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Terms and Conditions
LEGAL NOTICE
The Publisher has strived to be as aurate and om"lete as "ossible
in the reation o# this re"ort$ not%ithstandin& the #at that he does
not %arrant or re"resent at an' time that the ontents %ithin are
aurate due to the ra"idl' han&in& nature o# the Internet(
)hile all attem"ts have been made to veri#' in#ormation "rovided in
this "ubliation$ the Publisher assumes no res"onsibilit' #or errors$
omissions$ or ontrar' inter"retation o# the sub*et matter herein(
An' "ereived sli&hts o# s"ei#i "ersons$ "eo"les$ or or&ani+ations
are unintentional(
In "ratial advie boo,s$ li,e an'thin& else in li#e$ there are no
&uarantees o# inome made( -eaders are autioned to re"l' on their
o%n *ud&ment about their individual irumstanes to at
aordin&l'(
This boo, is not intended #or use as a soure o# le&al$ business$
aountin& or #inanial advie( All readers are advised to see, servies
o# om"etent "ro#essionals in le&al$ business$ aountin& and #inane
#ields(
.ou are enoura&ed to "rint this boo, #or eas' readin&(
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Table O# Contents
0ore%ord
Cha"ter 11
2oial 3edia 4asis
Cha"ter 21
The 4ene#its O# 2oial 3edia
Cha"ter /1
5sin& 0aeboo,
Cha"ter 61
5sin& T%itter
Cha"ter 71
5sin& 2oial 4oo,mar,in&
Cha"ter 81
5sin& .ouTube
Cha"ter 91
5sin& 3obile Tehnolo&'
Cha"ter:1
5sin& 0orums
)ra""in& 5"
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Cli, ;ere1 htt"1<<&uideri&ht&rou"(om<2oial-3ar,etin&-Tribe
Cli, ;ere1 htt"1<<&uideri&ht&rou"(om<?ideo-Tra##i-Aadem'
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0ore%ord
2oial media is also "o"ularl' re#erred to as %eb 2(@ and is a ne% and
innovative %a' o# &ettin& oneAs vie%s and in#ormation aross to
others in an interative "lat#orm that has "roven to be Buite e##etive
and "o"ular( Get all the in#o 'ou need here(
2oial 3edia 2lin& 4lade
Cut .our Com"etition Co%n To 2i+e )ith 2oial 3edia
Cha"ter 11
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2oial 3edia 4asis
2'no"sis
The urrent trend o# material "ostin&s is desi&ned to enhane the
eDhan&e o# idea %here reativit' has little or no bounds and the
seure #orm o# in#ormation is #eatured and aessed(
The sharin&$ ollaboration and #untionalit' o# the soial media
allo%s #or these to be done om#ortabl'( This #orm o# sharin& is o#ten
done in an interative #ashion that also #ailitates an immeasurable
amount o# vie%"oints ontributed(
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The 4asis
5nderstandin& that soial media is not advertisin& is also an
im"ortant distintion that needs to be made lear( 5nderstandin&
that it reBuires a level o# individual "artii"ation on a level that sho%s
a "ersonal touh is im"ortant( )hen "artii"atin& the individual
needs to be as them and not tr' to be somethin& else as the
relationshi" buildin& #ator "la's an im"ortant role in soial media
"lat#orms(
2oial media "rovides #or the involvement and su""ort one is able to
&arner throu&h the eDhan&e o# ideas %ith li,e minded individuals(
4ein& o"en and honest as "ossible %hen "artii"atin& is *ust as
im"ortant as the material bein& desi&ned to be "osted(
;o%ever there is absolutel' no need to on#orm in an' %a' to the
ideas and eDhan&es bein& #eature as the soial media "lat#orm eDists
#or the honest eDhan&e o# ideas %here other &o to &et in#ormation
the' need to address their o%n individual onerns and interests(
The various tools available suh as blo&&in&$ soial net%or,in&$
"odastin& and videos an be used to #urther the soial media usa&e(
Choosin& one that most suits the needs on the individual %ill hel" to
#urther the eD"loration o# the soial media tool and "rovide the
neessar' avenues #or in#ormation eDhan&e(
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Cha"ter 21
The 4ene#its O# 2oial 3edia
2'no"sis
