13-14 December 2014

sponsorship Proposal

www.krackerjackkarnival.com

The Krackerjack Karnival is Indias first and foremost mega Expo cum Festival catering
purely to children and their needs. This trade & consumer exhibition and childrens
festival is packed with fantastic exhibits, interactive entertainment, and the latest
products & services for children from toddlers to tweens. On the 13th-14th of December
2014, the Jawahar Lal Nehru stadium, New Delhi will transform into a wonderland of
nonstop fun for our young ones.
Organized by the Exhibitions India Group (Indias leading trade promotion Group),
the expo will be the focal point for all businesses, manufactures and distributors of
childrens products and services. It will be Delhis most comprehensive, one-stop
shopping destination for everything that kids want and need! This two day, fun filled
event will attract a massive number of shoppers seeking to source the latest in
a comprehensive array of childrens products, as they assess the latest trends in
the industry. While providing exhibitors the perfect platform for retail sales, the
Krakerjack Karnival will also provide the opportunity to attract orders from buyers
within the industry.
All our sponsors enjoyed tremendous success through our in depth
advertising campaign as well as on site branding.
Sponsors and exhibitors will have an excellent opportunity to display and promote their
products to thousands of parents and their young ones. This will not only be the perfect
family day-out, but also allow visitors to complete their holiday shopping at one location.

Krackerjack hotline: +91 98100 31706 / +91 11 4279 5000 | Fax: +91 11 4279 5098/99
info@krackerjackkarnival.com | www.krackerjackkarnival.com

The First Krackerjack Karnival

2012 Snapshots
The first Krackerjack Karnival, held in December 2012 was a roaring success:
Over 90 exhibitors offering the latest products and services
18,000 visitors
Over 30 workshops, performances, games, contests and activities
2 full days of fun, excitement and mayhem

The second Krackerjack Karnival

2013 Snapshots
102 exhibitors offering the latest & greatest childrens products and services
Over 22,000 visitors
Over 30 workshops, performances, games, contests and activities
2 full days of fun, excitement and mayhem

The Krackerjack Karnival: Spring Edition, Gurgaon

2014 Snapshots
Over 70 exhibitors offering the latest & greatest childrens products and services
Over 9,000 visitors
Over 40 workshops, performances, games, contests and activities
2 full days of fun, excitement and mayhem

media coverage

Krackerjack hotline: +91 98100 31706 / +91 11 4279 5000 | Fax: +91 11 4279 5098/99
info@krackerjackkarnival.com | www.krackerjackkarnival.com

partners 2014

partners 2013

partners 2012

Exhibitors April- 2014

4700 BC Popcorn
9XM
Alchemist Hospital
Amairaa Fashions
Amiown
AutoX
Better Kids Info
Blesss Me Creation
Brainobrain
British Council
Candy Floss
Chhota Bheem
Child Magazine
Clinic Dermatech
Elefantastic
Elegancia Gifts
Exotic Bedding
Footprints Education
Hamoni Golf Camp
Hector Beverages
Heritage Transport Museum
Hilton con Products
Humara Bachpan
INME
Itsy Bitsy

Jabong.com/ Jade E Services

Jhumar
Jurasik Park
K&U Designer Wear
KCL milk Products (Murginns)
Kids Explore
Krishna Enreprises-Cilek
L.B.Publishers & Distributors
(Delhi) Pvt Ltd
Lill Foots
Madhu Icecream
Magic Box
Mega Marketing (Appu Ghar)
Megaps Children Books
Modern Montessori
International India Pvt. Ltd.
More than Gifts
Mothers Pride
My Club Spark
Neetis Creation
Party Huntrez
Pashm Collections
Pathways Early years
Planet Jashn
Rasna Beverages Division

Reliance Money Express

Research Press
Samkan Products
Sandor Medicaids
Sesame Street PreSchool
Shirsa Labs
Shor Sharaba
Smarten Ninos Play School
Stackit
Stemade Biotech
Sun Publication
Tarrot woman
The Art Floor
The Bakers.in
The Lab of Crazy Scientist
The Little Boutique
The SCS Group
Think Right
Tiny Love Photography
Titan Company Limited
Truly Yours
Wanna Party
Yakult
Yellow Diamond
Zowies

