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.h't /+ 0 Suee"e 1'ge2
34er* /%ter%et m'rketi%g guru i% the 5orld 5ill tell *ou th't *our pro6it i+ i%
*our li+t o6 +u7+cri7er+ '%d9 5ithout ' li+t9 *ou 5ill %ot h'4e ' 7u+i%e++. :h't
+t'teme%t i+ true '%d +c'r* e%ough 'll 7* it+el6 to dri4e *ou to 6i%d +olutio%+9
e+peci'll* i6 *ou do %ot k%o5 5h't ' +uee"e p'ge i+ or 5h't to do 5ith it '6ter
*ou get o%e.
;et<+ +t'rt 5ith 5h't ' +uee"e p'ge 'ctu'll* i+. 0%* +e'rch 6or '% e=pl'%'tio% o6
the+e critic'l m'rketi%g p'ge+ could e'+il* co%6u+e *ou +i%ce the* 're k%o5% 7*
6our di66ere%t %'me+: >+uee"e p'ge9> >c'pture p'ge9> >le'd c'pture p'ge> '%d
>opt#i% p'ge.> :he* 're 'll the +'me thi%g.
;et<+ m'ke it +impler #
:he +uee"e p'ge<+ o%l* &o7 i+ to get *our 4i+itor+ to gi4e *ou their %'me
'%d em'il 'ddre++9 5hich9 through the dou7le opt#i% proce++ ?em'il
co%6irm'tio%@ '%d their 5i+h to +u7+cri7e9 let+ *ou m'rket to them i% retur%
6or ' 6ree gi6t.
A'+ic'll* B ' +uee"e p'ge i+ like ' +'le+ p'ge 7ut 5here the <7u* %o5< 7utto%
5ould 7e9 there<+ ' 6orm 5here the 4i+itor c'% gi4e *ou their %'me '%d em'il
'ddre++ ?+ometime+ other det'il+@ i% retur% 6or the product 'd4erti+ed o% the
p'ge.
A* gi4i%g *ou their det'il+ the*<re 'l+o 'greei%g th't *ou c'% co%t'ct them i%
the 6uture. :hi+ +hould o6 cour+e 7e m'de cle'r o% the +uee"e p'ge.
:he 5hole poi%t i+ to 7uild ' li+t o6 people *ou c'% em'il 'g'i% '%d 'g'i%
'%d +ell to.
.h* doe+ e4er*o%e i% i%ter%et m'rketi%g u+e +uee"e p'ge+ ?or 't le'+t
+eem to@2
Aec'u+e the* 5ork.
0 lot o6 i%ter%et m'rketi%g <guru+< B 7* thi+ / me'% the 7ig pl'*er+ '%d
millio%'ire+ h'4e 7uild their 7u+i%e++ li+t+ u+i%g +uee"e p'ge+9 '%d to put it
7lu%tl*9 the+e gu*+ do%<t me++ 'rou%dC
:he o%e thought *ou c'% >t'ke to the 7'%k> i+ th't tho+e +ucce++6ul /%ter%et
m'rketer+ do %ot 5'+te time '%d mo%e* o% proce++e+ th't do %ot 5ork.
:he* te+t '%d rete+t e4er*thi%g me%tio%ed '7o4e '%d o%l* u+e 5h't i+ pro4e% to
i%cre'+e their i%come. D+e their p'ge+ 6or ' cl'++room '%d >Cop* Succe++C>
Aut 5h* ' Suee"e 10E32
.h* %ot &u+t put '% opt#i% 6ormo% *our 7log or +'le+ p'ge2
:he truth i+ th't *ou c'%%ot rel* o%
c'+u'll* pl'ci%g *our opt#i% 6orm+ &u+t
'%*5here to moti4'te *our 4i+itor+ to gi4e
*ou their co%t'ct det'il+. 0 +imple opt#i%
6orm o% the +ide7'r o6 ' 7u+* 7log or o% '
colum% o6 ' lo'ded +'le+ p'ge could 7e
e'+il* o4erlooked 7* 4i+itor+ re'di%g
do5% the p'ge.
0%d people 're 7egi%%i%g to re'li"e th't
their em'il 'ddre++ det'il+ 're 4'lu'7le9
'%d do%<t 5'%t to &u+t gi4e them '5'* to
'%* m'rketer. :he* 5'%t to 7e courted
'%d m'de to 6eel +peci'lC
0%other truth '7out 4i+itor+ to *our +ite i+ th't the* c'% '%d 5ill click o66
*our +ite i% ' +eco%d. :he* commo%l* &u+t +c'% the p'ge to 6i%d the co+t o6
5h't *ou 're +elli%g or *our 6ree 7o%u+e+. /6 *ou 'dd +ome '66ili'te 7'%%er+
'%d li%k+9 '%d there<+ 5'* too much di+tr'ctio% to keep them o% *our p'ge.
