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CULT BRANDS 24
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NOVEMBER 7, 2014 `100
VIEWS ON NEWS
THE CRITICAL EYE
Intazaar
Priyanka ka?
HINDI SECTION
The Modi government is reviving and revitalizing the
moribund, cash-strapped news agency. Is there a
hidden agenda? 12

Baat pate ki
www.viewsonnewsonline.com
PEOPLE
R JAGANNATHAN:
First past the
Post 20
BILL MAHER:
The Irascible
American 50
DR SURESH MEHROTRA:
Indias Psst Psst
BuzzBuzz Man 36
Exclusive
THE CURRENT Views On News (VON) is a bumper festive sea-
son issue for you. Like a Diwali mithai platter, it offers a rich
variety of the tastiest and multi-flavored stories, which matter
not only to media pundits and editorial analysts but also to the
general public. We continue in our core belief that the changes,
developments and trends in the mass media reflect not only
the changes in our social and political milieu but also shape
and are simultaneously shaping the way we think, live and act.
Our previous issue, with the cover line The Modium Is The
Message (with apologies to Marshall Mcluhan) was a play on
Prime Minister Modis name and media managementand
his uncanny ability to grasp the right outlet, whether new,
social, or traditional, and deliver his spiel with just the right ca-
dence, band-width and panache, was widely acclaimed as in-
sightful and original.
That this accolade came to us directly from some of the
real pros in the business was a source of great satisfaction
and pride. When VON started, nearly seven years ago, the new
media and social media platforms were in their in-
fancy and we laid special emphasis on media-re-
lated political stories.
Our USP, however, was our ability to monitor
news channels 24x7, analyze the competition for
breaking news and critique anchors and stories.
We still do that, but in our new avatar, our universe,
scope and coverage have enlarged, thanks to a
larger staff led by some of the best professional
editors in the country.
This issue emphatically reflects that change.
Our cover story is what I consider to be a fine
media-oriented exclusive that will break news
across the country, not only in newsrooms but
also in private drawing rooms. Written by Shan-
tanu Guha Ray, a hard-nosed investigative veteran
of Tehelka and India Today, the piece scoops out
some tantalizing information about how the Modi
government is revamping and revitalizing the
moribund United News of India (UNI) to compete, once again,
as a national news service against the Press Trust of India
(PTI) and other similar services which serve newspapers, TV
channels and, increasingly, the digital space.
The difference between how some other news organiza-
tions would treat this news as compared to the space and im-
portance VON has given it is a pointer to why we make a
difference. What most editors might consider no more than a
short is what we treat as cover material because of the larger
message it conveys about the course the Modi government is
steering in terms of a larger game plan to expand its influence
in the news and analysis space.
Moving on, I think the profiles in this issue are a special
treat. We look at R Jagannathan, the head honcho of First-
post.com, Indias answer to the iconic Huffington Post, to
fathom the editorial secrets of what makes his news portal
tick as loudly as ever, and the indefatigable Dr Suresh
Mehrotra, the septuagenarian founder and editor of Indias
most talked about psst-psst-buzz-buzz website about whos
doing what to whom in Indias babudomwhispersinthecor-
ridors.com.
The goings on in the advertising world are of special inte-
rest to VON, and adman and writer Gopinath Menon is back
in this issue with a fascinating piece on how spin doctors cre-
ate cult brands by creating a mystic halo around them. In the
international section, even though theres really nothing in-
ternational in todays cyberspace, we are running a story en-
titled FAKEBOOK based on a report on how federal law
enforcement agents in the US took over a womans identity
and created a phony Facebook account.
In pursuing an ongoing theme gender roles VON brings
you two thought-provoking stories: the raison detre for
Indias first Womens Press Club; and the depiction of Snow
White in different versions. And last but not least, Shobha
Johns incisive take about what Indian anchors can learn from
the style and substance of the inimitable American TV host
Bill Maher.
DIWALI NEWSDELICACIES
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3 VIEWS ON NEWS November 7, 2014
C O N
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SPECIAL FEATURE
FEATURING
Back in business
The web master
SOMI DAS talks to Firstposts Editor-in-Chief R Jagannathan
about editorial independence at Network 18 and the future of
web journalism in India
20
12
SHANTANU GUHA RAY reports on the new life being infused
into the ageing news agency, UNI. Is this another ploy of Modi
to strengthen governments communication channels?
Not an elite club 16
From its modest beginnings, the Indian Womens Press
Corps has blossomed into a place where women journalists
can unwind and hold off-the-record conversations with
people in the power corridors, writes RASHME SEHGAL
4 VIEWS ON NEWS November 7 , 2014
T E N T S
BIG SCREEN
Flawed Princess
SOCIAL MEDIA
Faking it
The recent cinematic renditions of
Snow White add shades of grey to
the innocent Disney damsel
BY GOPIKA B NAIR.
32
A US federal agent creates a fake FB
account of a real woman to track
criminals. CHRIS HAMBY reflects
on the legal ramifications of the case
28
PROFILE
The great whisperer
Dr Suresh Mehrotras website
whispersinthecorridors is a must visit for
all bureaucracy trackers
BY RAKESH DIXIT
36
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12 Pages of Hindi Views
R E G U L A R S
Edit......................................................03
Media-go-round..................................06
As the world turns...............................08
Quotes................................................10
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Cover design: Anthony Lawrence
ANCHOR REVIEW
Antidote for Arnab
Opinionated Indian anchors have lot to
learn from the acerbic and erudite Bill
Maher, says Shobha John
GOPINATH MENON analyzes the
diference between the clutter of
brands out for sale and brands that
acquire cult status
Clothes over food
Prime Minister Narendra Modi is
known to be a power dresser. Till date
Modi is known to have got 147 jackets
stitched. Not only that, he has got
himself photographed wearing each
of them. This is in addition to all the
designer dresses he got made for his
foreign tours. However, due to his
love for food and his extensive
foreign tours, he has gained a few
kilos. But realizing the fallout of
weight gain in his political career, he
has started working towards losing
weight and has been successful in
doing so. Now he has decided to
carry on with his fascination for
clothes while being more careful
about what he eats.
5 VIEWS ON NEWS November 7, 2014
50
5
EDIA-GO-ROUND
THE GOVERNMENT is mulling over the idea of doing away with the 12-minute
advertising cap for Free to Air (FTA) channels. Under the current rules, all
channels are allowed to air ads for only 12 minutes per hour. Information and
Broadcasting Minister Prakash Javadekar said: We are taking a decision....that
FTA channels should be exempt from the restriction of the 12-minute ad cap.
However, Pay to Air channels would have to adhere to the old advertising cap.
