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Competition

Name

Last Price

HDFC Bank
ICICI Bank
Kotak Mahindra
Axis Bank
IndusInd Bank
Yes Bank
Federal Bank
ING Vysya Bank
Karur Vysya
JK Bank
South Ind Bk
StanChart IDR
City Union Bank
Karnataka Bank
DCB
Lakshmi Vilas
Dhanlaxmi Bank
Goldman BEES

580.35
926.30
603.60
1,050.20
338.50
353.50
439.35
390.05
432.00
927.00
24.50
101.25
52.90
100.90
44.90
81.80
60.50
2,787.50

Market Cap.
(Rs. cr.)
136,725.78
106,801.10
44,821.51
43,508.84
15,881.73
12,512.34
7,514.97
5,860.67
4,630.19
4,493.89
2,780.63
2,430.00
2,159.44
1,900.06
1,080.62
797.76
515.07
286.00

Net Interest
Income
27,286.35
33,542.65
6,180.24
21,994.65
5,359.20
6,307.35
5,558.39
3,856.81
3,270.37
4,835.58
3,583.43
1,696.77
3,112.88
716.97
1,519.26
1,393.66
-

Net Profit

Total Assets

5,167.07
6,465.26
1,085.05
4,242.21
802.61
976.99
776.79
456.30
501.72
803.25
401.65
280.25
246.07
55.08
107.02
-115.63
-

337,909.49
473,647.09
65,666.46
285,627.79
57,596.07
73,662.12
60,626.78
47,000.53
37,634.90
60,269.22
40,370.06
1,945,725.80
14,591.52
31,693.01
8,676.84
13,301.19
14,268.16
-

Company History - Axis Bank Ltd.


1993
- The Bank was incorporated on 3rd December and Certificate of business on 14th December.
The Bank transacts banking business of all description. UTI Bank Ltd. was promoted by Unit
Trust of India, Life Insurance Corporation of India, General Insurance Corporation of India and
its four subsidiaries.
- The bank was the first private sector bank to get a license under the new guidelines issued by
the RBI.
1997
- The Bank obtained license to act as Depository Participant with NSDL and applied for
registration with SEBI to act as `Trustee to Debenture Holders'.

- Rupees 100 crores was contributed by UTI, the rest from LIC Rs 7.5 crores, GIC and its four
subsidiaries Rs 1.5 crores each.
1998
- The Bank has 28 branches in urban and semi urban areas as on 31st July. All the branches are
fully computerised and networked through VSAT. ATM services are available in 27 branches.
- The Bank came out with a public issue of 1,50,00,000 No. of equity shares of Rs 10 each at a
premium of Rs 11 per share aggregating to Rs 31.50 crores and Offer for sale of 2,00,00,000 No.
of equity shares for cash at a price of Rs 21 per share. Out of the public issue 2,20,000 shares
were reserved for allotment on preferencial basis to employees of UTI Bank. Balance of
3,47,80,000 shares were offered to the public.
- The company offers ATM cards, using which account-holders can withdraw money from any
of the bank's ATMs across the country which are inter-connected by VSAT.
- UTI Bank has launched a new retail product with operational flexibility for its customers.
- UTI Bank will sign a co-brand agreement with the market, leader, Citibank NA for entering
into the highly promising credit card business.
- UTI Bank promoted by India's pioneer mutual fund Unit Trust of India along with LIC, GIC
and its four subsidiaries.
1999
- UTI Bank and Citibank have launched an international co-branded credit card.
- UTI Bank and Citibank have come together to launch an international co-branded credit card
under the MasterCard umbrella.
- UTI Bank Ltd has inaugurated an off site ATM at Ashok Nagar here, taking the total number of
its off site ATMs to 13.m
2000
- The Bank has announced the launch of Tele-Depository Services for its depository clients.
- UTI Bank has launch of `iConnect', its Internet banking Product.
- UTI Bank has signed a memorandum of understanding with equitymaster.com for e-broking
activities of the site.
- Infinity.com financial Securities Ltd., an e-broking outfit is typing up with UTI Bank for a

