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Break even Analysis

Total Fixed Cost for two years


Expense
Advertising expense
Retail Displays
sales reps to be hired
Total Fixed Cost for marketing
Contribution per Unit
Manufacturer's Selling Price/shirt
Less: COGS
less: Advertising allowances (expected that
20% of retailers placing order would qualify for the 10% ad allowance)
Less:Invoice Allowances (5% of selling price)
Less: Royalty Payments
Contribution Margin/Shirt
Break Even Volume = Total Fixed Costs/Contribution
Break even volume

552429.8761

in $
Reference
510000 (Page 6,pararaph 2)
1000000 (Page 5,pararaph 4)
1200000 (Page 6,pararaph 1)
2710000

17.87 (Exhibit 4 - footnote)


10.82 (Exhibit 4 - footnote)
0.3574
(Page 6,pararaph 3)
0.8935 (Page 6,pararaph 3)
0.8935 (Exhibit 3)
4.9056

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