No 12-min cap for free-to-air
channels
M
FORMER PRASAR Bharati chairman and Padma Bhushan
awardee, MV Kamath, breathed his last on October 9. He
died of a cardiac arrest at Kasturba Hospital in Manipal.
Students of Manipal School of Communication, where he
was serving as the honorary director and the southern
media fraternity, expressed their grief on Twitter. A prolific
writer, he authored around 40 books, the most recent
being The man of the moment: Narendra Modi. PM Modi
personally grieved his death on Twitter saying: A prolific
writer and fine human being, MV Kamaths demise is a
loss to the world of literature and journalism. May his soul
rest in peace."
Veteran journalist MV Kamath
passes away
The Hindu errs on
Ramdevs
Ebola cure
THE HINDU was in for some
embarrassment for a report, Ramdev claims
cure for Ebola. The report,
published in the papers October 15, 2014
issue, claims that Baba Ramdev had put
up an advertisement on his website offering
a health pack for preventing Ebola virus.
The report initially got a lot of traction
and many journalists, including Shekhar
Gupta, ridiculed the yoga baba for making
claims of curing Ebola, a disease that has
killed over 4,000 people in Africa and affected
two in America. However, later it turned out
that the report was inaccurate. Ramdev took
to Twitter to deny offering any Ebola package.
According to a report in Newslaundry.com,
the reporter botched up the story by
referring to a website that sells Baba
Ramdevs products. However, the
website clearly states that it is not the
official website of the yoga guru or
his trust, Patanjali.
INFORMATION AND Broadcasting
Minister Prakash Javadekar during the
first Task Force for Cable Digitization
(Phase III and Phase IV) meeting
proposed the idea of interoperability of
set top boxes. Giving the example of
flexibility in the telecom industry,
Javadekar asked why viewers should
have to change their set top boxes if they
wish to change their service providers.
Calling upon manufacturers to innovate,
the I&B minister said viewers should be
given the option of changing their
service providers cards in a common
set-top box. The ministry has set a
deadline of December 2015 for Phase III
and December 2016 for Phase IV of
Digitization. By the end of Phase IV, India
would get covered by digitization.
I&B for a common set top box
6 VIEWS ON NEWS November 7 , 2014
Bhupendra staying on at CNN IBN
Russian envoy praises medias coverage of Ukraine
THE INDIAN media got some praise and advice of
caution from the Russian envoy during a recent
Indo-Russian journalist interaction session.
Ambassador Kadakin praised the Indian media for not
doing negative stories on Russia on the recent events
in the Crimea or Ukraine. ANI quoted him as saying:
On the whole, we like the mood and the spirit of the
Indian press, because it has always been very warm
and friendly to my country. The praise did come with
a tinge of caution against copying Western media
reports about Russia.He said it hurts their mutual rela-
tions when some of your press either copy what was
written in the West or invent certain things which are
not there at all.
A STORY put out by Exchange4Media,Bhupendra
Chaubey quits CNN-IBN set media circles abuzz with
speculations about the possible reason behind a sudden
decision on Chaubeys part. However, another article by
Scroll.com put all such rumours to rest. What sparked off
the speculations about Chaubeys exit was his tweet,
Been a while since I was home on a weekend. Who
knows what future has in store for me?? Maybe long rest
at home coming up. The Scroll article says that while
Chaubey wasnt leaving CNN IBN, he did have some
problem with the new management controlled by Reliance
Industriesfor letting 2002 riots enter his report during
Modis US visit. On September 28, Chaubey, while
reporting from Madison Square, briefly panned the camera
to a group of people protesting against Prime Minister
Narendra Modi for his alleged role in the Godhra riots.
Chaubey did argue with the crowd that the court had
exonerated Modi; so why were they still angry with him?
However, Network 18 management was miffed with the
fact that when no other channel was highlighting the issue,
why did Chaubey rake it up. Chaubey was recently
promoted as the executive editor of CNN IBN.
THE HINDI channel of Network 18 has changed its tagline from Khabar har kimat par to
Hausla Hai. With a revamped look and fresh shows, the channel intends to make a
renewed attempt at capturing the Hindi news market. A statement on the channels
website says: A fresh and positive perspective, a committed team of reporters, new
shows and pacier and cleaner graphics will ensure that IBN7 stands out in the cluttered
Hindi news genre. There are several new shows in the pipeline, with known faces as
anchors. Desh Din Bhar, Rajdhani Express, and a show dedicated to the latest buzz and
trends in the social media spaceINewsare some of the new show concepts that the
channel believes will cater to a huge cross-section of society. They also plan to start a
new crime bulletinCrime News.
IBN 7 relaunches with new tagline, shows
7 VIEWS ON NEWS November 7, 2014
THE GUARDIAN, the National Union
of Journalists and the International
Federation of Journalists in Central
London came together to organize an
event on increasing legal know-how
of journalists. At the event titled
Safeguarding Journalists and their
Sources, the organizers warned that
legislations like the Regulation of
Investigatory Powers Act are potential
threats for journalists and their
sources. John Battle, head of
compliance at ITV News and Channel
4 News producer ITN, advised
journos to be cautious about how
they communicate with their sources
as these channels could be used to
track the sources.
Journalists
must
understand law
MEDIA EDITOR of The Australian, Sharri
Markson, has done an undercover report on
the biases of Australian journalism universities
against media giant Rupert Murdoch in their
lectures. The newspaper that Markson works
for is published by the Australian arm of
Murdochs News Corporation.
Markson attended media lectures at
Sydney universities, dressed as a student. In
her report, she says that students were taught
to be hostile to Murdochs News Corp and its
Australian arm. Her critics have, however,
questioned her journalistic ethics for going
undercover for doing a story to defend her
own company. The Guardian quoted Dr James
Goodman of the University of Technology,
whom Markson accused of indoctrinating
students rather than educating them, as
saying: Pretending to be a student and
accessing material is in her and News Corps
own self-interest, not the public interest.
Investigation in
self-interest
8 VIEWS ON NEWS November 7 , 2014
Time mags
teenage poll
WHEN 17-YEAR-OLD Pakistani child activist
Malala Yousafzai bagged the Nobel Peace Prize
for 2014, Time magazine came up with an
interesting idea to gauge the power wielded by
teenagers worldwide. They put up a poll on
their websiteMost Influential Teen-2014,
with 25 names. These include Obamas
daughters, Sasha, 13, and Malia, 16, for their
powerful public appearances; Hollywood
child actor Jaden Smith, 16, for being the
Confucius of internet age; Malala, for
promoting girls education; and Megan Grassell,
19, for starting a lingerie brand for women that
doesnt sexualize them but gives importance
to their comfort. Other celebrity names
include pop-star Austin Mahone, 18; and
fashion blogger Bethany Mota, 18.