banking interface.
- Geojit Securities Ltd, the first company to start online trading services, has signed a MoU with
UTI Bank to enable investors to buy\sell demat stocks through the company's website.
- Indiabulls has signed a memorandum of understanding with UTI Bank.
- UTI Bank has entered into an agreement with Stock Holding Corporation of India for providing
loans against shares to SCHCIL's customers and funding investors in public and rights issues.
- ICRA has upgraded the rating og UTI Bank's Rs 500-crore certificate of deposit programme to
A1+.
- UTI Bank has tied up with L&T Trade.com for providing customised online trading solution
for brokers.
2001
- UTI Bank launched a private placement of non-convertible debentures to raise up to Rs 75
crore. - UTI Bank has opened two offsite ATMs and one extension counter with an ATM in
Mangalore, taking its total number of ATMs across the country to 355.
- UTI Bank has recorded a 62 per cent rise in net profit for the quarter ended September 30,
2001, at Rs 30.95 crore. For the second quarter ended September 30, 2000, the net profit was Rs
19.08 crore. The total income of the bank during the quarter was up 53 per cent at Rs 366.25
crore.
2002
- UTI Bank Ltd has informed BSE that Shri B R Barwale has resigned as a Director of the Bank
w.e.f. January 02, 2002. A C Shah, former chairman of Bank of Baroda, also retired from the
banks board in the third quarter of last year. His place continues to be vacant. M Damodaran
took over as the director of the board after taking in the reins of UTI. B S Pandit has also joined
the banks board subsequent to the retirement of K G Vassal.
- UTI Bank Ltd has informed that Shri Paul Fletcher has been appointed as an Additional
Director Nominee of CDC Financial Service (Mauritius) Ltd of the Bank.And Shri Donald Peck
has been appointed as an Additional Director (nominee of South Asia Regional Fund) of the
Bank.
- UTI Bank Ltd has informed that on laying down the office of Chairman of LIC on being
appointed as Chairman of SEBI, Shri G N Bajpai, Nominee Director of LIC has resigned as a
Director of the Bank.
2002

- B Paranjpe & Abid Hussain cease to be the Directors of UTI Bank.


- UTI Bank Ltd has informed that in the meeting of the Board of Directors following decisions
were taken: Mr Yash Mahajan, Vice Chairman and Managing Director of Punjab Tractors Ltd
was appointed as an Additional Director with immediate effect. Mr N C Singhal former Vice
Chairman and Managing Director of SCICI was appointed as an Additional Director with
immediate effect.
-ABN Amro, UTI Bank in pact to share ATMs.
-UTI Bank Ltd has informed BSE that a meeting of the Board of Directors of the Bank is
scheduled to be held on October 24, 2002 to consider and take on record the unaudited half
yearly/quarterly financial results of the Bank for the half year/Quarter ended September 30,
2002.
-UTI Bank Ltd has informed that Shri J M Trivedi has been appointed as an alternate director to
Shri Donald Peck with effect from November 2, 2002.
2003
-UTI Bank Ltd has informed BSE that at the meeting of the Board of Directors of the company
held on January 16, 2003, Shri R N Bharadwaj, Managing Director of LIC has been appointed as
an Additional Director of the Bank with immediate effect.
- UTI Bank, the private sector bank has opeaned a branch at Nellore. The bank's Chairman and
Managing Director, Dr P.J. Nayak, inaugurating the bank branch at GT Road on May 26.
Speaking on the occasion, Dr Nayak said, "This marks another step towards the extensive
customer banking focus that we are providing across the country and reinforces our commitment
to bring superior banking services, marked by convenience and closeness to customers.
-UTI Bank Ltd. has informed the Exchange that at its meeting held on June 25, 2003 the BOD
have decided the following: 1) To appoint Mr. A T Pannir Selvam, former CMD of Union Bank
of India and Prof. Jayanth Varma of the Indian Institute of Management, Ahmedabad as
additional directors of the Bank with immediate effect. Further, Mr. Pannir Selvam will be the
nominee director of the Administrator of the specified undertaking of the Unit Trust of India
(UTI-I) and Mr. Jayanth Varma will be an Independent Director. 2) To issue Non-Convertible
Unsecured Redeemable Debentures upto Rs.100 crs, in one or more tranches as the Bank's Tier II capital.
-UTI has been authorised to launch 16 ATMs on the Western Railway Stations of Mumbai
Division.
-UTI filed suit against financial institutions IFCI Ltd in the debt recovery tribunal at Mumbai to
recover Rs.85cr in dues.
-UTI bank made an entry to the Food Credit Programme, it has made an entry into the 59 cluster

