Good design is good business

Agency Fish

London | Doha | Perth

RT
H
PE

DO
HA

LO
ND

ith eighteen years of global

experience in the airline and
corporate sectors, and with
offices on three continents, Agency Fish
produces creative, design, publishing,
and new media services that work.

Agency Fish can handle all aspects of a

brief, from the initial consultancy required
to establish the most effective medium,
creating the solution, and effective
tracking of the results.

Agency Fish

Five
Good Reasons
Agency Fish develops briefs that answer the needs
of each client, and each individual project. We work
hard to understand clients' competitive landscape,
needs and offerings, and create solutions that work.
As a by-product, we also win awards, but that's not
as important to us as delivering results.
Agency Fish has, over the last 18 years, built a reputation
for award-winning best practice publishing, creative and
new media services.
Agency Fish is a publisher of high-quality magazines
and IFE guides; we pride ourselves in using original
content, and commissioning the best writers and
photographers from around the world.
Agency Fish ensures good communication with all our
partners, the key to success with all relationships.
Agency Fish works closely with clients to develop
projects that reflect and enchance the values and
dynamics of their business, reinforcing the brand
in line with the companies' status and audience.

Agency Fish

Team
leaders
Stephen Peaple Creative Director
Based: Australia
Steve is a founding director and has worked with many of our
Middle Eastern clients such as Qatar Airways, Doha Bank,
Qatar Tourism Authority, Aamal, Gulf Air and Emirates Airline.
Steve is responsible for the effective brand positioning of our
clients, conceptualising and overseeing creative that dovetails
a client's marketing plan.

Lindy Polmeer Account Director

Based: UK
Lindy has over 15 years experience in the advertising and
communications industry. Her ultimate responsibility is to ensure
the delivery of the completed product, and to ensure the client
relationship is managed to Agency Fishs high standards.
She has worked as account manager for GE Finance (retail),
Orange (telecom), and DTZ (property).

Julian Jordan Managing Director Agency Fish

Based: UK
As a founding director Julian manages third-party relationships,
and drives projects internally, ensuring that all clients agreed
actions are implemented and documented, and that the client is
kept fully aware of any issues that may arise. Julian was integral
in building Fishs digital division; in 1993 Fish was one of the first
UK agencies to have a dedicated web department. Julian has
worked and consulted on digital products for Blockbuster Video,
NDS, Sky TV and many other digital entertainment companies.

Pascal Zoghbi Arabic Art Direction

Based: Lebanon
For the Arabic Art Direction our team is led by a Master of
Design from the Type & Media course at the Royal Academy
of Arts in The Hague. In 2002 he received his Bachelor Degree
of Arts from Notre Dame University in Lebanon. Prior to his
postgraduate studies, he worked in Beirut for several years as a
graphic designer in print and web design. He is an independent
type and graphic designer and has instructed teaching graphic
design and typography courses at LAU (Lebanese American
University) and NDU (Notre Dame University). His design work
ranges from creating new Arabic fonts, corporate identities and
print design applications and publications. He frequently gives
lectures and workshops on Arabic type and typography.

Gareth Watson Head of Advertising

Based: UK
Gareth has over thirty years publishing experience. During his
career he has launched over six global circulated magazines,
covering iron and steel, aluminum, telecommunications and
exhibitions within Europe, Middle East, China and Russia.
He has also been extensively involved in setting up new
exhibitions and conferences. He was more recently involved in the
launching of IT Expert, a major IT Publication within the Agency
Fish stable of magazines.

Agency Fish

Global Network

Agency Fish utilises its global contacts to enhance PR

and marketing partnerships for its clients. With access
to an extensive global team and offices in London,
Doha and Perth we are perfectly placed to handle any
client and any brief across the globe. We offer a truly
global network.

Julian Jordan Managing Director

Based: UK
Lindy Polmeer Account Director
Based: UK

Agency Fish/Branding

Gareth Watson Head of Advertising

Based: UK

Writing
Photography
Illustration
Advertising Sales
Interactive
Events and Promotions
Aviation Experts
Consultants

Pascal Zoghbi Arabic Art Direction

Based: Lebanon
Stephen Peaple Executive Editor & Creative Director
Based: Australia

Agency Fish

Quality Service Quality Delivery

Translation and
Transliteration Services

Agency Fish
Branding & Design

Award Winning
Writers

Advertising Sales
Network

Interactive
Agencies

Translation
Services

Award Winning
Photographers

Arabic
Typographers

Brand
Consultants

Where appropriate we suggest translation and

transliteration options for consideration. We also
help companies define tone of voice and copy style
consistency across multiple languages.

Typographic Resources

Creative Network
With access to an extensive global team of awardwinning writers, photographers, illustrators and other
creatives across five continents, Agency Fish ensures
all projects are resourced effectively. The results of our
collaborative approach ensures materials are to the
highest possible standard.

