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Term1 ",d Co,ditio,1
23452 78T9C3
The :u;li1her h"1 1tri<ed to ;e "1 "ccur"te ",d complete "1 po11i;le
i, the cre"tio, o= thi1 report> ,ot%ith1t",di,g the ="ct th"t he doe1
,ot %"rr",t or repre1e,t "t ",? time th"t the co,te,t1 %ithi, "re
"ccur"te due to the r"pidl? ch",gi,g ,"ture o= the 9,ter,et.
@hile "ll "ttempt1 h"<e ;ee, m"de to <eri=? i,=orm"tio, pro<ided i,
thi1 pu;lic"tio,> the :u;li1her "11ume1 ,o re1po,1i;ilit? =or error1>
omi11io,1> or co,tr"r? i,terpret"tio, o= the 1u;Aect m"tter herei,.
5,? percei<ed 1light1 o= 1peci=ic per1o,1> people1> or org",iB"tio,1
"re u,i,te,tio,"l.
9, pr"ctic"l "d<ice ;ook1> like ",?thi,g el1e i, li=e> there "re ,o
gu"r",tee1 o= i,come m"de. Ce"der1 "re c"utio,ed to repl? o, their
o%, Audgme,t ";out their i,di<idu"l circum1t",ce1 to "ct
"ccordi,gl?.
Thi1 ;ook i1 ,ot i,te,ded =or u1e "1 " 1ource o= leg"l> ;u1i,e11>
"ccou,ti,g or =i,",ci"l "d<ice. 5ll re"der1 "re "d<i1ed to 1eek 1er<ice1
o= compete,t pro=e11io,"l1 i, leg"l> ;u1i,e11> "ccou,ti,g ",d =i,",ce
=ield1.
Dou "re e,cour"ged to pri,t thi1 ;ook =or e"1? re"di,g.
# E #
T";le 8= Co,te,t1
Fore%ord
Ch"pter G:
9,troductio, To T%itter 5,d Hoci"l
Iedi"
Ch"pter E:
J"1ic1 8= T%itter I"rketi,g
Ch"pter K:
Juildi,g Dour T%itter :"ge
Ch"pter L:
Ho% To 4et Iore T%itter Follo%er1
Ch"pter M:
The T%itter I"rketi,g Htr"teg?
Ch"pter N:
9,tegr"ti,g T%itter @ith 8ther @e;1ite1
Ch"pter O:
5d<",ced T%itter Trick1
Ch"pter P:
T%itter Ii1t"ke1 To 5<oid
@r"ppi,g Qp
# K #
Fore%ord
9= ?ou %ere to "ppl? i,ter,et m"rketi,g 1tr"tegie1 th"t eRi1ted GS
?e"r1 "go> ?ou %ould ;e 1urpri1ed th"t mo1t o= them "re ,o lo,ger
<i";le or h"<e ;ecome i,e==ecti<e.
Thu1> it i1 highl? import",t th"t %e 1t"? o, top o= the tre,d1 o= %h"t
%ork1 ",d %h"t doe1,Tt. 8,e o= the hotte1t tre,di,g 1tr"tegie1 %e 1ee
,o%"d"?1 i1 Hoci"l medi" ",d o,e i, p"rticul"r tool U T%itter.
Cich"rd Voch i, hi1 gre"t ;ook U The Ht"r :ri,ciple 1"?1 th"t
1ucce11=ul ;u1i,e11e1 mu1t "l%"?1 ;e the m"rket le"der ",d mu1t
"l%"?1 ride o, gro%i,g tre,d1.
9= ?ou ="il to t"p i,to the1e hot tre,d1> ?ouTll ;e le"<i,g to,1 o= mo,e?
o, the t";le. 5,d th"tT1 %h?> the purpo1e o= thi1 report i1 to help ?ou
t"p i,to thi1 "m"Bi,g phe,ome,o, ",d gro% ?our ;u1i,e11 "rou,d it.
T%itter Tor,"do
Juild Dour Ju1i,e11 5rou,d T%itter 5,d I"ke I"11i<e Io,e?
8,li,e
# L #
Ch"pter G:
9,troductio, To T%itter 5,d Hoci"l Iedi"
T%itter i1 the l"rge1t micro#;loggi,g pl"t=orm th"t "llo%1 people 1o
1e,d 1hort me11"ge1 or Wt%eet1X to their =ollo%er1 i, re"l time. @ith
T%itter> the 1pre"d o= i,=orm"tio, h"1 ;ecome much ="1ter ",d
;u1i,e11e1 1t",d " lot to g"i, =rom t"ppi,g i,to thi1 phe,ome,o,.
