Scribd Logo
Upload

Welcome to Scribd!

  • Who Can Save Playboy Magazine

    Uploaded by

    api-26781269
    2K views7 pages
    Playboy recorded revenues of $292. Million in the fiscal year ended December 2008, a decrease of 14% over 2007. The company's operating loss was $157. Million in fiscal 2008, as compared to the operating profit of $10 million in 2007. For its January / February '10 issue, Playboy lowered its rate base -- the circulation guaranteed to advertisers -- to 1. Million from 2. Million.

    Original Description:

    Original Title

    Who Can Save Playboy Magazine…

    Copyright

    © Attribution Non-Commercial (BY-NC)

    Available Formats

    PDF, TXT or read online from Scribd

    Did you find this document useful?

    Is this content inappropriate?

    Report this Document
    Playboy recorded revenues of $292. Million in the fiscal year ended December 2008, a decrease of 14% over 2007. The company's operating loss was $157. Million in fiscal 2008, as compared to the operating profit of $10 million in 2007. For its January / February '10 issue, Playboy lowered its rate base -- the circulation guaranteed to advertisers -- to 1. Million from 2. Million.

    Copyright:

    Attribution Non-Commercial (BY-NC)
    Download as PDF, TXT or read online from Scribd
    Flag for inappropriate content
    2K views7 pages

    Who Can Save Playboy Magazine

    Uploaded by

    api-26781269
    Playboy recorded revenues of $292. Million in the fiscal year ended December 2008, a decrease of 14% over 2007. The company's operating loss was $157. Million in fiscal 2008, as compared to the operating profit of $10 million in 2007. For its January / February '10 issue, Playboy lowered its rate base -- the circulation guaranteed to advertisers -- to 1. Million from 2. Million.

    Copyright:

    Attribution Non-Commercial (BY-NC)
    Download as PDF, TXT or read online from Scribd
    Flag for inappropriate content
    of 7

    Who

    can
    save
    Playboy magazine…
    Copyright Madison Morris 2009
    Playboy Enterprises
    Founded in 1953

    Entrainment Publishing Licensing


    Group Group Group

    Playboy magazine

    special editions, books

    calendars

    licenses international
    editions of Playboy
    magazine.

    Copyright Madison Morris 2009


    The company recorded revenues of $292.1
    million in the fiscal year ended December
    2008,
    a decrease of 14% over 2007.

    Copyright Madison Morris 2009


    The company's operating loss was $157.7
    million in fiscal 2008, as compared to the
    operating profit of $10 million in 2007.

    Copyright Madison Morris 2009


    Its net loss was $156.1 million in fiscal 2008,
    as compared to the net profit of $4.9 million in
    2007.

    Copyright Madison Morris 2009


    ‘…But what will happen to Playboy magazine?

    For its January/February '10 issue, Playboy


    lowered its rate base -- the circulation
    guaranteed to advertisers -- to 1.5 million from
    2.6 million, according to its latest quarterly
    report filed with the U.S. Securities and
    Exchange Commission.

    That's a big drop for the publication that


    claimed circulation of over 7 million in 1972(…)
    .
    Playboy's bunny turns more alluring than its playmates
    By Nivedita Bhattacharjee & Anurag Kotoky

    Reuters News Nov 2009

    Copyright Madison Morris 2009


    Internet Trap of Content Generation for Lifestyle Magazines

    Overall decline
    in magazine sales across the board
    -loss of advertisers
    -smaller circulation
    -closing of publications

    the content moves online


    e.g.
    shut down UK Maxim becomes an online magazine

    Consumers perceive online content


    is too expensive to be free, too free
    to be expensive.*
    *To paraphrase the title of Eliot Van
    Buskirk’s article on Wired.com Nov 17,
    2009
    Copyright Madison Morris 2009

    You might also like