which includes private sector, public sector, old private sector and co-operative banks.
-Shri Ajeet Prasad, Nminee of UTI has resigned as the director of the bank.
-Banks Chairman and MD Dr.P.J.Nayak inaugurated a new branch at Nellore.
-UTI bank allots shares under Employee Stock Option Scheme to its employees.
-Unveils pre-paid travel card 'Visa Electron Travel Currency Card'
-Allotment of 58923 equity shares of Rs 10 each under ESOP.
-UTI Bank ties up with UK govt fund for contract farming
-Shri B S Pandit, nominee of the Administrator of the Specified Undertaking of the Unit Trust of
India (UTI-I) has resigned as a director from the Bank wef November 12, 2003.
-UTI Bank unveils new ATM in Sikkim
2004
-Comes out with Rs. 500 mn Unsecured Redeemable Non-Convertible Debenture Issue, issue
fully subscribed
-UTI Bank Ltd has informed that Shri Ajeet Prasad, Nominee of the Administrator of the
Specified Undertaking of the Unit Trust of India (UTI - I) has been appointed as an Additional
Director of the Bank w.e.f. January 20, 2004.
-UTI Bank opens new branch in Udupi
-UTI Bank, Geojit in pact for trading platform in Qatar
-UTI Bank ties up with Shriram Group Cos
-Unveils premium payment facility through ATMs applicable to LIC & UTI Bank customers
-Metaljunction (MJ)- the online trading and procurement joint venture of Tata Steel and Steel
Authority of India (SAIL)- has roped in UTI Bank to start off own equipment for Tata Steel.
-DIEBOLD Systems Private Ltd, a wholly owned subsidiary of Diebold Incorporated, has
secured a major contract for the supply of ATMs and services to UTI Bank
-HSBC completes acquisition of 14.6% stake in UTI Bank for $67.6 m
-UTI Bank installs ATM in Thiruvananthapuram

-Launches `Remittance Card' in association with Remit2India, a Web site offering moneytransfer services
2005
- UTI Bank enters into a bancassurance partnership with Bajaj Allianz General for selling
general insurance products through its branch network.
-UTI Bank launches its first Satellite Retail Assets Centre (SRAC) in Karnataka at Mangalore.
2006
-UTI Bank unveils priority banking lounge
- UTI Bank launches operations of UBL Sales, its Sales Subsidiary - Inaugurates its first office in
Bengaluru
-UTI Bank announces the launch of its Credit Card Business
- UTI Bank becomes the first Indian Bank to successfully issue Foreign Currency Hybrid Capital
in the International Market
- UTI Bank Business Gold Debit Card MasterCard Launched - Designed for business related
spending by SMEs and self employed professionals
2007
-AXIS Bank Ltd has informed that consequent upon handing over charge as Administrator of the
Specified Undertaking of the Unit Trust of India (SUUTI), Shri. S B Mathur, the Nominee
Director of SUUTI has resigned as a Director of the Bank w.e.f. December 06, 2007.
-AXIS Bank Ltd has informed that Fitch Ratings on December 14, 2007, has upgraded the
Bank's National Long-term rating to 'AAA(ind)' from 'AA+(ind)'.
-AXIS Bank Ltd hasappointed Shri K N Prithviraj as an Additional Director on the Board at
Directors of the Bank.
- Company name has been changed from UTI Bank Ltd toAxis Bank Ltd.
2008
- Axis Bank launches Platinum Credit Card, India's first EMV chip based card
- Axis Bank set up its branch at Ilanji at Meenakshi Nagar on the Coutralam-Madurai road on
April 16.

