred usage for Asian people is “Asian,”
capitalized. Please note that in British usage
the term applies only to people of the
Indian Subcontinent.
- “American Indian,” capitalized with no
hyphen, is preferred over “Native American.”
36 |  Style Guide

Spelling:
1. accommodate (two c’s, two m’s) 19. Kmart
2. adviser (AP likes an “e” in it) 20. knowledge
3. afterward (no “s” at the end) 21. livable
4. all ready (everyone is prepared; all are 22. long term care
ready) and already (completed action)
23. Marshall, marshal, martial (a person’s name,
5. altar (table in church) and alter (modify) a military rank, and an adjective meaning
military)
6. amid (has no “st” at the end)
24. National Organization for Women (not “of”
7. among (has no “st” at the end) women)
8. busing (transporting by bus) and bussing 25. nuclear
(osculating, i.e, kissing)
26. officeholder (one word)
9. calendar
27. percent
10. canceled, cancellation (these are AP’s pref-
erences) 28. preventative / preventive
11. Caribbean 29. principal (meaning primary or major, as in
the title of the high-ranking school official)
12. cemetery (the vowels are “e’s”)
30. principle (a fundamental law or doctrine)
13. embarrass (two “r’s” and two “s’s”)
31. privilege (no “d”)
14. harass (only one “r.” My old boss told me to
remember it this way: her ass.) 32. sheriff
15. homicide (not homocide) 33. State Presidents Council (no apostrophe)
16. indiscreet (meaning imprudent) 34. subpoena (pronounced “suh-PEEN-a”)
17. indiscrete (meaning not separated 35. Vietnam (one word)
into parts)
18. judgment (there is no “judge” in judgment)
Contact Us
Marcie O’Reilly

Director, Membership and Communications - AMDA

11000 Broken Land Parkway - Suite 400

Columbia, MD 21044

Phone: 410-992-3126
Fax: 410-740-4572

moreilly@amda.com

www.amda.com
AMDA RED: C=0, M=91, Y=34, K=38 PMS 208

11000 Broken Land Parkway | Columbia, Maryland 21044 | www.amda.com

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