COMPANY

Atlas Honda Limited (AHL) is a joint venture between the Atlas Group and Honda Motor Co. Ltd., Japan. The
company was created by the merger of Panjdarya Limited and Atlas Autos Ltd. in 1988. Both these
motorcycle manufacturing concerns were established by the Atlas Group. In addition, a third concern, Atlas
Epak Ltd. was taken over by the Government of Bangladesh in 1971 after the fall of Dhaka. AHL
manufactures and markets Honda motorcycles in collaboration with Honda Motor Company. The Company
also manufactures various hi-tech components in-house in collaboration with leading parts manufacturers
like Showa Atsumitech, Nippon Denso and Toyo Denso. Honda motorcycles are by far the largest selling
motorcycles in the country with an unmatched reputation for high quality, reliability and after-sales-service.
AHL has undertaken to develop local manufacturing capabilities to the highest, economically feasible level.
While a major role in localization has been assigned to vendor industries, Atlas has the countrys largest inhouse manufacturing capability at its Karachi and Sheikhupura plants. To support the production facilities,
the company has established an R&D wing and tool making facilities through CAD/CAM which are growing
rapidly in size and function as the company expands. Atlas has managed to execute 12 Joint
Venture/Technical Assistance Agreements between local vendors and foreign manufacturers for transfer of
technology. Besides, Atlas has directly executed 9 Joint Venture/Technical Assistance Agreements other than
Honda.
AHL management is striving to modernize company operations by adapting applicable aspects of research
and theory and more specifically, Hondas unique philosophy of hard/soft technologies to the realities of
Pakistani conditions. Company management structure, systems and processes are changed according to the
demands of the customer, growth and new technology. Efforts are being made to develop participation at all
levels of personnel in decision-making and a substantial and effective delegation has been established at
levels where applicable. Various participation programs such as Ala Mayar Quality Circles movement,
launched in 1985, are strongly encouraged to allow constructive self-expression and teamwork. The
Company training and development programs encourage all members to develop themselves and contribute
to their full potential.
AHL is playing a pioneering role in creating conditions for easy and confident use of motorcycles all over the
country. A vast and growing network of over 1600 sales service and spare parts dealers has been
established. In order to back up this system, Atlas has set up Warranty & Training Centers (WTC) in Karachi
and Lahore which provide several courses of varying duration and complexity for motorcycle mechanics and
users each year. Mobile training facilities take the latest know-how, technology and maintenance of
motorcycles to major rural and urban centers around the country.

Annual Production Capacity

750,000

Authorized Capital

1.5 Billion (rupees)

Paid Up Capital

Rs. 1,034.066 Million

Karachi Plant
Company mother plant is based in the city of lights and provincial capital of Sindh, The Karachi city. It is
located at F-36, Estate Avenue, S.I.T.E. Karachi. Atlas Group signed technical agreement with Honda in
1963 and plant started commercial production subsequently. Plant spread over an area of 5 acres. In 1964,
production began with 7 motorcycles per day. Now plant production has reached to 300 units in a day. Plant
manufactures CD 70 only.

Sheikhupura Plant
Another plant is situated in Sheikhupura city, Punjab. It is located at 26-27 KM Lahore-Sheikhupura Road
Sheikhupura. The plant was built in 1981 and spread over an area of 27 acres with the establishment of
modern and synchronized 500K plant in 2006. The plant manufactures all four models i.e. CD 70, Pridor, CG
125 and CG 125 Deluxe.

Export

Bangladesh

Regional Offices

Lahore: 1 Mecloed Road Lahore-54000 [ (042) 111-111-245, 37225015-17, 37233515-17 ]

Rawalpindi: 60-Bank Road, Saddar [ (051) 5120494-6, 5120497 ]
Multan: Azmat Wasti Road Multan-60000 [ (061) 4540054, 4540028, 4571989 ]
Rahim Yar Khan: Atlas Honda Limited, 4-B Zamindara Colony [(068) 5888809 ]

National Tax Number (NTN)

0801063-3

Company Registration Number

CUIN 0001569

Symbol of the Company

ATLH

Stock Exchange Enlistments

Karachi Stock Exchange

Lahore Stock Exchange

Auditor of the company

Hameed Chaudhri & CO Chartered Accountants.

Name and Address of Share Registrar

Hameed Majeed Associates (Pvt) Limited.

H.M. House 7-Bank Square, Shahrah-e-Quaid-e-Azam, Lahore

Membership of Industry & Associations

Pakistan Automotive Manufacturers Association.

Marketing Association of Pakistan.
Management Association of Pakistan.
Lahore Chamber of Commerce & Industry.
Sheikhupura Chamber of Commerce & Industry.
Overseas Chamber of Commerce & Industry.
Karachi Chamber of Commerce & Industry.

STRATEGIC GOALS

Customers
Our customer are the reason and the source of our business. It is our joint aim with our dealers to
ensure that our customers enjoy the highest level of satisfaction from use of Honda Motorcycles.
Quality
To ensure that our products and services meet the set standards of excellence.
Local Manufacturing
To be the industry leader in indigenization of motorcycles parts.
Technology
To develop and maintain distinct business advantages through continuous induction of improved
hard and soft technologies.
Shareholders
To ensure health and viability of business and thus safeguarding shareholders interest by
maximizing profit. Payments of regular satisfactory dividends and adding value to the shares.
Employees
To enhance and continuously up-date each members capabilities and education and to provide an
environment which encourages practical expression of the individuals potential in goal directed team
efforts and compensate them attractively according to their abilities and performance.
Corporate Citizens
To comply with all government laws and regulation, to maintain high standard of ethics in all
operations and to act as a responsible members of the community.

