STUDENT, NEW MEDIA DESIGN

NATIONAL INSTITUTE OF DESIGN

PORTFOLIO
RAMSHI
HAMZA
STUDENT, NEW MEDIA DESIGN
NATIONAL INSTITUTE OF DESIGN
PORTFOLIO
RAMSHI
HAMZA
INTRODUCTION
Education
National Institute of Design, Ahmedabad | New Media Design
June 2008 - 2010
Karnataka Chitrakala Parishath, Bangalore | BFA, Applied Arts
2002 - 2007
AnsarEnglish School, risur, Kerala | 10 +2
Experience
User Experience Lead | Feb 2011 - Present
MindTree, Bangalore
Projects:
Unilever OPSO - HD (Global Trade Promotion App)
POCs for American-Express iPhone & iPad Applications
Lakshmi Villas Bank - Internal Applications
User Experience Design, Intern | Feb-Aug 2010 (NID Dip Project)
InMobi, Bangalore
Designed a Smart phone interface for Neo (InMobis mobile
advertising portal) called SmartNEO aer relevant user research.
is will help the Advertisers and Publishers to perform the
relevant tasks on the go. A High delity prototype of the iPhone
App was made and tested.
Jr. Interaction Designer
Symphony Services, Bangalore
August 2007 June 2008 (11 months)
Worked with the Design Team of Oracle | Hyperion. e team
designed solutions for soware interactions on Oracle | Hyperion
Products across disciplines of Business Intelligence and Enterprise
Performance Management. Also, prototyped and orchestrated
design eorts on future technology concepts for BI applications
Helped me to study the interaction design process in detail.
About Me
I am a keen observer with innate leadership qualities , multitask-
ing capabilities, excellent graphical, analytical and logical ability.
Fast learner with desire to constantly update my current set of
skills. I am not afraid to take risks or to make mistakes but i make
sure not repeat them.
I am 100% commied, aentive to detail and relentlessly
tenacious towards any task undertaken
Area of Interests
Interaction Design, Design Research, Branding &Identity, Film
Making, FineArts, Photography
Technical Skills
Design Tools
Adobe Creative Suit CS5 | Photoshop, Illustrator, InDesign, Flash,
Dreamweaver, Aereects, Premier, 3ds Max, Final Cut Pro
Operating Systems | Snow Leopard 10.6, Windows
Programming Tools | C++, Basic Action Script
Honors and Awards
Finalists (Top 6) at USID 2009 Conference (3rd international HCI
Conference) in the category of Academic Showcase (Project:
E-wall)
STUDENT, NEW MEDIA DESIGN
NATIONAL INSTITUTE OF DESIGN
PORTFOLIO
RAMSHI
HAMZA
PROJECT | SmartNEO- iPhone App for the InMobi Mobile Ad Network
Project Brief
Design a Smart phone interface for Neo (InMobis
mobile advertising portal) called SmartNEO aer
relevant user research. is will help the users to get
the relevant information about their Ads and Sites
on their Smart Phones.
e Project included the following modules
1. Studying InMobi advertising domain and the
existing InMobi web portal. Aer relevant user
research nd out the need for the SmartNEO and
what are dierent tasks that dierent stakeholders
of SmartNEO might perform on a mobile interface
on the go.
2. Came up with smart phone interface(Prototype)
for InMobi portal.
3. Also must researched about all the controls and
paerns that are technically and visually feasible in
the iPhone.
Design Philosophy:
Clean interfaces
User should never feel lost in any context
Only the relevant information on the screens
Right information to the right user
Diploma Project Duration: 6 Months
Sponsor: InMobi, Bangalore
Smart Neo
STUDENT, NEW MEDIA DESIGN
NATIONAL INSTITUTE OF DESIGN
PORTFOLIO
RAMSHI
HAMZA
PROJECT | SmartNEO- iPhone App for the InMobi Mobile Ad Network
Pranav (Publisher)
Key Publisher
Often go for business trips
Fetches InMobis data from the network thorugh APIs given by the InMobi and
uses in their own Applications to analysis
Very Techy
Uses Laptop, iPad, iPhone
Using 3G mobile internet connection
Tasks done on the go
Messages and alerts
View Ad Requests, Ad impressions, Clicks, Net Earnings

persona
04
Akash (Advertiser)
Account manager in Ring Ring Media - Non-Indian
High Spend Advertiser
Regular advertiser with InMobi
Uses separate tracking tool for checking his ad performance

Often go for business trips
Assistance for the ad performance
Media Consumption
Very Techy
Uses Laptop, iPad, iPhone
Using 3G mobile internet connection
Tasks done on NEO
Tasks done on SmartNEO
Other Proposed Tasks
persona
0
1
Akash
Advertiser
Account manager in XYZ
Ajay (Advertiser)
Freelance consultant, Dizzi
Low Spend Advertiser- New to InMobi
Often Travel??
