Prestige Flag v. Par Aide - Complaint

Case 3:14-cv-02711-JAH-JMA Document 1 Filed 11/14/14 Page 1 of 21
1 SHEPPARD MULLIN RICHTER & HAMPTON LLP

2
A Limited Liability Partnership

Including Professional Corporations
3 MICHAEL MURPHY (Cal. Bar No. 234695)
mmurphy@sheppardmullin.com
4 Sheppard Mullin Richter & Hampton LLP
12275 El Camino Real, Suite 200
5 San Diego, California 92130
Telephone: (858) 720-8900

(858) 509-3691
6 Facsimile:
7 Attorney for Plaintiff
PRESTIGE FLAG MFG. CO., INC.
8
9
10
IN THE UNITED STATES DISTRICT COURT
11
FOR THE SOUTHERN DISTRICT OF CALIFORNIA
12
13 PRESTIGE FLAG MFG. CO., INC.,
Case No. '14CV2711 JAH JMA
14
COMPLAINT FOR:
a California corporation,
15
Plaintiff,
v.
(1) PATENT INFRINGEMENT;
16
(2) TRADE DRESS INFRINGEMENT

UNDER 15 U.S.C. 1125(a);
18 DOES 110, inclusive,
(3) UNFAIR COMPETITION UNDER

15 U.S.C. 1125(a);
PAR AIDE PRODUCTS CO.,

17 a Minnesota corporation, and
Defendants.
19
20
(4) COMMON LAW UNFAIR

COMPETITION; AND
21
(5) UNFAIR COMPETITION UNDER

STATE LAW.
22
DEMAND FOR JURY TRIAL
23
24
25
26
27
28
W02-OC:NSO\41403963.1
COMPLAINT
Plaintiff Prestige Flag Mfg. Co., Inc. (Prestige) complains and alleges as
2 follows against Defendant Par Aide Products Co. (Par Aide).

3
4
THE PARTIES
1.
Plaintiff is a California corporation, having a principal place of
5 business at 591 Camino De La Reina # 917, San Diego, California 92108.

6
2.
On information and belief, Defendant Par Aide is a Minnesota
7 corporation, having a principal place of business at 6800 Otter Lake Road, Lino
8 Lakes, Minnesota 55038.
9
3.
The true names, identities and capacities, whether individual, associate,
10 corporate or otherwise, of Defendants DOES 1 to 10, inclusive, and each of them

11 (the DOE Defendants), are unknown to Prestige at this time, who therefore sues
12 the DOE Defendants by such fictitious names. When the true names and capacities
13 or participation of the DOE Defendants are ascertained, Prestige will amend this
14 complaint to assert the true names, identities and capacities. Prestige is informed
15 and believes and thereon alleges that each of the DOE Defendants sued herein is
16 responsible for the wrongful acts alleged herein, and is therefore liable to Prestige in
17 some manner for the events and happenings alleged in this complaint. Prestige is
18 informed and believes and thereon alleges that at all times herein mentioned, the
19 DOE Defendants were and are doing business and/or residing in this District.
20
21
NATURE OF THE ACTION

4.
This is a civil action against Defendants for infringement of United
22 States Design Patent Numbers D564,405 (the D405 Patent), D546,243 (the
23 D243 Patent), and D536,637 (the D637 Patent) (collectively, the Asserted
24 Patents) arising under the patent laws of the United States, Title 35 of the United
25 States Code; for unfair competition in violation of the Lanham Act arising under 15
26 U.S.C. 1125 et. seq.; for unfair competition arising under the common law of the
27 State of California; and for violation of Californias statutory unfair competition law
28 arising under Cal. Bus. & Prof. Code 17200 and 17500.
-2SMRH:434791321.2
COMPLAINT
1
2
JURISDICTION AND VENUE

5.
This Court has original subject matter jurisdiction of this action under
3 15 U.S.C. 1121(a) (federal question), 28 U.S.C. 1331 (federal question), and 28

4 U.S.C. 1338(a) and (b) (any Act of Congress relating to patents and trademarks
5 and related unfair competition), and under the supplemental jurisdiction of this
6 Court, as embodied in 28 U.S.C. 1367(a).
7
6.
This Court has specific and general personal jurisdiction over
8 Defendants pursuant to due process and/or the California Long Arm Statute because
9 Defendants have committed and continue to commit acts of infringement in
10 violation of 35 U.S.C. 271(a), (b), and (c), and place infringing products into the
11 stream of commerce, with the knowledge or understanding that such products are
12 sold in the State of California, including in this judicial district. Moreover,
13 Defendants acts, including both unfair competition and other violations of
14 California law, caused and are causing injury to Prestige within this judicial district.
15 On information and belief, Defendants derive substantial revenue from the sale of
16 infringing products within this judicial district, expect their actions to have
17 consequences within this judicial district, and derive substantial revenue from
18 interstate and international commerce, including within this judicial district.
19
7.
Venue is proper within this judicial district under 28 U.S.C. 1391(b)
20 because a substantial portion of the events giving rise to the claims for relief stated
21 in this Complaint arose in this judicial district. Specifically, Defendants have sold
22 or offered for sale infringing products in this district, and have committed other acts
23 complained of infra within this district. In addition, venue is proper because
24 Prestiges principal place of business is in this district and Prestige suffered and is
25 suffering harm in this district.
26
27
BACKGROUND FACTS
8.
Plaintiff Prestige is a San Diego-based company that designs and
28 manufactures flags, banners, golf course flags, flagsticks, and golf course
-3SMRH:434791321.2
COMPLAINT
1 accessories, including a line of reflection rangefinder products for gauging distance.

2 Customers use Prestiges high quality products in many places throughout the
3 world, including the United States, Canada, Mexico, Europe, and Asia.
4
9.
On October 25, 2013, Prestige duly acquired a golf stick and reflector
5 business from Golf Solutions I, L.L.C. d/b/a Laser Link Golf (the Laser Link
6 Business) pursuant to an asset purchase agreement between the two companies and
7 in exchange for substantial consideration. Further, pursuant to this asset purchase
8 agreement, Prestige acquired the intellectual property, goodwill, and physical assets
9 related to the Laser Link Business.
10
10.
The acquired Laser Link Business includes reflection products such as
11 flagstick reflectors, sold under the names SmartStick (flagstick-embedded

12 reflectors) and Smarty (flagstick screw-on reflectors). The SmartStick is a golf
13 flagstick that contains reflective prism inserts embedded in the body thereof. The
14 Smarty 5 Reflector screws into the top of a golf flagstick, and contains five prisms
15 that reflect laser light. Coupled with a rangefinder, a device that sends laser light
16 toward the flagstick and receives laser light reflected back from reflectors in the
17 flagstick, each of Prestiges SmartStick and Smarty 5 Reflector (collectively,
18 Reflection Products), enable a golfer to accurately determine the distance between
19 the golfer and the flagstick.
20
11.
In connection with its acquisition of the Laser Link Business and the
21 associated intellectual property and goodwill, Prestige acquired and owns all right,
22 title, and interest in the asserted design patents: (1) the D405 Patent, titled
23 Flagpole Reflector, a copy of which is attached as Exhibit A; (2) the D243
24 Patent, titled Flag Stick Reflector, a copy of which is attached as Exhibit B; and
25 (3) the D637 Patent, titled Flag Stick Reflector Insert, a copy of which is attached
26 as Exhibit C. The designs claimed in the Asserted Patents are embodied in
27 Prestiges Smarty 5 Reflector (as well as a previously offered substantially similar
28 product sold under the trade name Smarty Reflector) and/or in Prestiges SmartStick
-4SMRH:434791321.2
COMPLAINT
1 products. Prestige also acquired all of Golf Solutions Is rights and goodwill in the
2 trade names SmartStick and Smarty and the trade dress embodied in the SmartStick
3 and Smarty.
4
12.
Since acquiring the Laser Link Business, Prestige has continuously
5 offered for sale its Smarty and SmartStick products in interstate commerce, and has
6 vigorously protected its intellectual property, including the innovative and
7 distinctive designs of Prestiges Smarty and SmartStick that are protected through
8 the above-mentioned design patents issued by the United States Patent and
9 Trademark Office and duly assigned to Prestige. Prestiges design patents cover the
10 distinctive ornamental features of the Smarty 5 Reflector and SmartStick products,
11 including, for example, their overall appearances, shapes, and the location and
12 distribution of prisms throughout the devices. Prestige is informed and believes that
13 customers in the marketplace have come to associate these distinctive ornamental
14 features and overall appearances with Prestiges high quality products, including its
15 Smarty and SmartStick products.
16
13.
On information and belief, Defendant Par Aide is a worldwide provider
17 of a number of golf course accessories. On information and belief, Par Aides

