Melanie Kerr

melaniekerr@live.ca

416-518-6057
Toronto, ON

Education
Humber College
Print & Broadcast Journalism
2008-2011
Graduated from Humber Colleges Journalism program and received an award from Columbia Scholastic
Press in page design for The Humber Et Cetera newspaper.
Holy Trinity High School
Bradford, Ontario
2004-2008
Experience
KS Beauty Group
Social Media and Marketing Coordinator
March 2014-November 2014
Manage all social media accounts including Instagram, Facebook and Twitter
Pitch new services and products to salon industry professionals
Create press releases for new products and professional services
Manage and create all blog content
Beauty Nine To Five
Managing Editor
December 2012-Present
Manage a small group of contributing writers
Plan monthly editorial schedules
Edit and fact check all copy
Create SEO friendly content and headlines
Attend blogger and industry events
Duet Public Relations
Junior Publicist
June 2013-January 2013
Assisted in scheduling social media posts for brands
Managed guest lists at industry events
Assisted with brand event listings
Secured sponsorship donations for 250 VIP gift bags for a charity event
Beauty Nine To Five
Contributor
July 2012-December 2012
Generated relevant ideas on a weekly basis
Stayed up to date on the newest beauty products, trends and services
Submitted blog posts weekly, while following a writers style guide
Real Style Network
Freelance Contributor
March 2012- May 2014
Attend fashion, beauty and lifestyle press events followed by a write up of event
Photograph press events and Toronto Fashion Week
Write blog posts relevant to our readership
Interview several Canadian fashion designers, celebrity make-up artists and hair stylists
Manage advertising contact lists and PR contact databases

The Bradford Topic Newspaper February 2010-September 2013

Freelance Reporter
Came up with own story ideas
Interviewed people around the community
Did several music profiles on local bands
Wrote articles about renovations around the town
Reported on town council meetings
Flare Magazine
Beauty Department Intern
August 2011-December 2011
Wrote weekly beauty picks blog
Communicated with PR representatives for product features, launch information and editor requests
Organized beauty closet by category
Assisted editors where needed
Managed incoming products and filed them accordingly with press kits
Real Style Network
Editorial Intern
January 2011-April 2011
Wrote several beauty and fashion news posts daily
Made beauty trend images on Photoshop
Assisted on selecting products shown in magazine
Requested look books for review
Interviewed fashion and beauty industry professionals
Represented the magazine at industry launch events and LG Fashion Week
Lifestyle Editor
Humber Et Cetera
January 2011-April 2011
Guided second year reporters on a weekly basis
Edited and fact checked copy
completed layout and additional online material
YYZ Magazine
Copy Editor
Humber College Student Magazine January 2010-April 2010
Made suggestions on how to improve articles to target our specific audience
Made grammatical corrections in the articles published
Volunteer Work
MagNet 2010
Canadas Magazine Conference
June 2010
Handed out name badges, information packages, and session schedules to guests
Attended the Canadian Magazine award reception
Humber College Peer Mentoring Program
Peer Mentor
January 2010-May 2010
Mentored an at risk dual credit high school student interested in going into journalism
Received mentoring certificate from Humber College upon completion of the program
Skills
Self motivated, hard working, good communication skills developed through journalism background, thrives
in deadline-driven environments, knowledgeable about all social media outlets, reliable and enthusiastic
in every aspect of production.
Familiar with: CP Style, Adobe Photoshop, InDesign, WordPress, Burli, All MS Office Software, QuickBooks,
Final Cut Pro Illustrator and trained on media database CisionPoint.