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BRUCE DE COURT

Fork, MD 21051

410-510-7021

brucedecourt@comcast.net

BROADBAND MARKETING AND BUSINESS DEVELOPMENT EXECUTIVE


Sales, Marketing and Strategic Business Development Management. Senior level,
high profile sales/marketing and business development executive Marketing and Sales
Management Expertise, New Business Development & Strategic Planning, New Product
Development, Major Account Executive, Successful Growth Strategies resulting in new
revenue. Specializing in advanced telecommunications, broadband and consumer digital
entertainment services markets focused toward creating value and enhanced market
share, revenue and cash flow growth and owner equity for service providers and
associated software product companies. Expertise includes:
Consultative Sales Negotiating Expertise, Broadband Sales and Major Account
Management, Business Development and Strategic Planning. In depth industry
knowledge combined with strong interpersonal, team-building and management skills.
Excellent Executive relationships. Unique consulting perspective combined with solid
operational expertise.

SELECTED ACCOMPLISHMENTS

Successfully generated over $1 Billion in New and Retained revenues


for Comcast- Presidents Club Divisional Sales Manager of the Year
2011. Exceeded Quota every year.
Developed, marketed and generated IT consulting sales for AT&T
and Cisco products and services in New York and Denver metro areas
while transforming Cap Gemini and Telcordia Technologies to
trusted partner relationships with AT&T, increasing $10 Million in
consulting and systems software integration sales.
Created and developed new business start-ups for Cablevision
Systems and well as implemented strategies for capital investment;
negotiated acquisitions, led merger team increasing values $24M.
Successfully built and managed marketing and sales organization to
200 people generating over 60,000 new sales in six-month period,
launching the most successful cable initial sales effort ever, resulting
in 130,000 customers, 400% revenue growth over 4 years.

PROFESSIONAL EXPERIENCE
COMCAST CABLE CORPORATION

2005 ~ Present

Director, MDU, Region


Regional Director for Maryland Delaware Richmond Region cable television systems
comprising 1.2 million subscribers. Overall marketing, operational and financial
performance responsibilities for residential bulk, Multi-Dwelling apartments, institutional
and government market of over 340,000 customers. Provided consistent subscriber and
revenue growth and effective organizational improvements contributing record margins.

Team and personal contribution of over $1 Billion in New and Retained revenues.
Robust consistent growth in MDU and Bulk units passed and revenues by 30%.
100% top Regional Property Management Portfolios secured - Highest rate of
competitively secure MDU access agreements in Division.
Successfully advanced preparation and transition for all-digital Bulk universe.
Consistently highly positive relationships with client community.
Formerly Director, Business Services comprising above responsibilities along with
Commercial Business Services sales and operational management.

KENNEDY DECOURT CONSULTING


2003 ~ 2005
Principal
Assisted consulting firms wishing to re-craft business strategy and provided consulting
sales leadership into new market sectors. Clients included two mid-sized consulting
firms focused on the telecommunications sector. Responsible for developing marketing
architecture and implementing market strategies.
Senior Account Manager for Alliant Technologies. Developed, marketed and generated
sales for IT consulting, AT&T and Cisco products and services in Westchester,
Connecticut, New York and New England.
CAP GEMINI ERNST & YOUNG TELECOMMUNICATIONS
1999 ~ 2001
Director, Business Development
Transformed Cap Gemini from virtual unknown to short list supplier to AT&T
Broadband division within six months, positioning Cap Gemini as end-to-end solutions
provider for e-Commerce, CRM and custom provisioning software developer and
systems integration for AT&T, Cablevision, Adelphia and other broadband
telecommunications MSOs, also adding $2.5M in personal sales of consulting and
software integration sales in 2000; $2.5M pipeline for 2001, as well as strategy
development for Broadband Team. Developed strategies and responsible for product
sales and significant revenue/profit growth through strategic partnerships, direct sales and
OEM alliances, including Daleen, Convergys, others.
TELCORDIA TECHNOLOGIES (Formerly Bellcore)
1998 ~ 1999
Senior Account Manager
Led business objectives and client relationships between Telcordia and AT&T,
overcoming adversarial client relationship to preferred vendor status within months.
Team developed AT&T strategic business plans in HFC cable, wired, wireless and xDSL
technologies with emphasis on IP packet data implementation and next generation
networks. Generated $4.5M in consulting, packaged software solutions and IP call
management software development.
Leader of Telcordia/AT&T/Cisco/Anderson collaborative VoIP/HFC project. Initiated
changes within the organization to help remove barriers and accelerate pace. Directed
account specific marketing programs, market research, and development of strategic
solutions to meet client needs. Drove overall strategy and direction of the accounts
channel strategy. Developed strong relationships with key management within channel
partners to ensure maximum leverage of the partnership, develop demand creation
programs, channel events, training materials, sales tools and collateral, and partner
extranets. Developed strategic alliances with HP, Cisco, others.

CABLEVISION SYSTEMS CORPORATION


1989 ~ 1998
Director, Business Development
Team member that built nations fourth largest cable system with over $240M in
revenues annually for over eight years, and the 30th largest cable system, over $100M
revenues. Developed new products, media and bandwidth utilization for 665,000subscriber Connecticut and New York City systems.

Created and developed multiple new business start-up plans such as wireless video
distribution network, digital video services, on-line internet access, residential telephony
and local all-news channel. Originated and implemented numerous strategies for capital
investment; negotiated acquisitions, assisted in mergers and related financial planning.

Planned and launched branded, facilities-based on-line high speed internet access service
in Connecticut. Chief liaison with Cablevision telephone subsidiary in planning
introductory launch of their telephone services in Connecticut and New York City, and
integrating that business with the core video entertainment business.

Planning assistance for construction buildout prioritization and sequencing for largest
contiguous urban cable construction project attempted, passing over 1 million homes,
incorporating capital constraints, completion timeline obligations and political
sensitivities. Construction was completed on time and under budget. System grew to
over 950 employees and over 475,000 subscribers.

Led numerous successful competitive access overbuild campaigns. Successfully


converted $30M in system acquisitions and 12,000 acquired cable subscribers into
Cablevisions New York City system increasing system asset value by $24M. Designed
multiple dwelling bulk billing program for New York City system adopted by Company
for use in all systems. Authored strategic Competitive Task Force white paper adopted
by Cablevision top management as operating plan.

Directed programming and pay per view activities of nations second largest two-way
addressable cable system. Grew pay per view revenues form $5 million to over $19
million with consistently high buy rates, often exceeding 100%. Strongest profit center
for system: responsible for majority of Companys overall pay per view revenues against
35 other systems. Negotiated first program sales to competitors, resulting in $800K in
incremental revenues over five years.

EDUCATION
Rutgers University, B.A. History/Media Communications
Baruch College, City University of New York, MBA program

PROFESSIONAL AND CIVIC ASSOCIATIONS


Member: NCTA, CTAM
United Way Central Maryland, Baltimore County Partnership Board

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