.hich i+ 5h* *our +uee"e p'ge h'+ &u+t o%e &o7 B to get le'd+ o%to *our li+t.
Suee"e p'ge+ 're 'll de+ig%ed 'rou%d ide%tic'l co%cept+. :he 'ctu'l
pre+e%t'tio% m'* 7e di66ere%t9 7ut the 6ocu+ '%d i%te%t i+ FGGI the +'me o% '%*
+ucce++6ul opt#i% p'ge. Je'd 7ehi%d the 5ord+ '%d 6eel the emotio%'l trigger+
'%d +u7tle guid'%ce tho+e p'ge+ 're utili"i%g to get *ou to +pill *our det'il+ or
7u* ' product. :he more *ou c'% le'r% 6rom 5'tchi%g the +ucce++6ul m'rketi%g
guru+9 the 7etter o66 *ou 5ill 7e 5ith *our o5% m'rketi%g c'mp'ig%+.
Ko+t +uee"e p'ge+ h'4e the +'me eleme%t+ or p'rt+:
L 0 % o p t # i % 6 o r m 5 ' i t i % g
6 o r * o u r % ' m e ' % d e m ' i l
d e t ' i l + .
:hi+ d't' goe+ right to the 'utore+po%der '%d the %e5 +u7+cri7er
immedi'tel* get+ ' th'%k *ou me++'ge '%d ' li%k 6or the 7o%u+
do5%lo'd o66ered 6or *our +ig% up. :he li+t o5%er get+ '% em'il 5ith
*our det'il+ '%d %otice o6 *our +u7+criptio%.
L 0% i%troductio% to the 7e%e6it+ o6 *our product+. :he+e 're
%orm'll*9 7ut %ot e=clu+i4el*9 7ullet poi%t+ th't tell *ou ho5 *ou 5ill
7e%e6it 6rom +u7+cri7i%g to the 7log or %e5+letter or 7u*i%g the product.
:he+e 7e%e6it+ 5ill 7e compelli%g or the* 're u+ele++. Jemem7er to li+t
7e%e6it+ '%d %ot 6e'ture+. :here i+ ' 7ig di66ere%ce.
L 0 c'll to 'ctio% th't cre'te+ ' +e%+e o6 +c'rcit* or >lo+i%g out>
o% ' gre't de'l. :hi+ could 7e ' 5'r%i%g o6 >o%l* MM 5idget+
'4'il'7le> or >1rice i%cre'+e+ to OPP i% R d'*+.>
1ote%ti'l cu+tomer+ %eed ' re'+o% to 7u* or +u7+cri7e
$S..
.ithout ' +tro%g9 emotio%'l c'll to 'ctio%9 the* 5ill &u+t click o66
to '%other +ite. 0ll 7u*i%g deci+io%+ 're trul* emotio%'l9 '%d *ou
%eed to get them 5hole the*<re hot9 i%tere+ted '%d mo+t o6 'll9
emotio%'ll* re'd*.
L :5o gr'phic item+ *ou 5ill +ee o% ' l'rge %um7er o6 +uee"e p'ge+ 're '
picture o6 the m'rketer '%d ' gr'phic +ig%'ture. .hile the+e might 7e
e66ecti4e 6or impro4i%g the per+o%'l co%%ectio% 7et5ee% the m'rketer
'%d the cu+tomer9 the+e 're ' m'tter o6 per+o%'l choice.
;o%g or +hort +uee"e p'ge+ h'4e 7oth 7ee% u+ed +ucce++6ull* to i%cre'+e the
co%4er+io% r'te9 5hich i+ the perce%t'ge o6 4ie5er+ 5ho 7u* or +u7+cri7e. /t i+9
'g'i%9 ' m'tter o6 choice. Sm'rt m'rketer+ 5ill te+t 7oth 5ith their +'le+ cop* to
+ee 5hich o%e co%4ert+ 't ' higher r'te th'% the other.
/ pre6er +horter p'ge+9 7ut '+ lo%g '+ *ou remem7er th't 7'+ic'll* ' +uee"e
p'ge i+ ' +'le+ p'ge 5ith the <7u* %o5< 7utto% repl'ced 5ith '% opt#i% 6orm
*ou<ll %ot go 6'r 5ro%g.
/6 *ou go to mo+t m'rketer<+ home p'ge+ *ouTll 6i%d ' +uee"e p'ge. :hi+ i+
7ec'u+e the home p'ge i+ o6te% the 6ir+t +ite 4i+ited 7* %e5comer+9 '%d it<+ '%
e=celle%t ch'%ce to gr'7 them 6or their li+t+C
Auildi%g Jel'tio%+hip+ 5ith Uour Su7+cri7er+
Ae6ore 5e get i%to the i%tric'cie+ o6 +uee"e p'ge+9 there<+ ' co%cept *ou %eed
to recog%i"e '%d put i%to pl'ce 5hile *ou 're 7uildi%g ' li+t 5ith '%* method.