Leaving behind her competitors by miles,
Malala has so far garnered 30 percent
votes in the poll.
S THE WORLD TURNS
A
Putins propaganda
IS media diktats
9 VIEWS ON NEWS November 7, 2014
THE AMERICAN MEDIA has pressed the panic button after two Dallas
nurses contracted Ebola while treating a Liberian patient. While articles on
the theme, Is US prepared to tackle Ebola?, are common in major dailies,
television news has gone to a completely different level in debating and
discussing the Ebola issue. Fox News contributor Keith Ablow, a member
of the channels Medical A-Team, during his appearance on the Fox News
Radios The John Gibson Show, went on an unabashed racial attack
against President Barack Obama, accusing him of failing to protect the
country against Ebola because his affinities, his affiliations are with
Africa. He said that as a psychiatrist, his understanding was that Obama
believed that people of America should suffer. However, his comments
were mocked at by an anchor of the same network. The Five host Greg
Gutfeld argued: We should probably avoid blaming people for tragedy.
THE ISLAMIC STATE has issued a bunch of guidelines for
journalists operating in regions occupied by them. The
guidelines have come in the aftermath of the beheading of
two American journalists by the terrorist organization.
Medias take on Ebola
RUSSIAN President Vladimir
Putin has brought in a new
law curtailing foreign
investment in the countrys
media to 20 per cent. This is
being considered as a blow to
Russias independent media
in a country where the
majority of the publications
are state-owned. Some of the
publications that are likely to
be hit include Vedomosti and
Forbes Russia that have been
critical of Putin. According to
the Washington Post, Forbes
Russia was the first national
publication to report in
August about the funerals of
Russian soldiers who died
fighting in eastern Ukraine.
While capping the foreign
funding for independent
media houses, Russia has
exponentially increased
government funding for
state-run media outlets.
According to the guidelines journalists have
to swear allegiance to Caliph Abu Bakr
al-Baghdadi; get approval for all stories;
they can file stories only for a few
international news agencies like Reuters,
AFP and AP; Al Jazeera and Al Arabiya,
along with all local TV channels, are
blacklisted; and IS must have knowledge of
what journalists are posting on Facebook
or Twitter. IS has a dedicated media office
to keep track of journalists activities. IS
also has its own magazine Dabiqa super-sleek
mouthpiece for their worldview. Several media outlets
published articles about Dabiq promoting rape, slavery
and murder of civilians in the name of God.
Atal Bihari Vajpayee, veteran of more elections than can be
counted, once told me that an election is like a game of teen
patti, or the Indian version of poker. Till someone says
show, you dont know whos got what cards, who gets to
sweep the stakes, he had explained.
Kanchan Gupta, on
Maharashtra elections, in Mid-day
U O T E S
Q
Rajdeep Sardesai,
consulting editor,
India Today
Wonderful to have Malala and
Satyarthi get the Nobel; but was
the Hindu Muslim bit needed in
the citation?
Madhu Kishwar,
founder, Manushi
Hope the day comes soon when
Shashi Tharoor will implement
his Swacchh Bharat pledge in
Tihar jail. Keep it up Arnab
Goswami.
Tavleen Singh, senior
journalist
Every time I watch Satyamev
Jayate I notice that Aamir Khan is
doing what we in the media have
failed to do. Shame on us!
Madhavan
Narayanan, tech
writer, Hindustan
Times
It is not necessarily the job of the
media to report every goodor
badthing. News as a concept
follows its own definitions and
dynamics.
Sreenivasan Jain,
Anchor, NDTV
Amazing. Same lot that
drummed up bogus love jihad
theory in Meerut are now
attacking young womans
character.
Nikhil Wagle, Anchor,
IBN Lokmat
BJPs formula=Modi Magic+
political opportunism.
59 imported candidates,
zamindars of their constituencies.
Most of them will win.
As a proud feminist who doesnt
flinch when quizzed about her
gender politics, I have never
understood why so many women
are sometimes defensive about their
isms. Multiple ifs and buts from
women themselves have contorted
feminism into some sort of F-word
Barkha Dutt on trivializing of rape cases
in Hindustan Times
A broom is only a starting point. The real challenge of
sanitation is not dry dust but wet dirt. A broom only
displaces dust. Modern technology can now deal with a
problem as old as existence.
MJ Akbar, on Swachh Bharat Abhiyan, in The Times of India
The language of the akhara is
not the language of statesmen.
And war is not a continuation
of diplomacy by other means; it
is a confession of the
breakdown of diplomacy.
Mani Shankar Aiyer, on Narendra
Modis response to Pakistan, in a column
on NDTV website
The sudden appearance of nationalism as non sequitur and
perversity Victory to Mother India confirms to us
what many pseudo-patriots are now seeking to deny, that the
mob was indeed driven by the race of its victims.
The rationalization provided was clearly bogus.
Siddhartha Varadarajan, on the recent attack on
Africans at a Delhi Metro Station,
in The Times of India
10 VIEWS ON NEWS November 7 , 2014
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STORIES THAT COUNT
Film courtrooms:
Reel vakils
September 30, 2014
100 www.indialegalonline.com
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The courts step in to
control rampant misuse
of the much-needed
anti-dowry laws as
weapons of vindictive
persecution
Kerala liquor law:
Bottoms down
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CBI MESS:
Directors directories
SHANTI BHUSHAN:
Facing the heat
SEX WORKERS:
Green light ahead
Lions and the law:
Rip-roaring rumpus
ALSO

HOW
W
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THE US TAM
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ITS OW
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ONSTER?
SECTION 498A
ISLAMIC STATE

PLUS
Will J&K see a
Hindu CM?
The politics
of toilets

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STORIES THAT COUNT
Diarygate plot thickens
Rules on encounter killings
cIober 16, 2014
100
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How judges grab land
Judges 24x7 tippling joint

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NDIA EGAL
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STORIES THAT COUNT
October 31, 2014 `100
www.indialegalonline.com
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Supreme Court refuses to stay a court
ruling that the barbaric ritual of animal
sacrifice has nothing to do with
religious freedom
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Continuing fallout
from Modis US visit
Bhopal victims
legal agony
wwwindi w ale
Vishal Bhardwajs
craftsmanship
Live And
Let Live...
CYBER SECURITY:
License to invade
LAW GRADS:
Confusing future
ISI MANEUVERS:Why Indo-Pak
border is lighting up
ALSO
46
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How oil companies
are rigging wages
to maximize prots
GLOBAL
50 24 78
Double
Trouble
For Power
Couple?
