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VISUAL

CREATIVITY
By: Benny Kharismana

benny kharismana
fb : benny kharismana
tw : @bennykharismana
e

: kharismana@yahoo.com

: 0815 971 5867

BEY

S2 Wirausaha Kreatif IKJ (2012- present)


Visual Art teacher (2007-present)
Graphic designer (2002-2007)
S1 ARL36 IPB (1999-2004)
SMAN 1 Bogor (1996-1999)

#wikara, #jalankreatif, @jalankreatif


Facebook/jalanjalankreatif

What is
creative?

Dead Poet Society (1989)

Being creative is
All humans are able to produce at least moderately creative work in some
domain, some of the time and that the social environment can influence
both the level and frequency of creative behavior.

Creativity is the production of novel and useful ideas


in any domain. In order to be considered creativity, a product or an idea
must be different from what has been done before. But the product or idea
cannot be merely different for differences sake; it must also be appropriate
to the goal at hand, correct, valuable, or expressive of meaning.
Innovation is the succesful implementation of creative ideas within an
organization.
(Amabile, 1996)

Being creative is not

Eccentric Personality
Art (or the Arts)
Intelligence
Good

(Amabile, 1996)

4Ps of Creativity
Creative Person

Creative Product
Creative Environment

Creative Process
The domain: VISUAL

What is being visually creative?


Problem solving study through experiment and design
to create a novel, aesthetic, functional, and well
developed visual work (whether in fine art or applied
art).
To be visually creative, we need to understand the
visual language, which is NIRMANA.
Keywords: visual aesthetic; nirmana; art & design element/principles, creative
proces (idea development)

Whats your first impression?

source: Karina Yuwono

NIRMANA: visual aesthetic

Kawi (Jawa Kuno): nir (tidak ada) mana (angan-angan)

A common name for a subject in Indonesian art/design


universities
The science of visual beauty; the science of visual art
and design
The guides, theory, and methods of creating visual
beauty.
Student create visual without imagining any
representative form, except for its visual aesthetic
purpose (pleasing to the eye).
(Ebdi Sanyoto, 2009)

NIRMANA: visual aesthetic

The purpose:
Artistic sensitivity
Visual craftsmanship
Visual language
Self-expression

The main objective is: organizing visual


elements in order to create artistic work
that is visually pleasing, whether in 2D or 3D.
The component: ART/DESIGN ELEMENTS &
PRINCIPLES.
(Ebdi Sanyoto, 2009)

repetition!
& rhythm!
contrast!

Harmony
& Unity!

gradation!

Art &
Design
Principles!

emphasis!

movemen
t!

balance!
simplicity!

Dot /Point!

Color!

Texture &
Pattern!

Lines!

Art &
Design
Elements!

Value!

Shape!

Form!
Space!

Line. extension of dots


with movement.
Size still relative.
Straight lines.
positive, direct,
strong, firm, no
compromise.
Vertical lines. tree, standing man, statue,
impressive, glorious, honesty, firm, bright,
hope. Stable, calm, royal, fame, strong,
static and stiff.

Warm Colors:
energetic, strong,
screaming, and
active. Felt closer,
increasing size.

Cool Colors: calm,


relax, sad,
melancholic, and
passive. Felt further,
decreasing size

Monochrome Colors.
monotone, static,
clam, simple, tidy,
formal, and dull.

?!

?!

?!
Landscape
Architecture
Element &
Principles? !

?!

?!

?!

?!
?!

VISUAL CREATIVE

PROCESS

ARTISTIC EXPERIENCE

ARTISTIC PROCESS

DEVELOPING CREATIVE IDEAS

Analisis!

Perencanaan!

Inventarisasi!

Pelaksanaan!

Sintesis!

Pengelolaan!

Perancangan!

creative idea
development

LANDSCAPE ARCHITECTURE PROCESS

Experience

DEVELOPING CREATIVE IDEAS


Tools:
Visual Research
Brainstorm / Mind Map
Mood Boards
Element / Principles

Ideas & Concepts


Alternate Designs
Preparatory Works (site
plan, detail, etc.)