18 products are on sale and in use throughout the United States, including in the State
19 of California. As early as 2010, Par Aide offered for sale the SmartStick and
20 Smarty Reflector products. For example, Par Aides 2010 catalog, a copy of which
21 is attached as Exhibit D, offered the SmartStick products for sale according to
22 specific part numbers (e.g., 730-079, 740-079, etc.). Par Aide likewise offered the
23 Smarty Reflector for sale in its 2010 catalog under the part number 1736. Par Aide
24 continued to offer these products for sale throughout 2013, in which year Par Aides
25 catalog still contained these products under the same part numbers. A copy of the
26 relevant portions of Par Aides 2013 catalog is attached as Exhibit E. Prestige is
27 informed and believes that Par Aides catalogs from these years are still widely
28 available to customers on the Internet.
-5SMRH:434791321.2
COMPLAINT
14.
Prestige is informed and believes that in 2014, Par Aide began offering
2 its own knock-off reflector products, dubbed Prism Flagsticks and PinSite Reflector,
3 in lieu of the previously offered SmartStick and Smarty products. Prestige did not
4 authorize Par Aide to practice the designs claimed in the Asserted Patents. Nor has
5 Prestige authorized Par Aide to offer products confusingly similar to Prestiges
6 SmartStick and Smarty products. Similarly, Prestige has never authorized Par Aide
7 to use Prestiges duly held goodwill and intellectual property associated with the
8 Laser Link Business, including the distinctive trade dress customers have come to
9 recognize when seeking the SmartStick and Smarty Reflector.
10
15.
Par Aides knock-off Prism Flagsticks bear a striking resemblance to
11 Prestiges SmartStick products. Par Aides Prism Flagsticks are shown in the
12 attached Exhibit F, which is a screen shot from Par Aides website. On information
13 and belief, this resemblance includes overall the appearance of the SmartStick
14 products, for example, the shape and arrangement of the prisms in the sticks, and the
15 colors and overall design of the sticks. Thus, Par Aides Prism Sticks are
16 confusingly similar to the previously offered SmartStick products. Moreover, Par
17 Aid sells its Prism Flagsticks under the very same part numbers it previously used
18 for the SmartStick products, as demonstrated by the attached Exhibit G, which is a
19 screen shot from Par Aides website.
20
16.
Additionally, Par Aides knock-off PinSite Reflector bears a striking
21 resemblance to Prestiges Smarty products. Par Aides PinSite Reflector is shown

22 in the attached Exhibit H, which is a screen shot from Par Aides website. On
23 information and belief, this resemblance includes overall appearance of the Smarty
24 product, for example, the shape and arrangement of the prisms in the reflector, the
25 color and material of the reflector, and the shape and overall appearance of the
26 reflector itself. Thus, Pair Aides knock-off PinSite Reflector is confusingly similar
27 to the previously offered Smarty reflectorand again, Par Aide offers its PinSite
28
-6SMRH:434791321.2
COMPLAINT
1 Reflector under the exact same part number it previously used for the Smarty (see
2 Exhibit H).
3
17.
On information and belief, Par Aide has used, imported into, sold, or
4 offered for sale in the United States its PinSite Reflector product, which infringes
5 the Asserted Patents. Par Aide has not obtained permission from Prestige to use,
6 sell, offer, or import Prestiges designs claimed in the Asserted Patents. On the
7 contrary, though Par Aide once licensed the Asserted Patents from their previous
8 assignee, Par Aide has not sought to renew this license. Par Aide had many options
9 in developing its PinSite Reflector. Nevertheless, Par Aide chose to willingly
10 infringe Prestiges designs claimed in the Asserted Patents by making, using, selling
11 or offering for sale, and/or importing its PinSite Reflector product during the terms
12 of Prestiges Asserted Patents, knowing full well that its PinSite Reflector product is
13 covered by the Asserted Patents.
14
18.
On information and belief, the resemblance between Par Aides PinSite
15 Reflector and the Smarty 5 Reflector (and the designs claimed in the Asserted
16 Patents) is such as to deceive an ordinary observer, giving such attention as a
17 purchaser usually gives, including inducing the purchaser to purchase one supposing
18 it to be the other. Par Aides PinSite Reflector has an overall appearance that is
19 confusingly similar and substantially the same, in view of the prior art and in the
20 eyes of an ordinary observer, as the Smarty 5 Reflector (and the designs claimed in
21 the Asserted Patents), as demonstrated by the side-by-side comparison below (Table
22 1).
23
//
24
//
25
//
26
//
27
//
28
//
-7SMRH:434791321.2
COMPLAINT
Table 1
Figure 8
Figure 4
PinSite
D243
D405
Reflector
4
5
6
7
8
9
10
11
12
13
14
15
16
17
19.
On information and belief, Par Aide has used, imported into, sold, or
18 offered for sale in the United States its Prism Flagstick products, which infringe the
19 Asserted Patents. Par Aide has not obtained permission from Prestige to use,
20 import, sell, or offer Prestiges designs claimed in the Asserted Patents. On the
21 contrary, though Par Aide once licensed the Asserted Patents from their previous
22 assignee, Par Aide has not sought to renew this license. Par Aide had many options
23 in developing its Prism Flagstick. Nevertheless, Par Aide chose to willingly infringe
24 Prestiges designs claimed in the Asserted Patents by making, using, selling or
25 offering for sale, and/or importing its Prism Flagstick product during the terms of
26 Prestiges Asserted Patents, knowing full well that its Prism Flagstick products are
27 covered by the Asserted Patents.
28
-8SMRH:434791321.2
COMPLAINT
20.
On information and belief, the resemblance between Par Aides Prism
2 Flagstick and Prestiges SmartStick products (and the designs claimed in the
3 Asserted Patents) is such as to deceive an ordinary observer, giving such attention as
4 a purchaser usually gives, including inducing the purchaser to purchase one
5 supposing it to be the other. Par Aides Prism Flagsticks have an overall appearance
6 that is confusingly similar and substantially the same, in view of the prior art and in
7 the eyes of an ordinary observer, as Prestiges SmartStick products (and the designs
8 claimed in the Asserted Patents), as demonstrated by the side-by-side comparison
9 below (Table 2).
10
Table 2
11
Figure 8
Prism
Figure 6
Prism
12
D637
Flagstick
D637
Flagstick
13
14
15
16
17
18
19
20
21
22
23
24
25
26
27
28
-9SMRH:434791321.2
COMPLAINT
FIRST CAUSE OF ACTION
Infringement of Design Patent D405
21.
Prestige incorporates and realleges Paragraphs 1 through 20 of this
4 Complaint.
5
22.
Under 35 U.S.C. 271(a), Defendants have infringed and continue to
6 infringe, literally or under the doctrine of equivalents, the D405 Patent by making,
7 using, selling, and/or offering to sell in the United States, and/or importing into the
8 United States the PinSite Reflector identified in this Complaint, which PinSite
9 Reflector embodies the design covered by the D405 Patent.
10
23.
Moreover, Defendants have infringed and continue to infringe the
11 D405 Patent indirectly, under 35 U.S.C. 271(b) and (c), by inducing others to
12 infringe the D405 Patent, and by committing acts that constitute contributory
13 infringement of the D405 Patent.
14
24.
On information and belief, Defendants have gained profits by virtue of
15 their infringement of the D405 Patent.

16
25.
On information and belief, Prestige has sustained damages as a direct
17 and proximate result of Defendants infringement of the D405 Patent, and, as such,
18 Prestige is entitled to damages pursuant to 35 U.S.C. 284 and/or 289.
19
26.
Moreover, Prestige is informed and believes that Defendants
20 infringement of the D405 Patent is and has been willful. On information and belief,
21 Defendants have acted and continue to act with objective recklessness by
22 proceeding despite an objectively high likelihood that their actions constitute
23 infringement of Prestiges valid patents, and Defendants are aware of Prestiges
24 patents, including the D405 Patent, and know of the high likelihood that they cover
25 Defendants products.
26
27.
This is an exceptional case warranting an award of treble damages to
27 Prestige under 35 U.S.C. 284, and an award of attorneys fees under 35 U.S.C.
28 285.
-10SMRH:434791321.2
COMPLAINT
28.
On information and belief, Prestige will suffer and is suffering
2 irreparable harm from Defendants infringement of the D405 Patent. Prestige has
3 no adequate remedy at law and is, under 35 U.S.C. 283, entitled to an injunction
4 against Defendants continuing infringement of the D405 Patent. Unless enjoined,
5 Defendants will continue their infringing conduct.
6
SECOND CAUSE OF ACTION
29.
9 Complaint.
10
30.
13 United States the PinSite Reflector identified in this Complaint, which PinSite
14 Reflector embodies the design covered by the D243 Patent.
15
31.
19
32.

21
33.
24
34.
28 infringement of Prestiges valid patents, and Defendants are aware of these patents,
-11SMRH:434791321.2
COMPLAINT
1 including the D243 Patent, and know of the high likelihood that they cover
3
35.
5 285.
6
36.
11
THIRD CAUSE OF ACTION
12
13
37.
14 Complaint.
15
38.
18 United States the Prism Flagsticks identified in this Complaint, which Prism
19 Flagsticks embody the design covered by the D637 Patent.
20
39.
24
40.