Not frequent advertiser with InMobi
Self reporter
Media Consumption
Very Techy
Uses Desktop, Nokia
Tasks done on the go
SmartNEO Messages and Alerts
View Ad spend, CTR, Return on Investment
Scenarios
persona
02
Pritham (Publisher)
Freelance consultant
Small Size Publisher
Often Travel??
Not frequent advertiser with InMobi
Self reporter
Media Consumption
Very Techy
Uses Desktop, Nokia
Tasks done on the go
Messages and alerts
View Ad Requests, Ad impressions, Clicks, Net Earnings

persona
05
Ankit
Sales Manager
InMobi, Bengaluru
Often Travel??
Not frequent advertiser with InMobi
Self reporter
Media Consumption
Very Techy
Uses Desktop, Nokia
Tasks done on the go
persona
0
8
Murari
Admin, Publisher Front
InMobi, Bengaluru
Travel a lot, Trecking and Phtography
Regular advertiser with InMobi
Uses separate tracking tool for checking his ad performance
Self reporter
Media Consumption
Very Techy
Uses Laptop, iPad, iPhone
Tasks done on the go
persona
0
9
Rajani Campaign Manager InMobi, Bengaluru Often go for business trips Regular advertiser with InMobi Uses separate tracking tool for checking his ad performance
Assistance for the ad performance Media Consumption Very Techy Uses Laptop, iPad, iPhone Using 3G mobile internet connection Frequently Used Tasks Wap Ad, Advertiser Funds, Account managements , Market place settings,
Advertsing Agency Commissions
persona
07
Pritham (Publisher) Travel a lot, Trecking and Phtography
Regular advertiser with InMobi
Uses separate tracking tool for checking his ad performance
Self reporter Media Consumption
Very Techy Uses Laptop, iPad, iPhone
Tasks done on the go
Messages and alerts
View Ad Requests, Ad impressions, Clicks, Net Earnings

persona
0
6
Anand(Advertiser & Publisher)
High Spend Advertiser
Travel a lot, Trecking and Photography
Regular advertiser with InMobi
Uses separate tracking tool for checking his ad performance
Self reporter
Media Consumption
Very Techy, Using Nikon D300
Uses Laptop, iPad, iPhone
Tasks done on the go
How much of money he is spending for his Ads
and camparison of his spend with yesterday and week etc
If the campaigns are not performing well; then he would pause it.
How much money he is earning from his sites
Will Look in to both Advertiser and Publisher Reports
and will act upon it.
persona
03
Understanding NEO
Understanding the Users
Understanding Mobile Ad Network
Selection of Tasks for SmartNEO
Information Architecture
Personas Creation
Understanding of iPhone Platform
Design Translation
Wire Framing
Study of Similar Apps
Prototyping
+ Concept Testing
Design Process
STUDENT, NEW MEDIA DESIGN
NATIONAL INSTITUTE OF DESIGN
PORTFOLIO
RAMSHI
HAMZA
PROJECT | SmartNEO- iPhone App for the InMobi Mobile Ad Network
Screenshots of the Proposed iPhone Application-SmartNEO
:THY[1(2 :THY[1(2
Advertiser PubIisher
Slide to Pubisher Landing page Slide to Pubisher Landing page
Account Details | Login as a Dierent User Account Details | Login as a Dierent User
username_sample username_sample
Terms | Copyright 2010, All Rights reserved
News Room Blog FeedBack
Advertiser Advertiser
AT&T 12:34 PM
Add Funds Add Funds
USD 933.47
55
Adgroups Adgroups
BEST BEST WORST WORST
More Dashboard Campaigns Reports Reports
All Campaigns Performances Today
Ad Spend
17%
12762346
Available Balance
Advertiser Advertiser
AT&T 12:34 PM
Add Funds Add Funds
USD 933.47
55
Adgroups Adgroups
BEST BEST WORST WORST
More Dashboard Campaigns Reports Reports
All Campaigns Performances Today
Ad Spend 13456346
Impressions 13456346
Clicks 6346
CTR 6346
eCPC 6346
Available Balance
Ad Impressions
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Ad Impressions
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07 Apr 2010, 01:00 PM
Ad Impressions
Ad Impressions
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326578
03 Apr 2010 - 10 Apr 2010
A web enabled interactive wall placed in
Historical sites where visitors can leave their
messages forever and also retrieve them later.