2009
- Axis Bank today said its board has recommended the appointment of Shikha Sharma, currently
chief of ICICI group's life insurance business, as its next managing director and CEO.
- Axis Bank has set up a new branch at Perumbavoor. The bank has a network of 832 branches
along with 8 extension counters and 3622 ATMs across the country.
- Axis Bank, on Wednesday entered into a strategic alliance with Motilal Oswal, the financial
services firm, in order to facilitate the online trading for the bank's customers.
- AXIS Bank Ltd has informed that the Board of Directors of the Bank at its meeting held on
June 01, 2009, inducted Smt. Shikha Sharma as an Additional Director of the Bank.
- Axis bank has received final clearance from the Securities and Exchange Board of India (SEBI)
to begin its mutual fund operations and will launch debt and equity schemes soon whereas IDBI
Bank is awaiting the regulator's permit for an entry.
- Axis Bank opened the new branch at Irinjalakuda while it has a network of 892 branches, 8
extension counters and 3,806 ATMs across the country.
2010
- Axis Bank Limited has informed that at the meeting of the Board of Directors held on January
15, 2010, the following decisions were taken: (1) To appoint Dr. Adarsh Kishore, former Finance
Secretary, Government of India and former Executive Director, International Monetary Fund
representing Bangladesh, Bhutan, India and Sri Lanka, as the Non-Executive Chairman of the
Bank, subject to RBI approval; (2) To appoint Shri S.B. Mathur, former Chairman, LIC and the
National Stock Exchange of India, as an Additional Independent Director, with immediate effect.
- AXIS Bank Ltd has appointed Shri M. S. Sundara Rajan, former CMD, Indian Bank as an
Additional Independent Director with immediate effect.

about bank
Axis Bank Limited (BSE: 532215, LSE: AXBC) is an Indian financial services firm that
had begun operations in 1994, after the Government of India allowed new private banks to be
established. The Bank was promoted jointly by the Administrator of the Specified Undertaking
of the Unit Trust of India (UTI-I), Life Insurance Corporation of India (LIC), General
Insurance Corporation Ltd., National Insurance Company Ltd., The New India Assurance
Company, The Oriental Insurance Corporation and United India Insurance
Company UTI-I holds a special position in the Indian capital markets and has promoted many

leading financial institutions in the country. As on the year ended 31 March, 2012, Axis Bank
had an operating revenue of13,437 crores and a net profit of 4242 crores. [1] Axis Bank
(erstwhile UTI Bank) opened its registered office in Ahmedabad and corporate office in Mumbai
in December 1993.The first branch was inaugurated in April 1994 in Ahmedabad by Dr.
Manmohan Singh , then the honorable Finance Minister . The Bank, as on 31st March, 2012, is
capitalized to the extent of Rest . 413.20 crores with the public holding (other than promoters
and GDRs) at 54.08%. [2]

Awards and Recognitions


In year 2011-12
Bank of the Year India The Banker Awards 2011
Best Bank- Private Sector NDTV Profit Business Leadership Awards
Best Bank 2011 Outlook Money
Brand Excellence Award 2011 (BFSI) Star News
The Most Consistent Large Bank Best Banks-2011 Survey by Business Today and KPMG
Most Preferred Bank Amongst Retail Customers CLSA survey on personal banking trends
Most Productive Private Sector Bank FIBAC 2011 Banking Awards
3rd Strongest Bank in Asia-Pacific Region Asian Banker
The Best Domestic Bank- India The Asset Triple A Country Awards 2011
The Best Domestic Bond House India The Asset Triple A Country Awards 2011
Best Risk Master (Private Sector Category) FIBAC 2011 Banking Awards
Best Bond House India -2011 Finance Asia

Completion
ICICI Bank, HDFC Bank, & Axis Bank started out at the same time around 1994 when RBI
allowed private banks to be set up. While all three thrived, there is no doubt that Axis Bank (then
UTI Bank) has always been the distant third.
All three banks had lots in common, like their strong parents, but while ICICI Bank and HDFC
Bank moved with decisive momentum throughout these 15 years, UTI Bank even had to undergo
a painful name change to Axis Bank.
Even recently, while there was smooth leadership change at both ICICI & HDFC with homegrown executives, Axis Bank had to bring in ICICI veteran Shikha Sharma for the top post.
Axis Bank needs to move much quicker with painful decisions like what ICICI Bank did with
their PoS terminal division recently. After a rapid innings of growing their Point of Sale (PoS)
business to 1.8 lakh terminals the countrys largest, ICICI Bank decided to sell the entire
business to First Data, citing increased pressure from shrinking margins. Axis Bank is still to
take a call on this, even while having only lower margins, and a PoS business of 1.2 lakh

terminals.
And even while Axis Bank finds it challenging to compete with ICICI Bank and HDFC, it is
facing increased pressure from public sector banks (PSBs). PSBs are lending at 11 12.25%,
against Axis Banks 12.75 16%.
One problem with Axis Bank seems to be its split ownership between - LIC, GIC, New India
Assurance, Oriental Insurance, United Insurance, & Specified Undertaking of UTI (SUUTI).
Even recently, Government had to intervene when most of the partners protested LICs bid to
take over the stake of SUUTI.

