Adaptive Product Management

Professional (AdaptivePMP)
Includes registration for

Certified Product Manager Test

EXECUTIVE MANAGEMENT
Are you looking to create and transform Product
Management professionals in your organization?
Want true Product Managers and Marketing managers
who can drive products, productize services and create
predictable value?
Want to institute scalable product processes, best
practices and performance driven culture for launching
new product lines profitably?

PRODUCT PROFESSIONALS
Are you looking to become a Product Management &
Marketing manager?
You have a strong product backgaround and love
interacting with customers but don't know how to
become a Product Manager or Product Marketing
Manager?
You have a business degree but want to become a
globally certified product professional?

AdaptivePMP

AdaptivePMP is a 6-day comprehensive

professional training program focused on building
and developing foundational skills in the functional
areas of Product Management and Marketing. This
program provides IT firms an option to create and
transform product management and marketing
professionals. AdaptivePMP can be seen as a
finishing-school that prepares product
professionals to become true product managers
responsible for product strategy, roadmap, go-tomarket and overall product P&L. Through hands on
exercises, real world case study discussions and
practical best practice templates, the sessions not
only get professionals ready to be full-circle
product managers to take the real world challenge
in the industry but also prepares them for global
certification programs.

AdaptivePMP Workshop Agenda

PART-1 DAYS 1, 2 & 3
MODULE1
Primer to Productizing Innovation
Introduction to Product Management
Overview of the Adaptive Marketing framework

MODULE 2 - Market Analysis

WORKSHOP HIGHLIGHTS
Exposure to key strategic business and marketing
management concepts
Extensive case studies, practical best practice templates
and hands-on exercies based practical learning
approach
Comprehensive program oriented towards preparation
for certification
Includes automatic registration for AIPMM Certified
Product ManagerTM test (www.aipmm.com)
TM

Access to Adaptive Xchange - portal for best practices

templates, marketing toolkits, exclusive career
opportunities and access to personalized coaching and
mentoring from senior leaders in the industry

Other Adaptive Workshops

AdaptivePMSO Product Marketing & Sales Operations
2-day tactical skills development program for marketing and sales professionals

AdaptivePME Product Management Essentials

Customer Value Research & Analytics

Firm Competencies, Competitive Industry/Market Analysis
Customer Win/Loss Analysis, Firm Performance Analysis

MODULE 3 - Strategic Planning

Target Market Definition & Sizing
Product Strategy
Strategic Pricing
Buy, Build, Partner
Business Model & Plan

Part-2 Days 4, 5 & 6

MODULE 4 - Product Planning
Requirements Definition
Product Line Economics Budget Planning & Cost Management
Market Acceptance & Availability
Product Roadmapping

MODULE 5 - Go-To-Market Planning

Positioning and Value Communication
Routes-To-Market Channels and Partnerships
Marketing Planning, Launch Planning
Customer Acquisition Models

MODULE 6 Sales Enablement

Collaterals, Lead Generation
Sales and Channel Training
Customer Relationship Management

2-day refresher for existing PMs

Contact Us

engage@adaptivemarketing.in
www.adaptivemarketing.in
Copyright 2010, Adaptive Marketing | www.adaptivemarketing.in