Exhibitors 2013
4700 Bc Popcorn
A Little Fable
Abracadabra
Adventure Island
Advika Gliterring Treasures
Amar Chitarkatha Pvt. Ltd.
Amber Amusement And Inflatables
Amiown - Amitys Caring Preschool
Anna Maria
Appu Ghar
Baby Buzz
Bilibear
Bird Group
Bless Me Creation By Gunjan Gupta
Brain Wonders (M R S Remedies)
British Council
Bumchum Earth Friendly Baby Products
Yummy Candy Floss
Candy Floss
Cheeky Munchkins Australia
Chhota Bheem
Clinic Dermatech
Cute Winters
Dr. Maths
Ecojoy Play Safe
Exmart International Private Limited
Exotic Bedding Hub
Firefox Bikes
Fru
Fun Foods Pvt. Ltd.
Fusion
Glam Casa
Gotta B Yummy
Greenapple- Organic Clothing Mumbai
Gymboree Play & Music
Hallmark

Hamara Nischay
Haribo
Hindustan Times
Hug Me
I P D Alternatives
Indian Artware, Jodhpur
Itsy Bitsy
Jus Kidding
Key Art Classes
Kids N Why
Kindermode
Kool Kidz Products Ltd.
Learning Place Ltd.
Little Monsters By Diksha Bhatia
Luckys Bakery Patisserie
Magic For Kids
Mahindra Resorts
Manisha International
Mmi Kalyanmayee
Mothers Pride
Mozartsy
Murginns
My Kido
Mycutestickons.Com
Neev
Omg! Oh My God
Oneone Noodles
Ons Brands
Parents India
Pashm Collections
Pigeon - Baby Care Products
Pink & Purple- Kids Event Planning Services
Planet Buddies
Planet Jashn
Prabhaav Foundation
Rasberrie

Rashi Design
Realty Guru
Repellers India
Richfield Industries Pvt. Ltd.
Richlite
Rising Star
Room On The Broom
Runbugz
Sahibaaz
Sandor Medicaids
Scs Agribusiness Consultants Pvt. Ltd.
Servel Publications
Sesame Street Preschool
Sheena A Boutique For Kids
Shiv International
Shivinternational
Snow Wonder Instant Snow
Sona Soni Kids
Spreadon Foods
Stackit - Kids Spaces - Furniture
Sun Publications
Sun Publications
Sweets-Sakshi Kohli
Tatv
Think Right
Tiber Taber
Tinylove Photography
Titan Compnay Ltd
Tradefairtimes
Truly Yours Concepts By Prabha Aggarwal
Viviana
Wheatty Bag
Worlds Of Wonder
Young Chefs Academy
Yummy Candy Floss
Yuppies Celebrations

Exhibitors 2012
Adventure Island & Metro Walk
Amar Chitra Katha Pvt. Ltd
AutoX
Babylicious
Bird Group ( iSKATE, Club Fledge, iRIDE)
Bona Dea Exports
British Council
Campfire Graphic Novels
Caress
Cheeky Munchkins, Australia
Chhota Bheem Store (Ayushi Merchandise)
Creative Divya
CRI Events Pvt. Ltd.
CRY (Child Rights and You)
Diva Dcor
Doodle (Make Your Own Diary)
Ecojoy
F.L.O.C.-For the Love of Cake
Fever Entertainment
FireFox Bikes Pvt. Ltd.
Fortis Mamma Mia Maternity Services
French Touch Travel
Friendly Toyz
Full Circle Bookshops
globetotting.com
Goldmax Trade N Biz
Green Gold Animation Pvt. Ltd.
Grolier International Pvt. Ltd.
Gymboree Play & Music4
Haathi Chaap

Hallmark
Hamara Nischay
Happy Feet
HeadStart International Pvt. Ltd.
Hindustan Times
Huffy Bicycles (USA)
Impearl Design Co. Pvt. Ltd.
Indusind Bank
ING Life Insurance Co. Ltd.
itsy bitsy
Janmadhayam
Jodo Gyan
Jus Kidding
K.A. Xtra-Fun Inflatables Pvt. Ltd.
Kingdom of Dreams
Kumon India Education Pvt. Ltd.
LIC of India
Little Cubs
Little Monsters
Little Prachee
Mahindra Holidays & Resorts India Limited
Mirror Me
Mmelting Moments
Mozartsy
My Kido
My Kid Website
Mycity4kids
National Insurance Company Limited
Natural Bath & Body
Natures Essence Pvt. Ltd.