Vrom the 6ir+t co%t'ct 5ith *our +u7+cri7er+ or cu+tomer+9 *ou +hould 7e
uietl* 7uildi%g ' rel'tio%+hip 5ith them th't i+ 6rie%dl*9 help6ul9 ho%e+t '%d
6ull o6 re'dil* '4'il'7le i%6orm'tio% the* %eed.
.he% *ou thi%k '7out it9 e4er*thi%g 5e do i+ 7'+ed o% rel'tio%+hip+ th't 5e<4e
cre'ted 9 u+u'll* 5ithout thi%ki%g too much '7out it...&u+t letti%g it h'ppe%
%'tur'll*.
.ith '% m'ili%g li+t though *ou %eed to m'%u6'cture thi+ rel'tio%+hip.
Ho5 do *ou 7uild ' per+o%'l rel'tio%+hip 5ith +o m'%* people2 /% thi+ high#
tech9 >mo4i%g 't the +peed o6 light> /%ter%et m'rketi%g +ce%e9 *ou might 7e
+urpri+ed th't it 'll depe%d+ o% '%cie%t pri%ciple+ *ou 5ere t'ught 7* *our
gr'%dp're%t+ or p're%t+:
L Eood m'%%er+
L :'ki%g '% i%tere+t i% the %eed+ o6 other people
L 1ro4idi%g help 5he% it i+ %eeded
L Aei%g ho%e+t i% 'll *our de'li%g+ 5ith '%*7od*
/t<+ &u+t good old 6'+hio%ed cu+tomer +er4iceC
:o +t'rt 5ith9 '6ter *ou get ' +'le or +u7+criptio% to *our 7log or %e5+letter9
*our 'utore+po%der +hould +e%d them '% em'il *ou cre'ted 5ith ' >:h'%k Uou
6or PPPPPPPP> me++'ge. :h't em'il +hould 'l+o e=pl'i% th't the* h'4e to
co%6irm their +u7+criptio% i% order to get their do5%lo'd li%k or 5h'te4er 5'+
promi+ed 5he% the* +ig%ed up.
Wirectio%+ o% ho5 to co%6irm their +u7+criptio% +hould 7e
e=plicitl* +t'ted.
$ote: $e4er 6orget th't *ou do %ot k%o5the e=perie%ce
le4el o6 *our cu+tomer+. Wo %ot &u+t +e%d ge%eric
commu%ic'tio%+ to cu+tomer+ 7ec'u+e *ou 7elie4e the*
h'4e the +'me e=perti+e *ou do.
3=pl'i% ho5 to do 'll the thi%g+ *ou 're '+ki%g
themto do9 like co%6irmtheir +u7+criptio%.
Co%6u+e them'%d lo+e themC
Vrom thi+ poi%t o%9 *our rel'tio%+hip 7uildi%g 5ith th't +u7+cri7er 5ill 7e
through em'il m'rketi%g. Wo%<t get %er4ou+ '7out ' %e5 co%cept 5he% *ou
're &u+t le'r%i%g '7out +uee"e p'ge+. 3m'il m'rketi%g9 6rom *our +t'%dpoi%t9
i+ 5h't *ou 're doi%g 5he% *ou +e%d '% em'il to '%* cu+tomer or +u7+cri7er.
:'ke ' look 't 5h't *ou 're 'lre'd* doi%g:
.he% *ou +e%d ' per+o%'l em'il tr*i%g to get ' d'te 5ith +omeo%e or ple'di%g
5ith *our 7rother to help *ou 6i= *our c'r9 *ou 're 'lre'd* em'il m'rketi%g. 0ll
o6 u+ m'rket co%+t'%tl*. .e &u+t do it 5ith ' di66ere%t 6ocu+9 depe%di%g o% 5ho
the t'rget i+ '%d 5h't 5e 5'%t 6romthem. 0%d 5e %e4er thi%k o6 it '+ em'il
m'rketi%g. Uou 'lre'd* h'4e ' +et o6 +kill+ *ou c'% 'd&u+t +lightl* '%d u+e
i% *our 7u+i%e++.
S%e o6 the 7e+t tip+ / 5'+ e4er gi4e% '%d +till u+e tod'* i+ 5he% *ou<re 5riti%g '%
em'il to +e%d to *our li+t9 5rite it to &u+t o%e per+o% B thi+ help+ *ou to 6i%d
th't <per+o%'l to%e< th't i+ the +ecret to +ucce++.
Jemem7er m'rketi%g i+ &u+t promotio%9 +elli%g or 'd4erti+i%g.