T%itter i1 " t?pe o= Hoci"l Iedi" I"rketi,g tool> %hich ;u1i,e11e1 c",
t"p i,to immedi"tel?. 4o,e "re the d"?1 o= cold h"rd "d<erti1i,g.
Ht"ti1tic1 1ho% th"t product1 th"t "re re=erred to other1 ;? =rie,d1 1ell
much e"1ier.
T%itter e"1e1 1oci"l 1h"ri,g <i" t%eet1 ",d huge h?pe c", ;e ;uilt
"rou,d l"u,che1 <i" tre,di,g topic1 u1i,g the WYX t"g.
Je1ide1 th"t> T%itter h"1 ", i,cre"1i,gl? gro%i,g u1er ;"1e ",d h"1
curre,tl? millio,1 o= u1er1. Thi1 c", pote,ti"ll? ;e " huge 1ource o=
tr"==ic.
The 1oci"l medi" phe,ome,o, i1 o,e o= tho1e eRplodi,g tre,d1 %hich
,eed1 to ;e t"pped i,to ;? ;u1i,e11e1> ;ig or 1m"ll to t"p i,to " l"rger
pool o= cu1tomer1. 3<e, people i, the golde, er" h"<e 1t"rted to u1e
1oci"l medi" "1 their m"i, =orm o= i,ter"ctio, %ith their peer1.
# M #
Ch"pter E:
J"1ic1 8= T%itter I"rketi,g
2ike ",? ;u1i,e11> ?ou mu1t h"<e " cle"r g"me pl", or m"rketi,g pl",
or ?ou m"? =i,d ?our1el= 1pe,di,g ple,t? o= preciou1 time u1i,g
T%itter ;ut 1eei,g =e% re1ult1. Cemem;er ?ou "re u1i,g T%itter =or
m"rketi,g ",d ,ot " c"1u"l tool.
Thi,k o= 1peci=ic ke?%ord1 i, 1electi,g ?our T%itter u1er,"me. Veep
it e"1? to remem;er ",d 1pell. For per1o,"l ;r",di,g> ?our
o%, ,"me %ork1 %o,der1. 5l1o> do,Tt =orget to thi,k ke?%ord1
i, ?our 1hort ;io. :eople %ill o=te, =i,d other1 o, T%itter ;?
1e"rchi,g ke?%ord1 i, T%itter He"rch.
Choo1e " good picture o= ?ou =or the im"ge ;ec"u1e mo1t
people remem;er ="ce1 %ell.
@he, ?our "ccou,t i1 1et up ;e 1ure to 1t"rt t%eeti,g Z1t"tu1
upd"ti,g[ right "%"?. )o,\t ;e pick?. ]u1t 1t"rt 1h"ri,g. 9t\1 import",t
th"t ?ou h"<e 1ome upd"te1 o, ?our T%itter p"ge ;e=ore other1 1ee it.
Cemem;er> co,te,t i1 ki,g. T%eet li,k1 to ?our <ideo1> 1^uidoo
le,1e1> "rticle1> ;logpo1t1> "udio1> or ",?thi,g el1e i,tere1ti,g to ?our
t"rget ,iche m"rket.
8,ce ?ou h"<e " huge =ollo%i,g ;e 1ure to po1t co,te,t regul"rl?.
Hi,ce ?ou c", po1t to T%itter <i" cell pho,e> i,1t",t me11"gi,g>
# N #
F"ce;ook> H^uidoo> I?Hp"ce> Jlogger> T?pe:"d> ",d @ordpre11 ,e%
t%eet1 c", h"ppe, e<e, %he, ?ou "re doi,g 1omethi,g el1e.
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# O #
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Ch"pter K:
Juildi,g Dour T%itter :"ge
The =ir1t thi,g ?ou mu1t do "1 get ", "ccou,t "t T%itter.com ",d
1etup ?our pro=ile p"ge 5H5:. Q1e " cu1tom t%itter ;"ckgrou,d
i,1te"d o= tho1e templ"te1 Z" ;ig ,o#,o[. 8, ?our pro=ile p"ge> put up
" ^uirk? ?et de1criptio, ";out ?our1el= or ?our ;u1i,e11 th"t get1
people curiou1 ";out ?ou.