Natures Magic
Neelgagan Jellewers
Neetis Creation
Nino Bambino
Planet Jashn
R.E. Rogers India Pvt. Ltd.
Rasna Pvt. Ltd.
Red Circle Apparels
Rita Utreja
Room on the Broom
Sewing Ventures Inc. / Mosloc
Shanti Hastkala
Sheena Creations
Shiva Texyarn Ltd.
Smart Fincon Pvt. Ltd.
Stackit Kids Spaces & Furniture
Steller Childrens Museum
Suncorp Exim India Pvt. Ltd.
Surya Food & Agro Ltd. (Priya Gold)
Sweet by Sakshi Kohli
TinyLove Photography
Totipotentrx Cell Therapy Pvt. Ltd.
www.toy-space.in
Traditions-The Sweet Boutique
Traveller Kids
Usha International Ltd.
UV&W Products Ltd.
Venus Creations
Worlds of Wonder
Wrapped Emotions

Sponsor the Krackerjack Karnival

Now going into its fourth edition the Krackerjack Karnival has received a huge response
and achieved tremendous brand recall. Our intention is to build on this brand equity
to deliver another show that surprises audiences yet again with its quality and level of
engagement for kids and their families. The event is unlike any other in the country, and
one that sparks the imagination of children of all ages while also conveying the festival
atmosphere that the show has to offer for families.
Promote your brand at the Krackerjack Karnival and get direct access to thousands of
families looking for the best in the childcare industry.
This is the only family event of its kind in the country, providing your business with
immediate access to the many parents who are on the lookout for the best new
products, entertainment and services for their children. Our extensive advertising and
publicity campaign around this event will include print ads in leading newspapers &
magazines, radio space, hoardings at key locations, a social media campaign, direct
mail, and school & mall promotions.
Sponsors and exhibitors will have an excellent opportunity to display and promote their
products to thousands of parents and their young ones. This will not only be the perfect
family day-out, but also allow visitors to complete their holiday shopping at one location.
Highlight your company, product, or service within this one-of-a-kind event, and benefit
not only from the two-day Karnival, but also from our strategic marketing campaign in
the lead up to the event!
All our sponsors enjoyed tremendous success through our in depth advertising
campaign as well as on site branding.
Krackerjack hotline: +91 98100 31706 / +91 11 4279 5000 | Fax: +91 11 4279 5098/99
info@krackerjackkarnival.com | www.krackerjackkarnival.com

Show Information
Dates & Times:
Saturday, 13 December, 2014, 10:00 AM - 7:00 PM
Sunday, 14 December, 2014, 10:00 AM - 7:00 PM
Location:

Jawahar Lal Nehru Stadium, New Delhi

Attendees:
We expect 40,000 attendees over the two-day show
Target Demographics: Our primary target market includes parents of children ranging
from infants to tweens, doting grandparents, parents-to-be, and,
most importantly, kids! Parents-to-be can finish all their baby shopping needs at this one event. Busy parents looking to shop and
learn about new, exciting products & services can do so while
spending quality time with their kids. Besides being the perfect
family day out, the Krackerjack Karnival will also allow visitors to
complete their shopping at one location.

Parking & Transportation:

The JLN Stadium is amazingly well located in the heart of Delhi near JLN Stadium Metro
Station with ample parking space.

Rates

INR `5,500 / sqm for raw space (Minimum 18 sqm)*

INR `6,000 / sqm for built up shell booths (Includes walls, fascia name in English,

carpet, 1 table, 2 chairs, 3 spotlights per 6 sqm booth)
Service tax extra

* power and electricity extra.

