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Businesses in the Era of Hyper- connectivity era: Opportunities and

Challenges
By Dr Riktesh Srivastava
Associate Professor, Information Systems
Skyline University College, Sharjah
Naively, weWhether were aware of it or not, we are all moving in a hyper- connected environment, where
we interact with allwith electronic devices near us,on a daily basis and thus, growing digital
interconnection of people and devicesbetween people and machine , - anytime and anyplace, is growing
exponentially. . By 2020, it is projected that 50 billion networked devices will interact with hyperconnected citizens across the globe will be interacting with 50 billion networked devices that are not just
hooked up to the Internet, but are . Not only are people linked to internet, devices are also becoming
smarter by the day and connected. We save about 3,254 pieces of information into databases every
week, which is about 35 ZB of uploaded data uploaded by users. WithWith this huge volume amount of
data, along with challenges and opportunities, there iscomes an added responsibility infor businesses in
just how they treat this how do businesses treat these data, but there is a wealth of opportunity too..
Hyper- connectivity offers incredible opportunities for businesses, provided companies appreciate the
shifting business refinements motivated by the new online archetype. Four vital technology drifts that
outline todays businesses are: Mobile data, Social media, Cloud computing, and security. Each of these
parameters provides its own challenges and opportunities for businesses traversing these unexplored
terrains.
Mobile Ddata
The enormous rapid evolution of smart phones and tablets over the last few years has been a key
strength in pouring driver of the hyper- connected model. GThe global mobile data traffic is expected to
grow by 26 times-fold in the next 5 five years providing a unique opportunity for businesses to directly
connect with a broader audience in a more targeted way. At the same time, companies face challenges
when moving to the mobile channel, as each device comes with its own exclusive features and
capabilities. Thus, businesses looking to leverage mobile data successfully need to deliver streamlined
and high-performance experiences to customers.
Social Mmedia
Social media has become a dominant factor for businessesand understandably so. . The statistics of
data generated through Ssocial media is statistics make for impressive reading, with amazing, wherein,
41% of best-in-class corporations have already having assimilated social media with their lead
management and lead-scoring efforts. At the same time, social media owns a challenges for businesses
in terms of Changing perceptions of customers, Quality content for social media, Social Blindness and
Contrasting Social Media strategies.

Comment [HS1]: I'm not sure the points made


in this paragraph lead to this conclusion
Comment [R2]: We can replace the sentence as:
The businesses need to leverage mobile data as well
to deliver high-performance experiences to
customers
Comment [HS3]: a dominant factor in what?
Comment [R4]: We can replace the dominant
factor as leading factor
Comment [HS5]: what does this mean?

Cloud computingComputing
Cloud computing addresses a key prerequisite for businesses working in hyperconnected environment by
providing the competent infrastructure to support businesses along with a hyper- connected workforces in
a hyper-connected world. Cloud computing is predictable predicted to grow at a rate of 20-30% over the
next 5 five years, with a market value of $149 billion market in 2014 itselfthis year. Despite However,
despite the incredible benefits, there are several obstacles to adopting cloud systemson. Companies use
Hhybrid cloud models thatthat creates the bridge between private and public cloud willrequire multiple
third party services. This heterogeneous structure is quite challenging to achieve, resulting in slower
adoption by companies.

Comment [R6]: Lead Management and LeadScoring Efforts are two tools for social media
calculation. But, we can replace the sentence as:
Social media statistics make for impressive
reading, with 41% of best-in-class corporations
already having assimilated social media

Security
As hyper- connected devices becomes indispensable, online security has progresses into a core,
business acute concern. CSurprisingly, cyber crime costs about $1 trillion a year and a. Applications

Comment [R8]: We can replace the sentence as:


The dynamic nature of social media is quite
challenging in terms of Quality content for social
media and Social Blindness

Comment [HS7]: this doesn't make sense

deployed on internet through cloud computing are more prone to attackers. The challenges of online
security, therefore, are is unconditionally acute, and companies should look for ways to abridge the
essential processes and activities.
Conclusion
What these four trends have in common are gignatic propects for companies. H, however, they need to
comprehend with the trendsfor businesses to maximize the benefits, they must fully understand drivers
fuelling todays hyper-connected world, and adapt their strategies and technologies to keep apace.. On
one hand, it offers countless benefits and on the other hand, these trends are fetching progressively
convoluted as it evolves with unmatched speed. In order to capture the opportunities, businesses need an
online platform that accelerates with the ever changing hyper connected world as rapidly and competently
as possible.

Dr Riktesh Srivastava is Associate Professor, Information Systems at Skyline University College, Sharjah

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