The CBI appears to be turning the heat on
P Chidambaram and wife Naliniboth top lawyers
64
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ONLY THE STORIES
THAT COUNT
The United News of India may come out of
its perpetual financial crisis with a push from
the Modi government. Already, journalists
are being recruited and efforts made to beef
up reporting
BY SHANTANU GUHA RAY
HEcash-strapped United News of India (UNI), often
in the news because of delayed salaries and union
troubles, could shrug off its decaying image and get a
new lease of life. Unofficially, the agency will be encour-
aged to cut off its weeds and regain its previous glory by
the ruling NDA that feels threatened by the monopolistic
attitude of the Press Trust of India (PTI) and wants another
agency to cut teeth into Indias vibrant news market. There
are other issues with PTI, especially relating to its rates that are a little steep for
all newspapers and channels to afford.
A NEW DAWN
According to highly reliable sources, some members of the ruling government
(read the information and broadcasting ministry) who are close to former em-
ployees of the news agency, have pushed the UNI management out of slumber
and asked it to smell the coffee.
But no one is talking, either officially or unofficially. Even at the agencys
Lede News agency
UNI
T
Good Times
AHEAD?
12 VIEWS ON NEWS November 7 , 2014
iconic canteen, once a favourite haunt of politicians,
editors and corporate captains, there is a hushed si-
lence.
On paper, the agencys management, currently
headed by one Vishwash Tripathi, a seasoned char-
tered accountant, has brought in a former UNI copy
editor, Ashok Tuteja, from the Chandigarh-based
newspaper The Tribune to stem the rot in the
agency, once considered a trailblazer in news gath-
ering in the 1970s and 1980s. But for a little over two
decades, the agency has floundered, lost its valued
subscribers like The Times of India and Hindustan
Times, and staffers, to other news organizations.
But now, it is on Tuteja to drive both news and
business sense into the agency. Tuteja, who had
worked on the news agencys copy desk during the
1980s, is the new editor-in-charge of news opera-
tions and growth. It is not known what prompted
him to leave The Tribune to rejoin UNI, but that he
has come in to handle the new agenda of the man-
agement is all but certain. Also certain is the fact
that the push to get UNI into an active mode from
an almost rigor mortis mode has come from the new
Modi government at the center.
HAPPY STAFF
It is music to the ears of UNI staffers who havefor
longsought quality investment to beef up news
operations that currently operates at one-third ca-
pacity in comparison to that of its arch rival, PTI. In
Delhi, the hotbed for news of all kind, UNI has just
a handful of reporters in comparison to PTIs vast
army of specialized reporters.
This was, probably, the best opportunity for the
ruling coalition to quietly push the UNI manage-
ment into towing the governments line. And accept
its growth package. In recent times, the NDA has
been pushing its right wing agenda slowly, yet
RENEWED HOPE
The UNI office in New Delhi.
The agency is bracing up
for good times
Anil Shakya
13 VIEWS ON NEWS November 7, 2014
steadily, across some news platforms.
There are reports that Panchajanya, the mouth-
piece of the RSS, is now bring printed across the
countryat gram panchayat levelfor a wider cir-
culation and reach. The idea is to retain some pages
as national pages in the magazine and use local con-
tent for the rest of the pages. Then, there is Swarajya,
a right-leading daily portal, which will be edited and
run by Sandipan Deb, the former editor of Open and
Outlook newsmagazines.
Another journalist who once worked for The In-
dian Express has launched a website that takes a look
at growth (through the eyes of NDA) in various In-
dian states and there are talks of Hindustan
Samachar, a defunct Hindi news agency, being re-
vived with a push similar to that of UNI.
Once again, on paper, the government may not
get involved at all with all the news platforms. But
its backingeach ministry has its funds for
mediais a bigger guarantee than one coming from
a bank manager.
No one knows whether all these news platforms
will carry the Hindutva agenda but the chances are
high that they will project and portray New Delhis
point of view. Like others, the government push has
come in handy for UNI.
THIRD TIME LUCKY?
Interestingly, this is for the third time that UNI is
hoping for a revival. Once, Mumbai-based Zee Tele-
films had acquired shares of the news agency, only
to be checkmated by a defiant union. An enraged
Subhash Chandra walked out and demanded in-
stant refund of the `35 crore he had given at the
time of the takeover. That caused tremendous trou-
ble for the cash-strapped agencys coffers. Eventu-
ally, it agreed to pay a whopping `25 lakh per
month. The cashit is reliably learnthas been al-
most cleared and only two instalments remain.
The second time, as per the Radia tapes, there
were some attempts to take over the agency through
a backroom control and some cash infusion. But the
move fell through, as the Radia tapes were leaked
by two news magazines and serious investigations
were started by the Income Tax as well as Enforce-
ment Directorate.
Thereafter, Yashwant Deshmukh, who runs the
CVoter analytics team and does election analysis be-
fore polls, came in and started UNI Television, a
video wire news agency on the lines of News Net-
work India and Asian News International.
PAYMENT ISSUES
However, the honeymoon did not last because of
contentious payment issues between Deshmukh
and the UNI management. Eventually, the service
was closed.
In between, the agencywhose salary backlog
dates back to a yearwas also plagued by a peculiar
crisis when three of its editors were sent to jail on
CATERING TO THE MARKET
(Above) The newsroom at UNI. The
agency is likely to beef up reporting
in business, sports, entertainment
and special features, which are high
on demand among subscribers
(Facing page) UNI provides
photographs to numerous
publications in India
We are on a high, we are recruiting. The
turnaround is happening
Ramesh Bhan, chief of bureau, UNI
Lede News agency
UNI
14 VIEWS ON NEWS November 7 , 2014
charges of making casteist remarks against a staffer.
There are indications that the agency, housed at a
stones throw from AIR and parliament, could seri-
ously explore a real-estate project to get the neces-
sary cash to beef up its news operations. As per
government regulations, UNI was to set up the
building on the landa leased one from the gov-
ernmentlong ago but thorny issues prevented the
agency bosses from starting construction.
The deadline to construct a full-fledged building
is just two years away and the UNI management
does not want to lose any more time, claims an
agency insider. Riding on that hope, the news
agency is now on a recruitment drive, checking out
both senior (mostly former UNI employees) and
junior journalists. Some have joined, some have de-
clined. There are efforts to beef up reporting in busi-
ness, sports, entertainment and special features,
specialized services high on demand from all sub-
scribers. We are on a high, we are recruiting. The
turnaround is happening, says Ramesh Bhan, the
current chief of bureau.
