Job Description

Job title: Director of Information and Education

Reporting to: Chief Executive

Staff: Four: Campaigns & Media Manager, Web & Publications

Development Officer, Support Group Co-ordinator,
Patient Enquiry Officer

Main purpose: The Director of Information and Education drives the

development of our direct service provision, our public awareness and our
public affairs work with the twin aims of 1) helping people with liver disease
here and now through information and support, and 2) helping to prevent liver
disease through public awareness work and reducing the impact of liver
disease longer term through leveraging better outcomes in NHS service
provision.

Job Description: This key role within the Trust operates across both direct
service delivery and influencing the wider agenda in liver healthcare in the
UK. The job involves a combination of staff management, hands on delivery
and strategic overview, as well as the ability to provide a sound and credible
face for the Trust with a range of stakeholders including the media. The key
elements of the role include:

1. managing and motivating a staff team to get the best outcomes for the
Trust, operating fluidly in planned, opportunistic and reactive modes.

2. ensuring that service delivery commitments and projects are delivered

in a timely and cost-effective manner.

3. keeping under strategic review the directly provided services of the

Trust – helpline, website, publications and support groups and leading
the development of outcomes measures and reporting in these areas.

4. managing and providing strategic advice and guidance to the

communications and awareness function of the Trust

5. managing and implementing the public affairs function within the Trust,
identifying and working towards specific service improvements for
people with, or at risk of, liver disease.

6. working with the Development Directorate to build the case for support
for areas of work as well as specific projects

7. encouraging the highest possible level of cross-Directorate and cross-

organisational working
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8. working with fundraising to devise and develop fundable and
deliverable projects to further the objectives of the Trust

9. seizing opportunities to develop the Trust in a way that best interprets

our primary aim to reduce the impact of liver disease in the UK.

10. acting as an advocate for the Trust’s services and activities internally
and externally; setting up evaluation mechanisms that make the case
for those services and activities and for the relative investment in each
area to build the Trust into a strong and credible organisation.

11. ensure that all direct reports share information effectively and promptly,
and that key information is provided to the rest of the Trust in similar
fashion and in a way that is relevant and capable of being assimilated
cost and time effectively

12. manage the marketing function of the Trust to increase our income
from publications year on year.

13. keep all processes and systems up to date and continuously reviewed
and ensure systems are appropriately recorded.

The above description is not intended to be exhaustive and the job

holder will take on other duties as required by the Chief Executive.

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