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Entrepreneurship
ENTERPRENEUR DESCRIPTION
Ronny Lukito (born in Bandung, Indonesia,
January
15,
1962,
age
52
years)
renowned
Export is the product for backpack and bags casual with the market segmentation at
young people, especially young women, with their distinctive designs and colors.
This product produced by PT. Eksonindo Multi Product Industry (EMPI)
Eiger is the product devoted to adventure activities and nature, like climbing
mountains, tent rock climbing are other still pertaining to the activities outside. This
product produced by PT. Eigerindo Multi Product Industry. Eiger is One of the
products of B & B Inc.. is a very successful which is now the sale is Europe, especially
Germany, Malaysia, and Thailand following in Brunei Darrusalam. Eiger now have
More than 150 the outlet of the whole country.
Bodypack new product concept for students to reach out to executives. a Bodypack
initially devoted to the man with the concept of "street gear", which later
transformed into the concept of "digital lifestyle". This product produced by PT.
EMPI Senajaya.
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Neosack is more intended for bag school supplies to target teenagers and Junior
high school. This product produced by CV Persada Abadi.
Ronny Lukito, He is a figure of a diligent and industrious young man, he was not a
graduate of the state university or private college favorite, he is a graduate of the STM
(Technology Secondary School). Because his family had financial problems so, he cant to
continue his studies in one of the private universities favorite in Bandung. Adolescence
Ronys in Bandung was passed with great simplicity of life and hard work away from life
glamorous. Since attending Rony STM was used to sell milk in plastic-wrapped in small
plastic, tied with a rubber, then the milk-house she was selling her neighbor's house using
his motorcycle. His parents had a small shop that specialized in selling handbags, make
Ronny used to see the process of production of a bag to work directly assist parents in
running the business. From the start the process of packing the bag, spruce bags on display,
as well as a cashier when there is a buyer who pays. .The Experience that is the first step to
open up opportunities business bag, following in the footsteps of his parents.
Since 1976, when Ronny STM sitting on the bench, his father's store began selling
handbags the work itself. The store is named Nam Lung, When it was brand handbags
products named Butterfly. The name of brand is derived from the Chinese-made sewing
machine they use. Shortly after working at his father's store, he started the business
opportunity of making their own bags. And then In 1979, to helps the family economy.
Ronny started to grow the business. At the beginning, Ronny got many ideas from Jaya giri
bag which was in trend at that time. I dont imitate. I just take the creation then modify
it according to my ability and tastes," he said. He begins his business from the very zero and
not a family legacy has now evolved rapidly. Start a business only to capitalize a sewing
machine. He began to put his bag into the Matahari department store. Although only get a
few orders Ronny continuously develop their business. With less than one million dollars,
Ronny bought two sewing machines, sewing equipment, and a little raw material for
making bags. Assisted by one employee named Mang Uwon, Ronny produce bags. In 1983
until 1984 Ronny wants to enter products into the Matahari department store, while at the
beginning of the file as a supplier, continued Ronny rejected by the purchasing department,
new to bring to 13, the petition received Ronny put his bag products, even then, the value
Entrepreneurship
of bags sold are not to 300 thousand. And From only two employees to 100 employees. So
is the sewing machine, from two to 100.
Ronny seek new partners retailers to open new markets to some areas. He went to other
cities to promote and build a marketing network. He decided to use the services of a
consultant to help her learn a lot about knowledge business management, marketing and
also take a financial management course. To
increase knowledge Ronny also frequently
following a seminar and read books and
references. In 1984, finally Ronny buy a house
measuring 600m2 to add additional production
space. 2 years later in 1986 Ronny bought the
land area of 6000m2 to add more production
space. After getting married in 1986, he recruited marketing professionals. With persistent
struggle and tireless, he knows the market opportunity because he knew the business
inside out this bag including matters on the pitch, he knows constraints in business
environment. Finally ideals Ronny to be largest player in business bag achieved. Ronny is
owned by one of the largest national companies. Do not stop there, now B & B Inc. also
produces other types such as wallet, cell phone holster, and a variety of other types of
products.
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product little last favorite by women. Now various product Ronnys bag production already
be accepted by all circle of society.
INFRASTRUCTURE PROVIDED TO BECOME PROMINRNT ENTERPRENEUR?
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Real Estate
In 1984, Ronny buy a house measuring 600m2 to add additional production space. 2 years
later in 1986 Ronny bought the land area of 6000m2 to add more production space. Now
Variety product by ronny available from the Matahari departement. store, the Ramayana,
Gunung Agung, Scholastic, and dept. Other major stores sell products such Ronny Eiger,
Export or Bodypack. Now B & B Inc. which is engaged in the manufacture of handbags,
fashion and accessories. B&B Inc., has four subsidiaries namely Multi Eksonindo Product
Industry, Multi Eigerindo Product Industry, Multi Eksonindo Senajaya Product Industry,
and CV Persada Abadi. Every year a Ronnys company capable producing until 2.5 million
bags with 8000 different design, with more than 600 outlets and exports to Asia and
Europe.
-
Regulation
When Ronny committed to develop market share, he also registering brand of bags
according to existing regulation based on Undang-Undang NOMOT 19 TAHUN 1992
TENTANG MEREK That is now changing by UNDANG-UNDANG NOMOR 15
TAHUN 2001.
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References
http://www.pewarta-kabarindonesia.blogspot.com/
http://listrikindonesia.com/ronny_lukitokuliah_drop_out_sukses_dibisnis_165.htm/
http://youngstersquat.wordpress.com/2010/06/25/ronny-lukito-pengusaha-taseiger-dari-keluarga-miskin/
http://forbesindonesia.com/kategori-63-20-rising-global-stars.html
http://info-biografi.blogspot.com/2013/03/biografi-ronny-lukito-pembuat-merkeiger.html
Entrepreneurship