The agency, which once circulated Associated
Press and DPA (German news agency) and other
smaller, foreign news agencies, has the Reuter News
Service that is circulated through its wires. But then,
Reuter Direct is also available if a subscriber wishes
to pay. Hence, the job to revive, claim news watchers
in the capital, is easier said than done.
GET MORE SUBSCRIBERS
As of now, the agency has no mainline newspaper
as its subscriber, and relies mostly on small, regional
dailies. The big cash, for years, continues to come
from the state-owned AIR and Doordarshan. UNI
must get more subscribers, a tough call in the cur-
rent scenario where free news is the call of the day,
especially on the internet. But there are others who
feel if UNI offers quality news, it could definitely
make a mark in the market.
Credible news still has value in India, and those
who offer it, get paid at their own rates, says veteran
journalist Kalyan Kar, who currently edits Best-
Media Info, a top website that tracks media-related
developments. He feels UNI will not only have to
reinvent itself, but also vigorously flood the market
with some superlative reporting. It must make
news with some big scoops, says Kar.
But there is one silver lining. UNI has the gov-
ernment on its side. That is a big advantage in India,
where the media gets a significant chunk of adver-
tisements and support from the I&B and other min-
istries. With the government keen for a push, Tuteja
and his team will have their job cut out. Except, they
have to remember one thing: balance. It should not
be a problem for a news agency that once domi-
nated the Indian news market with some excellent
reporting, including the much-quoted line from
Jayaprakash Narain, when arrested during the
Emergency in 1975: Vinaash Kaale Viparit Buddhi.
But that was in the 1970s, when UNI was full of top
reporters and editors. But that was in the 1970s,
when UNI was full of top reporters and editors.
Also, it was thenrelativelyindependent.
15 VIEWS ON NEWS November 7, 2014
Its a place where every woman journo feels at home, where she can let her
hair down and chill, without getting leery-eyed looks
BY RASHME SEHGAL
HE summer of 1994 was a watershed moment for women jour-
nalists in Delhi. Thats when they got their own cozy corner to
fraternize and exchange news and gossip. The Press Club of
India had, over the years, deteriorated into little more than a wa-
tering hole and a shootout on its premises was the last straw on
the camels back. Women journalists were convinced they
needed a place of their own, which would cater to their special
needs. Three enterprising journalists, Coomi Kapoor, Saroj Nagi
and Kalyani Shankar happened to spot a vacant Lutyens bunga-
low, going by the very British name, 5 Windsor Place. They
NOT MLADYS
Special feature
Womens press club
T
iwpc.info
16 VIEWS ON NEWS November 7 , 2014
BOUDOIR
walked across to the CPWD office and were in-
formed that it was, indeed, empty.
Fierce opposition from a member of their own
sexthe then minister of urban development late
Sheila Kaul, did not deter these strong-minded
women who, then, approached the then prime
minister Narasimha Rao to allow the premises to
be converted into a womens adda. Fortunately, he
took a sympathetic view of their demand, and in
1994, a small, white board was placed outside the
gate of this bungalow, proclaiming, Indian Womens
Press Corps (IWPC).
As the organization had no funds, 18 members
came forward to build a small kitty with a contri-
bution of `1,000 each. The first meeting saw mem-
bers spread chatais and durries on the floor. Chairs
and tables were later requisitioned from whoever
was willing to make a small contribution.
Coomi Kapoor, the contributing editor of The
Indian Express says: We built everything from
scratch. Someone provided us with a fridge, some-
one else gave us a few pieces of crockery mem-
bers chipped in with whatever extra items were
lying around in their own homes. And this has
been the leitmotif of this institution from the start.
It has allowed professional women to come to-
gether and bond in an atmosphere, which is both
informal and homely.
The IWPC was formally inaugurated on Octo-
ber 5, 1994, by the then Vice-President KR
Narayanan, who wrote in a green leather-bound
visitors book: Its been thrilling for me to come to
the inauguration of the Indian Womens Press
Corps. I congratulate the organizers for this very
significant effort.
OASIS OF CALM
Two decades later, the IWPC has grown from
strength to strength, providing a comfort zone for
women journalists to walk in between appoint-
ments, use the computers to send out stories, sit in
the library or work in peace on their own laptops.
The kitchen, run at reasonable rates, provides ghar
ka khana, while the lawn, during winter months, is
ideal for members to soak in the sun and enjoy del-
icacies, such as sarson ka saag and makke ki roti and
appamand vegetable stew.
Of course, IWPC has had its share of teething
troubles. There was carping from some women
journalists when it started, asking why they wanted
their own space. If men do not exclude women
from Press Club of India, why should women re-
fuse to grant men membership in IWPC? asked
one senior woman journalist.
Male journalists remained equally skeptical. But
today, with a membership of over 600 women, who
cover stories as diverse as politics, finance, environ-
ment, industry, politics and defence, the glass ceil-
ing has truly been broken. Several members have
AN ENGAGING ROUTINE
(Facing page) The then US
ambassador to India Nancy Powell
(center) interacting with journalists
at Indian Womens Press Corps
Above: The Minister of State for
Information and Broadcasting,
Prakash Javadekar, addressing a
gathering at the Indian Womens
Press Corps
PIB
17 VIEWS ON NEWS November 7, 2014
gone on to win prestigious
awards. Young women journal-
ists from print, TV, websites and
radio are all clamouring to be-
come members, though mem-
bership to this hallowed portal
is scrutinized very carefully.
One of the main reasons
why this venture has remained
successful, says TK Rajalaxmi,
IWPC president, is because we have remained a
democratically run organization where elections
are held every year and a managing committee
oversees the running of this institution.
ROLE MODEL
Kalyani Shankar had thought of starting a womans
club way back in 1993. I had worked out of Wash-
ington and seen how the Washington Press Club
had emerged as one of the most prestigious press
clubs in the world. I felt we needed to do something
similar in Delhi, and over the years, the IWPC has
emerged as one of the most foremost clubs of its
kind in India, she says.
Neerja Chowdhary, news
commentator and analyst, and
a former IWPC president,
says: We have consciously
and conscientiously made an
effort to ensure that the way
we raise money and use funds
is above board, giving cre-
dence to the belief that women
may be better at running pub-
lic institutions than men.
The prime objective of IWPC has been to equip
and empower women scribes professionally. This
has been done by holding regular interactions with
leaders from all spheres of life. Over the years, pres-
idents, prime ministers, speakers, ministers, Nobel
laureates, chief election commissioners and a long
line of distinguished men and women have inter-
acted with members.
In 2009, IWPC members were invited for a
lengthy, free-wheeling interaction at 7 Race Course
Road with Prime Minister Manmohan Singh. He
responded to a wide range of queries with ease and
sanguinity. IWPC has had its share of interesting
IWPC has tried to
equip and empower
women scribes
professionally
through regular
interactions with
leaders from all
spheres of life.