Cue to its hi&h "o"ularit' ran,in& throu&h the ontinual use$ the
soial media tool has beome a ver' im"ortant "art o# internet
ommuniation( This is also "o"ularl' onsidered a "o%er#ul venue
#or advertisers to reate interest and tra##i #or their res"etive
"roduts or business endeavors(
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Advanta&es
5sin& the soial media tool the individual is able to build a
net%or, o# ore su""orters %hih is "ivotal to the suess o# the
site and its tra##i &arnerin& e##orts(
This %ill "rovide the eD"ansion needed to ensure the site is ,e"t
relevant and "o"ular #or the vie%ers( )hen the tra##i &enerated is
o# a hi&h volume then the other advanta&e to be rea"ed is in the
ran,in&s arried out b' the 2EOs(
)ith &ood ran,in&s the individual is able to be better "ositioned
#or aess b' vie%ers and there#ore be at the #ore#ront o# an'
searh "ossibilit' beause o# the visibilit' and online eD"osure
element(
)ith most "eo"le bein& onerned about the eo #riendl' as"et o#
an' endeavor$ usin& the soial media tool %ith adeBuatel' ensure
this "artiular as"et is addressed(
As this #orm o# reahin& out to the ustomer does not reBuire the
use o# atual tan&ible material suh as "a"er and "rintin&
in&redients it is onsidered eo #riendl' b' om"arison(
)hen the individual is able to attrat a #airl' stron& #ollo%in&
throu&h the soial media "lat#orm the #ollo% u" "roesses %ould
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then be muh easier( Periodiall' reahin& out to the lo'al
ustomer base %ith ne% in#ormation$ "roduts or servies %ould
be a %elomed element "rovided it is not abused in an' %a' or
over%helmin&(
Establishin& oneAs sel# as a #ormidable #ore on the soial media
iruit %ill reate the #ollo%in& that %ill then ideall' turn in to
revenue #or the individual(
The redibilit' built and the reo&nition &ained %ill also #ailitate
the invitation to be #eatured on other sites as a &uest and this %ill
ontribute #urther to avenues o# s"readin& the individualAs %ares(
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Cha"ter /1
5sin& 0aeboo,
2'no"sis
Althou&h #aeboo, is still urrentl' more "o"ularl' vie%ed as more
to%ards non business related ativities one should not disre&ard this
toolAs "o%er to &enerate vast amounts o# interest in an'thin& and
an'one "osted on it(
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0aeboo,
The #ollo%in& are some ver' onvinin& reasons as to %h' the
individual should seriousl' onsider usin& the #ae boo, #or
business eD"osure "ur"oses1
4randin& F &eneratin& brand a%areness is ruial to an' business
endeavor and usin& the #aeboo, tool %ill e##etivel' "rovide this
"lat#orm o# eD"osure( The various di##erent demo&ra"his "hases it
is able to reah %ill eventuall' translate into bein& able to reah
the masses on one sim"le "lat#orm e##etivel'(
Customer en&a&ement F most "eo"le toda' %ould "re#er to be able
to en&a&e or onnet %ith other individual rather than mahines$
thus b' usin& this tool$ this st'le o# en&a&ement is made "ossible(
The interative ommuniation that the #aeboo, an "rovide
ma'be a %elome #orm o# ommuniation #or some(
Communiations on the latest o##erin& an also be done in this
interative manner(
)eb tra##i drives F this has "roven to be a ver' om"etitive %a' to
dra% tra##i to oneAs site %ithout the hi&h ost some o# the other
online tools ma' reBuire(
In some %a's it is also onsidered a rather eDitin& %a' o#
ommuniatin& business in#ormation 'et ,ee"in& it li&ht and
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aessible(
Lead &eneration F bein& able to "la' an im"ortant "art in the lead
&eneration "roess is also another value added servie the
#aeboo, tool is able to "rovide #or(
)ith the "otential o# the lead &eneration tool$ Buanti#iable leads
an be eD"lored and eD"anded e##etivel' and at a muh Bui,er
"ae( Throu&h the revie%in& o# "ros"ets one is able to