Every day, historical sites are visited by thou-
sands. As they seek to experience their majestic
splendor, most visitors want to take their
memories back home. But some leave mes-
sages on the monuments and destroy their
beauty.
E-wall reduces the scribbles done by the public
on the monuments and brings energy to these
dead spaces.
Watch the concept video:
http://vimeo.com/8244648
PROJECTS | E-Wall
STUDENT, NEW MEDIA DESIGN
NATIONAL INSTITUTE OF DESIGN
PORTFOLIO
RAMSHI
HAMZA
Iterations
Mental Models
Field Research
Findings & Analysis
Domain Research
User Study - Participatory Approach
Concepts
Technology Research
Task Analysis
Visual Design
Working Prototype
User Testing
Final Prototype
Field Research Findings & Analysis Domain Research User Study Concepts
Design Process
Domain
Understanding
Identifying
Problems
Target
Audience
Research
Case
Studies
websites
Research
Papers
Modera Temple
Adalaj, Gandhinagar
Diu Fort, Diu
Rani Ki Vaav, Patan
People leave
messages as their
memories
Grati destroying
historical beauty
User study in Adalaj,
Gandhinagar with a
participary approach
Interviews
Photos
Video Footage
Notes
Digital Wall
Digital Pillar
PROJECTS | E-Wall
STUDENT, NEW MEDIA DESIGN
NATIONAL INSTITUTE OF DESIGN
PORTFOLIO
RAMSHI
HAMZA
Visual Design Explorations
Visual Design Explorations
Design Process
working prototype
SQL server as back end
VC#.net as front end
Capture
Touch Screens
Touch Screens
Face Recognition
Data Flow Diagram
UI Iterations
Technology Task Analysis Visual Design Working Prototype Final Prototype
Watch the concept video:
http://vimeo.com/8244648
PROJECTS | E-Wall
STUDENT, NEW MEDIA DESIGN
NATIONAL INSTITUTE OF DESIGN
PORTFOLIO
RAMSHI
HAMZA
STUDENT, NEW MEDIA DESIGN
NATIONAL INSTITUTE OF DESIGN
PORTFOLIO
RAMSHI
HAMZA
PROJECTS | Design solutions for Online conferencing
Design
Opportunities
The objective of this project was to study
and visualize the Vision Plus 2010,
(International Information Design Confer-
ence) and find out design opportunities to
make the experience of the Pre-conference,
On-conference and Post-conference better
through the new technologies and New
Mediums.
Design Process
Information gathering
System design
Scenarios
Design opportunities
Branding
Design solutions through FM Transmitter
Web Application
Information architecture
Wireframing
Screen Shots
STUDENT, NEW MEDIA DESIGN
NATIONAL INSTITUTE OF DESIGN
PORTFOLIO
RAMSHI
HAMZA
PROJECTS | Design solutions for Online conferencing
Rest Room
Speaker
FM Transmitter
Users
Camera 03
Camera 02
Online
Assistance panel
onconference user using Panels
in the breaktime
From Oce From Home
online user attending
the Live online conference
through internet
Camera 01
Server
Tea Time
visionplus 2010 Design solutions Map
This map explains about the dierent users watching the conference through dierent channels.
When speaker talk, onconference viewer watch it. This system helps the people who are watching from
home to ask questions to speaker and get the answer directly from the speaker.
It is ltered by a Online Assisting Panel. The systems put up outside the conference hall helps the online
viewers to make video chat and make contacts. FM tansmitters with dierent channels of the dierent stages
are placed so that onconference audience wont miss any thing. Online viewers have options to see the
dierent camera angles of the speaker and also have option to write notes, chat with the other viewers.
conference videos can be viewed again from AchiveVision.