THE RIGHT AMBIENCE
IWPC has allowed professional
women to come together and
bond in an atmosphere which is
both informal and friendly
Special Feature
Womens press club
18 VIEWS ON NEWS November 7 , 2014
moments as well. One came when former Pakistan
foreign minister Mahmood Shah Qureshi was in-
vited to IWPC. In the middle of the interaction, his
aide handed him his mobile saying that the foreign
minister, Pranab Mukherjee, wanted to speak to
him. He stepped into the adjacent computer room
to take the call.
Subsequently, when Mukherjee became presi-
dent and hosted women journalists for tea in 2013,
he alluded to this room as Rashtrapati Bhavan.
Saroj Nagi, former IWPC president, remembers
how she ran into former security adviser Shiv
Shankar Menon, who had an off-the-record in-
teraction with members. Menon admitted that he
was extremely impressed with members, especially
as not one of them broke the compact made to
him, as he said in his own words.
HAPPENING PLACE
Seminars, workshops and panel discussions on a
wide variety of issues are regularly held at IWPC.
It has also opened up its premises for press confer-
ences for which it charges very nominal rates.
There have, of course, been moments of intense de-
bate among its members.
On one such occasion, there was an attempt to
strip freelancers of their voting rights, as the then
president felt they had other sources of income. A
general body meeting saw this attempt being shot
down by several earnest members.
One of the highlights in IWPCs calendar of
events is a musical gathering-cum-fundraiser, held
in collaboration with the Indian Council of Cul-
tural Relations, where eminent musicians and
dancers are invited. The fundraiser adds to IWPCs
corpus of funds, built slowly and steadily, and is
used to pay rent and other costs.
IWPC also arranges an annual trip to different
countries. In 2005, it organized a hugely successful
trip to Iran. The country was at that time going
through enormous changesPresident Mahmoud
Ahmadinejad was elected. The women journos saw
these changes firsthand in Tehran, Isfahan, Shiraz
and Yazd. Next year, there was trip to Sri Lanka, fol-
lowed by the first group of women journalists in the
world to take a train from Beijing to Lhasa. Bhutan,
Egypt, Syria and Spain are other countries visited
by members.
IWPC also brought out two volumes of writings
by Indias leading writers and journalists in English
an d Hindi and also a tract on the Sikh riot widows.
In 2006, in collaboration with Roli Books, it
launched a national short story contest, which was
open to women from across the country.
The press club also has a sporty side, as it en-
courages members to unwind on a Saturday after-
noon with a game of bridge. Carrom and Scrabble
are played every day by the younger lot, many of
whom wish they could play badminton and table
tennis too on the premises. Unfortunately, space
crunch has edged out both these games, though
there was a time when there used to be an annual
badminton and table tennis competitions open to
all journalists, male and female.
Elections have become a hotly contested affair
and some say the club is divided into two camps
presently. Unlike the Press Club elections, which
witness a great deal of muckraking between candi-
dates, IWPC polls have not yet reached that level.
But the last three elections have seen growing an-
tagonism, which is not a good sign.
One hopes this fledgling institution will not go
the way some other press clubs have gone and been
taken over by coteries.
PRIME LOCATION
The Lutyens Delhi bungalow,
5 Windsor Place, now houses the
Indian Womens Press Corps
Anil Shakya
19 VIEWS ON NEWS November 7, 2014
Featuring
R Jagannathan
NO
JOURNALIST
COMES AS A
BLANK
SLATE
He has seen it all and
emerged a winner. This
print journalist has
forayed into the online
world and made a mark
with Firstpost, one of the
finest news websites.
R JAGANNATHAN, in a
candid interview
Why has Firstpost clicked so well with
people?
I believe we came in at the right time (mid-2011),
when the country was looking for news and views
with a clear and unambiguous stand. Mainstream
media seemed too pro-establishment then, and the
country was agitated about corruption and poor gov-
ernance. We probably built on that mood to gain a
foothold and grow.
You were in print and yet, took to
the new media with ease. How has
the transition been?
I have believed for the last 10 years that
digital is the way forward. The transition
was not difficult, for the only change
needed is mindset; you have to think on
your feet and adapt to the need for speed
in this medium.
Websites usually depend on tradi-
tional media for their source of in-
formation and rehash news with
some analysis thrown in. Does
web journalism in India have
enough substance and credibility?
Web journalism will become as good as, if
not better than, print and TV journalism.
As a young medium with limited budgets,
news portals cannot spend too much on
He can write with lan and felicity on subjects as varied as the food security bill, Deepikas cleavage
row, Indian history and electoral equations. He is quick with analysis and can churn out stories at a
fast pace. That is perhaps why R JAGANNATHANhas become one of the first journalists to make a
mark as a web journalist. In a career spanning over three decades, he has edited publications like
DNA, Business Today, Business World, Business Standard, Indian Management and Financial
Express. But it is as editor-in-chief of Network 18 publications that include Firstpost, Firstbiz,
moneycontrol.comand Forbes India that Jaggi, as he is fondly called, made an impact. Under his
leadership, Firstpost has become one of the most widely read news websites. His twitter handle is
followed by over 50,000 people. Jaggi talks to SOMI DAS about the challenges of web journalism,
editorial independence at Network 18, the politics of rewriting history and much more.
large bureaus. We have to establish viability first. But
incrementally, more and more investment is being
made. In the opinion space, web journalism is already
superior to all other forms of journalism. But in news,
it will take some time to scale up. But increasingly,
even mainstream media will not be able to afford un-
limited staffing.
Journalists face a lot of abuse on social
media. First, there was anger against paid
21 VIEWS ON NEWS November 7, 2014
are all judgment calls that impact how a story is
viewed. So there is no harm in understanding
which ideological standpoint a journalist comes
from. At least one can, then, adjust for biases and
retain the rest.
If you have to categorize your own ideol-
ogy, what would it be?
I would say economically, I am pro-business, pro-
market; socially, I am a liberal. I believe in a plural
society. But a lot of nuances are lost in such label-
ing. My stand would depend on the issue we are
discussing.
Where is journalism heading today with
increased corporatization of the media
and fewer jobs?
Corporatization is not a new phenomenon. The
vast bulk of newspapers and TV channels are either
run by politicians, corporations or corporate-
aligned interests. Even if they are not, the mere fact
that newspapers depend on advertising to be viable
means that corporate pressures can come in other
forms. I believe corporate ownership only means
you cant be fully objective while writing about
news. Now they are being criticized for
their ideological leanings. Why is so
much importance being given to the
ideological stance of a journalist?