om#ortabl' build a relationshi" %hih %ould then ideall' lead to
these "ros"et beomin& lo'al "artii"ants in the endeavor bein&
touted(
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Cha"ter 61
5sin& T%itter
2'no"sis
Providin& mostl' real time interation the t%itter tool also has its
ontributin& merits %hen it omes to usin& it as a tool #or online
business eD"osure(
;avin& the abilit' to reah the tar&et audiene in a non threatenin&
environment$ the "arties involved %ill be able to ondut the
interation is a more om#ortable and eas' &oin& manner %hih
sometimes an be bene#iial element #or "otential business
introdutions(
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T%itter
;ere are some o# the reasons as to %h' one should onsider the
t%itter tool #or the #urtherane o# a business endeavor1
Interative "artii"ation F as the tar&et audiene is alread' en&a&in&
one another %ithin the "lat#orm bein& "art o# the eDerise %ould then
allo% the individual to build a ra""ort %ith the others(
This %ill reate some redibilit' elements that an "rove to be use#ul
%hen the in#ormation divul&ed is eventuall' sou&ht a#ter( This
ontribution to the &eneral eBuation %ill also reate a "resene #or the
individual %hereb' the ommuniatin& eD"eriene an be hanneled
to%ards "romotin& the business endeavor asuall'(
4rand a%areness F t%itter reates and allo%s the emer&ene o#
business entities to ,ee" their "resene %ell %ithin the a%areness o#
all en&a&ed on this "lat#orm(
Creatin& the onstant a%areness element and mil,in& it #or all its
%orth %ill eventuall' &arner the interest that %ill ,ee" the "artiular
to"i alive and %ell eD"osed to other interested "arties(
3aintainin& a om"etitive ed&e F the t%itter "lat#orm is an eDellent
arena to ,ee" tra, o# %hat the individualAs om"etitors are urrentl'
en&a&ed in doin&(
This %ill then allo% the individual to use the in#ormation learnt to
either im"rove on his or her ontributions or ome u" %ith more
innovative %a's to &arner a bi&&er share o# the mar,et(
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En&a&in& the tar&et audiene F the interation element that t%itter
e##etivel' "rovides is an unmista,abl' im"ortant tool %hih an and
should be eD"lored #or the de#inite merits(
-es"ondin& to t%eets is a non invasive %a' to "resentin& in#ormation
that has been sou&ht a#ter in the #irst "lae(
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Cha"ter 71
5sin& 2oial 4oo,mar,in&
2'no"sis
2im"l' "ut$ the soial boo,mar,in& tool is &enerall' a %a' o# savin&
in#ormation throu&h the boo,mar, st'le on %ebsites and then ta&&in&
them %ith ,e'%ords to be retrieved at a later time( The onveniene
#ator here "la's an im"ortant "art in ma,in& the tool a rather sou&ht
a#ter one thus it urrent "o"ularit' status(
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4oo,mar,in&
Cue to the #at that most o# the boo,mar,in& eDerise is done b'
other onl' to be retrieved b' the interested "art' as and %hen needed
the inonveniene o# it ta,in& u" stora&e s"ae on the individualAs
s'stem is eliminated thus ma,in& it a "o"ular tool indeed( Also the
idea o# bein& able to ate&ori+e in#ormation e##etivel' and the save it
%ith ,e'%ords is bene#iial to the end userAs o%n re#erene needs(
4ein& able to establish a level o# eD"ertise throu&h the e##etives o#
boo,mar,in& is somethin& that is onsidered an asset #or most
business endeavors( The individual is able to ta& "artiular to"i that
lin,s to the "artiular matter bein& tabled and then utili+e this hoie
throu&h savin& it %ith s"ei#iall' hosen ,e'%ords( 4' doin& this
re&ularl' %ith %ell hosen material the individual is able to establish
a #ollo%in& that is based on the res"et the' have #or the material
#eatured thus e##etivel' reatin& the hi&h interest "erenta&es that
should &arner the desired revenue earnin&s to the individual(
3onitorin& the om"etitorAs movements is also "ossible throu&h the