26
41.
-12SMRH:434791321.2
COMPLAINT
42.
5 infringement of Prestiges valid patents, and Defendants are aware of these patents,
6 including the D637 Patent, and know of the high likelihood that they cover
8
43.
10 285.
11
44.
16
FOURTH CAUSE OF ACTION
17
Trade Dress Infringement, 15 U.S.C. 1125(a)(3))
18
45.
19 Complaint.
20
46.
Prestiges trade dress consists of the following elements as actually
21 used on the SmartStick products: a combination of a golf flagpole with reflectors

22 embedded in the body of the flagpole. These elements have consistently been
23 marketed under the trade name SmartStick and have generated goodwill and
24 consumer recognition accruing to Prestiges Laser Link business.
25
47.
Prestiges trade dress has acquired a secondary meaning. Prestige
26 and/or its predecessors-in-interest have been selling SmartSticks with its distinctive
27 trade dress since March 1, 2003. On information and belief, until, Par Aide began
28
-13SMRH:434791321.2
COMPLAINT
1 offering its infringing Prism Flagsticks there was no other product on the market
2 bearing the SmartStick trade dress.
3
48.
Prestige is informed and believes, and thereon alleges, that Par Aide
4 has been designing, marketing, offering for sale and selling products that
5 incorporate Prestiges SmartStick trade dress.
6
49.
Par Aide is not now, and never has been, authorized by Prestige to use
7 Prestiges trade dress or any confusingly similar trade dress in connection with the
8 marketing and/or sale of Par Aides infringing Prism Flagstick.
9
50.
Previously, Par Aide sold Prestiges SmartSticks in its catalogs. See
10 Exs. D and E. Catalogs offering the SmartSticks associated the SmartStick products
11 with the SmartStick trade name. See id. Par Aides marketing and sale of copies of
12 infringing flag sticks is likely to cause confusion, mistake, and/or deception among
13 consumers as to the source, quality, and nature of Prestiges SmartSticks.
14
51.
Prestige has suffered actual damages from Par Aides conduct in an
15 amount to be proven at trial.

16
52.
Par Aide has received wrongful gains from its conduct in an amount to
17 be proven at trial.
18
53.
Prestige is informed and believes, and thereon alleges that, unless
19 restrained by the Court, Par Aide will continue to infringe Prestiges SmartStick
20 trade dress, thus engendering a multiplicity of judicial proceedings, and that
21 pecuniary compensation will not afford Prestige adequate relief for the damage to its
22 trade dress in the public perception. Further, Prestige is informed and believes, and
23 thereon alleges, that in the absence of injunctive relief, customers are likely to
24 continue being mistaken or deceived as to the true source, origin, sponsorship, and
25 affiliation of Par Aides goods.
26
54.
Prestige is informed and believes, and thereon alleges, that Par Aides
27 acts were committed, and continue to be committed, with actual notice of Prestiges
28 exclusive rights and with intent to cause confusion, to cause mistake, and/or to
-14SMRH:434791321.2
COMPLAINT
1 deceive, and to cause injury to the reputation and goodwill associated with Prestige
2 and its SmartSticks. Pursuant to 15 U.S.C. 1117, Prestige is therefore entitled to
3 recover three times its actual damages or three times Par Aides profits, whichever is
4 greater, together with Prestiges attorneys' fees. In addition, pursuant to 15 U.S.C.
5 1118, Prestige is entitled to an order requiring destruction of all infringing products
6 and promotional materials in Par Aides possession.
7
FIFTH CAUSE OF ACTION
Unfair Competition Under 15 U.S.C. 1125(a)
55.
10 Complaint.
11
56.
The acts of Par Aide complained of above are likely to cause confusion,
12 or to cause mistake, or to deceive as to the affiliation, connection, or association as

13 to the origin, sponsorship, or approval of Par Aides and Prestiges goods.
14 Moreover, the acts of Par Aid complained of above misrepresent the nature,
15 characteristics, or qualities of Par Aides and Prestiges goods. These acts thus
16 constitute false designation of origin and/or affiliation, false or misleading
17 description of fact, or false or misleading representation of fact, in violation of 15
18 U.S.C. 1125(a).
19
57.
Prestige is informed and believes that Par Aides acts include, for
20 example, offering Par Aides Prism Flagsticks and PinSite Reflector for sale and
21 piggybacking off Prestiges goodwill, not only by copying the distinctive designs
22 and appearances of Prestiges SmartSticks and Smarty products, but also by
23 retaining the same part numbers that Par Aide previously used to identify these
24 products to customers.
25
58.

27
59.
-15SMRH:434791321.2
COMPLAINT
60.
Prestige is informed and believes, and thereon alleges that, unless
2 restrained by the Court, Par Aide will continue to designate falsely the origin of its
3 goods, causing irreparable damage to Prestige and engendering a multiplicity of
4 lawsuits. Pecuniary compensation will not afford Prestige adequate relief for its
5 resulting damages. Further, Prestige is informed and believes, and thereon alleges,
6 that in the absence of injunctive relief, customers are likely to continue being
7 mistaken or deceived as to the true source, origin, sponsorship, and affiliation of Par
8 Aides goods.
9
61.
Prestige is informed and believes, and thereon alleges, that Par Aides
10 acts were committed, and continue to be committed, with actual notice of Prestiges
11 exclusive rights and with intent to cause confusion, to cause mistake, and/or to
12 deceive, and to cause injury to the reputation and goodwill associated with Prestige
13 and its SmartSticks. Pursuant to 15 U.S.C. 1117, Prestige is therefore entitled to
14 recover three times its actual damages or three times Par Aides profits, whichever is
15 greater, together with Prestiges attorneys' fees. In addition, pursuant to 15 U.S.C.
16 1118, Prestige is entitled to an order requiring destruction of all infringing products
17 and promotional materials in Par Aides possession.
18
SIXTH CAUSE OF ACTION
19
Common Law Unfair Competition
20
62.
21 Complaint.
22
63.
The acts of Par Aide complained of above constitute unfair competition
23 under the common law of the State of California. Prestige expended significant time
24 and resources in the goodwill associated with its SmartStick and Smarty products.
25 On information and belief, Par Aide copied those products, including their
26 distinctive designs, and is trading off that goodwill at relatively little to no
27 engineering or design expense and without Prestiges authorization. Prestige has
28
-16SMRH:434791321.2
COMPLAINT
1 suffered harm as a resultincluding, for example, lost sales and customer

2 confusion.
3
64.
Prestige is informed and believes that further examples of Par Aides
4 acts of unfair competition include sales of confusingly similar Par Aide products.
5
65.

7
66.
9
67.
Par Aides acts complained of above were committed with fraud,
10 malice, and oppression as those terms are defined in Cal. Civ. Code 3294. Par
11 Aides actions were intended to cause harm to Prestige, and Par Aide carried on its
12 conduct with a willful and conscious disregard for Prestiges rights. Par Aide
13 intentionally misrepresented, deceived, and/or concealed its conduct and Prestiges
14 relationship with the SmartStick and Smarty products, thereby depriving Prestige of
15 its legal rights and causing Prestige injury.
16
SEVENTH CAUSE OF ACTION
17
Statutory Unfair Competition Under Cal. Bus. & Prof. Code 17200 & 17500
18
68.
19 Complaint.
20
69.
Par Aides acts complained of above constitute unlawful, unfair, or
21 fraudulent business practices, and deceptive, untrue, or misleading advertising in

22 violation of California statutory law, including violation of Cal. Bus. & Prof. Code
23 17200 and 17500, all to Prestiges injury. Moreover, the above-described acts
24 constitute unfair competition under 15 U.S.C. 1125(a), and are therefore unlawful
25 acts in violation of Cal. Bus. & Prof. Code 17200 and 17500.
26
70.
As a direct and proximate result of Par Aides acts, Par Aide has
27 received profits from, and will continue to profit from, wrongfully trading on
28 Prestiges goodwill.
-17SMRH:434791321.2
COMPLAINT
71.
Prestige is entitled to an injunction restraining Par Aide and its officers,
2 against, and employees, and all persons acting in concert or participation with them,
3 from further engaging in any such acts of unfair competition as alleged above.
4 Prestige has no adequate remedy at law for Par Aides continuing violation of
5 Prestiges rights.
6
72.
Prestige is further entitled to recover from Par Aide the damages,
7 including attorneys fees, it has sustained and will sustain, and any gains, profits,
8 and advantages obtained by Par Aide as a result of Par Aides acts of unfair
9 competition alleged above. At present, Prestige cannot fully ascertain the amount of
10 such damages, gains, profits, and advantages. Par Aide should be required to fully
11 restore to Prestige any and all profits earned as a result of Par Aides unlawful and
12 fraudulent actions, or to provide Prestige with any other restitutionary relief as the
13 Court deems appropriate.
14
73.
Prestige is informed and believes and on that basis alleges that the
15 alleged acts of Par Aide were willful and malicious, entitling Prestige to punitive
16 damages.
17
PRAYER
18 WHEREFORE, Prestige prays:

19
(a)
For a judgment that Defendants have infringed one or more
20 claims of Prestiges Asserted Patents and Prestiges SmartStick trade dress;

21
(b)
For an order and judgment preliminarily and permanently
22 enjoining Defendants and their officers, directors, agents, servants, employees,

23 affiliates, attorneys, and all others acting in privity, active concert, or participation
24 with any of them, and their parents, subsidiaries, divisions, successors and assigns,
25 who receive actual notice of the judgment by personal service or otherwise, from
26 further acts of infringement of Prestiges Asserted Patents and Prestiges SmartStick
27 trade dress;
28
-18SMRH:434791321.2
COMPLAINT
(c)
That Defendants be directed to file with this court, within thirty
2 days after entry of any injunction in this case, a written statement, under oath,
3 setting forth in detail the manner in which Defendants have complied with the
4 injunction;
5
(d)
For a judgment awarding Prestige all damages, in an as yet
6 undetermined amount, adequate to compensate for Defendants infringement of

7 Prestiges Asserted Patents, and in no event less than a reasonable royalty for
8 Defendants acts of infringement, including all pre-judgment and post-judgment
9 interest at the maximum rate permitted by law;
10
(e)
For a judgment awarding Prestige all damages, including treble
11 damages, based on any infringement found to be willful, pursuant to 35 U.S.C.