STUDENT, NEW MEDIA DESIGN
NATIONAL INSTITUTE OF DESIGN
PORTFOLIO
RAMSHI
HAMZA
PROJECTS | Redesigning Projector-Remote
Laser Light
Touch pad
Right Click
Left Click
Mute
Freeze
Menu
Setup
Escape
Input
Power Button
Projector mode Indicator
| Projector Remote - Mouse
SLIDE UP
L - CLICK R - CLICK
VOL + VOL -
7.5mm
100mm
97.5mm
8mm
50mm
45mm
ESC
4mm
6mm
5mm
7.5mm
VOL + VOL -
8mm
1
8
.5
m
m
ON/
STANDBY
6mm
PJ MODE
3.5mm
ON/
STANDBY
PJ MODE
ESC MUTE
INPUT SETUP MENU
FREEZE
SLIDE UP
L - CLICK R - CLICK
VOL + VOL -
37.5mm
97.5mm
20mm
100mm
Design Process
Studied and Analysed excisting Projector-Remote
Found problems and gave solutions such as intergrating
Trackpad-mouse to the Projector-Remote considering ergonomics
STUDENT, NEW MEDIA DESIGN
NATIONAL INSTITUTE OF DESIGN
PORTFOLIO
RAMSHI
HAMZA
PROJECTS | Anti Smoking Campaign through New Media Installation
STUDENT, NEW MEDIA DESIGN
NATIONAL INSTITUTE OF DESIGN
Smoking Zones in offices, Hotels
Near Cigerette shops
Placements
A human size
Dimensions 1:3 Prototype of Installation
This Interactive Cigerette lighter is placed
mainly in Smoking zones. It creates an
awareness about the effects of smoking to
smokers and people around. The interac-
tivity of the installation interests people
and they will make videos of it and start
sharing with their friends through differ-
ent channels like Mobile, Web etc.. Thus it
also becomes a Word of mouth awareness
campaign rather than just a awareness
installation.
Working of the Installation
-Smoker takes the Cigarette
-Look for the Lighter
-Finds the Interactive Cigarette Lighter and
approaches towards the Lighter
-Smoker press the button to light the cigerette
-the LED will start lighting and makes the lungs
image along with the coughing sound.
STUDENT, NEW MEDIA DESIGN
NATIONAL INSTITUTE OF DESIGN
PORTFOLIO
RAMSHI
HAMZA
PROJECTS | Sketchy Picture
Sketchy picture is the story about the journey of
an artist and the nostalgic moments of his life
connected through his paintings.
is project includes the values of artistic expres-
sions, aesthetics, semiotics, ideology and various
methods involved in lmmaking; starting from
Story, Story Boarding, Camera, Lighting, Direc-
tion, Editing, Art Direction, Set Designing, Sound
Editing and Titling.
Dierent techniques like Stop Motion Animation;
Aereects etc also were used in making. A
painting theme is used all over the movie and in
titling.
Watch the movie: hp://vimeo.com/5654839
STUDENT, NEW MEDIA DESIGN
NATIONAL INSTITUTE OF DESIGN
PORTFOLIO
RAMSHI
HAMZA
BRANDING
www.justrentacar.com
call 3333
smbol with web-address
www.justrentacar.com
smar t move
STUDENT, NEW MEDIA DESIGN
NATIONAL INSTITUTE OF DESIGN
PORTFOLIO
RAMSHI
HAMZA
HANDWORKS
STUDENT, NEW MEDIA DESIGN
NATIONAL INSTITUTE OF DESIGN
PORTFOLIO
RAMSHI
HAMZA
PHOTOGRAPHY
WORKS | Symphony Services, Bangalore
STUDENT, NEW MEDIA DESIGN
NATIONAL INSTITUTE OF DESIGN
PORTFOLIO
RAMSHI
HAMZA
ese are some of the Screen shots of dierent projects
I was involved when I was working with Symphony
Services, Bangalore. As this was my rst job i was
involved in dierent projects. Even though my role was
small, it really thought me the process involved in
interaction design in detail.
STUDENT, NEW MEDIA DESIGN
NATIONAL INSTITUTE OF DESIGN
PORTFOLIO
RAMSHI
HAMZA
CONTACT ME
STUDENT, NEW MEDIA DESIGN
NATIONAL INSTITUTE OF DESIGN
RAMSHI HAMZA
+91 9739360882
ramshi.hamza@gmail.com
ramshees@yahoo.com
301, Tulip Block, Keerthi Riviera
6th G Cross, Kaggadasapura, CV Raman Nagar
Bangalore - 560093
Kummath House
Opp. Pillakkad Juma Masjid
Koapadi (Post), risur (District),
Kerala, India
Pin Code: 680505
01 July 1984 Date Of Birth
Address
Permanent Address
Email
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