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4.1.3.

Summary
In this document contain renal diseases in
the city of de Tierra Blanca, as is case to the
authorities y the number of population with
problems of chronic renal failure and a new
proposed to fight with that damage.
The medicinal properties of the plant
Gomprena Celoside and The Benefits
abstained of this.
The proposed of a new presentation of tea to
the kinder something that it doesnt exist in
the marked and thanks to market study
realized its know that bas a big acceptation
to the town of Tierra Blanca.
At the same way that present to know this
product to the marked.
Also they found interviews made to
specialists doctors like neurologist and
nephrologists of the at of Tierra Blanca weve
they shave point of view about this big
problem in the town and what they think
about this new product to the society.

4.1.5 introduction
Start to live is a project 100% Mexican
dedicated to made a product naturist.
In order to prevent problems of kidney
diseases to ensure citizens a living conditions
worthy because they have been presented
many cases of renal failure and problems in
the urinary tract in the town of Tierra Blanca
.
Start to live is a product whose objective is
relieve the discomforts of kidney diseases
like:.

Kidney stones
Inflammation in the urinary tract
Is used as diuretic
We are the only factory with
presentation of tea bays to the
kidneys

4.1.6. Problem statement


Actually the city of Tierra Blanca has 94,087
people, that town faces a big problem of
great importance like it is the renal
diseases since it is an index made a large of
people that have renal diseases, according to
the committee Pro desarrollo de la Cuenca
de Papaloapan A.C it has an index of renal

diseases to 62,022 people with renal


diseases that every day is increasing. That is
why we stress this problem and create Start
to live and with this we can help alleviate
and control these diseases.
4.1.7 Objective
General objective
Provide a product to alleviate and control the
needs of the lack at health in ours customers,
developing products 100% natural providing
better quality of life.

Specific objectives

Control the discomfort caused by


kidney disease
Decrease the rate of people affected
by problems in the urinary tract.
Show the product within the zone
Introduce the product in the market.

live in this region of the estate that is what


happens, in the environment, in the air, sail
or lugsail, that is getting us sick, with a big
effort the commite Pro desarrollo de la
Cuenca del Papaloapan A.C. and the Dr. Lilia
albert, they did a study of cases existing from
1998 to 2014, same as presented. And
wheve reported deaths rise to 6 per month,
exceeding the national average of this
without reasons attributable to a factor in
particular. (greenpace)
4.1.9.2 Symptoms of kidney disease
Many of the people that suftering from
chronic renal failure they tend to be a
predictable. It can take several years to pass
with chronic renal failure (irc) to renal
disable.
1.
2.
3.
4.
5.
6.
7.
8.
9.

4.1.9.1 Teorical frame


4.1.9.1 Kidney disease
life for residents of Tierra Blanca, in the state
of Veracruz, it has become increasingly
difficult.
Month by month they learn a new patient of
chronic renal failure (irc).
No one, health authority or state since 1993
was able to answer to the veracruzanos that

10.

Symptom: changes in urination


Symptom: swelling
Symptom: tire
Symptom: rash
Symptom: metallic taste in the
mouth/ encouragement to ammonia
Symptom: throw up
Symptom: winded o without air
Symptom: feel cold
Symptom: dizziness and problems of
concentration
Symptom: pain in the side/ life
options

4.1.9.2 medications for kidney diseases


As soon as they are diagnosed kidney failure,
patients receive medications that help them
control the symptom and slow the damage
to the damage to the kidneys. In some cases,
the simple use of medicines and diet con
delay and even prevent the need for dialysis .

Many medione need healthy kidneys to


remove properly of the body, and therefore
they are not convenient for kidney patients

Form 1

Some medications aver:

Question 1

Antibiotics: penicillim, amialina, vancomyan


Diuretics:
(henalinfo)

bumetinida,

1.Do you suffer from a kidney disease?

furosemide.
yes

4.1.10 methodological desing


For the realization of this project proposal
carried out on the plant background
investigation to be used for performing This
tea is 100% natural which as first point you
knew common name of the plant which is
"Fathead" as it progressed research by
doctors
the ITSTB was achieved find the name
scientific plant which is GOMPTHRENA
CELOSIDE
from the family Amaranthaceae, as well as
its chemical composition consisting of vanillic
acid,ecdysterone, saponins, steroids, amino
acids, sugars reducers, phenols and
flavonoids. In the course and conduct of the
This research used a methodological
approach based on quantitatively methods
and techniques were applied as an
instrument surveys, of course they had a
period test, from which was obtained the
response from the public about the proposal
that we offer then submit:

no

46%
54%

Form 2
Question 2
2.Do you know any natural medication for
sale to kidnes diseables ?
yes

no

31%
69%

Form 3

Form 5

Question 3

Question 5

3.how often
products?

you

weekley

monthly

buy

natural

never

5.when you are going to buy


medicine for kidney disease what is
the first thing that takes into
accontu?
healht benefit

price

patent

7%

20%

26%
14%

54%

79%

Form 4

Form 6

Question 4

Question 6

4.how much usually you spend


buyin products for the renal
suffering ?

6. would be willing to try s product


presentation of a tea 100% natural to
alleviated control kidney?
yes

less than $50.00

$100

$200

$300.00

0%

more $300.00
8%
35%

16%
25%

16%

100%

no

Form 7
Question 7
7. Do you buy a new product in
presentation of a tea 100% natural
to alleviateand control kidney?
yes

no

0%

With bese results obtained are established


the price, that is $85.00 and the promotion
that is going to give to the product that is
planned to be dance by means of
advertisement, spots in the radio, in a web
page: startolive.hol.es the place where is
going to sell us product and is going to be in
health food stores and drugstores (including
those stores that are into shopping centers)
The presentation of the product its going to
be a box that is going to contain 20
envelopes with 1 gram that equivalent to a
standard measure of 250 milliliters of water

100%

Form 8

Competing technologies and competters

Question 8

The competition was establish and the same


time the competitive advantaje that is going
to have this product within the marked.

8. in what place do you want to buy


this product?
Internet

drugstores

shoppin mall

health food stores


0%

Hospitals ere visited to get statics about the


people that have renal disease in the health
people that have renal disease in the health
centers the next were obtained
Form 9 statistics in the health center of
Tierra Blanca

19%
50%
31%

Intelletual properety

Form 11

Was realizes a search in IMPI, EPO,USPTO


was conducted to see if there was any
recorded about the plant or the process of
the product and showed us that there is
nothing recorded:

Search EPO

Form 10
Search IMPI

Form 13
Search USTPO

Regarding to your product I do not know


what contains the plant, but always the
patient is who will determines what works
and what does not.
One
of
the
advantage
the product is that is naturist, but like doctor
I can tell that experiment and analyze well
and it is very good idea.

Panel of experts
The panel is basically about a group of
people with experience that is why that was
performed a series of interviews to some
doctors in the city of Tierra Blanca on the
case.
Dr. Ambrosio Rodriguez Villalobos
Professional license: 1303124
Kidney diseases are very common in the area
of Tierra Blanca Ver., Due to the bad
education that have citizenship drink a lot of
soda, also causes diseases like diabetes and
obesity, I have knowledge of some medicin
like antibiotics. At the same time teach to
people to have a good alimentation it can
help.