12 284, together with prejudgment interest;
13
(f)
For a judgment that Defendants and their officers, agents,
14 distributors, employees, attorneys, subsidiaries, assigns, or related companies, and

15 those in active concert or participation with any of them, who receive actual notice
16 of the judgment by personal service or otherwise, be permanently enjoined from
17 using, offering for sale, or employing, directly or indirectly, any device, product, or
18 the like, that is confusingly similar to, or is likely to confuse or deceive as to the
19 affiliation, connection, sponsorship, or association of, the Reflection Products or
20 commercial activities of Defendants with Plaintiff or the Reflection Products, or
21 with Plaintiffs commercial activities;
22
(g)
That an accounting be directed to determine Defendants profits
23 resulting from their false designation of origin and affiliation and unfair
24 competition, which are the subject of this suit, and that such profits be increased
25 under 15 U.S.C. 1117;
26
(h)
That Prestige recover its damages, in an as yet undetermined
27 amount, resulting from the above-alleged false designation of origin and unfair
28 competition of Defendants;
-19SMRH:434791321.2
COMPLAINT
(i)
That Prestige be awarded punitive damages in an amount to be
(j)
For costs of suit and reasonable attorneys fees; and
(k)
For any other remedy to which Prestige may be entitled under
2 determined;
5 the law, and any other further relief as the Court may deem appropriate.
6
7
DEMAND FOR JURY TRIAL
8
9
Prestige requests a trial by jury on all issues so triable in this action.
10
11
Respectfully submitted,
12
13
14
Dated: November 14, 2014

SHEPPARD, MULLIN, RICHTER
& HAMPTON LLP
15
16
By
17
18
19
/s/ Michael Murphy

MICHAEL MURPHY
Attorney for Plaintiff
PRESTIGE FLAG MFG. CO., INC.
20
21
22
23
24
25
26
27
28
-20SMRH:434791321.2
COMPLAINT
1
2
3
4
5
6
7
8
9
10
11
12
13
14
15
16
17
18
19
20
21
22
23
24
25
26
27
28
SMRH:434791321.2
COMPLAINT
Case 3:14-cv-02711-JAH-JMA Document 1-1 Filed 11/14/14 Page 1 of 1
CIVIL COVER SHEET
-65HY
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SXUSRVHRILQLWLDWLQJWKHFLYLOGRFNHWVKHHW(SEE INSTRUCTIONS ON NEXT PAGE OF THIS FORM.)
I. (a) PLAINTIFFS
DEFENDANTS
PRESTIGE FLAG MFG. CO., INC.,

a California corporation
PAR AIDE PRODUCTS CO.,

a Minnesota corporation
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MICHAEL MURPHY (Cal. Bar No. 234695)
858.720.8900
Sheppard Mullin Richter & Hampton LLP
12275 El Camino Real, Suite 200, San Diego, CA 92130
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35 U.S.C. 271 (kcm)
Title 35 of the United States Code
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Patent Infringement
DEMAND $
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VIII. RELATED CASE(S)
(See instructions):
IF ANY
Marilyn L. Huff
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/s/ Michael Murphy
11/14/2014
FOR OFFICE USE ONLY
5(&(,37
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Exhibit A

111111
1111111111111111111111111111111111111111111111111111111111111
USOOD564405S
c12)
(54)
(75)
(73)
(**)
(21)
(22)
(51)
(52)
(58)
(56)
United States Design Patent
c1o)
O'Loughlin et al.
(45)
FLAGPOLE REFLECTOR
Inventors: Robert F. O'Loughlin, Madison, WI
(US); Michael D. Plitman,
Minneapolis, MN (US); Daniel Steiner,
Waunakee, WI (US); Wayne
Timberman, Carmel, IN (US)
Assignee: Golf Solutions I, L.L.C., Madison, WI
(US)
Term:
14 Years
Appl. No.: 29/276,640
Filed:
Jan. 31, 2007
LOC (8) Cl. ................................................. 11-05
U.S. Cl. ..................................................... Dll/181
Field of Classification Search ....... Dll/165-167,
Dll/180--183; 116/173-175, 202; Dl0/70;
D21/759, 790; 362/190, 296
See application file for complete search history.
References Cited
U.S. PATENT DOCUMENTS

D242,775 S
12/1976 Williams, Jr................. D10/70
(Continued)
OTHER PUBLICATIONS
Internet World Wide Web Page, www.laserlinkgolf.com/
smartyPressRelease.htrn, dated Jan. 12, 2005.
Primary Examiner-Ian Simmons

Assistant Examiner-Anhdao Doan
(74) Attorney, Agent, or Firm-Foley & Lardner LLP
(57)
CLAIM
We claim the ornamental design for a flagpole reflector, as

shown and described.
DESCRIPTION
FIG. 1 is a perspective view of a first embodiment of the
claimed design;
FIG. 2 is a first side view of the embodiment of FIG. 1;

FIG. 3 is a second side view of the embodiment of FIG. 1,
with the flagpole reflector rotated approximately 90 degrees
from the view of FIG. 2;
Patent No.:
Date of Patent:
US D564,405 S
** Mar. 18, 2008
FIG. 4 is a third side view of the embodiment of FIG. 1, with

the flagpole reflector rotated approximately 90 degrees from
the view of FIG. 3;
FIG. 5 is a fourth side view of the embodiment of FIG. 1,
FIG. 6 is a top view of the embodiment of FIG. 1;
FIG. 7 is a bottom view of the embodiment of FIG. 1;
FIG. 8 is a perspective view of a second embodiment of the
claimed design;
FIG. 11 is a third side view of the embodiment of FIG. 8,
FIG. 15 is a perspective view of a third embodiment of the
claimed design;
FIG. 18 is a third side view of the embodiment of FIG. 15,
FIG. 20 is a top view of the embodiment of FIG. 15; and,
FIG. 21 is a bottom view of the embodiment of FIG. 15.
The broken lines in FIGS. 1-5, 7-12, 14-19, and 21 are for
illustrative purposes only and form no part of the claimed
design.
Exhibit A - Page 21
1 Claim, 9 Drawing Sheets

US D564,405 S
Page 2
4,136,394 A
4,905,624 A
D379,436 s
*
*
*
111979 Jones eta!. ................. 367/108

3/1990 Krolzick ..................... 116/173
5/1997 Palmer ...................... D10/109
6,346,055 B1
D526,930 S
*
*
* cited by examiner
Exhibit A - Page 22
212002 Rege .......................... 473/199

8/2006 Plitman ..................... D111182
U.S. Patent
Mar.18,2008
Sheet 1 of 9
US D564,405 S
-----""""'/
Exhibit A - Page 23
U.S. Patent
Mar.18,2008
US D564,405 S
Sheet 2 of 9
::::::.
Exhibit A - Page 24
U.S. Patent
Mar.18,2008
US D564,405 S
Sheet 3 of 9
l'{~~:-:::::~::~:::::::::::::::::::::::::::::::::::::::::::::::::::::::::::::::::::::
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Exhibit A - Page 25
U.S. Patent
Mar.18,2008
Sheet 4 of 9
...
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Exhibit A - Page 26
US D564,405 S
U.S. Patent
Mar.18,2008
Sheet 5 of 9
US D564,405 S
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U.S. Patent
Mar.18,2008
Sheet 6 of 9
US D564,405 S
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U.S. Patent
Mar.18,2008
US D564,405 S
Sheet 7 of 9
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U.S. Patent
Mar.18,2008
Sheet 8 of 9
US D564,405 S
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Exhibit A - Page 30
U.S. Patent
Mar.18,2008
US D564,405 S
Sheet 9 of 9
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Exhibit A - Page 31
Exhibit B

111111
1111111111111111111111111111111111111111111111111111111111111
USOOD546243S
c12)
c1o)
O'Loughlin et al.
(45)
(54)
FLAGSTICK REFLECTOR
(75)
Inventors: Robert F. O'Loughlin, Madison, WI

(US); Michael Plitman, Minneapolis,
MN (US); Daniel Steiner, Waunakee,
WI (US); Wayne Timberman, Carmel,
IN (US)
(73)
Patent No.:
Date of Patent:
US D546,243 S
** Jul. 10, 2007
OTHER PUBLICATIONS
Assignee: Golf Solutions 1, L.L.C., Madison, WI

(US)
14 Years
Internet World Wide Web Page , http://www.laserlinkgolf.com,

printed Oct. 22, 2004.
* cited by examiner
Primary Examiner-Louis S. Zarfas
Assistant Examiner-Anhdao Doan
(74) Attorney, Agent, or Firm-Foley & Lardner, LLP
(57)
CLAIM
(**)
Term:
(21)
Appl. No.: 29/212,569
(22)
Filed:
(51)
LOC (8) Cl. ................................................. 11-05
(52)
U.S. Cl. ..................................................... Dll/181
(58)
Field of Classification Search ....... Dll/165-168,