Agency Fish design of Arabic/English bi-lingual

corporate literature and editorial design can negate
the need to duplicate content, harmoniously integrating
the languages.

Agency Fish has extensive experience working

in partnership with people and organisations.
These third-party relationships include the provision
of Arabic typographical design and creative direction
exclusively from the renowned Pascal Zoghbi, and
fashion photography from Toufic Araman.

Agency Fish use sets of English/Arabic fonts that

have been specifically designed to work harmoniously
together. Most English fonts have a rough Arabic
equivalent, but few have been designed specifically
to work as a set; we work exclusively in partnership with
Pascal Zoghbi (see Creative Network), who is one of the
few Arabic type designers working specifically within
this field, to ensure type design is world class.

OUR EXPERIENCE: QATAR AIRWAYS

CLIENT WORK
TIMELINE
1993-2000

BLOCKBUSTER VIDEO
Touch Screen Kiosk
Internet Strategy
Six European Websites

SIMPSON SPENCE AND YOUNG

SHIPBROKERS
Communications Audit
Corporate Literature
Direct Mail
Event Graphics

RIDGEBACK CYCLES
Branding
Point of Sales
Consumer Brochure
Exhibition Graphics
Advertising

MACMILLAN PUBLISHING
Annual Conference
Screen Presentation
Digital Imaging

NATIONAL READERSHIP
SURVEY
Interactive Magazine
Direct Mail

LOGICA
Touch Screen Kiosk
Corporate Video
Exhibition Graphics
Streaming Video

OUR EXPERIENCE: QATAR AIRWAYS

MADISON CYCLES
Product Brochures
Point of Sale
Advertising Production
Packaging
Product Identity

THE DEPARTMENT OF
TRADE & INDUSTRY, UK
Screen Saver

DAVIES ARNOLD COOPER

Digital Imaging
Video Production

CITADEL SECURITY
Packaging
Product Identity
Point of Sale
Product Brochures

CIPFA
Communications Audit
Internet Strategy
Internet Site
Administration Database
Direct Mail

WWF FORESTS FOR LIFE

Campaign Internet Site
Press Launch
Presentation Material

SHIMANO GMBH
Advertising
Internet Strategy
Exhibition Graphics

OUR EXPERIENCE: QATAR 2022

MORGAN STANLEY
DEAN WITTER
IPO Presentation for Spray,
Sweden

GULF AIR
In-flight Entertainment Guide
Design and Production

NDS
Exhibition Programme:
Amsterdam
Singapore
New York
Los Angeles

New Orleans
Las Vegas
London

NDS
Product Brochures
Direct Mail
Interactive Product
Demonstrations
On-line and Off-line Advertising

SAIL INTERIORS
Corporate Brochure
Stationery
Event Graphics

WORLDVISION
Logo Development,
HTML eNewsletter,
PDF Content Sheets

OUR EXPERIENCE: QATAR 2022

TEAM
QATAR

2022
POCKET
FOOSBALL

STRATOS
Branding
Data Sheets
Advertising
Exhibitions Programme

JUNE
Corporate Identity
Branding
Internet Site
Advertisting
Literature

CLIENT WORK
TIMELINE
2001-2010

DALWA SECURITIES SMBC

EUROPE
Internet Site
Branding
Annual Report

CNN TURNER
Promotional Print
Direct Mail
Brochures

HURLEY PALMER FLATT

Corporate Identity
Stationery
Event Graphics

ODB
Corporate Identity
Corporate Brochure
Stationery
Signage

OUR EXPERIENCE: QATAR TOURISM AUTHORITY

RANDOM PRODUCT DESIGN

Corporate Brochure
Exhibition Graphics
Presentation Material

BODY CONTROL PILATES

Identity
Internet Site
Literature

SHIMANO FISHING
Internet Site
Fishing Game

DAVIES ARNOLD COOPER

30 Second Video
Direct Mail
Exhibition Graphics
Advertising

MURPHY'S IRISH STOUT

Screen Saver
Presentation
Shockwave Games
Digital Imaging

IN-FLIGHT PRODUCTIONS
Promotional Literature
Exhibition Graphics
Promotional Giveaways
Advertising

LUTION
Corporate Identity
Product Identities
Advertising
Signage
Internet Site

OUR EXPERIENCE: DOHA JEWELLERY & WATCHES EXHIBITION

AIR LANKA
In-flight Entertainment Guides

NDS
IPO
Presentation Video
3D Rendering
Support Material

NDS
Internet Site
Database Design and Build

AMD ATHLON
European Digital Advertising

U>DIRECT
Internet Strategy
Internet Site
Banner Campaign
Database Build
Screen Savers

COCONUT SOFTWARE
Exhibition Programme
Interactive Product
Stand Design and Build
Exhibition Graphics