Co%+ider thi+. Uou<4e 6elt the %eed to 7uild rel'tio%+hip+ +i%ce *our 7irth9
+t'rti%g 5ith *our p're%t+ '%d +i7li%g+ '%d mo4i%g o%9 '+ *ou gre5 older. /%
o%e 5'* or '%other9 *ou<4e 7ee% m'rketi%g *our+el6 '+ *our de+ire+ '%d %eed+
e=p'%ded.
Jemem7er thi%ki%g up 5'*+ to get the ke*+ to *our d'd<+ c'r 5he% *ou 5'%ted
to impre++ +omeo%e o% S'turd'* %ight2 .h't do *ou thi%k *ou 5ere doi%g
5he% *ou +olicited the %eigh7or+ 6or l'5% mo5i%g &o7+ or 7'7*+itti%g2 :'ke
tho+e +kill+ *ou<4e u+ed 'll *our li6e '%d u+e them to t'lk to *our cu+tomer+ 5ith
em'il+.
.he% *ou 6ir+t +t'rt to cre'te ' per+o%'l 7u+i%e++ rel'tio%+hip 5ith *our
cu+tomer *ou h'4e to co%+ider t5o thi%g+: 5h't *our moti4e i+ '%d 5h't *our
cu+tomer+ 5'%t. :he +ecret to +elli%g i+ pro4idi%g 5h't the 7u*er+ %eed '%d
m'ki%g it '4'il'7le.
Here<+ 5h't *ou %eed to decide 7e6ore *ou cre'te '%* 5e7 p'ge+ or
m'rketi%g me++'ge+:
L .h't do *ou 5'%t *our cu+tomer to do2 Su7+cri7e2 Au*2
Je6er2
L .h't re+po%+e 're *ou tr*i%g to get2 Xue+tio%+2 0%+5er+2
S'le+2 066ili'tio%+2 Yoi%t Ze%ture+2
.he% *ou c'% '%+5er tho+e t5o ue+tio%+9 *ou 5ill h'4e %'rro5ed '%d
+h'rpe%ed *our 6ocu+. :'ke th't 6ocu+ '%d u+e it 5he% *ou 're 7uildi%g
rel'tio%+hip+ or 5e7 p'ge+9 p'rticul'rl* +uee"e p'ge+.
Here<+ +e4er'l 5'*+ to +t'rt 7uildi%g rel'tio%+hip+:
S%e 5'* to do thi+ i+ to +t'* i% touch 5ith di66ere%t t*pe+ o6 em'il+. Wo %ot +e%d
'% em'il to *our cu+tomer+ e4er* d'*. /%iti'll*9 the* 5ill get +e%t t5o em'il+
6rom *our 'utore+po%der. S%e 5ill th'%k them '%d '+k them to co%6irm their
em'il 'ddre++. :he %e=t 5ill +e%d the report the* 5'%ted or li%k+ to their
do5%lo'd '%d the 7o%u+e+ *ou promi+ed.
06ter th't9 gi4e them ' 7re'k '%d 6ollo5 up +e4er'l d'*+ l'ter 5ith ' +imple
i%uir* '7out their +'ti+6'ctio% 5ith *our
product or +er4ice. Ei4e them ' co%t'ct
method9 em'il 'ddre++9 help de+k or pho%e
%um7er9 i% c'+e the* 're h'4i%g di66icult*
5ith *our product+. :h't<+ itC
$o +elli%g9 %o m'rketi%g9 %o li%k+ to
+'le+ p'ge+. :hi+ 5ill +t'rt 7uildi%g their
tru+t i% *ou.
/% ' 5eek or +o9 +e%d '% em'il 5ith +ome
rel'ted co%te%t or +peci6ic i%6orm'tio% *our
cu+tomer might %eed. :hi+ c'% 7e '7out %e5
tre%d+ i% *our %iche or help6ul i%6orm'tio%. 0 ge%tle m'rketi%g 'ppro'ch
5ould 7e to +ugge+t th't the* c'% recei4e more i%6orm'tio% o% the topic 7*
6ollo5i%g the i%cluded li%k to th't i%6orm'tio%.
.he% the* 6ollo5 the li%k9 *our 5e7 p'ge 5ould h'4e gr'phic+ '%d d't' '7out
*our product+ th't m'* or m'* %ot 7e o6 i%tere+t to them. Uou 're m'rketi%g
5ithout 7ei%g gr'ti%gl* o74iou+. Yu+t m'ke +ure th't9 5he% the* 6ollo5 the li%k9
the* l'%d o% the i%6orm'tio% the* 5'%ted i% the 6ir+t pl'ce. Wo %ot m'ke
themcr'5l through +e4er'l p'ge+ 7e6ore 6i%di%g 5h't the* 5'%t. /t
irrit'te+ *our cu+tomer '%d rui%+ *our credi7ilit*.