Krackerjack hotline: +91 98100 31706 / +91 11 4279 5000 | Fax: +91 11 4279 5098/99
info@krackerjackkarnival.com | www.krackerjackkarnival.com

Exhibitor Profile:

Apparel / Accessories & Footwear

Baby Care / Bath / Hygiene
Baby Gear / Safety
Back to School
Books & Publications
Feeding and Nursing
FMCG & Healthcare
Furniture / Room Dcor
Hobby Goods / Gifts
Pre Schools / Schools and Day care
Layette
Maternity
Organic products
Outdoor & Sporting Goods
Paper Products & Toy Packaging
Party Supplies / Stationery
Services Catering, Cakes, childrens photography and portraits
Toys and Games / DVDs and CDs
Gaming Consoles and Video Games
Trade Services / Banking & Insurance
TV Channels
Theme Parks / Entertainment Centers / Arcades / Family Vacation

Krackerjack hotline: +91 98100 31706 / +91 11 4279 5000 | Fax: +91 11 4279 5098/99
info@krackerjackkarnival.com | www.krackerjackkarnival.com

Title Sponsor - Rs 15,00,000/1. Official Lead / Title Sponsor expressed as Your Logo / Brand presents
Krackerjack Karnival
2. Name and logo will be displayed prominently throughout the Show venue as Lead
Sponsor of the event on sponsor panels, gateways, banners, buntings, etc.
3. Opportunity to deliver Welcome Speech
4. 2 Company banners at key locations within the event venue
5. Company Logo on all marketing & show related collateral
6. Company Logo in all ATL / BTL activities of our advertising and publicity campaign,
which will include print ads in leading newspapers & magazines, radio space,
hoardings at key locations, a social media campaign, direct mail, and school & mall
promotions. (See Attached)
7. Special acknowledgement during the radio campaign
8. 24 Sqm. booth at a prime location within the venue
9. 2 dedicated EDMs to our extensive data of over 7.5 lakhs
10. Complimentary slots on the Krackerjack Stage to perform / conduct workshop.
11. Promotional material provided by your company shall be distributed at key locations
within the venue
12. Home Page banner on the Krackerjack Karnival Website

Krackerjack hotline: +91 98100 31706 / +91 11 4279 5000 | Fax: +91 11 4279 5098/99
info@krackerjackkarnival.com | www.krackerjackkarnival.com

POWERED BY STATUS - RS 10,00,000/1. Official Powered by status expressed in logo unit.

2. Company Logo will be prominently displayed at the show venue on Sponsor Panels
as Powered By status
3. 1 Company banner at a key location within the event venue
4. Company Logo on marketing & show related collateral wherever possible
5. Company Logo in all ATL / BTL activities, wherever possible, of our advertising
and publicity campaign, which will include print ads in leading newspapers &
magazines, radio space, hoardings at key locations, a social media campaign, direct
mail, and school & mall promotions
6. 18 Sqm. booth at a prime location within the venue
7. Home Page Company Logo on the Krackerjack Karnival Website

Fun Zone Sponsor - Rs 8,00,000/Be the exclusive sponsor of our Fun Zone, which is guaranteed to attract massive
crowds & excitement. The Fun Zone will include carnival games, puppet shows, magic
shows, tattoos, hair braiding, balloon twisting, and a lot more.
1. Company Logo will be prominently displayed at the show venue on Sponsor Panels
as Fun Zone Sponsor
2. Exclusive branding at the Krackerjack Karnival Fun Zone
3. Company Logo on marketing & show related collateral wherever possible
4. Company Logo in all ATL / BTL activities, wherever possible, of our advertising
and publicity campaign, which will include print ads in leading newspapers &
magazines, radio space, hoardings at key locations, a social media campaign, direct
mail, and school & mall promotions
5. 15sqm. booth at a prime location within the venue
6. Home Page Company Logo on the Krackerjack Karnival Website

Krackerjack hotline: +91 98100 31706 / +91 11 4279 5000 | Fax: +91 11 4279 5098/99
info@krackerjackkarnival.com | www.krackerjackkarnival.com

EXCLUSIVE PARTNER STATUS - Rs 6,00,000/1. Company Logo will be prominently displayed at the show venue on Sponsor Panels
as Exclusive partner (ex. Kidswear partner, Pre-School partner etc)
2. Company Logo on marketing & show related collateral wherever possible
3. 12Sqm. booth at a prime location within the venue
4. Home Page Company Logo on the Krackerjack Karnival Website

Silver Sponsor - Rs 4,00,000/1. Company Logo will be prominently displayed at the show venue on Sponsor Panels
as Silver Sponsor
2. Company Logo on marketing & show related collateral wherever possible
3. 9sqm. booth at a prime location within the venue
One hour slot in Worshop/Krackerjack presents
4. Home Page Company Logo on the Krackerjack Karnival Website

ASSOCIATE SPONSOR - Rs 3,00,000/1. Company Logo will be prominently displayed at the show venue on Sponsor
Panels as Associate Sponsor
2. Company Logo on marketing & show related collateral wherever possible
3. 6sqm. booth at a prime location within the venue
4. Home Page Company Logo on the Krackerjack Karnival Website
Sponsorship options can be customized for your company! Just contact us if you are
interested in something altogether different, customizable sponsorshipopportunities may
be available!