The anger is largely against mainstream journalists
who are seen as compromised and pro-estab-
lishment. Also, we have to see objectivity and
neutrality in a more nuanced way. While news
reporters should try and stick to the 5Ws and 1H
format, opinion journalism is, by definition, not
going to be neutral. There will be strong views one
way or the other. We also must accept that no jour-
nalist comes as a blank slate. He does have a view-
point, even if he tries hard to stay neutral. The kind
of stories you do, or play up, or the way you edit a
story (which quote stays in, which quote goes out),
In the opinion space, web
journalism is already superior to
all other forms of journalism.
But in news, it will take some
time to scale up.
QUICK WITH CURRENT EVENTS
(Below) Firstpost has been
consistently fast in breaking news
in the online space. Tracking
Jayalalithaas bail plea was one
such instance
Featuring
R Jagannathan
22 VIEWS ON NEWS November 7 , 2014
your owner, but you can be objective about other
things. Also, if you want non-corporate ownership,
then one of two things must happen: readers must
be willing to pay `10-15 for a newspaper, and pay
as much for news channels every month. Or, media
must be funded by charitable or philanthropic
trusts like ProPublica.
Your responsibility within Network 18
was expanded last year, while some big
names had to leave it. One of the reasons
was due to lack of editorial indepen-
dence. Have you personally faced such
problems at the network?
We have faced no pressures from our owners on
any kind of news. However, as a matter of abun-
dant caution and for the sake of transparency, we
make disclosures, and generally avoid writing
much about our corporate owners. My role was to
bring print publications and web under one head
for greater synergy. Its happening to some extent.
We should also view editorial independence
dispassionately. Editors are not going to ever be
free from such pressures. You have to be strong
enough to ensure your independence.
One of your recent articles criticizes
Ramachandra Guha for rewriting his-
tory, especially Patels equation with
Nehru. Guha is a historian by profession.
But even the Sangh has been making sev-
eral attempts at rewriting history ever
since the BJP came to power. What is
your view on that?
We dont need anybody to supervise anyone for
anything. But we need multiple versions for his-
tory, for history is not a settled fact. Even historians
have biases. See how the Brits record Indian history
and how we do the same. So far, the Left-Marxist
version of history of India prevailed. Now, the RSS
wants to have its own version. Guha too has his
own way of seeing history. Having multiple view-
points on history is vital for better understanding
and to get closer to the truth. It does not mean that
any one version is correct.
Your article, Why PM Modis US visit
may be a waste of time, was both per-
ceptive and different. How do you rate the
euphoric coverage of this trip by the
Indian media, especially TV?
The media has its own reasons for covering some-
thing or not covering something. It is driven by
TRPs and the need to grab eyeballs. However, the
fact is there is a lot of interest in Modi at this stage.
He seems to be a popular leader with his finger on
the pulse of popular mood. No media house can
ignore him for now. Critical comments are not an
issue. He has been eulogized and criticized by
many people, including me.
The new regime has kept the Indian
media at bay. How do you react to such
disengagement on the part of the govern-
ment? And what should the Indian media
do to bargain or demand access?
I doubt if the government is disengaging. I think it
has an issue with the English media, which has, till
recently, been uniformly hostile to Modi. But this
government wants to control how it communicates
with people, and feels that excess access to babus
and ministers at frequent intervals can lead to the
media dictating the agenda. Media should not
worry just about access. There are 1,000 stories to
do even without access. But at some point, I do see
the government communicating better with the
media. It is too early to say if this will be the policy
all through the five-year term.
I would say economically, I am
pro-business, pro-market; socially,
I am a liberal. I believe in a plural
society. But a lot of nuances are
lost in such labeling.
23 VIEWS ON NEWS November 7, 2014
As consumers, we are constantly
bombarded by images of food,
music, films and durables. But
what makes some of them cult
items are the people working
behind the scenes
BY GOPINATH MENON
URING one of my visiting faculty
stints at a business school, a student
asked me: Sir, what is a cult brand?
The topic that I was talking about was,
the relevance of brands in our life
today. I found the question relevant, com-
monsensical and least answered. I tried answering it by asking
him a question: Name some great brands. Pat came the list
Mercedes, BMW, Apple, Jaguar, and back home, Royal Enfield.
Fine, I said. Now tell me what impresses you about a BMW
or an Apple? They struggled and that is the crux of this arti-
cle.
Any likely buyer of BMW will find it difficult to answer
whether he intends buying the car for its engineering prowess
or artistic design. This is the same for Apple. We cannot decide
whether it is its unique chip that drives the value, the color or
the design that makes you wear it proudly in your breast pocket.
All put together, Apple products make thousands of youth, cre-
ative guys and management aspirants around the world queue
up all night to pick up the first piece. All these acts by the con-
NEIGHBORS ENVY,
OWNERS PRIDE
Advertising
Cult brands
D
24 VIEWS ON NEWS November 7 , 2014
sumer make it a cult brand.
We will never get the answers to why we buy
these brands, and this creates a mystic halo around
them. These mystic values collectively create a cult
brand. This makes pricing inelastic. Yet, the buyer
wants to buy it, irrespective of the price. This crav-
ing makes it a possession of pride and acts as a will-
ing advocacy to others.
FOOD TO DIE FOR
Cult brands extend to other categories and genres
as well. I know for a fact that the paranthas and dahi
at Murthal dhaba, near Panipat on GT Road, is a
brand. So is the hing tadka dal and kadak roti that
one gets at Gajraula dhaba after Moradabad, en
route to Nainital. I once asked the burly owner of
this dhaba why the food was always so good. He an-
swered: Bauji, khaana badhiya na ho, to truck
driver gaadi chadha dega, mean-
ing there are no second chance in
life, and if the food is not good,
the truck drivers who come will
run over the dhaba.
So, the key thing as far as food
is concerned is the recipe and im-
plementing it to perfection. Its
not so much about how much
salt, spice, tadka and heating as its
about the approximation of these
and tons of love thrown into the
dish. This love comes from in-
tegrity and passion for creating
perfection, without expecting anything in return.
This is the same case with Bukhara, probably the
only five-star restaurant where you have to eat with
your hands. The logic is that the ends of the fingers
have the maximum sensation, and hence, when they
touch the tongue and lips, the taste becomes mem-
orable. So, without knowing, there is a food brand
that your mom and only your mom can create for
youor your naani or aunt.
