Strategic Plan: Québec
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Executive Summary
Aligning with the Strategic Framework
Goal.
Strategy.
Objectives.
Platforms
Audiences.
Tactical Elements
Measurement.
Campaign-Style Approach.
Key Insights
Considerations for Québec
Political Environment
Popular Opinion...
Local issues...
Québec region
Saint-Augustin-de-Desmaures.
Lower St. Lawrence
Cacouna..
‘St-Honoré-de-Témiscouata
‘St-Bruno-de-Kamouraska
Lanaudiére.
Chaudiére-Appalaches
Spring 2014 Open Houses
BAPE.
Energy East voluntarily submitted to the BAPE.
Next steps.....
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Q) transcanadaWhat Edelman and Energy East teams need to succeed in the BAPE process?
Timeline.
Tactics to Promote
Message Framework and Storytelling.
Messages Audit
Energy Literacy Requirements for Québec
Materials Review and Development.
‘Spokesperson Training and Message Coaching
Proactive Media Relations
Local > regional > national.
Build Relationships with Key Media
Host Desk-side Meetings and Technical Briefings
Editorial Meetings
Collaboration with Industry Associations.
‘Support for CRGR/AR TransCanada Teams.
Influencer Relations and Public Events
The International Economic Forum of the Americas.
‘September 2014 TransCanada Board Meeting in Montréal
Chambers of Commerce.
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Association des chefs en sécurité incendie du Québec (Association of Québec Fire Chiefs) 22
Fédération québécoise des municipalités 2014 Convention.
Union des producteurs agricoles 2014 Convention
Executive Positioning and Speaking Opportunities.
Approach to Open Houses
Amplify Community Investment Opportunities...
Tactics to Respond
Current and Ongoing Activities
Monitoring
Critical Events Calendar
Opposition Messaging
Issues Management and Rapid Response Protocol
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