UC.COM
AGM & The Rai, Amsterdam
Annual Report
Signage
Presentation Material
Direct Mail

OUR EXPERIENCE: DOHA BANK

Getting Started
in Doha

Employment
Real Estate
Activities
Legal Advice

ted
omplica
c
it
e
k
Why ma n be so easy?
ca
when it
ipisicing
tetur ad
consec
ore et
sit amet,
nt ut lab .
um dolor
r incididu
iam
nim ven
Lorem ips eiusmod tempo
im ad mi
do
en
d
se
Ut
a.
elit,
gna aliqu
ma
e
dolor

MASTERCLASS DEFINING
DRIVING
Marketing Strategy
Corporate Identity
Brochure
Advertising

CNN TURNER
Promotional Print
Literature Suite
Direct Mail
eNewsletter

ATIS REAL WEATHERALLS

Promotional Print
Corporate Advertising Guidelines

EMIRATES AIRLINES
In-flight Entertainment Guide
for Business & First Class

FOX SPORTS
Exhibition Graphics
Brochure
Internet Site

ON SIGHT
Product Brochure
Internet Site

INGENI
Internet Site
Promotional Literature
Launch Invitation

OUR EXPERIENCE: DOHA BANK

Getting
Star ted
in Doha

.
e
n
O
n
i
l
Al

Employment
Real Estate
Activities

are
tetur tad
t, consec incididunt
e
m
a
t
si
r
r
odtempo
sum dolo
Lorem ip elit, ed do eiusm qua.
li
g
a
in
a
adipisic t dolore magn
e
ut labore

Legal Advice

ing elit,
r adipisic
consectetu
lore
sit amet,
ore et do
um dolor
nt ut lab
Lorem ips
nostrud
r incididu
is
po
qu
,
tem
v iam
smod
nim en
ed do eiu
ea.
im ad mi
aliquipex
ua. Ut en
s nisi ut
ori
magna aliq
lab
co
ion ullam
exercitat

ETS, ZAMBIA
Corporate Identity
Branding Guidelines

FORTESCUE METALS GROUP

Event Graphics

SRILANKAN AILRINES
Re-design of In-flight
Entertainment Guide

IT EXPERT
Naming
Branding
Magazine Design
Website Design

IT EXPERT
Magazine Launch Event
Website Launch Event

DSC-IT
Corporate Identity
Branding Guidelines
Website
eNewsletter

QATAR TOURISM AUTHORITY

Corporate Advertising
Exhibition Graphics
Promotional Literature

OUR EXPERIENCE: YAS MARINA CIRCUIT, ABU DHABI

A5_GT1World_A

bu Dhabi_PRO

CM

See skateboarder

MY

CY

IN ACTION

GRAMME.pdf

09/03/2011

11:26:10

Abu Dhabi

25-26 Marc

h 2011

Ofcial Prog

ramme

CMY

official pr

11-12 Februa

ogramme

ry, Yas Mar

ina Circuit,

2011

Abu Dhabi.

www.gt1w

orld.com

YAS 1002 -

Official Prog

ramme_v4.indd

6/02/11 7:59
PM

DOHA JEWELLERY & WATCHES

EXHIBITION
Advertising
Event Graphics
Website

Invitations
Press and Access Passes
Billboards
Taxi and Bus Livery Advertising
CD Graphics

JONES LANG LASALLE

Consultancy
Softare Interface Design

NETWORK FISH
Website
Promotional Literature
Direct Mail

QATAR AIRWAYS
In-flight Magazine, Oryx
Magazine Website
Podcast

QATAR 2022
Creative Consultancy
Mall Event Concepts

DOHA BANK
Consultancy
iLOCKSMITH
Corporate Identity

Industrial Manufacturing

OUR EXPERIENCE: AAMAL

Managed Services

Four Divisions. One Focus.

Industrial Manufacturing Trading And Distribution Property Managed Services

Et provite volenissim volusrewt m ex et aborio blabo. Odicit aboribusciae eis etut molorestis ea volo mossitas ea issecullescivellaci
rerunt miliquia doluptate sam, ut exce srum, apernat es et et vellabor aut lruntis atempori con conet fuga. Nonemquodis
volupta pero commodi dollecto cupta culparum ipsam re perorruptio voluptat voluptia as rercid drem eosa veriam, quia
numquam, quatque iur, quodiEt dolest recabore nobis dit dolosdfrec uptatio bearupt atisci re voloeror sitae. Et et ex et

Trading and Distribution

Property

Four Divisions.
One Focus.

Industrial Manufacturing
Trading And Distribution
Property
Managed Services
P.O.Box 22477 Doha, Qatar
+974 435 0666
+974 435 0777
info@aamal.com.qa

mos ea aut pro tem repe ipita nis incsdfiis de venistem rehendi abo. Ebis iuriat et volusap dftatur, quid quisi re voloeror sitae.