boo,mar,in& eDerise( This is mostl' due to the #at that those other
individuals %ould have ta,en the trouble to boo,mar, sites that the'
inter"ret as use#ul thus &ivin& an insi&ht to their line o# thou&ht and
business tatis( The bul, o# the %or, o# sourin& and boo,mar,in&
material is done b' others and this is usuall' a &ood advanta&e to
have and to ta" into(
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Cha"ter 81
5sin& .ouTube
2'no"sis
Predominantl' noted as bein& a "lat#orm #or "ostin& more
entertainin& st'le ontent then .ou Tube tool should not be
underestimated #or its "ossible #ormidable #ore in "rovidin& an
e##etive avenue #or businesses to &ain "ositive eD"osure(
This "lat#orm an be used to "romote the individualAs eD"ertise and
,no%led&e$ mar,etin& the "roduts and onnetin& %ith interested
"arties or sim"l' %ith an'one ta,in& the time to vie% the "resentation
on the .ou Tube(
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?ideos
The #ollo%in& are some bene#its o# usin& the .ouTube tool as a
business eD"osin& entit'1
4ein& able to "resent material that is both interestin& and attention
&rabbin& throu&h a demonstrative and authoritive st'le %ill "ositivel'
reate the sense o# on#idene in the "rodut$ business or servie
bein& "romoted( Podasts an also be turned into video "resentation
#or added im"at(
It an also be used to share ti"s or other valuable in#ormation %hih
%ould be o# interest to the lients and "ros"ets in a %a' that %ould
also be "ereived as eD"ert advie( This an be desi&ned to loo, li,e
an intervie% %ith an eD"ert on the sub*et(
5sin& the .ou Tube ommunit' to #urther the business$ servie or
"rodut throu&h the omments and u"loadin& o# video material %ill
enoura&e the res"onses needed to reate the a%areness element
suess#ull'(
2ettin& u" hannels to re#let the brand usin& the 5-L tool is also
enoura&ed %hih an inlude mar,etin& ollateral and soial
net%or, "ro#iles( To add to the redibilit' o# the elements bein&
touted the individual al an add on ustomer video testimonials and
omments(
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Postin& a %ell desi&ned and in#ormative video eD"lainin& the "rodut$
servie or business is %orth eD"lorin& thorou&h the .ouTube hannel(
This t'"e o# visual e##ets "romotion out %ei&hts an' %ritten material
b' an' standards( 2ho%in& "reviousl' doumented suesses is also
reommended to #urther ement the "ositive elements o# the
"resentation(
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Cha"ter 91
5sin& 3obile Tehnolo&'
2'no"sis
The eD"lanation %ithin the name title is in itsel# sel# eD"lanator' as
mobile tehnolo&' is mobile #orm o# "ortable tehnolo&'( The
eDam"les o# %hih inlude la"to"s$ noteboo, om"uters$ "almto"
om"uters or "ersonal di&ital assistin& devies$ mobile "hones and
smart "hones$ &lobal "osition s'stems other%ise ,no%n as GP2
devies$ %ireless debit and redit ard "a'ment terminals and man'
other 'et to be mentioned(
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3obile
3ost o# the above an assist in a variet' o# %a's and some o# these
"ositive ontributin& #ators are listed belo%1
G The #ailitatin& o# %ireless #idelit' as a t'"e o# %ireless loal
net%or,in& tehnolo&'(
G 4luetooth onnetion #or mobile divides also %ireless in its
desi&n(
G Third &eneration &lobal s'stem a""liation #or mobile
ommuniations and &eneral "a,et radio servies #or data
"roessin& and data net%or,in&(
G Cial u" servies %hih ontribute to data net%or,in& usin&
modems and tele"hone lines(
G ?irtual "rivate net%or,s %ith seure aess to a "rivate net%or,
base(
All these innovative tools an o##er the ustomers invaluable
assistane in im"rovin& the urrent servies "rovided( Customer
relationshi" mana&ement an be done over the internet allo%in& the
individual to sta' u"dated on the details virtuall' an'%here and
an'time(
Pa'ment methods an also be made more aessible %ithout the