Dll/181-183; 116/173-175; 248/519, 538;
362/190, 296; 356/4.01; 473/199, 409;
Dl0/70
We claim the ornamental design for a flagstick reflector, as

shown and described.
DESCRIPTION
FIG. 1 is a perspective view of the claimed design;
Sep. 2, 2004
(56)
FIG. 6 is a third side view of the embodiment of FIG. 1, with

the flagstick reflector rotated approximately 72 degrees from
the view of FIG. 5;
with the flagstick reflector rotated approximately 72 degrees
from the view of FIG. 6; and,
References Cited
D242,775
4,136,394
6,062,985
6,346,055
D465,174
2005/0272515

with the flagstick reflector rotated approximately 72 degrees
* 12/1976 Williams, Jr. ................ D10/70

A * 111979 Jones eta!. ................. 702/159
A * 5/2000 Rege .......................... 473/199
B1* 212002 Rege .......................... 473/409
s * 1112002 Ursprung ................... D111165
A1 * 12/2005 Hurley et al ................ 473/173
FIG. 8 is a fifth side view of the embodiment of FIG. 1, with

the flagstick reflector rotated approximately 72 degrees from
the view of FIG. 7.
The broken lines in the drawings are for illustrative purposes
only and form no part of the claimed design.
Exhibit B - Page 32
U.S. Patent
Jul. 10, 2007
Sheet 1 of 2
FIG. 2
FIG. 1
FIG. 3
FIG. 4
FIG. 5
Exhibit B - Page 33
US D546,243 S
U.S. Patent
Jul. 10, 2007
Sheet 2 of 2
US D546,243 S
FIG. 7
FIG. 6
FIG. 8
Exhibit B - Page 34
Exhibit C
IIIIII
c12)
1111111111111111111111111111111111111111111
USOOD536637S
c1o)
Plitman
(45)
(54)
FLAG STICK REFLECTOR INSERT
(75)
Inventor:
(73)
Assignee: Golf Solutions 1, L.L.C., Madison, WI

(US)
(**)
Term:
(21)
Appl. No.: 29/207,516
(22)
Filed:
(51)
LOC (8) Cl. .................................................... 11-05
(52)
U.S. Cl. ...................................................... Dll/182
(58)
Field of Classification Search ........ Dll/165-168,

Dll/181-183; 116/173-175; 248/519, 538;
362/190, 296; 356/4.01; 473/199, 409; D1 0/70
Michael D. Plitman, Minneapolis, MN

(US)
(57)
References Cited
*
*
*
*
*
*
CLAIM
The ornamental design for a flag stick reflector insert,

substantially as shown and described.
DESCRIPTION
Jun. 15, 2004
S
A
A
B1
S
A1
US D536,637 S
** Feb. 13, 2007
Primary Examiner-Louis S. Zarfas

Assistant Examiner-Anhadao Doan
(74) Attorney, Agent, or Firm-Foley & Lardner LLP
14 Years
(56)
D242,775
4,136,394
6,062,985
6,346,055
D465,174
2005/0272515
Patent No.:
Date of Patent:
11111111111
12/1976 Williams, Jr................. D10/70

111979 Jones eta!. ................. 702/159
5/2000 Rege .......................... 473/199
212002 Rege .......................... 473/409
1112002 Ursprung ................... D111165
12/2005 Hurley et al ................ 473/173
FIG. 1 is a perspective view of the flag stick reflector insert

showing my design;
FIG. 2 is a side plan view of the insert shown in FIG. 1;
FIG. 3 is a side view of the insert shown in FIG. 1, with the
insert rotated approximately no from the view shown in
FIG. 2;
FIG. 3;
FIG. 4;
FIG. 5;
FIG. 7 is a top view of the insert shown in FIG.1, the bottom
view being a mirror image of the top view; and,
FIG. 8 is a perspective view of the insert of FIG. 1 in a use
state, with a flag stick shown using broken lines where the
broken lines are for illustrative purposes only and form no
part of the claimed design.
* cited by examiner
Exhibit C - Page 35
U.S. Patent
Feb.13,2007
Sheet 1 of 8
FIG. 1
Exhibit C - Page 36
US D536,637 S
U.S. Patent
Sheet 2 of 8
Feb.l3,2007
1:
'
.J
....
~
r\
t?i
'J
II
I
FIG. 2
Exhibit C - Page 37
US D536,637 S
U.S. Patent
Sheet 3 of 8
Feb.l3,2007
~~
\
t1
k~
,..,. J/1
1\
I
FIG. 3
Exhibit C - Page 38
US D536,637 S
U.S. Patent
Feb.l3,2007
Sheet 4 of 8
Ia
'
I C
I
FIG. 4
Exhibit C - Page 39
US D536,637 S
U.S. Patent
Sheet 5 of 8
Feb.l3,2007
I
J
FIG. 5
Exhibit C - Page 40
US D536,637 S
U.S. Patent
Sheet 6 of 8
Feb.l3,2007
~1
i/
~
,...
v."
1
FIG. 6
Exhibit C - Page 41
US D536,637 S
U.S. Patent
Feb.13,2007
Sheet 7 of 8
FIG. 7
Exhibit C - Page 42
US D536,637 S
U.S. Patent
Feb.13,2007
Sheet 8 of 8
E
,,
\I
..
..
....
....
....
....
..
....
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FIG. 8
Exhibit C - Page 43
US D536,637 S
Exhibit D
quotePage 2 of 7
Case 3:14-cv-02711-JAH-JMA Document 1-5 Get
Filed a
11/14/14
Fiberglass Flagsticks
the par aide
FLAGSTICK
Trust only the original
The Par Aide Flagstick. Yes, the often-imitated design

that proves Par Aides innovation leads the pack. What
sets it apart is the patented no-stick ferrule. Introduced
13 years ago, it still outperforms any other in the
industry. And heres why:
Seven grooves minimize surface contact with the
cup and eliminate 2/3 of the normal friction
created by a straight ferrule.
Grooves let sand settle out of the bottom rather
than in the cup.
Die-cast zinc design is corrosion resistant.
Will properly rotate in the cup socket preventing the
flagstick from rocking in the wind and elongating

the cup hole.
30 in.
(76.2 cm)
1
1. Solid Regulation Fiberglass Flagsticks
1/2in. (1.3cm)
2
2. Striped Regulation Fiberglass Flagsticks
1/2in. (1.3cm)
7 ft. (2.14 m) Tall

Boxes of 9 Best Value
730-079 Bright White
740-079 Bright Yellow
Striped Regulation Fiberglass Flagsticks

1/2in. (1.3cm) (cont.)
5 ft. (1.53 m) Tall

720-059 Red & White
8 ft. (2.44 m) Tall

725-089 2 Stripe Red & White
752-089 2 Stripe Black & White
747-089 2 Stripe Black & Yellow
755-089 3 Stripe Green & White
146.25 ($16.25/each)
135.00 ($15.00/each)
7 ft. (2.14 m) Tall

747-079 2 Stripe Black & Yellow
755-079 3 Stripe Green & White
8 ft. (2.44 m) Tall

144.00 ($16.00/each)
168.75 ($18.75/each)
177.75 ($19.75/each)
745-089 Bright Yellow with 30 in.(76.2 cm)

BlackBottom
754-089 Bright White with 30 in.(76.2 cm)
BlackBottom
168.75 ($18.75/each)
745-079 Bright Yellow with 30 in.(76.2 cm)

BlackBottom
754-079 Bright White with 30 in.(76.2 cm)
BlackBottom
157.50 ($17.50/each)
Flagsticks are available in 10ft. (3.05 m)

and12ft. (3.66 m) tall. Special shipping
required. Contact ParAide for available models.
Individual flagsticks are available. Add $0.75 per flagstick for individual quantities other than box of 9. Call dealer for details.
28 Green products
Green Products
PAR90020_2010Catalog_22-41 28-29
29
11/23/09 9:39:24 AM
Get a Quote
Exhibit D - Page 44
Get a Quote
Tapered Tournament Flagsticks
Aluminum Tournament Flagsticks

1 in. (2.5 CM) Aluminum/Fiberglass Tournament Flagsticks
They measure 7 ft. 6 in. (2.29 m) high and taper from a 3/4 in. (1.9 cm) diameter in the middle to 1/2 in. (1.3 cm) at the ends.
More visible and offers a solid and sturdy look and feel.
A full 8 ft. (2.44 m) tall, this lightweight exclusive Par Aide design meets USGA regulations.
Ultimate visibility.
Top and bottom shanks are 1/2 in. (1.3 cm) diameter, color-impregnated fiberglass in bright yellow, bright white, or black.
Flagstick body is 1 in. (2.5 cm) diameter aluminum.
Acorn Nut
Tapered Fiberglass
Tournament Flagsticks
3/4 in. (1.9 cm)
Powder-coated body allows for a completely custom look. Colors and patterns can be changed to accommodate your course needs.
Top Stud
15 in.
(38.1 cm)
15 in.
(38.1 cm)
18 in.
(45.7 cm)
48 in.
(121.9 cm)
Patented Ferrule
15 in.
(38.1 cm)
3. Tapered Fiberglass Tournament Flagsticks 3/4in. (1.9 cm)

7 ft. 6 in. (2.29 m) Tall
$
288.00 ( 32.00/each)
$
708-079 British Stripe Black & White