S%e +imple rule o6 thum7 th't might 7e help6ul to *ou i+ to remem7er ho5 *ou
6eel 5he% *ou 're co%+t'%tl* 7om7'rded 5ith em'il +'le+ pitche+ e4er* d'* or
+e4er'l time+ e4er* d'*. Je+po%+i7le m'rketi%g 5ith em'il+ to *our cu+tomer+
i+ the o%l* 5'* the* h'4e to determi%e 5ho *ou 're '%d 5hether or %ot to tru+t
*ou.
:oo m'%* m'rketer+ tre't their +u7+cri7er+ like 6ool+. Aut 5h't 5ould *ou do
i6 *ou got %othi%g 7ut +'le+ em'il+ e4er* d'*2 .h't 5ould 7e i% it 6or USD2
$othi%g B o6 cour+e9 5hich i+ 5h* people u%+u7+cri7e 6rom li+t+ th't
h'mmer them 5ith +'le+ em'il+.
Some +'* th't9 6or e4er* +'le+ em'il9 *ou +hould +e%d t5o &u+t i%6orm'tio%'l
em'il+9 occ'+io%'ll* i%cludi%g o%e 5ith ' +urpri+e 6ree gi6t 6or do5%lo'd o%
*our 5e7+ite. Sther+ ig%ore th't 'd4ice '%d go their o5% 5'*. /t i+9 o6 cour+e '
per+o%'l choice 7'+ed o% *our o5% m'rketi%g c'mp'ig%9 7ut *ou might 5'%t to
check out 5h't +ucce++6ul m'rketer+ do '%d remem7er to >Cop* Succe++.>
S%ce *ou decide o% *our +peci6ic m'rketi%g 'ppro'ch9 it i+ import'%t th't *ou
m'i%t'i% ' +te'd* em'il pl'% th't keep+ co%t'ct 5ith *our cu+tomer+ 5ithout
irrit'ti%g them. Wo %othi%g th't 5ill m'ke *ou lo+e e=i+ti%g cu+tomer+9 5ho 're
'lmo+t FG time+ more 4'lu'7le '%d %ot '+ 6ickle '+ %e5 cu+tomer+.
S%e o6 *our m'&or go'l+ 5ill 7e to dr'5 cu+tomer+ i%to *our 7u+i%e++9 m'ki%g
them 4irtu'l 6rie%d+ th't 6eel like the* h'4e ' +t'ke i% *our +ucce++ or 're '
4'lu'7le p'rt o6 it. :he emotio%'l trigger *ou 're 'cce++i%g here i+ the %eed 6or
' +e%+e o6 7elo%gi%g to +omethi%g like ' commu%it*.
S%e 5'* to do thi+ i+ to o66er 'll *our +u7+cri7er+ '%d cu+tomer+ 6ree
mem7er+hip i% ' 6orum dedic'ted to %iche topic+ o6 i%tere+t to them. :he* c'%
'+k ue+tio%+9 meet %e5 6rie%d+9 gi4e 'd4ice9 o66er help 5he% the* h'4e the
+olutio% to ' pro7lem '%d +h're e=perie%ce+. :h't keep+ them i%4ol4ed 5ith
*ou '%d ope% to 7u*i%g *our product+.
.h't *ou<4e 7uilt 5ith ' 6orum 6or *our cu+tomer+ i+ tru+t9 ' +ource o6
i%6orm'tio% [\/] '%d ' +e%+e o6 commu%it*. :ho+e 're 4er* critic'l emotio%'l
trigger+ th't 5ill 7uild lo*'lt* '%d credi7ilit*. /6 *ou cho+e thi+ '4e%ue9 it i+
import'%t 6or *ou to 7e '% 'cti4e mem7er o6 *our o5% 6orum. Uour per+o%'lit*
'%d per+o%'l co%t'ct 5ith *our mem7er+ i+ 5h't 5ill keep *our mem7er+
i%4ol4ed 5ith *ou.
/6 *ou 're looki%g 6or topic+ to +ugge+t or product+ to de4elop th't *our
cu+tomer+ or 6orum mem7er+ 5'%t9 &u+t '+k them. 0% em'il 6rom *ou '+ki%g
5h't i%6orm'tio%9 i%+tructio%+ or +o6t5're the* %eed 5ill pro7'7l* gi4e *ou
e%ough topic+ to keep *ou 7u+* 6or mo%th+. /t 'l+o impro4e+ *our +t'%di%g i%
their e*e+.
