Images-There are numerous images being used on the contents page, each
image is provided with a page number and annotation to provide context
tot eh image and anchor the image to the contents of the magazine. The main image is presented at the top of the magazine, it is the largest image and its annotation text is yellow, this coincides with the magazine house style and presents the image as the most important to readers as it more noticeable. In all images there is a direct address to the reader creating a personal feel. Date/issue no. - Kerrang! have displayed their date and issue no.along the top of the page, the use of black sans serif font coincides with the existing house style, it also follows the code and conventions of magazines by including a date and issue no.- this is also helpful to readers who may collect issues Main Heading/Title- The contents heading is in the same font as the Kerrang! masthead which reinforces a house style., there is a sub heading beneath in bold of white text against a red background- this differentiates it from the main heading and rest of the contents page to highlight the imporatance of the content to readers. Rule of Thirds- The layout of the contents page follows the rule of thirds, splitting off into three columns, the far right column handles information on the magazine and organises it in a manner easy to find. The other columns focus on the features of the magazine, splitting them off with subheadings in black boxes in yellow text coinciding with the house style. Certain features can be found in the rule of thirds hot spots. Letter From the editor- Kerrang! provide a letter from the editor, the text starts off with Hello readers this immediately addresses the audience and draws the attention of the audience, it is emphasised in bold black font to be especially eye catching. At the end of the letter there is a signature to provide authenticity and professionalism to the magazine. There is an image of the editor looking directly into the camera creating a strong address between the actual editior and the reader, creating a personal atmosphere to the magazine. Mode of address- Kerrang! has used informal language to directly address the reader in a familiar manner , similar to the way a friend may talk to them, this may encourage the reader to the buy the magazine as they are being involved and addressed in the text. This is shown particularly when the readers are addressed Hello Readers, and You me at page six, the use of pronouns is particularly personal and friendly. Layout/ Mise-en-scene- there is little to no white space, page is crowded similar to how a tour or concert would be, images of pumpkins and spooky font create a mise-en- scene of halloween, this is consistent with the front cover. Issue information- The text is in a different, bright colour yellow so that it will be noticed on the page by the target audience, it is in a separate box from other pieces of information on the page, lit uses the name of certain bands such as led Zeppelin appeal to target audiences, (rock music genre),small images have also been used graphic design and a grey box to attract notice to this particular part of the contents page.