For ?our cu1tom t%itter ;"ckgrou,d> ?ou c", u1e " gl"mour 1hot ",d
de1ig, gr"phic1 %hich di1pl"? ?our ;u1i,e11 logo> %e;1ite/;log url>
F"ce;ook =", p"ge url ",d em"il 1o th"t people c", co,t"ct ?ou e"1il?.
Tr? ,ot to put ?our im"ge1 too ="r to the 1ide o= the p"ge "1 cert"i,
;ro%1er1 %ith di==ere,t re1olutio,1 %ill c"u1e the det"il1 to ;e hidde,.
)o,Tt put it too ce,tre either ;ec"u1e the t%eet ;oR %ill ;lock it_
5l1o> u1e " cle",> 1imple de1ig, 1o th"t people %ho <i1it ?our t%itter
p"ge c", h"<e ", e,Ao?";le eRperie,ce.
8,ce ?ouT<e got ?our T%itter p"ge up ",d ru,,i,g> it i1 time to 1t"rt
getti,g =ollo%er1_
# P #
Ch"pter L:
Ho%To 4et Iore T%itter Follo%er1
9, the ;egi,,i,g o= ?our T%itter c"mp"ig, ?ou c", click `=i,d people`
",d <i" 4m"il> D"hoo> or 582 ?ou c", =i,d =rie,d1 %ho "lre"d? u1e
T%itter.
Fi,d ",d =ollo% the le"der1 i, ?our ,iche ;? 1couri,g the m",?
T%itter u1er directorie1. Je prep"red to 1pe,d time o;1er<i,g the1e
le"der1 ",d the <"riou1 1oci"l order1 %ithi, the u1er ;"1e.
The1e o;1er<"tio,1 %ill help ?ou to =i,d the le"der1 i, ?our ,iche..
:"? p"rticul"r "tte,tio, to the1e tre,d1etter1/i,=lue,cer1. Je=rie,d "1
m",? o= ?our competitor1 "1 po11i;le> ;ut do ,ot =orego the 1m"ll gu?
"1 the? te,d to ;e ^uicker to repo1t ?our me11"ge1. The1e
rel"tio,1hip1 1hould ;e ,urtured o<er time ",d " =e% m"? %ell le"d to
1ome ki,d o= Aoi,t <e,ture1 i, the =uture.
5,other 1impler %"? o= getti,g =ollo%er1 ="1t i1 1impl? promoti,g
?our T%itter o, ?our ;log> F"ce;ook =", p"ge or em"il li1t1 o= people
%ho "re "lre"d? =ollo%i,g ?ou. Tell them th"t the? c", get the l"te1t
upd"te1 ",d ,e%1 Z"1 %ell "1 1peci"l o==er1[ ;? =ollo%i,g ?our T%itter.
9, 1hort> Aoi, the co,<er1"tio, ",d get i,<ol<ed i, ?our commu,it?_
Th"t i1 the ="1te1t %"? to ;uild " huge =ollo%i,g.
# a #
Ch"pter M:
The T%itter I"rketi,g Htr"teg?
3<er? ;u1i,e11 ,eed1 " m"rketi,g 1tr"teg?. HereT1 1ome 1imple
t%itter m"rketi,g 1tr"teg? ?ou c", immedi"tel? le"r, ",d "ppl? to
?our ;u1i,e11 to 1t"rt gro%i,g it immedi"tel?:
@ho do ?ou %",t to re"ch o, T%itterb Je 1peci=ic ",d limit ?our
1cope to the demogr"phic ?ou re"ll? ,eed U )o,Tt tr? ",d hit
e<er?thi,g th"t mo<e1_
2ook up "t le"1t GS o= ?our cu1tomer1 o, T%itter Z" ^uick ,"me
1e"rch o, 4oogle c", tur,ed up their T%itter pro=ile1[. 8,ce ?ouT<e
=ou,d 1ome> look "t %ho the?Tre =ollo%i,g ",d %ho the? t"lk to. The1e
people could "l1o ;ecome p"rt o= ?our "udie,ce. Hee ho% the?
de1cri;e them1el<e1 ",d the ke?%ord1 the? u1e.
The go"l here i1 ,ot to =i,d e<er?o,e ?ouTd like to i,ter"ct %ith Zth"t
%ould pro;";l? ;e ,eRt to impo11i;le[> ;ut to =i,d people %ho might
=it i,to ?our "udie,ce. Tr? to lookout =or import",t people i, ?our
"udie,ce.