712-079 British Stripe Red &White
713-079 British Stripe Green &White
714-079 British Stripe Black &Yellow
$
315.00 ($ 35.00/each)
709-079 Bright Yellow with 30 in. (76.2 cm) BlackBottom

711-079 B
right White with 30 in. (76.2 cm) BlackBottom
$
306.00 ($ 34.00/each)
7 in.
(17.8 cm)
15 in.
(38.1 cm)
Flagstick Parts
30 in.
(76.2 cm)
15 in.
(38.1 cm)
18 in.
(45.7 cm)
5
Aluminum/Fiberglass
Tournament Flagsticks
11 in.
(27.9 cm)
30 in.
(76.2 cm)
Swivel for
Tie-Style Flags
18 in.
(45.7 cm)
18 in.
(45.7 cm)
18 in.
(45.7 cm)
4. Flagstick Parts
1715 Swivel for Tie-Style Flags

$
3.75
5. Aluminum/Fiberglass Tournament Flagsticks 1in.(2.5cm)
1729-6 Patented Ferrule

Package of 6
$
29.70
1732-6 Top Stud

Package of 6
297.00 ($ 33.00/each)
703-089 One Black Stripe (As shown)

$
12.00
1733-6 Acorn Nut

Package of 6
$
3.00
703-99 One Custom Stripe*
Aluminum/Fiberglass Tournament Flagsticks 1in.(2.5cm) (cont.)
8 ft. (2.44 m) Tall

346.50 ( 38.50/each)
$
704-089 Two Black Stripes (Asshown)

$
38.50
704-99 Two Custom Stripes*

40.00
705-99 Three Custom Stripes*

$
41.50
*For all other colors/combinations please clearly indicate color(s) and patterns whenordering.
360.00 ($ 40.00/each)
705-089 Three Black Stripes (Asshown)

$
373.50 ($ 41.50/each)
30 Green Products
GReen products
PAR90020_2010Catalog_22-41 30-31
31
11/23/09 9:39:27 AM
Get a Quote
Exhibit D - Page 45
Get a Quote
paraide.com 1-888-893-2433
WASHER
Par
BALL
Aide
/ Laser Link
ENSEMBLES
SmartSticks
Vinyl-Covered Flagsticks
1/2 in. and 3/4 in. flagsticks with Laser Link prisms embedded into stick.
Par Aide is proud to announce an exclusive partnership with VinylGuard,TM makers of the popular vinyl
shrink-wrap coverings. Through our partnership, we have created a full line of vinyl-covered flagsticks
your most durable flagstick option. These flagsticks are available in popular colors and striping patterns in
both 1/2 in. and 3/4 in. models. All flagsticks come pre-applied with VinylGuard vinyl shrink-wrap coverings to save you time and
money when considering a vinyl-covered flagstick option.
Smarty reflector system available for use with your existing flagsticks.
Vinyl-covered flagsticks last longer and perform better.
Makes distance measurement faster, easier, and more accurate.
Will not fade, splinter, crack, nick, scratch or stain.
Use with Laser Link rangefinders. To learn more visit www.laserlinkgolf.com.
Protection against damage from abrasion, UV rays, chemicals and the elements.
Par Aide has partnered with Laser Link Golf to provide you with the ultimate tool for distance measurement. We now
offer a full line of SmartSticksTM with Laser Link embedded prisms, as well as the popular Smarty top stud reflector.
No matter which you choose, youre getting the best in reflectivity and durability.
TM
Pre-assembled for convenience, no heat gun use required.
NEW!
NEW!
1
Par Aide/Laser Link
SmartSticks
15 in.
(38.1 cm)
2
Vinyl-Covered
Flagsticks
18 in.
(45.7 cm)
30 in.
(76.2 cm)
18 in.
(45.7 cm)
30 in.
(76.2 cm)
30 in.
(76.2 cm)
30 in.
(76.2 cm)
Smarty Reflector
1. Par Aide/Laser Link SmartSticks

1/2 in. Fiberglass Flagsticks 7 ft. Tall
730-079-1 Bright White
740-079-1 Bright Yellow
$
750-079-1 3 Stripe Black & White

$
405.00 ( 45.00/each)
$
438.75 ($ 48.75/each)
745-079-1 Bright Yellow with 30 in. Black Bottom

$
427.50 ($ 47.50/each)

$
414.00 ($ 46.00/each)

$
438.75 ( 48.75/each)
$
3/4 in. Tapered Fiberglass Tournament Flagsticks 7 ft. 6 in. Tall

$
585.75 ( 65.00/each)
25.00
249.75 ($ 27.75/each)
249.75 ($ 27.75/each)

$
258.75 ($ 28.75/each)
3/4 in. Tapered Fiberglass Tournament Flagsticks 7 ft. 6 in. Tall

$
258.75 ($ 28.75/each)

$
216.00 ( 24.00/each)

$
Smarty Reflector
1736
$
558.00 ($ 62.00/each)
708-079-1 British Stripe Black & White

$


$
2. Vinyl-Covered Flagsticks
447.75 ($ 49.75/each)
391.50 ($ 43.50/each)
708-079-1 British Stripe Black & White

$
436.50 ($ 48.50/each)

$
225.00 ($ 25.00/each)
32 Green Products
GReen products 33
PAR90020_2010Catalog_22-41 32-33
11/23/09 9:39:42 AM
Get a Quote
Exhibit D - Page 46
Case 3:14-cv-02711-JAH-JMAGet
Document
1-5 Filed 11/14/14 Page 5 of 7
a Quote
paraide.com 1-888-893-2433
Putting Cups
Five distinctive styles, each with the hallmarks of Par Aide products: durability, great appearance and impeccablequality. Your
choices include two styles of the brightest white plastic cups in the industry, ourtraditional machined aluminum cup, zinc cup, and
our patented Ever-White Cup, with replaceable plasticsleeves.
Plastic Putting Cups
Practice Green Plastic

Putting Cups
4
Aluminum Putting Cups
1
Ever-White Cup
Zinc Cups
Cup Stop
The patented Ever-White Cup has revolutionized the category by teaming an

aluminum outside with a bright white plastic sleeve.
No paint to chip, eliminating the need for stripping, sanding and painting.
2. Plastic Putting Cups

Durable bright white plastic cups
featuring minimum taper for a snug
fit, both on the course and on the
practice green. Meetsall USGA
regulations.
Easily replaceable sleeve stays tight in the cup during play.

Resonates with the classic aluminum sound when the ball drops in.
1. Ever-White Cup
Patented aluminum cup complete with plastic sleeve. Meets all
USGAregulations.
935
$
23.50/each
Ever-White Cup Replacement Sleeves

Case of 18. (Sleeves not sold individually)
935-1
$
29.50
920 6 in. (15.2 cm) Regulation

Cup
$
6.00/each
3. Practice Green
Plastic Putting Cups
Durable bright white plastic cups
featuring minimum taper for a snug
fit. Meetsall USGA regulations.
940 4 in. (10.2 cm) Practice Cup
$
5.00/each
34 Green Products
4. Aluminum Putting Cups

Our classic model, its die cast

oversize, then machined down to
precision dimensions to minimize
wobble in the hole. Meetsall
USGA regulations.
Surfaces anodized and
dichromated for ultimate
corrosion protection.
The cups vertical surfaces are
powder coated bright white. The
bottom of the cup is not powder
coated, so theres no paint
tochip.
930 6 in. (15.2 cm)
Regulation Cup
$
21.50/each
5. Zinc Cups
Same characteristics as the
aluminum model but molded in
Zinc for improved overall strength.
Zinc also increases weight of cup
for more stability. Inside of cup
powder coated white. Meets all
USGA Regulations.
937 6 in. (15.2 cm) Regulation
Cup
$
33.00/each
Cup Stop (cont.)

932 Use with Par Aide cup

model#s 920, 930 and 935
only. Set of 18.
35.00
7. Painting Disks
(Not shown)
For masking bottom of aluminum
cups when repainting.
931 Painting Disks, set of 50
6. Cup Stop
By inserting this rigid plastic disk
into the bottom of the cup, the
cupwill not sink into the green
once it is set. Also prevents
flagsticks from bottoming out.
Please choose the appropriate cup
stop tofit your ParAide model
puttingcups.
17.00
GReen products 35
PAR90020_2010Catalog_22-41 34-35
11/23/09 9:39:51 AM
Get a Quote
Exhibit D - Page 47
Case 3:14-cv-02711-JAH-JMA Get

Document
1-5 Filed 11/14/14 Page 6 of 7
a Quote
WASHERGolf
Flags
BALL
Regulation
ENSEMBLES
Specialty Flags
Engineered to maintain their good looks despite long exposure to wind and sunlight.
Improved fade-resistant colors, thanks to a patented DuPont process.
Stronger stitching, including bar-tacked corners and four rows of fly-hem stitching, ensures durability in highwinds.
Two weights available: 200 denier and 400 denier.