Et et ex et mos ea aut i re voloeror sitae. Et et ex et mos ea aut ra qui denihicatqui repe porest fugitibero con nosaccae am

Et provite volenissim volusrewt m ex et aborio blabo. Odicit aboribusciae eis etut molorestis ea volo mossitas ea issecullescivellaci
rerunt miliquia doluptate sam, ut exce srum, apernat es et et vellabor aut lruntis atempori con conet fuga. Nonemquodis volupta
pero commodi dollecto cupta culparum ipsam re perorruptio voluptat voluptia as rercid drem eosa veriam, quia numquam,
quatque iur, quodiEt dolest recabore nobis dit dolosdfrec uptatio bearupt atisci re voloeror sitae. Et et ex et mos ea aut pro tem
repe ipita nis incsdfiis de venistem rehendi abo. Ebis iuriat et volusap dftatur, quid quisi re voloeror sitae. Et et ex et mos ea aut
i re voloeror sitae. Et et ex et mos ea aut ra qui denihicatqui repe porest fugitibero con nosaccae am voluptae nulparum

QATAR TOURISM AUTHORITY

Corporate Advertising
Consultancy
Promotional Literature

MOERLINA SCHOOL
WEBSITE
Corporate Literature
Event Graphics
Stationery

P.O.Box 22477 Doha, Qatar

+974 435 0666
+974 435 0777
info@aamal.com.qa

A
T
F

www.aamal.com.qa

www.aamal.com.qa

CLIENT WORK
TIMELINE
2011-PRESENT

Industrial Manufacturing
Trading And Distribution
Property
Managed Services

YAS MARINA CIRCUIT,

ABU DHABI
V8 Supercars Official Programme
GT1 Official Programme

Corporate Advertising

Corporate Advertising

ZUHA ROYAL
Corporate Advertising

THE POLICY GROUP

Corporate Identity
Website

AAMAL

AL JASSIM GROUP

GOVERNMENT HOUSE,
WESTERN AUSTRALIA
Consultancy
Website
CRM Database Development

Agency Fish

Ad Sales
Network

A must have
publishing partner.

Agency Fishs network of dynamic advertising sales

force in Europe, the Middle East, Asia and Australia can
plan and buy your next campaign.

Agency Fish
First Class
Service for

This network iscontrolledby our Head of Advertising,

Gareth Watson in the UK.

> Consultation and Briefing

> Branding
> Design and Creative Services
> Advertising Creative
> Company Marketing Collateral
> Project Management
With clean design and smart production techniques,
the end result is creative that is in synergy with
a company's brand and aspirations.

Agency Fish

eMedia

A partner you can trust

eMagazines
Agency Fish develop, host and maintain
online electronic versions of magazines
in a page-turning format.

Websites and Micro-sites

eMagazine Enhanced

Agency Fish has the experience to help a client make

the transition from paper to digital. Both directors have
over 16 years of internet and digital experience. In 1993
Agency Fish was one of the first UK agencies to have
a dedicated web department. In 1994 Agency Fish
was appointed by Blockbuster Video Europe to plan,
design and implement their first site, and create
a multilingual web presence for all of their satellite
websites throughout Europe.

Agency Fish has developed eMagazine Enhanced

a product that extends the online magazine
to the next level integrating marcoms, driving
customer-loyalty and repeat sales. Agency Fish
publications are produced in a format that is
compatible with handheld devices and smartphones.

Creative and Innovative

2010 PATA Goldfrom
Award for Travel Photography
Awards
Publishing Services
Agency Fish
Agency Fish

Our primary focus is to create

engaging communications that
achieve client targets.
Our goal is not to win awards,
but they are an exciting
by-prodcut of great thinking,
planning and execution.
In 2010 alone, Agency Fish won
21 International awards for design,
photography, illustration and
editorial content.

London | Doha | Jakarta | Perth

Agency Fish

Common-sense, creative, practical, realistic and affordable

are some of Agency Fishs basic characteristics all of which
are more than welcome.

Patrick Brannelly Emirates Airlines

VP Passenger Communications and Visual Services

Without the 100% support from everyone at Fish

this result just would not have happened.
Needless to say we're all delighted.

Peter Hill,

CEO SriLankan Airlines

Contact
Julian Jordan - Director
julian.jordan@agencyfish.com

+44 (0)20 7234 0171

London, UK

Agency Fish Pty Ltd

Australasia
5/108 Rokeby Road
Subiaco, Perth
WA 6000
+61 (0)8 9381 8848
Agency Fish LLC
Qatar
West Bay, Doha, Qatar
+974 3325 9072
Agency Fish Limited
London, UK
+44 (0)20 7234 0171
www.agencyfish.com