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Abstract
This article presents a European view of the global airline crisis in 2001/2002. The underlying cyclical nature of the airline business
and exibilization as a strategy to manage the cycles are described. Crisis management at Lufthansa German Airlines following the
terrorist attacks of September 11, 2001 is discussed in depth. In Europe, the slump in air trafc demand was soon matched by an
industry-wide capacity reduction. Reduced overcapacity helped to stabilize yields and corporate results. However, managing the
current crisis does not only aim at restoring the pre-crisis state, but rather at forming a more healthy business environment.
r 2002 Elsevier Science Ltd. All rights reserved.
*Corresponding author.
E-mail addresses: holger.haetty@dlh.de (H. H.atty), sebastian.hollmeier@dlh.de (S. Hollmeier).
0969-6997/03/$ - see front matter r 2002 Elsevier Science Ltd. All rights reserved.
PII: S 0 9 6 9 - 6 9 9 7 ( 0 2 ) 0 0 0 6 4 - 9
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Fig. 3. World airline industry net prot and loss margins (International Air Transport Association, 2002).
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S. Hollmeier / Journal of Air Transport Management 9 (2003) 5155
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H. Hatty,
S. Hollmeier / Journal of Air Transport Management 9 (2003) 5155
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H. Hatty,
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4. Conclusion
References
Pettit, J., Goldberg, M., 2000. North American Airlines. The New
Math: 4>8, Stern Stewart Research, September 2000.
International Air Transport Association, 2002. World Air Transport
Statistics, 46th Edition, June 2002.
Association of European Airlines, 2002. European Airlines Trafc
Results. August 2002.