Etch Your Stretch

Travel Writing that Goes Beyond..

 Proprietary editorial content

Travel Guides more than 1100
destinations across the globe
Holiday planning tools: Holiday Ideas, City
Getaways
Transaction Capabilities
6,00,000 visitors per month
Dedicated FB page and Twitter handle
A database of 1,10,000 subscribers
Our online content, services and offerings
are backed up by an experience of more
than 25 years in the travel industry.
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Developed traveler-friendly and relevant content and

authored the Harper Collins Travel Guides on Goa,
Ladakh, Kerala, Himachal, Rajasthan and Uttaranchal.
Served as a Travel Channel Partner with MSN India.
Powered the travel features section of Delhi on the Go,
India's 1st free daily newspaper.
Developed travel related content for Goodyear and
Tata Motors.
Was an exclusive Travel Channel Partner of Rediff.com
and powered their travel section on Rediff.com.
Was Travel Channel partner for Moneycontrol.
We have tied up with the Department of Tourism, Govt
of India website tourismofindia.com to provide travel
service fulfillment.
Destination Explorer amongst the 4 most innovative
technologies in the Travel and Hospitality sector this
year!

Check out our pressroom for more

http://www.journeymart.com/info/pressroom.aspx

Push a brands motives in-the-face and not care much for the
participants interest
Reward entries by valuing way too much, the share ability of the
contest by a participant, rather than the genuineness of the
submission

Mostly reward entries that are demi-advertorials for brands

This dissuades genuine participants
Contests end up rewarding those who are there for the reward
and have not much of a brand retention or impact.
These winners are more shifters who contest-hop a lot
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Philosophy:
Is a property created to genuinely create a platform where
people inspire travel, through their words
We believe that Writing and Travelling are the two most eloquent
forms that open you up and lend you to a Stretch .
And just what happens when you marry the two?..... You dont
Tie them down..well ahem literally, instead you would just
Etch the Stretch
Hence Etch Your Stretch is not just any writing contest, but aims at
inspiring travel or talk on travel through creativity
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Contest for May and June:

Imagine Life as a Hideaway
A hideaway, a retreat, a place to relax and just be- Imagine
if life was just this! Yes, a life without its toils, wrapped in a
happy foil. What leisure!

So pen down your imagination and paint your life into a

Rosy picture and tell us how would it be if your life was a

Hideaway-a place of sheer leisure

Giveaways:

KINDLE to the Top winner

Top 3 winners will be awarded 2 nights 3 days

stay at the Corbett Hideaway property

All approved entries will be published on the

website

FOR THE LOVE:

Creativity will be the ethos of every theme within the contest. A banal brochure
like article vis--vis a creative spin
Remember! A good writer/photographer appreciates the fun of writing or clicking
as much as the perks

FOR THE PERKS:

JM Giveaways:
Top entry wins a KINDLE
Every valid entry is featured on our
website - 6,00,000 visitors monthly
Facebook page
Twitter handle
Email sent to registered data of 1,11,000 subscribers
Branding across the website

Sponsor Giveaways:
3 packages
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While the contest is open to all, the outreach, SEO and marketing will
be aimed at:
Established and avid writers
Photographers, bloggers
Social media celebrities
Amateur writers
Youth
Avid travelers
The same will be achieved by:
SEO
Online ads with targeted media
Outreach on forums and groups
One on one interactions
The TG, Contest theme etc can be customized based on the sponsorship
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All the properties will be promoted via our website which has around 6,00,000
visitors per month , to newsletter via 1,00,000 registered users , people on our FB
page around 28,000 fans , Twitter handle, FB ads which will target people in
addition to existing FB fans and other promotions

Due link backs will be given to your website or FB page as is deemed fit by you

With this, you can look at visibility of your brand to around 15,60,000 visitors
over 2 months of 7,30,000 visitors per month , excluding the marketing
promotions done outside JM website and existing social media pages

Adequate branding in terms of marketing via ads, on the website banner and
contest pages will be given to your organisation

We can have senior management from Khyber Resorts as a Guest Author on

our website and feature them for a month .This will be adequately promoted
via our newsletter too

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Posts will be made on JM social media pages

SEO and SEM efforts will be targeted at promoting this contest

FB ads and other promotion to the tune of 50,000 in addition

by JM

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Thank You
Nisha Kapoor
Ph: 9871445842
nishak@journeymart.com