0%other 5'* to dr'5 *our +u7+cri7er+ i%to ' rel'tio%+hip 5ith *ou i+ to ru% '%
occ'+io%'l co%te+t 5ith ' pri"e th't h'+ +ome 4'lue to the %iche mem7er+ o%
*our li+t. /6 *our %iche i+ gol69 6or e='mple9 ru% ' co%te+t '+ki%g 6or the 7e+t 5'*
to impro4e ' gol6 pro7lem9 like >Ho5 :o 3'+il* Eet Sut S6 0 S'%d :r'p> or
>Ho5 to 1utt ;ike 0 1ro.>
Uour pri"e9 might 7e '% e7ook compil'tio% o6 the +olutio%+ *ou got 6rom *our
+u7+cri7er+ ?ide%ti6*i%g e'ch co%tri7utor '%d e=p'%di%g o% their +ugge+tio%@9 or
o%e *ou 5rote *our+el6 '7out +ome '+pect o6 gol6i%g th't i+ %ot ' reh'+h o6 old
d't'. 0 gol6 +hop might 7e 5illi%g to do%'te ' 7o= o6 gol6 7'll+ i% e=ch'%ge 6or '
plug.
^eep 5h't *ou<4e le'r%ed i% *our mi%d '%d let<+ get do5% to +ome +peci6ic
'+pect+ to cre'ti%g '%d u+i%g +uee"e p'ge+ to i%cre'+e *our co%4er+io% r'te.
Suee"i%g the Ko+t Sut S6 the Suee"e 1'ge S*+tem
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other+.
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cop*i%g ' +'le+ or +uee"e p'ge th't look+ good to *ou.
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th't c'% keep *our 4i+itor re'di%g *our
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5hile >+hocki%g> tickle+ *our curio+it*.
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guide the re'der 6rom poi%t to poi%t9 5ith e'ch poi%t 7re'ki%g do5% their +'le+
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.hile the tech%iue+ 6or +uee"e p'ge+ '%d +'le+ p'ge+ 're di66ere%t9 +ome o6
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po5er6ul 7e%e6it+ to m'ke it h'ppe%. Uour +'le+ p'ge+ c'% 7e co%+ider'7le
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6ocu+ i+ the +'me.
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'% ethic'l m'rketer.
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:Z. /%ter%et m'rketi%g i+ %o di66ere%t th'% m'rketi%g i% the thou+'%d+ o6
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*ou<re %ot 7ei%g ho%e+t.
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o66eri%g ' di+cou%t or limiti%g the %um7er o6 mem7er+hip+ or %um7er o6
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or +uee"e p'ge cop*9 5ill 7uild tru+t.
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*our he'dli%e9 *ou h'4e ' ch'%ce o6 ' +'le. /6 the* &u+t delete it or click o66 to
'%other p'ge9 *ou get %othi%g.
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mo%e*.
S%e e66ecti4e tech%iue to i%cre'+e +'le+ i+ 6e'r. D+i%g de'dli%e+ or c#hour
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+omethi%g or %ot 7e '7le to get hold o6 +omethi%g the* %eed. ;imited#time o66er+
5ork 4er* 5ell9 i6 *our +'le+ cop* i+ compelli%g.
:ech%iue _a h'+ 7ee% di+cu++ed more th'% o%ce o% the+e p'ge+. :he 'rt o6
'+ki%g ue+tio%+ th't cre'te curio+it* or +t'rt re'der+ thi%ki%g 5ill m'ke them 7e
more re+po%+i4e to *our +'le+ me++'ge.
He'dli%e+ 're gre't pl'ce+ to '+k *our ue+tio%. 1'ge 4i+itor+ c'%<t mi++
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+'le+ cop* 5ith their curio+it* 'lre'd* 5orki%g.
0 4er* i%6lue%ti'l 5'* to get 4i+itor+ i%4ol4ed i% *our o66er+ '%d *our
per+o%'lit* i+ to tell ' true +tor* to illu+tr'te ' poi%t i% *our +'le+ me++'ge.
Uour +tor* c'% 7e '7out +ome true u+e o6 *our product or '7out ' +ucce++ '
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i%to the +tor*.
;'+t9 remem7er th't *our product+ 're the +olutio%+ to pro7lem+ *our ordi%'r*
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Stud*i%g the+e tech%iue+ u%til *ou 're 6'mili'r 5ith them 5ill help *ou cre'te
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o4er. S'le+m'%+hip i+ more th'% 5e'ri%g good clothe+ '%d +mili%g ' lot. Uou
h'4e to 7e +m'rt '%d k%o5 5h't *ou 're doi%g.
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:he 6ir+t eleme%t th't i%cre'+e+ *our co%4er+io% r'te i+ through
per+o%'li"'tio% o6 *our p'ge+ or letti%g *our 4i+itor+ k%o5 5ho *ou 're. Uou
c'% do thi+ 5ith ' photo o6 *our+el6 '%d ' +ig%'ture 't the 7ottom o6 *our
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1eople h'4e 7ee% +c'mmed to de'th 7* m'rketer+ the* c'%%ot +ee or e4e% re'ch
5he% +omethi%g goe+ 5ro%g. :he* 5'%t to k%o5 5ho the* 're de'li%g 5ith.
:he+e t5o +imple 'dditio%+ to *our p'ge+ 5ill i%cre'+e tru+t '%d m'ke *ou come
'li4e i% their e*e+. :h't cre'te+ ' rel'tio%+hip 5ith e'ch cu+tomer.