Q,der1t",d their l",gu"ge# Dou ,eed to u,der1t",d ho% ?our
"udie,ce t"lk1> %h"t the? like> ",d %h"t the? 1h"re. 2ook up %h"t
people "re 1"?i,g ";out ?our comp",?. 5re the? 1"?i,g good thi,g1 or
;"d thi,g1b 5re the? "1ki,g =or "d<ice ";out %h"t product or
comp",? to choo1e or "re the? gi<i,g =eed;"ckb
# GS #
)o the 1"me =or ?our competitor1. 7ote i= ?our competitor1 "re
Aumpi,g i, or i,=lue,ci,g ",? o= the1e co,<er1"tio,1.
7otice to,"lit?# 5re the? ge,er"ll? =orm"l or i,=orm"lb Thi1 %ill ;e
<er? di==ere,t depe,di,g o, the comp",ie1 ?ou "re tr"cki,g ",d the
people ?ou "ttr"ct. 9tT1 "l%"?1 good to m"tch the to,e o= ?our
"udie,ce.
5l1o> look "t %h"t ?our "udie,ce 1h"re1 ",d ret%eet1. @h"t ki,d1 o=
li,k1 ",d "rticle1 do the? likeb @h"t ki,d1 o= term1 ",d ide"1 get
them eRcited or ",,o?edb
Fi,"ll?> do,Tt =orget to 1et " go"l ",d tr"ck ?our progre11. )etermi,e
%h"t ?ou %",t to "chie<e %ithi, ?our commu,it? ",d mo,itor ?our
progre11 U itT1 the 1ure=ire %"? to 1ucce11_
# GG #
Ch"pter N:
9,tegr"ti,g T%itter @ith 8ther @e;1ite1
Dou c", "ctu"ll? i,tegr"te T%itter %ith " <"riet? o= 1oci"l pl"t=orm1
",d ?our %e;1ite to cre"te ;uBB ",d " huge =ollo%i,g.
8,e o= the1e pl"ce1 i1 ?our ;log. 9 lo<e ;log1. Dou c", "dd " WT%eet
Thi1X plugi, "t the e,d o= e<er? ;log po1t1 1o to e"1e the 1h"ri,g o=
?our gre"t co,te,t %ith other1. 8,e good plugi, 9 u1e i1 Hh"reThi1
%hich i,corpor"te1 ,ot Au1t T%itter> ;ut "l1o F"ce;ook> 3m"il1> )igg>
Ceddit etc.
Je1ide1 th"t> ?ou c", "dd " WFollo% Ie 8, T%itterX ;utto, o, the
1ide ;"r o= ?our ;log 1o ?ou c", get more =ollo%er1. cice#<er1"> ?ou
c", t%eet =ollo%er1
@h"t ";out F"ce;ookb 9= ?ou got " F", p"ge ;uddi,g %ith =",1> ?ou
c", e,cour"ge them to "dd ?ou o, T%itter. Dou c", "l1o i,1t"ll ", "pp
%here ?our F"ce;ook co,te,t "utom"tic"ll? get1 t%eeted 1o th"t ?ou
c", le"d ?our T%itter =ollo%er1 to ?our F"ce;ook =", p"ge ",d <ice
<er1" U 91,Tt tech,olog? %o,der=ulb
8,e more thi,g %orth? to me,tio,> i1 u1i,g ?our T%itter "ccou,t "1
?our 1ig,"ture %here<er ?ou go U 7"me c"rd1> =orum1> comme,ti,g
# GE #
o, ;log1 U 5ll the1e "re pl"ce1 %here ?ou c", ;uild " =ollo%i,g ",d
get more cu1tomer1. Tr? it tod"?_
# GK #
Ch"pter O:
5d<",ced T%itter Trick1
HereT1 " couple o= "d<",ced t%itter trick1 ?ou c", le"r, ",d "ppl?
immedi"tel?:
G. T%eet GEM ch"r"cter1 i,1te"d o= GLS: 5lthough ?ou c", ,o% t%eet
more th", GLS ch"r"cter1> the %hole purpo1e o= T%itter i1 the 1hort
me11"ge1. Hhorte, ?our t%eet1 to GEM Zor 1horter i= ?ou c",[ to
e,cour"ge e"1? re#t%eet1 ",d "dded comme,t1.
