Professional Documents
Culture Documents
organisation design
The weight of research and insight into organisational design is heavy and growing.
Michael Goold and Andrew Campbell cut through the complexity and emerge
with a new approach to organisation design which includes a rigorous framework
for design choices based on nine key tests of organisational effectiveness.
Michael Goold is a director
of the Ashridge Strategic
Management Centre. His
research interests are
concerned with corporate
strategy and the
management of
multi-business companies,
GOOD DESIGN
PRINCIPLES
Level Strategy.
Specialisation principle
Product-market strategies
Co-ordination principle
Email: michael.goold
Corporate strategy
@ashridge.org.uk
ORGANISATION
DESIGN
Knowledge and
competence principle
People
Control and
commitment principle
Constraints
FIT DRIVERS
DIRECTIONS
4
www.ashridge.com/directions
Innovation and
adaptation principle
http://www.ashridge.org.uk
Product-market strategies
GOOD DESIGN
TESTS
Andrew Campbell is a
Specialist cultures test
Specialisation principle
Strategic Management
Corporate strategy
Co-ordination principle
ORGANISATION
DESIGN
People
People test
Accountability test
Constraints
Control and
commitment principle
Feasibility test
Flexibility test
FIT TESTS
Innovation and
adaptation principle
Email: andrew.campbell
@ashridge.org.uk
http://www.ashridge.org.uk
5
DIRECTIONS
www.ashridge.com/directions
Nine tests of
organisation
design
proposal unworkable?
embedded.
DIRECTIONS
www.ashridge.com/directions
http://www.ashridge.org.uk
difficulty?
7
DIRECTIONS
http://www.ashridge.org.uk
www.ashridge.com/directions
Nine tests of
organisation
design
these questions.
further test:
www.ashridge.com/directions
competence advantage?
DIRECTIONS
http://www.ashridge.org.uk
conditions of tomorrow.
choices.
design.
REFERENCE
1. Goold, Michael;
Alexander, Marcus.
(1994). Corporate-level
Corporate Centre,
European Management
http://www.ashridge.org.uk
www.ashridge.com/directions