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o% ' 5hite 7'ckgrou%d i+ 4ie5ed '+ pro6e++io%'l r'ther th'% imm'ture or
t'5dr*. /t i+ e'+* to re'd '%d doe+ %ot me++ 5ith *our re'der<+ 4i+io%9 like
co%+t'%t color ch'%ge+ '%d 7li%ki%g te=t.
Compete%ce '%d pro6e++io%'li+m 5ill 7e more e66ecti4e e4er* time th'% 6l'+hi%g
gr'phic+ '%d loud he'dli%e+ 5ith cl'+hi%g color+. Simplicit*9 t'+te6ul de+ig% '%d
cle'r cop* 5ill keep *our cu+tomer+ o% *our p'ge+ lo%g e%ough to co%+ider
7u*i%g or +u7+cri7i%g.
:he l'+t eleme%t o6 the three m'&or eleme%t+ i% +uee"e p'ge+ i+ o66eri%g 6ree
gi6t+ +o *ou c'% ge%er'te le'd+ '%d get tho+e le'd+ i% 6ro%t o6 *our S:S+ or up#
+ell+. Uour 6ree gi6t c'% 7e '% e7ook9 ' +hort report9 '% ecour+e or u+e6ul +o6t5're.
Ei4i%g '5'* 4'lu'7le product+ th't *our 4i+itor+ c'% 'ctu'll* u+e 7uild tru+t '%d
7ec'u+e the* c'% m'ke ' deci+io% '7out the u'lit* o6 *our product+ 7e6ore the*
h'4e to 7u* them.
1u7li+hi%g ' gu'r'%tee 6or *our product+ i+ '%other 5'* to i%cre'+e *our opt#
i%+. K'ke *our gu'r'%tee +imple '%d i%clude '% e=pir'tio% th't i+ e'+il*
6ou%d. K'ke th't +imple9 'l+o9 like RG d'*+9 `G d'*+ or more. /6 *ou +ell 5ith
ClickA'%k9 the* h'4e ' `G#d'* gu'r'%tee th't *ou h'4e to o66er '%d 'dhere to
i6 *ou 5'%t to do 7u+i%e++ through them. Sther p'*me%t proce++or+ 5ill h'4e
o%e o6 their o5%.
.h'te4er p'*me%t proce++or *ou u+e to tr'%+'ct *our 7u+i%e++9 m'ke +ure *ou
h'4e ' cle'r +t'teme%t th't +'*+ *our cu+tomer+ c'% retur% *our product 6or '%*
re'+o% 5ithi% ' +peci6ic time 6r'me.
Ho5to Eet :r'66ic to Uour Suee"e 1'ge
S%e o6 the mo+t di66icult t'+k+ *ou h'4e le6t to m'+ter i% thi+ +*+tem i+ to dri4e
tr'66ic to *our +ite9 t'rgeted tr'66ic9 'ctu'll*. Uou c'% h'4e gorgeou+ 5e7+ite+
o66eri%g 6'%t'+tic product+ '%d 7o%u+e+9 co%te%t#rich re+ource+ 6or do5%lo'd
'%d +uee"e p'ge+ to die 6or9 '%d it 5ill 'll 7e ' 5'+te o6 time i6 %o o%e c'% 6i%d
*our p'ge+.
0%other pro7lem 5ith tr'66ic i+ th't it h'+ to 7e 6ocu+ed9 t'rgeted tr'66ic th't
5'%t+ to k%o5 '7out *our product+. Hu%dred+ o6 4i+itor+ th't do%<t c're
'7out *our product+ 5ill &u+t clog up *our 7'%d5idth '%d do %othi%g 6or *our
+'le+.
Vor e='mple9 u%t'rgeted tr'66ic 6rom ' +oci'l 7ookm'rki%g +ite c'% +e%d
thou+'%d+ o6 4i+itor+ to *our +ite 5ithout ge%er'ti%g o%e +'le.
:he proce++ th't remedie+ *our tr'66ic pro7lem+ i+ c'lled Se'rch 3%gi%e
Sptimi"'tio%9 or S3S. D+i%g ke*5ord+ rel'ted to *our +ite i+ o%e 5'* '%d h'+
7ee% di+cu++ed +e4er'l ch'pter+ '7o4e thi+ o%e9 7ut t5o poi%t+ de+er4e '%other
me%tio%. K'ke 'll *our p'ge+ 6ocu+ +peci6ic'll* o% o%e ke*5ord th't rel'te+ to
*our cho+e% %iche. D+e *our ke*5ord i% *our he'der9 i6 *ou c'%9 '%d title t'g+.