Lightweight 200 denier nylon construction makes flags sensitive to even gentle breezes, giving golfers a better
determination of wind direction. When durability is more important, look to our heavier-construction,
400 denier flags.
Pin Placement Indicators
Tube-style and tie-style flags are available.
19 in.
(48.2 cm)
27 in.
(68.5 cm)
NEW
DESIGN
Oversized Range Flags
Solid-Color Flags
200/400 Denier
Numbered Flags
200 Denier
Checkered Flags
200 Denier
1. Solid-Color Flags 200 Denier

Solid Red
8100 Tie-Style
8102 Tube-Style
Solid White
8110 Tie-Style
8112 Tube-Style
Solid Blue
8120 Tie-Style
8122 Tube-Style
Solid Yellow
8130 Tie-Style
8132 Tube-Style
Solid Orange
8142 Tube-Style
Solid Green
8162 Tube-Style
Color Flag Set
Package of 3 red, 3 white,
3 blue
8126 Tube-Style
Tie-Style 59.00/set of 9
$
Solid-Color Flags 400Denier

Solid Red
8200 Tube-Style
Solid White
8201 Tube-Style
Solid Blue
8202 Tube-Style
Solid Yellow
8203 Tube-Style
Solid Green
8204 Tube-Style
Color Flag Set
Package of 3 red, 3 white, 3 blue

8210 Tube-Style
Tube-Style $83.00/set of 9
*Black, Navy Blue, Burgundy and Gold also
available in 400Denier.
2. Numbered Flags 200 Denier

White on Red
8302 Tube-Style 1-9
8304 Tube-Style 10-18
Red on White
8312 Tube-Style 1-9
Black on Yellow
8332 Tube-Style 1-9
White on Blue
8322 Tube-Style 1-9
Tube-Style $ 85.00/set of 9
1. Oversized Range Flags

Highly visible flags designed especially for
therange. 27 in. x 19 in. (68.5 cm x 48.2 cm)
3. Checkered Flags 200 Denier

Red & White
8500 Tie-Style
8502 Tube-Style
Blue & White
8510 Tie-Style
8512 Tube-Style
Black & White
8520 Tie-Style
8522 Tube-Style
Black & Yellow
8530 Tie-Style
8532 Tube-Style
Green & White
8562 Tube-Style
8610 Red
8611 White
8612 Royal Blue
8613 Yellow
8614 Green
8615 Orange
8616 Gold
8617 Black
17.75/each
8620 Red andWhite Checkered

8621 Black and White
8622 Blue and White
8623 Yellow and White
8624 Green and White
8625 Black and Yellow
$
27.25/each
Tie-Style 112.50/set of 9
$
Tube-Style $123.00/set of 9
2. Pin Placement Indicators
For 1/2 in. (1.3 cm) Fiberglass Flagsticks

770-01 Plain Red
770-02 Plain White
770-03 Plain Yellow
770-04 Plain Blue
Jr. Flags
Pin Placement Indicators (cont.)
775-01 Red Flag with White Printing

775-02 White Flag with Red Printing
775-03 Yellow Flag with Black Printing
775-04 Blue Flag with White Printing
For Tapered 3/4 in. (1.9 cm)
TournamentFlagsticks
790-01 Plain Red
790-02 Plain White
790-03 Plain Yellow
790-04 Plain Blue
For 1 in. (2.5 cm) Tournament Flagsticks
760-01 Plain Red
760-02 Plain White
760-03 Plain Yellow
760-04 Plain Blue
$
$
38.50 Solid Colors/set of 9

44.00 Screen Printed/set of 9
*Note: $15.00 setup charge per order for specialcolor ink.
Tube-Style $ 67.50/set of 9
3. Jr. Flags
olid Red
S
9200
Solid White
9202
Solid Blue
9204
Solid Yellow
9206
$ 45.50 Solid/set of 9
hite on Red, Numbered
W
9251 19
9252 1018
Red on White, Numbered
9261 19
9262 1018
Black on Yellow, Numbered
9281 19
9282 1018
Red & White, Checkered

9300
Black & White, Checkered
9320
Black & Yellow, Checkered
9330
Green & White, Checkered
9360
$
36 Green Products
55.50 Numbered/set of 9
89.00 Checkered/set of 9
GReen products 37
PAR90020_2010Catalog_22-41 36-37
11/23/09 9:40:09 AM
Get a Quote
Exhibit D - Page 48
Get a Quote
paraide.com 1-888-893-2433
Embroidered and Screen-Printed Flags
Custom screen-printed flags
Our Details Add Up To A Better EMBROIDERED FLAG
Tube-style and tie-style flags available with a custom look for your course. Jr. Flags also available in tube-style only.
Turn to Par Aide when high quality and exceptional service are what you demand for embroidered flags. Our premium line of
embroidered flags is constructed using 400 denier material with reinforced stitching. The 400 denier material is more durable
and is less likely to pucker when embroidered upon. Par Aide continues to recommend a lighter 200denier material for
regular golf flags, but recognizes a heavier 400 denier material provides the highest quality and satisfaction when
embroidery is preferred.
Lets talk about your artwork before we get started

Good artwork is essential to get the process started. To accurately price your logo for embroidered or screen-printed custom flags,
you need to provide us with an example of your logo. A high-resolution vector-based or 800 dpi artwork would be the best example
of your logo. Low-resolution artwork, such as a scorecard or letterhead, can be used but may require an additional artcharge.
1. Unique reverse bobbined stitching on all flags reverses embroidery detail on back side of flag. No additional charge.
2. Fastest turnaround time in the industry. 23 weeks from receipt of approved order.
Ordering process: High quality is always in stock
3. Constructed with premium 400 denier flag material rather than 200 denier.
From start to finish, our step-by-step process makes it easy and convenient for you.
4. Thread is made of colorfast material, specifically designed for outdoor use.
1. Acquire artwork. You need the correct artwork of your logo before we can start.
5. Flags are made of protected nylon for maximum fade resistance.
2. Select flag. Determine flag style, colors and quantity. Twelve-flag minimum for embroidery. Nine-flag minimum for screen printing.
6. Available in convenient tube-style or tie-style (with grommets).
3. Contact Par Aide dealer. Work with your local Par Aide dealer to facilitate a price quotation.
4. Approve quote. Once a purchase order is received, a sample flag or JPEG file will be sent for logo approval
when needed/requested. Contact your Par Aide dealer directly if any changes need to be made.
See fine detail on both sides of the flag with our unique process
Unbelievable precision and quality. We took flag embroidery to the next level by utilizing the exclusive reverse bobbined stitching
technique. The reverse bobbined technique embroiders your logo in reverse on the back side of the flag. This gives you extraordinary
detail on both sides of the flag, eliminating the unattractive white thread that is commonly found. All of our embroidered flags feature
this technique. This is just another example of how Par Aide takes its passion to improve existing products for the game of golf.
5. Experience the fastest turnaround. Once we have final logo approval, please allow 23 weeks for delivery.
Flag Colors
Red
White
Royal Blue
Gold
Black
Hunter Green
Yellow
Orange
Emerald Green
Navy Blue
Burgundy
Border / Header
Unique Reverse Bobbined Stitching
*All flags have border and header options available. Callfordetails.
Front
Back
Note: All embroidered and screen-printed flags are custom and require a quote for exact pricing.
38 Green Products
GReen products 39
PAR90020_2010Catalog_22-41 38-39
11/23/09 9:41:11 AM
Get a Quote
Exhibit D - Page 49
Exhibit E
COURSE HAME:
2013 kb oo k
wor
2013 NOTES :
Exhibit E - Page 50
ALPHABETICAL INDEX
sa ......-36o Hole !>,inter
78 .......Accufol'l"'\ Accule...el NEW!
80 .......B.:.Il Mark Rcp:.ir Tad- Green Saver
14 ...O<tll w.-,~her Deterge"u'
TABLE OF CONTENTS
TEE PRODUCTS
GREENS TOOLS
$. $ 4 ~.. ... Salt W<l~her&
61 ....- ... Origh"~al Hole Cuaets
l6, 48 ...... Tr.,!fh Receptad~s NEW!
62
16 ........~ht;~$
18,. 49 ...... 01vot Ml.l( Cortai~rs
64
.Greer~ Tooh
75 .........Burke R.,k~ Hl!lndl<'!s lind Acceuorloe.s.

?:5 ........O~,~b Wil$lwm.
so ........Oub Was.t:.e.t - R;mge Pro
20-
65
.Cre-... C;)ddy ,nd Hole Cutte, Ca.rrie-r NEW !

.Core Hog - Ae.,.tioJ'I Clc:.nup Tool
9 ..........&11 w.,~he-nl
66. .......Core Hog
65 ........Crew C&ddy
6.1 ........Cup Hole Cleaner
64........C~,~p Pi u9"
....... Spike a.nd
Shoe CleM.cr~
.HiO.. Hole Cutter NEW!

NEW!
22 - ......... TeeM;)~et~ NEW!
66
25, so ......Oub w~"''~
66 ....- ... Cup
26- .. ....... Benc hes
67 ....- .... Cor'? &-""t~;~r Or...a M.lt
'*-"9"
60...-
... Gr~Saver - B<lll Mal"\: Rep<llr Tool
GREENS PRODUCTS
60...-
... IYlechanix WMr GloYes

.S111fety Net
64 ........Cup Puller
6A ........Cup Sir.t'Jt
2Q- .. ....... FI<lg~tich
81
32- ......... Laser Link.. Aa<pticks
81....- ... Whipping l>ob
34 ........Cup& - Putt.ng/Practke NEW!
33-
6l .........O<'!pth Glntg<'!
lS ..........Oi YQI MiK Coott~if!.IN - Oi 110~ M~ter;
49 .........Divot Mi~t CC)I'Itlli~ - Divot Pro&
67 .........Or:.g Ma~ - Core Buster
34-
.... Vinyl:Gu.ud Fl:.gs.tidu.