VISUAL
RESEARCH
Menggambar dan bekerjalah banyakbanyak. Tidak perlu tunggu inspirasi.
Kerja itulah inspirasi.
Affandi-

Types of visual research:


Hand drawing of various related
ideas
Imagination and Observation
based.
Exploration on various elements/
principles to create out of the
box composition
Ideas Journal/Sketchbook
Very recommended to get as many
new visual possibilities (and to
increase scores)
source: personal documentation

Drawing something forces you to


look at it, really look at it. Youll
notice, too, that your skills will be
sharper, and youll gain a new
appreciation for your surroundings.
Try as much to draw on location
(indoors or outdoors), capturing what
we see from direct observation.

source: personal documentation

You might start by a keyword, theme, word,


brief, etc. then you continue with a series of
sketches, drawings, thumbnails, photographs
in which you explore the possible ways of
investigation.
This kind of visual thinking could enable to
generate initial ideas and to identify what
source material you will need for your
research. It could help you to explore more
than one starting point as well as possible
alternatives on the topic you choose.

source: internet

LIVE SKETCHING is more about the


experience rather than the result. If you
make sketching part of your routine and
continue with it, you not only end up with a
work of art in your hands, you create a
factual journal of your life.
The sketches bring back memories in a way
photos dont , evoking the sounds, smells, and
recollections of the places in which you
created them.

source: personal documentation

source: personal documentation

fb group: bogor sketchers cp: ondo ratmo (arl 44)

source: personal documentation

BRAINSTORM
/ MIND MAP
& MOOD
BOARDS

source: nadia sukmawati

source: jessica nevina anggadibrata

source: nadia sukmawati

ART / DESIGN
ELEMENTS &
PRINCIPLES

Agnes Abigail Limuria


SW 1!

Eyes Are The Window of the Soul. 100x70cm. Watercolor on Canvas. December 2011!

Overall!

Detail 1!

Detail 2!

Agnes Abigail Limuria


SW 2!

Eyes Are The Window of the Soul. 100x70cm. Watercolor on Canvas. December 2011!

Detail!

Agnes Abigail Limuria


SW 2a!

Eyes Are The Window of the Soul. 100x70cm. Watercolor on Canvas. December 2011!

Art Analysis!

Agnes Abigail Limuria

Agnes Abigail Limuria


SW 3!

The Unseen. 75x53cm. Watercolor on Watercolor Paper. May 2012!

Overall!

Nadia Sukmawati

Nadia Sukmawati

Nadia Sukmawati

MORE
SAMPLES

Fahrulia Amanda
!"#$#

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Fahrulia Amanda
!"#F8#

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I=<(*?#

Austera Gardenia Premakara


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Austera Gardenia Premakara


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Austera Gardenia Premakara


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Angela Mayrina
!"#F3#

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Angela Mayrina
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Angela Mayrina
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source: Neysa Pantouw

source: Neysa Pantouw

source: Elita Elkana

source: Elita Elkana

source: Elita Elkana

Bibliography
Richards, Greg.
2011
Creativity and Tourism: The State of the Art, Annals of Tourism Research 38, no. 4.
Elsevier, hlm. 1225-1253. www.elsevier.com/locate/atoures. Diakses pada tanggal 28
December, 2012.
Amabile, Teresa M
1999
Creativity and Innovation in Organization. Harvard Business School.
Ebdi Sanyoto, Sadjiman
2009
Nirmana: Dasar-dasar Seni dan Desain. Yogyakarta, Penerbit Jalasutra.

ART IS
EXHIBITION & PERFORMANCE
Visual Arts Drama Music
12-16 APRIL 2013
08.00 15.30 (sat & sun closed)
SEKOLAH PELITA HARAPAN
INTERNATIONAL SENTUL CITY
Jl. Babakan Madang,
Sentul City, Bogor

Experiencing creative industrys behind the scene

VISUAL
CREATIVE
WORKSHOP

DEVELOPING CREATIVE IDEAS


In group of 3-4:
Visual Research
Brainstorm / Mind Map
Mood Boards
Element/ Principles
application
Conceptual Plan

Theme/ Keyword/ Title


Brief Explanation/ Concept

Visual
Research

Art/Design Element &


Principles Application

Brainstorm

Mood Boards

Conceptual Plan

KEYWORDS
1.
2.
3.
4.
5.

Formal
Dynamic
Kinetic
Royal
Peace

6. Tension
7. Tranquil
8. Passionate
9. Fantasy
10. Patriotic

11. Power
12. Romantic
13. Festive
14. Fresh
15. Grandeur

Some quotes..

Creativity is subtraction, its the thing we choose to leave out.

Keep a log book, which you list the things you do every day.

Inertia is the death of creativity. Establishing and keeping a routine can


be even more important than having a lot of time.

Modern art = i could do that + yeah, but you didnt (craig damrauer)

Complain about the way other people make software by making


software (andre torrez)

Youre only going to be as good as the people you surround yourself


with.

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