.h't *ou 5'%t i+ t'rgeted tr'66ic th't i%cre'+e+ o4er time. S%e 5'* to get th't
e66ect i+ to get other 5e7+ite o5%er+ 5ith rel'ted product+ or i%6orm'tio% to li%k
to *our p'ge+ or 7log+. S%e#5'* li%k+ 're the mo+t 4'lu'7le 5he% +e'rch e%gi%e+
i%de= *our p'ge+.
Jemem7er 'll the di+cu++io% o% 7uildi%g rel'tio%+hip +e4er'l ch'pter+ 7'ck2
0%other good optio% 6or ge%er'ti%g tr'66ic i+ to +olicit &oi%t 4e%ture+ 5ith other
m'rketer+. :hi+ hum'% co%%ectio% +hould %ot 7e t'ke% lightl*. :he per+o%'l +ide
o6 +elli%g product+9 5'tchi%g *our 7'%k 'ccou%t gro5 '%d cre'ti%g %e5 product+
h'+ +ome +eriou+ 7e%e6it+ to *our reput'tio%.
Vir+t9 m'ki%g re'l9 hum'% co%%ectio%+ 5ith other m'rketer+ 5ith +imil'r
i%tere+t+ 'utom'tic'll* u%co4er+ po++i7le t'rget+ to 'ppro'ch 6or &oi%t 4e%ture
th't 5ould 7e%e6it 7oth o6 *ou. :r'66ic c'% 7e uickl* i%cre'+ed 5ith the
m'rketi%g e66ort+ o6 *our &oi%t 4e%ture >p'rt%er+> '+ the* +e%d po++i7le
cu+tomer+ directl* to *ou 6or +'le+.
/6 *ou 're the o%e reue+ti%g the &oi%t 4e%ture9 m'ke +ure *ou m'ke the term+
e'+* '%d '+ 7e%e6ici'l to *our pro+pect+ '+ *ou c'% m'ke it '%d %ot lo+e mo%e*.
:he i%ce%ti4e+ 6or helpi%g *ou h'4e to 7e 4'lu'7le '%d o66er ' re'l po++i7ilit*
6or the li+t o5%er to m'ke mo%e*9 too.
Alog '%d 6orum po+ti%g 5ill help dri4e tr'66ic to *our +uee"e p'ge+. :here i+ '
de6i%ite procedure to m'ke thi+ proce++ 5ork9 ho5e4er9 '%d %ot 6ollo5i%g it 5ill
get *ou 7'%%ed 6rom the 6orum. $e4er9 %e4er +p'm the 6orum or 7log.
Vir+t *ou h'4e to 7ecome ' tru+ted '%d recog%i"ed mem7er o6 the 6orum 7*
'%+5eri%g ue+tio%+9 po+ti%g re+ource+ '%d 7ecomi%g '% e=pert i% *our %iche.
06ter ' 6e5 5eek+9 put ' li%k to *our +uee"e p'ge i% *our +ig%'ture. Sther 6orum
mem7er+ 5ill 6ollo5 it to +ee 5h't *ou 're doi%g.
:he+e l'+t eleme%t+ 5ill ge%er'te tr'66ic 6or *ou9 7ut the* 5ill pro7'7l* 7e ' little
+lo5er th'% +ome o6 the more dr'm'tic tech%iue+ di+cu++ed i% thi+ report. :he
7e%e6it to *ou i+ th't the tr'66ic 5ill 7e t'rgeted '%d mo+tl* 5illi%g to 7u* *our
product+.
....'%d 6i%'ll*
Suee"e p'ge+ +hould 7e ' huge p'rt o6 *our +etup.
/t<+ 4it'l %ot to u%dere+tim'te ho5 4it'l 7uildi%g ' li+t i+9 '%d +uee"e p'ge+ 're
o%e o6 the 7e+t 5'*+ to go '7out thi+.
K'%* m'rketer+ B too m'%* B thi%k th't i6 the*<re gi4i%g +omethi%g '5'* 6or
6ree the* do%<t h'4e to put '+ much 5ork i% to their +uee"e p'ge.
0ctu'll* the re4er+e i+ true. Vor o%e thi%g *ou<re $S: gi4i%g '5'* +omethi%g 6or
6ree9 *ou<re doi%g it i% retur% 6or the pri4ilege o6 'ddi%g th't per+o% to *our
m'ili%g li+t9 '%d +eco%dl*9 people 're 7egi%%i%g to re'li"e &u+t 5h't ' 4'lu'7le
commodit* em'il 'ddre++e+ 're9 '%d the*<re %ot &u+t opti%g i% 6or '%* old
6ree7ie.
/%+te'd the*<re looki%g rou%d 6or the 7e+t u'lit* i%6orm'tio% the* c'% 6i%d.
Uou %eed to pro4ide th't i%6o or *ou<ll 6i%d *our+el6 le6t 7ehi%d.
K'ke *our +uee"e p'ge+ '+ good '+ the* c'% po++i7l* 7eC
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