Krackerjack hotline: +91 98100 31706 / +91 11 4279 5000 | Fax: +91 11 4279 5098/99
info@krackerjackkarnival.com | www.krackerjackkarnival.com

Krackerjack Karnival 2014

Marketing and Promotional Plan
The Krackerjack Karnival has devised an aggressive 360-degree marketing and
promotional plan targeted to a wide spectrum of families, comprising of children of all
ages, parents, parents-to-be, and grandparents. With the right mix of media tools, the
plan incorporates a wide range of promotional opportunities planned across the NCR
guaranteed to attract a large visitor base. This plan will reinforce brand recall and build
on the huge success of the two editions of Krackerjack Karnival making it the family
destination during the holiday season.

Visibility & Impact:

Brand Reach across media mix public relations, social marketing, online, digital and
print advertising, radio campaign, word-of-mouth, and relevant above and below-theline activities.

Newspaper Ads
a. Edition HT City Delhi/NCR
b. No of inserts 5
c. Size 240 sq.cm

Hoardings
10 hoardings across Delhi/NCR (exact locations to be shared in November)

Krackerjack hotline: +91 98100 31706 / +91 11 4279 5000 | Fax: +91 11 4279 5098/99
info@krackerjackkarnival.com | www.krackerjackkarnival.com

Marketing Collateral
a. Flyers - 2.25 Lakh
b. Posters 1,000
c. Invites 10,000
d. Brochures - 5,000

Radio
a. One-week pre-show radio campaign

Mobile Marketing
a. SMS Blasts

Online Marketing
a. Interactive Krackerjack Karnival website
b. Social network activation Twitter, Facebook (9,250+ Likes to date), YouTube
c. Advertising on business portals, popular websites, and blogs
d. Online consumer contest
e. Online ticketing mechanism
f. Listing in all event sites like delhiburp.com,buzzintown,meraevents.com etc.

Direct Mailing
a.
b.
c.
d.
e.

Direct Mailing to our extensive database of over 7.5 lakhs

Direct Mailing to entire Indiaparenting.com & mycity4kids.com database
Direct mailing to kidsstoppress.com
Direct mailing to entire tradefairindia data
Direct mailing to bookmyshow.com database

Krackerjack hotline: +91 98100 31706 / +91 11 4279 5000 | Fax: +91 11 4279 5098/99
info@krackerjackkarnival.com | www.krackerjackkarnival.com

Hospital Promotion
a. Fortis Mamma Mia Centers
b. BL Kapur Hospital Maternity & Pediatric Wing
Our Extensive Visitor Promotion also includes promotion to the below avenues through
personal visits/distribution of flyers/Notice boards/mailings:
a. Clubs in Delhi/NCR including:

a. DLF City Club

b. Gymkhana Club
b. Embassies & Expat Community
c. Pre Schools/Creches/Day Care
d. Schools - including all leading schools of Delhi/NCR
e. Amusement Parks Fun n Food Village, Aapno Ghar
f. RWA Data collection and promotion
g. Cooperative Housing societies
h. Residential Buildings in Delhi/NCR
i. Listing and/or ads in all current event magazines, including Timeout Delhi,

Delhi Diary, First City, etc.

Krackerjack hotline: +91 98100 31706 / +91 11 4279 5000 | Fax: +91 11 4279 5098/99
info@krackerjackkarnival.com | www.krackerjackkarnival.com

Now going into its Fourth Edition, Krackerjack Karnival

remains Indias largest event focused on kids and families.
Dont miss this opportunity to participate with us

New delhi | Gurgaon

For Sponsorship & Space Booking:

Chandrika Behl | Ph: +91 11 4279 5000 / +91 98100 31706 | chandrikab@eigroup.in
Vikas Sharma | Ph: +91 11 4279 5088 / +91 99996 78297 | vikassharma@eigroup.in
Email: info@krackerjackkarnival.com | Website www.krackerjackkarnival.com