E. Tr? Frie,d=eed =or =i,di,g t%eet1# Frie,d=eed i1 " <er? good
re1ource =or 1e"rchi,g =or old t%eet1. T%itter He"rch o,l? goe1 ;"ck "
=e% %eek1> ;ut Frie,d=eed "llo%1 ?ou to 1e"rch ;"ck much older
t%eet1.
K. Q1e 4roup1 to org",iBe ?our T%itter: 3<e, %he, ?ou "re =ollo%i,g
" l"rge ,um;er o= t%itter u1er1> ?ou re"ll? p"? clo1e "tte,tio, to o,l?
" 1um o= their t%eet1. J? cre"ti,g group1 i, ?our T%itter clie,t> ?ou
h"<e " colum,1 =or tho1e t%eet1 th"t "re re"ll? import",t.
L. )o,Tt Q1e d i, Dour T%itter :ro=ile: For 1ome re"1o,> the WdX
1?m;ol doe1,Tt get "lo,g %ell %ith T%itter ",d %o,Tt ;e di1pl"?ed
properl?.
# GL #
Ch"pter P:
T%itter Ii1t"ke1 To 5<oid
T%itter c", ;e " gre"t %"? to get more =ollo%er1. Th"t i1 i= ?ou do
thi,g1 correctl?. 9= ?ou m"ke the1e 1ill? mi1t"ke1> ?ouTll e,d up doi,g
more h"rm th", good:
G. C",ti,g or ;l";;i,g o, ?our ;u1i,e11 T%itter "ccou,t
E. C",doml? =ollo%i,g t%itter u1er1 Au1t to i,cre"1e o,eT1 ,um;er o=
=ollo%er1.
K. Je i,"cti<e "=ter ?ouT<e g"r,ered " =ollo%i,g.
L. )o,Tt e<er ;r"g too much ",d pro<ide Bero <"lue.
M. )o ,ot eRpect to ;e re#t%eeted i= ?ou do ,ot re#t%eet i, retur,.
N. )o ,ot t"ke ?our =ollo%er1 =or gr",ted.
O. Hp"mmi,g i1 " huge ,o#,o
P. Q1i,g de="ult "<"t"r1 1uch "1 the egg.
a. )o ,ot 3c3C u1e ge,eric ;"ckgrou,d1.
GS. )o,Tt u1e T%itter to 1t"lk or h"rm other1.
9, 1hort> 1t"? "%"? =rom the1e T%itter mi1t"ke1 ",d ?ouTll ;e o, the
p"th%"? to t%itter 1ucce11_ Cemem;er> tre"t other1 like ho% ?ou
%ould like to ;e tre"ted. @hich i, thi1 c"1e me",1 co,1t",tl? 1tri<i,g
to gi<e ^u"lit? co,te,t.
# GM #
@r"ppi,g Qp
T%itter c", help ?our ;u1i,e11 gro% i, term1 o= ;uildi,g r"pport %ith
?our "udie,ce> i,cre"1i,g ?our cu1tomer ;"1e> ",d helpi,g the 1pre"d
o= i,=orm"tio, to ?our m"rket "t " ="1ter p"ce.
Come %"1,Tt ;uilt i, " d"?> the 1"me %"? ;uildi,g " 1tro,g t%itter
=ollo%i,g doe1,Tt h"ppe, i, ", i,1t",t. Ho%e<er> i= ?ou dilige,tl?
pr"ctice the1e t%itter m"rketi,g method1> it i1 GSSe th"t ?ou %ill ;e
1oo, ;ri,gi,g i, 1tre"m1 o= 1te"d? tr"==ic i,to ?our ;u1i,e11.
The ;e1t %"? =or 1ucce11 i, t%itter m"rketi,g i1 ;? elimi,"ti,g %h"t
="il1 to %ork ",d tr?i,g ,e% 1tu== to 1ee %h"t re"ll? %ork1.
8,ce ?ou h"<e =ou,d %h"t %ork1 ;e1t =or ?our ;u1i,e11> replic"te ",d
multipl? ?our e==ort1 ",d i, ,o time ?ouT<e ;uilt ?our1el= " 1olid
;u1i,e11 empire 1tre"mi,g %ith thou1",d1 o= =ollo%er1.
9 %i1h ?ou "ll the ;e1t i, ?our T%itter m"rketi,g e,de"<or1_
# GN #
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