...... l>l.otin9 <Alp~ NEW!
RAKES AND MAINTENANCE TOOL S
,36...... ....... Rq9 IJI,don ~"'9~
]1 ......-
37- ... .... CustOM Fl<lgs
72 ....- .. Accuform~ Aco ll 81nW ROJ.l:es
.. Prol oct'"' ROJ.k$ H11ndle
lv:.cuCuW' Dunker Ra~es
7-t ......-
64 ........EightIP'Ich Hole Cuaer Adaopter NEWl
75 ........_ Oee-p Fllce Burlter Rake and Rake Handle~
43 .........F.loitway M.:~orkcu,
PRACTICE AREA PRODUCTS
38... .....Flags - Pr<tctice Gre~
3&- ... ....Prac-tice Greef'l Flags
n ........-
Aca.l().lm
36 ........FI.,g:~ - Reg1.1lation
M-
....... Prllc-tic~ Green Mllrlten Md Fl.,g Seb
78 .....-
Accufc.rm"' Mi!oirotcna.r..c:e Tool5 NEW!
41 -
........\VoodPulcticeGre-enMarkers NEW!
79.....- .. A<:"form Turf lool~
?:Q....... .1=1~9~:ick
So .......Glow:~
$4. .......H<tl<trd M<trl:t,tn; NEW!
62 ........H iO~ Hole Cutter NEW!
65 ........H* Cutter C~rrier NEW!
32.. ......Y~er Linlt FS..{J'tic;b
76 ........Mairte-n~~nce l()()ls
56. .......OB Markers
61 .........Otign"~al Hole Cutter~
15 .l>;)int, TouchUp
SQ.... ....P<lint. Tu<f M.lrklng
39 ........Prllclice Green Mllrl:~n NEW !
4 ~ .........l>r.;~cti~ rt"'"9$ Si9"'
43 .........Proxinvly Mar~~r~
70 ........R.1kc~ - Bunker
77 ... .....R.ak.es - M&n\ten&!\Ce
57 ........Rope
56,.. .....Rol)e St.llo;es
81 .........SI!II~ty N~t
SA ........Seot~ct~rd C~dy
76 ........Soil Prolil~ S...mple
........S~?ik~ <tit(.! Shoo Clt:t~i
.ot.ot ... .....Superntende;~t Whiteboard Sytem
A2 .........Sure Putt~ Pr..dice G ree n $.y~tem
22.. ......Tee M<lrke.t~ NEW!
15 ......_ Tee lO'Nd~
16 ......-Tra~ Mate~ NEW!
19 ........Turl and Ball Ml!lk Pfugg~rs
33 ........Vinyl.-Gut~r<r F l119'tic:k~
52 ........W.,l~r Cooler St.,tiOn~
/9..........Weed Puller
81 ..........Whiwing Poles
~o
Exhibit E - Page 51
M31nten3r..c:~ Rakes
42 _ ....... Sure Putt ~ Pr..ctice G reen Sy~tem

42-
....... l>r.;~c;tic;e R.ln{l$ Sians
OTHER PRODUCTS
,,.,,_. SvJ)It'ti n;qnc,i~;~nt Whi~lf'boMd
ECOENCLO SURES
46 - .... ... Tr.lsh Pro - Tr.lsh Re-ceptacles
49 - ....... O....ot Pro - Orvot Mix Cont&lne<rs
49-
Sytoem
62 .....- .SafeTee W<lter

63 .....- .Awa y With Gee~e
....... Broke-n Te~ SoJt
SO- ........ R.1nge B;)lf Stor:.ge Box

50- ... ..... R.l"9"'
Pro - Ck bW,uhin9Uni~
50- ........C lock Pro -
P<:>rt~ble Oock
Sl- .... ....Cooler Pro - Ice Chesu

52- ........W!!ole< Pro J1.- W.,terSll!ltion
55- ........WI!Ile<r Pro- Wa te~ Sullkm
54- ........ Tee Pro - &11\'Q~her
54- ........ Scc.rec;)rd Caddy
COURSE MARKINGS
43- ....... Contest lndk~ton; .lnd Proximity M.t~rkt,tn;
43 - .... ... Fairway Marke rs
SS- .... ... Greef'l<ll'ld White Oire<:~l M.lrkert
56-
....... Marker~and Sl.,kes NEW!
57-
...... Rope
57- ....... Fairw:.y Pole~ Vinyl Co~red

58 - ....... ~H~i>;)inter
59-
....... M;arkin9 P,.int
6&-... .... Ovr<lFiex Signs

69- ... .... Lexat~ Signs
~ACCUFSRM"
J...iiiO'"
HOLE CUTTER
@;l
360
HOU M 11t1tll
The brond!> Superinrendent~ rrusr most.

All {tom Por Atde.
VINYL-COVERED FLAGSTICKS
PAR AIDE/ LASER LINK'" SMARTSTICKS'"

C\
MKI cb.-b.l.ty
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Prestige Flag v. Par Aide - Complaint

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Prestige Flag v. Par Aide - Complaint

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Case 3:14-cv-02711-JAH-JMA Document 1 Filed 11/14/14 Page 1 of 21

1 SHEPPARD MULLIN RICHTER & HAMPTON LLP

A Limited Liability Partnership

3 MICHAEL MURPHY (Cal. Bar No. 234695)

4 Sheppard Mullin Richter & Hampton LLP

12275 El Camino Real, Suite 200

5 San Diego, California 92130

Telephone: (858) 720-8900

7 Attorney for Plaintiff

PRESTIGE FLAG MFG. CO., INC.

IN THE UNITED STATES DISTRICT COURT

FOR THE SOUTHERN DISTRICT OF CALIFORNIA

Case No. '14CV2711 JAH JMA

(1) PATENT INFRINGEMENT;

(2) TRADE DRESS INFRINGEMENT

18 DOES 110, inclusive,

(3) UNFAIR COMPETITION UNDER

PAR AIDE PRODUCTS CO.,

(4) COMMON LAW UNFAIR

(5) UNFAIR COMPETITION UNDER

DEMAND FOR JURY TRIAL

Case 3:14-cv-02711-JAH-JMA Document 1 Filed 11/14/14 Page 2 of 21

2 follows against Defendant Par Aide Products Co. (Par Aide).

Plaintiff is a California corporation, having a principal place of

5 business at 591 Camino De La Reina # 917, San Diego, California 92108.

On information and belief, Defendant Par Aide is a Minnesota

The true names, identities and capacities, whether individual, associate,

10 corporate or otherwise, of Defendants DOES 1 to 10, inclusive, and each of them

NATURE OF THE ACTION

This is a civil action against Defendants for infringement of United

Case 3:14-cv-02711-JAH-JMA Document 1 Filed 11/14/14 Page 3 of 21

JURISDICTION AND VENUE

3 15 U.S.C. 1121(a) (federal question), 28 U.S.C. 1331 (federal question), and 28

This Court has specific and general personal jurisdiction over

Venue is proper within this judicial district under 28 U.S.C. 1391(b)

Plaintiff Prestige is a San Diego-based company that designs and

Case 3:14-cv-02711-JAH-JMA Document 1 Filed 11/14/14 Page 4 of 21

1 accessories, including a line of reflection rangefinder products for gauging distance.

The acquired Laser Link Business includes reflection products such as

11 flagstick reflectors, sold under the names SmartStick (flagstick-embedded

Case 3:14-cv-02711-JAH-JMA Document 1 Filed 11/14/14 Page 5 of 21

Since acquiring the Laser Link Business, Prestige has continuously

On information and belief, Defendant Par Aide is a worldwide provider

17 of a number of golf course accessories. On information and belief, Par Aides

Case 3:14-cv-02711-JAH-JMA Document 1 Filed 11/14/14 Page 6 of 21

Par Aides knock-off Prism Flagsticks bear a striking resemblance to

Additionally, Par Aides knock-off PinSite Reflector bears a striking

21 resemblance to Prestiges Smarty products. Par Aides PinSite Reflector is shown

Case 3:14-cv-02711-JAH-JMA Document 1 Filed 11/14/14 Page 7 of 21

On information and belief, the resemblance between Par Aides PinSite

Case 3:14-cv-02711-JAH-JMA Document 1 Filed 11/14/14 Page 8 of 21

Case 3:14-cv-02711-JAH-JMA Document 1 Filed 11/14/14 Page 9 of 21

On information and belief, the resemblance between Par Aides Prism

Case 3:14-cv-02711-JAH-JMA Document 1 Filed 11/14/14 Page 10 of 21

FIRST CAUSE OF ACTION

Infringement of Design Patent D405

Prestige incorporates and realleges Paragraphs 1 through 20 of this

Under 35 U.S.C. 271(a), Defendants have infringed and continue to

Moreover, Defendants have infringed and continue to infringe the

On information and belief, Defendants have gained profits by virtue of

15 their infringement of the D405 Patent.

On information and belief, Prestige has sustained damages as a direct

Moreover, Prestige is informed and believes that Defendants

This is an exceptional case warranting an award of treble damages to