Axis Bank Ltd. - SWOT Analysis

The Axis Bank Ltd. - SWOT Analysis company profile is the essential source for top-level
company data and information. Axis Bank Ltd. - SWOT Analysis examines the companys key
business structure and operations, history and products, and provides summary analysis of its key
revenue lines and strategy.
Axis Bank (formerly UTI Bank) is a banking corporation offering retail and corporate banking
services, including retail loans, corporate and business credit, forex and trade finance services,
investment banking, depository services, and investment advisory services. The bank primarily
operates in India, where it is headquartered in Mumbai and employs about 20,624 people. The
company recorded revenues of INR89,502.8 million (approximately $1,988.8 million) in the
financial year ended March 2010 (FY2010), an increase of 36% over FY2009. Operating profit
was INR39,417.7 million (approximately $875.9 million) in FY2010, an increase of 31.4% over
FY2009. Its net profit was INR25,145.3 million (approximately $558.7 million) in FY2010, an
increase of 38.5% over FY2009.
Scope of the Report
- Provides all the crucial information on Axis Bank Ltd. required for business and competitor
intelligence needs
- Contains a study of the major internal and external factors affecting Axis Bank Ltd. in the form
of a SWOT analysis as well as a breakdown and examination of leading product revenue streams
of Axis Bank Ltd.
-Data is supplemented with details on Axis Bank Ltd. history, key executives, business
description, locations and subsidiaries as well as a list of products and services and the latest
available statement from Axis Bank Ltd.

Reasons to Purchase
- Support sales activities by understanding your customers businesses better
- Qualify prospective partners and suppliers
- Keep fully up to date on your competitors business structure, strategy and prospects
- Obtain the most up to date company information available

VISION
We aspire to have a Value based society.
MISSION
We commit to use education as an instrument, to usher in a value oriented environment.
GOALS
To channelize organizational efforts to inculcate a sense of social responsibility.
To emerge as a centre of excellence in professional education, consultancy and research.
To foster inclusive growth we provide opportunities to all aspiring and deserving.
To expand the horizons of aspirants and enable them to work in crosscultural environment by
creating a robust foundation of attitude, knowledge and skill.

Careers
Axis Bank prides itself as a young and vibrant organisation and recognises its employees as its
greatest assets. Consequently, the employee satisfaction level in the Bank is, possibly, amongst
the highest in the industry, and does not stem from the compensation package alone.
Comprising of people drawn from different specialisation and divergent backgrounds, the
employees merge into a highly homogeneous working group, catalysed by the informal and
transparent HRD policies pursued by the Bank. In addition to an attractive compensation
structure, we also offer leased housing facilities, medical and health insurance and loan options.

Credit Cards
Our Cards
Infinite Credit Card
The Axis Bank Privee Infinite Credit Card is not just a card. It's the window to the world of
limitless that seamlessly fits into the enriched lifestyle of the elite.

Platinum Credit Card


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more exclusive and distinct.

Silver Credit Card


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Titanium Smart Traveler Credit Card


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Easy Credit Card


A Credit Card that's very Easy to get with minimal documentation and guaranteed approvals.

Corporate Credit Card


The best travel and expense management solution to corporates with global acceptance and
customized solutions powered by Visa.

Signature / Wealth Credit Card


Enjoy some of the best-in-class privileges in travel & living, dining and lifestyle only on Axis
Bank Signature/Wealth Credit Card.

Gold Credit Card


An exclusive credit card for exclusive people.
Co-branded Cards

Trust Chemists Credit Card


Trust Chemists & Druggists Ltd. is the largest organized retail Pharmacy chain of Karnataka,
with 36 air-conditioned outlets in Bangalore.

Note: This card is not being issued

Shriram Credit Card


Shriram Axis Bank Credit Card is a co-branded credit card launched by Axis Bank in association
with Shriram Transport Finance Company Ltd (STFCL).