TABLE OF CONTENTS

Title Page .................................................................................................................................................. i

Certification / Approval Sheet ...............................................................................................................ii

Table of Contents .................................................................................................................................. .iii

List of Tables ...........................................................................................................................................ix

List of Figures ........................................................................................................................................ ..x

Loll Caf Logo ....................................................................................................................................... xi

I. Executive Summary

A. Name of the Business

B. Title of the Study

C. Store Location

D. Description of the Logo

E. Brief Description of the Project

F. General Objectives of the Business

G. Research and Methodology

G.1. Survey

G.2. Slovens Formula

G.3. Sampling Techniques

G.4.Survey Questionnaire

G.5. Interview

G.6. Research

H. Project Summary

H.1. Market Summary

H.2. Technical Summary

H.3. Management Summary

H.4. Financial Summary

H.5. Socio-economic Summary

iii

II. Market Study

Introduction

Objectives

A. Demand

A.1. Historical Demand

A.2. Projected Demand

B. Supply

B.1. Historical Supply

B.2. Projected Supply

10

B.3. Competitors Analysis

10

C. Demand Supply Gap Analysis

12

D. Market Share Analysis

13

D.1. Projected Sales

13

D.2. Summary of Projected Sales

17

E. Marketing Strategies

18

E.1. Product Strategies

18

E.2. Place Strategies

19

E.3. Pricing Strategies

20

E.4. Promotion

20

Online Advertising

20

Website

20

Radio Advertising

21

Poster

21

Flyers

21

F. SWOT Analysis

22

iv

III. Technical Study

23

Introduction

23

Objectives

24

A. Product Description

24

A.1. Product Pricing

26

A.2. Product Preparation Guide

27

A.2.1. Coffee Beverages

27

A.2.1.1. Hot Coffee

27

A.2.1.2. Cold Coffee

31

A.2.2. Pastries
A.3. Time Motion Study

33
36

B. Business Process

37

C. Business Location

40

D.1. Vicinity Map

40

D.2. Floor Plan

40

D. Equipment

41

E. Utensils

43

F. Furniture and Fixtures

45

G. Office Supplies

47

H. Cleaning Supplies

47

I. Products Supplies

49

J. Store Uniforms

53

IV. Management Study

55

Introduction

55

Objectives

55

A. Form of Ownership

55

B. Mission, Vision, Core Values

56

B.1. Vision

56

B.2. Mission

56

B.3. Core Values

56

C. Capitalization

57

D. Organizational Chart

57

E. Manpower Requirements

58

F. Employment Process

59

G. Legal Requirements

60

H. Organizational Policies and Procedures

60

H.1. Employment
H.1.1. Employment Requirements

61
61

H.2. Classification of Employees

61

H.2.1. According to Rank

61

H.2.2. According to Status

61

H.3. Orientation

62

H.4. Personnel Records

62

H.5. Contracts of Employment

62

H.6. Work Schedule

63

H.7. Tune Keeping

63

H.8. Attendance and Punctuality

63

H.8.1. Attendance

63

H.8.2. Punctuality

64

vi

V.

H.9. Personnel Movement and Performance Evaluation

64

H.10. Separation from Service

64

H.10.1. Voluntary Resignation

64

H.10.2. Termination

64

H.11. Compensation and Benefits

H.11.1. Paternity and Maternity Leave

65
65

H.11.2. SSS/PHIC/HDMF Benefits

65

H.11.3. Hospitalization Plan

65

H.11.4. Accident Insurance

65

H.11.5. Retirement Benefits

65

H.11.6. Bereavement Assistance

65

H.11.7. Other Incentives and Awards

65

I. Personal Company Policies

66

J. General Company Policies

66

Financial Study

67

Introduction

67

Objectives

67

Major Assumptions

68

Income Statement

69

Statement of Cash Flow

70

Balance Sheet

71

Statement of Changes in Partners Equity

72

Liquidity Ratios

75

Solvency Ratios

76

Profitability Ratios

76

vii

VI. Socio Economic Study

77

Introduction

77

Objectives

77

Socio-Economic Contributions

77

A. Contribution to the Philippine Economy

77

B. Employment Generation

77

C. Environment Conservation

77

Appendices

78

A. Loll Caf Survey Questionnaire

79

B. Permits and Requirements

80

C. Partnership Agreement

94

D. Survey Result Analysis

96

viii