UNIVERSITY OF MUMBAI

PROJECT REPORT
ON
COMPARITIVE STUDY OF MARKETING OF PUBLIC AND
PRIVATE SECTOR BANKS

SUBMITTED BY
MR. TUSHAR V. MOHANE
M.COM I (BANKING & FINANCE)
ACADEMIC YEAR 2014-15

SUBJECT
COMMERCIAL BANK MANAGEMENT


SYDENHAM COLLEGE OF COMMERCE AND ECONOMICS,
CHURCHGATE
MUMBAI- 400 001

DECLARATION

I hereby declare that I have successfully completed the project on Public sector
banks V/S Private sector banks in India for the academic year 2012-2013. The project is
done under the guidance of prof. Ms Mitali and this project work is submitted in the partial
fulfillment of the requirements for the award of the degree of bachelor of commerce
(financial markets).
The information provided in the project is true and to the best of my knowledge







(Signature of student)





CERTIFICATE

THIS IS TO CERTIFY THAT MS. KOCHAREKAR SAYALI BABURAO
STUDENTS OF T.Y.BCOM (FINANCIAL MARKETS) SEMESTER V OF
M.L.DAHANUKAR COLLEGE OF COMMERCE HAS SUCCESSFULLY COMPLETED
THE PROJECT ON PUBLIC SECTOR BANKS V/S PRIVATE SECTOR BANKS IN
INDIA UNDER THE GUIDANCE OF PROF. MS MITALI CHOGLE FOR THE
ACADEMIC YEAR 2012-2013.



COURSE CO.ORDINATOR PRINCIPAL
(PROF. SUCHETA PAWAR)



COLLEGE SEAL

PROJECT GUIDE EXTERNAL
(PROF. MITALI CHOGLE) GUIDE


COLLEGE CERTIFICATE
















ACKNOWLEDGEMENT
Before we get into thick of things, I would like to add a few words of
appreciation for the people who have been a part of this project right from its
inception. The writing of this project has been one of the significant academic
challenges I have faced and without the support, patience, and guidance of the
people involved, this task would not have been completed. It is to them owe my
deepest gratitude.
It gives me an immense pleasure in presenting report on Public sector
banks V/S Private sector banks in India. Success of this project is a result of
the hardwork and determination put by me with the help of my project guide. I
hereby take this opportunity to add a special note of thanks for Mrs. Mitali
mam, who undertook to act as my mentor despite her other academic and
professional commitments without her insight, support & energy this project
wouldnt have kick started and neither would have reached fruitfulness.
I also feel heartiest sense of obligation to my parents and other than that
those who have helped me in collection of data and resource material and also
in its processing as well as in drafting manuscript. The project is dedicated to all
those people who helped me to make this project.




Executive summary:
The topic Public sector banks V/S Private sector banks was taken to
collect general view of people with help of questionnaire to know which banks
they fill convenient and safe to invest.
In this project concept of banking definition, introduction and types of
banks. Introduction &history of public as well as private banks. Merits &
demerits of both the bank. Are conducted to know which banks people prefer to
invest public banks or private banks. On basis of which present and future
review such as problems and challenges to be faced for the survival of bank
have been considered.
As being rightly said there are two sides of a coin, the same applies to
the banking sector. Both the sector public as well as thr private has their
advantages as well as limitations.
Research methodology used is data gathered from banking text books,
survey conducted using questionnaires, data downloaded from internet
{wikipedia}.
The objective behind taking up this project was to take a look which
sector banks are performing better public sector or private sector to have a
healthy economy in India.




OBJECTIVES OF THE STUDY
This study has been conducted with a variety of important objectives in
mind. The following provides us with the chief objectives that have tried to
achieve through the study. The extent to which these objectives have been met
could judge from the conclusions and suggestions, which appear in the later of
this study.

The Chief Objectives of this study are:
1. To find the bank sector that is largely availed by the customer.
2. To study the factors the factors influencing the choice of a bank for
availing services.
3. To find and compare the satisfaction level of customers in public sector
as well as in private sectors bank.
4. To study the problem faced by customer.
5. To get suggestions for improvement or change in the services of public
and private sector banks.
6. To study what do people expect in the new era of banking.







TABLE OF CONTENTS
CHAPTER.
NO
SUB
HEADS
PARTICULARS
Page.
no
Chapter 1

1.1
1.2
1.3
1.4
1.5
INTRODUCTION OF BANKS.
Definition
Introduction of banks
Evolution of Indian banking system
History of banking system in India
Structure of Indian banking system
Types of banks in India










Chapter 2

2.1
2.2
2.3
2.4
2.5
2.6
2.7
2.8
2.9
PRIVATE SECTOR BANKS IN INDIA

Definition

Introduction of private sector banks

Evolution of private sector banks

History of private sector banks

Old private sector banks

New private sector banks

Impact of new banks on old private sector banks

Importance of private sector banks

Limitations of private sector banks

















Chapter-3


3.1
3.2
3.3
3.4
3.5

PUBLIC SECTOR BANKS IN INDIA
Definition
Evolution of public sector banks

History of public sector banks
Objectives of nationalization of banks
Limitations of nationalization of banks



CHAPTER-
4
DIFFERENCE BETWEEN PUBLIC AND
PRIVATE SECTOR BANKS IN INDIA.


4.1 Challenges and survival of public sector banks in India.

Conclusion
ANNEXURE - Questionnaire
Bibliography