VISION & MISSION

Vision
Market leader in the motorcycle industry, emerging as a global competitive centre of production and
exports.
Mission
A dynamic growth oriented company through market leadership, excellence in quality and service and
maximizing export, ensuring attractive returns to equity holders, rewarding associates according to their
ability and performance, fostering a network of engineers and researchers ensuing unique contribution to
the development of the industry, customer satisfaction and protection of the environment by producing
emission friendly green products as a good corporate citizen fulfilling its social responsibilities in all respects.

Quality Policy

Commitment to provide high quality motorcycles & parts

Right work in first attempt and on time
Maintain and continuously improve quality
Training of manpower and acquisition of latest technology
Safe, clean and healthy environment
Market leadership and prosperity for all

CODE OF CONDUCT

Standard of Conduct
Atlas Honda Limited conducts its operations with honesty, integrity and openness, and with respect
for human rights and interests of the employees. It respects the legitimate interests of all those
with whom it has relationships.
It has shaped its governance framework and processes, which are aligned to the prevailing
regulatory requirements and industrys best practices.
Every Individual at Honda is a part of this governance system and is required to adhere to clearly
laid down policies and procedures.
Obeying the Law
Atlas Honda Limited is committed to comply with the laws and regulations of Pakistan.
Human Capital
Atlas Honda Limited is committed to create a working environment where there is mutual trust and
respect and where everyone feels responsible for the performance and reputation of the company.
It is an equal opportunity employer which recruits, employs, promotes and offers career
advancement to employees on the sole basis of merit, skills, ability and qualification needed for the
work to be performed.
It is committed to safe and healthy working conditions for all employees. It neither uses nor
supports the use of any form of forced, compulsory or child labor.
It is committed to working with employees to develop and enhance each individuals skills and
capabilities, and creating an environment conducive for educational growth and career
development.
It respects the dignity of the individual and the right of employees to freedom of association.
It is committed to create an organizational environment in which individuals are fairly treated,
encouraged and empowered to contribute, grow and develop themselves and help to develop each
other, and therefore achieve excellence in their performance.
It will maintain good communication with employees through company based information and
consultation procedures.
It encourages the concept of self reliance and living within ones own means, saving for future and
donating for good cause.

Consumer
Atlas Honda Limited is committed to provide branded products and services, Which consistently
offer value in terms or price and quality, Products and services are accurately and properly labeled,
advertised and communicated.
It is dedicated to quality and encourages an attitude where everyone takes personal pride in all
products and services provided to customers.
It actively promotes safe practices throughout the value-chain from the distributors to end users. It
is committed to provide customers with products and services that are safe and reliable.
Shareholders
Atlas Honda Limited will conduct its operations in accordance with principles of good corporate
governance. It provides timely, regular and reliable information of its activities,structure, financial
situation and performance to all shareholders.
Business Partners
Atlas Honda Limited is committed to establish mutually beneficial relations with its
suppliers,customers and business partners.In its business dealings it expects its partners to adhere
to business principles consistent with its own.
Community Involvement
Atlas Honda Limited strives to be a trusted corporate citizen and, as an integral part of society, fulfill
its responsibilities to the societies and communities in which it operates.
Public Activities
Atlas Honda Limited encourages promoting and defending its legitimate business interests.It cooperates with government and other organizations, both directly and through bodies such as trade
associations, in the development of proposed legislation and other regulations,which may affect its
legitimate business interests.
It neither supports political parties nor contributes to the funds of groups whose activities are to
promote party interests.
The Environment
Atlas Honda Limited is committed to making continuous improvements in the management of its
environmental impact and to the long-term goal of developing a sustainable business. It will work in
partnership with others to promote environmental care, increase understanding of environmental
issues and disseminate good practice.
Innovation
Atlas Honda Limited makes innovations to meet consumer needs. It respects the concerns of
consumers and of society. It works on the basis of sound research, applying high quality standards.
Competition
Atlas Honda Limited believes in fair competition and supports development of appropriate
competition laws. Atlas Honda Limited and employees will conduct their operations in accordance
with the principles of fair competition and all applicable regulations.
Business Integrity
Atlas Honda Limited does not give or receive, whether directly or indirectly, bribes or other improper
advantages for business or financial gain. No employee may offer, give or receive any gift or
payment, which is, or may be construed as being, a bribe. Any demand for, or offer of, a bribe must
be rejected immediately and reported to management.
Its accounting records and supporting documents must accurately describe and reflect the nature of
the underlying transactions. No undisclosed or unrecorded account, fund or asset will be established
or maintained.
Conflicts of Interests

All Atlas Honda Limited employees are expected to avoid personal activities and financial interests,
which could conflict with their responsibilities to the company. They must not seek gain for
themselves or others through misuse of their positions.
Compliance Monitoring Reporting
Compliance with business principles is an essential element in Atlas business success. The Board of
Directors of Atlas Honda Limited is responsible for ensuring that principles are communicated to,
and understood and observed by, all employees.
Day-to-day responsibility is delegated to the senior management. They are responsible for
implementing these principles, if necessary, through more detailed guidance tailored to local needs.
Assurance of compliance is given and monitored each year. Compliance with the Code is subject to
review by the Board supported by Audit Committee of the Board.
Any breach of the Code must be reported in accordance with the procedures specified by the
management. The Board of Atlas Honda Limited expects employees to bring to their attention, or to
that of senior management, any breach or suspected breach of these principles.
Provision has been made for employees to be able to report in confidence and no employee will
suffer as a consequence of doing so.