inonveniene o# havin& to searh #or an atual "a'ment reeivin&
mahine(
Other advanta&es inlude bein& able to be diretl' lin,s to business
in#ormation even %hen the individual is a%a' #rom the %or, terminal
- 29 -
and tan&ible in#ormation base( This im"ortant #ailit' is de#initel' an
enormousl' bene#iial advanta&e as in toda'As business arena most
interations are done is a #ashion that does not neessaril' inlude a
#ormal business settin&(
Cue to this unonventional st'le o# ondutin& business eDerises the
invaluable mobile tehnolo&' has been able to "rove its %orth( 2uh
in#ormation retrieval %ould inlude ustomer aount histor'$ he,
o# "riin& and sto, availabilit'$ "lain& o# orders on demand and
man' others(
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Cha"ter :1
5sin& 0orums
2'no"sis
4eause o# the vast reah %ith no visible boundaries the tools
available #or use in terms o# &ettin& the desired visibilit' #or the
endeavor are also o# a rather #ormidable amount$ but %ith the
introdution o# #orums this visibilit' #ator has ta,en on a %hole ne%
level o# eD"osure(
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0orums
4usinesses in &eneral need some #orm o# ommunit' su""ort in terms
o# reatin& a%areness and revenue thus the #ormation o# the #orum
"lat#orm serves adeBuatel' to address both needs(
Online #orums are one o# the best %a's o# #osterin& business
a%areness amon& the desired tar&et audiene( There #orums reate
the aess to bein& able to eDhan&e ideas and in#ormation %hile at
the same time #ailitatin& the interation element that &ives %a' to
disussions and other bene#iial elements(
There are also instanes %here trouble shootin& eDerises an be done
in an in#ormative and non threatenin& st'le %hih %ould ideall' lead
to a better understandin& and ollaboration on #urtherin& the
business entit'( It %ould also hel" to reate the sense o#
trust%orthiness that is so im"ortant in toda'As business limate(
5sin& the various di##erent tehnolo&' tools the #orum "artii"ants
are able to interat %hile "rovidin& in#ormation %hih ma' inlude
senarios suh as messa&e board #orum$ hats$ instant messa&in& and
man' others(
All this an be done %ith the stubble &uidane o# the individual to
- /@ -
ensure the moderations o# the disussion and interation so that the
basi ideas o# ahievin& the business &oals are not adversel' e##eted(
All these #ators ontribute to real time ans%ers and solutions that
other tools ma' not be able to #ailitate %ell(
- /1 -
)ra""in& 5"
Throu&h the internet "lat#orm the limitations o# &eo&ra"hial
on#ines have been erased to birth a ne% "lat#orm %here there are no
boundaries at all in eDistene #or a business to &ro% and reah its
tar&et audiene no matter %here in the %orld the' ma' be(
- /2 -
-eommended -esoures
Cli, ;ere1 htt"1<<&uideri&ht&rou"(om<Godadd'
Cli, ;ere1 htt"1<<&uideri&ht&rou"(om<;ost&ator
Cli, ;ere1 htt"1<<&uideri&ht&rou"(om<NameChea"
Cli, ;ere1 htt"1<<&uideri&ht&rou"(om<2oialAdr
Cli, ;ere1 htt"1<<&uideri&ht&rou"(om<Tra##i)ave
- // -
Cli, ;ere1 htt"1<<&uideri&ht&rou"(om<Imnia3ail
Cli, ;ere1 htt"1<<&uideri&ht&rou"(om<Ha++le4a,To2hool2tore
- /6 -
Cli, ;ere1 htt"1<<&uideri&ht&rou"(om<Ha++leCard2ha"es2tore
Cli, ;ere1 htt"1<<&uideri&ht&rou"(om<Ha++leCreateCustomTshirts2tore
Cli, ;ere1 htt"1<<&uideri&ht&rou"(om<Ha++leCustomi+eItAll2tore
Cli, ;ere1 htt"1<<&uideri&ht&rou"(om<Ha++leCisne's0ro+en2tore
Cli, ;ere1 htt"1<<&uideri&ht&rou"(om<Ha++leGraduationInvitations2tore
Cli, ;ere1 htt"1<<&uideri&ht&rou"(om<Ha++leInternational2tores
Cli, ;ere1 htt"1<<&uideri&ht&rou"(om<Ha++leiPhone8CasesPreorder2tore
- /7 -
Cli, ;ere1 htt"1<<&uideri&ht&rou"(om<Ha++le2aveTheCate2tore
Cli, ;ere1 htt"1<<&uideri&ht&rou"(om<Ha++le2aveTheCate3a&nets2tore
Cli, ;ere1 htt"1<<&uideri&ht&rou"(om<Ha++le)ra""edCanvas2tore
Cli, ;ere1 htt"1<<&uideri&ht&rou"(om<Ha++leGi#tCenter2tore
Cli, ;ere1 htt"1<<&uideri&ht&rou"(om<Ha++le2ho"AndCreateIn52A