And what will become memorable is advertising
that does not have fatigue value. And the reason
why you do not get tired of it is that it does not have
any irritating elements. For example: The Marlboro
Man campaign hasnt changed in five decades and
still works. In the process, they created something
called Marlboro Country, which geographically
does not exist. Its a place in the mind that results in
it becoming more valuable as a brand than the
LOYAL FOLLOWING
(Clockwise from facing page) Even
after five decades, the Malboro
campaign still works; the BMW is
also one of the cult brands in India;
the craze for Apple products is
nothing unusual
Cult brands have
a mystic halo
around them.
The buyer wants
to have them
despite the high
price. This
craving makes
them possessions
of pride.
25 VIEWS ON NEWS November 7, 2014
company itself. Therefore, it qualifies as a cult brand.
Back home, there are many examples, such as
Surf ki kharidaari mein hi samajhdaari hain, Cad-
burys Taste of Life or Titan watches. These cam-
paigns are not about who wrote the copy, who did
the design or who was the producer of the film. It is
about all coming together for creating a different
ROIRelevance, Originality and Impactwith
prospective consumers. Cadburys campaign was
legendary as it stopped the adult guilt of consuming
chocolate. Till then, chocolates were always for chil-
dren. This enlarged the chocolate market. This is
what brand leaders should do to become thought
leaders in the consumers mind.
MESMERIZING MELODIES
How many times during your regular chores has a
song made you rewind to three decades back? Take
a Rafi classic: Tumne mujhe dekha. Or
Kishoredas Jeevan se bhari, teri aankhein, or
Mukeshs classic, Kahin Door Jab Din Dhal Jaaye,
or Hemantdas gem: Yeh nain bhare bhare.
So what makes these songs immortal? Is it a Sha-
keel Badayuni, a Gulzar or a Shailendra who wrote
them, or is it the mastery of Pancham, Kalyanji
Anandji or Salildas musical genius? Or the super-
stars who sang them on screen: Shammi Kapoor,
Dev Anand and Rajesh Khanna? We do not know.
Nor will we ever know, and we should never know
at all. Thats the mystery that bonds and creates
these gems. This is what makes them memorable
and immortal, and hence, cult classics.
So the next time you taste a great dish, see a great
advertising campaign or hear a nostalgic melody
from the sixties, just remember that it is not the
restaurant, the high-flying copywriter, or the swash-
buckling hero of yesteryear that is responsible for
these brands. There are many heroes behind these
cult creations. The beauty is that they prefer to be
behind the scenes, away from the limelight and rel-
ish watching all this jubilation and celebration of
their work.
Perhaps, it is time our politicians and political
parties too understood this reality and created a
brand that has millions following it.
WIDE APPEAL
(Clockwise from left)
Immortal songs woven around
Bollywood heroes, for example
Rajesh Khanna, evoke mystery;
advertising has helped create
cult brands like Cadbury; Some
of the songs sung by Kishore
Kumar have become cult classics;
Bhukara restaurant is a
well-known brand amongst
foodies
26 VIEWS ON NEWS November 7 , 2014
Advertising
Cult brands
RADIO MIRCHI
NAVED RUNS
RIOT
SMALL SCREEN
WHY ANUPAMKHER
MATTERS AGAIN
EXPOSES
ANIRUDDHA BAHAL
PREPARES HIS NEXT STING
OCTOBER22, 2014 100

THE CRITICAL EYE
Aah Katju,
Wah Katju...
bindi zction
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Dilip Bobbs take on
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Views On News (VON) is Indias premier fortnightly magazine that
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your friends
Social Media Facebook fraud
HE Justice De-
partment is cla-
iming, in a little
noticed court fil-
ing, that a federal
agent had the right
to impersonate a
young woman online by creating a Face-
book page in her name without her knowl-
edge. Government lawyers also are defen-
ding the agents right to scour the womans
seized cell phone and to post photo-
graphsincluding racy pictures of her
and even one of her young son and
nieceto the phony social media account,
which the agent was using to communi-
cate with suspected criminals.
The woman, Sondra Arquiett, who
then went by the name Sondra Prince,
first learned her identity had been com-
mandeered in 2010 when a friend asked
about the pictures she was posting on her
Facebook page.
There she was, for anyone with an ac-
count to seeposing on the hood of a
Privacy
Fakebook!
A federal agent in the US took over a womans identity, created a
phony account and posted racy photos from her mobile. While
the site has removed the page, the justice department is
reviewing the incident
BYCHRIS HAMBY (BUZZFEED STAFF)
Photos: Courtesy ProPublica
28 VIEWS ON NEWS November 7 , 2014
BMW, legs spread, or, in another, wearing only
skimpy attire. She was surprised; she hadnt even
set up a Facebook page.
The account was actually set up by US Drug
Enforcement Administration Special Agent Tim-
othy Sinnigen.
N
ot long before, law enforcement officers
had arrested Arquiett, alleging she was
part of a drug ring. A judge, weighing
evidence that the single mom was a bit player who
accepted responsibility, ultimately sentenced Ar-
quiett to probation.
But while she was awaiting trial, Sinnigen cre-
ated the fake Facebook page using Arquietts real
name, posted photos from her seized cell phone,
and communicated with at least one wanted fugi-
tiveall without her knowledge.
On Monday, the Justice Departments head-
quarters in Washington, DC, referred all questions
to the DEA, which then declined to answer ques-
tions and, in turn, referred inquiries to the local
US attorneys office in Albany, New York.
That office did not respond to multiple re-
quests for an interview.
But on Tuesday, less than 24 hours after Buz-
zFeed News published the story, the Justice De-
partments top spokesperson, Brian Fallon said:
The incident at issue in this case is under review
by Justice Department officials.
A Facebook spokesman declined to comment
on the case. The sites Community Standards
say: Claiming to be another person, creating a
false presence for an organization, or creating
multiple accounts undermines community and vi-
olates Facebooks terms. The spokesman said
there is no exception to this policy for law enforce-
ment. On Monday, the bogus Facebook page was
accessible to the public. But after this story was
published, Facebook took down the page, telling
BuzzFeed News: We removed the profile because
it violates our community standards.
Leading privacy experts told BuzzFeed News
they found the case disturbing. It reeks of mis-
representation, fraud, and invasion of privacy,
said Anita L Allen, a professor at University of
Pennsylvania Law School. The experts also
agreed that the case raises novel legal and ethical
questions. There is a long tradition of deceptive
practices by police that are legal, they noted. For
example, officers assume a false identity to go un-
dercover. Whats different here, said Ryan Calo,
a professor at the University of Washington
School of Law, is that the agent assumed the iden-
tity of a real person without her explicit consent.
The technologies we have now are enabling
all sorts of new uses, said Neil Richards, a pro-
fessor at the Washington University School of
Leading privacy experts told BuzzFeed
News that they found the Sondra case
disturbing. One of them commented the
case reeked of misrepresentation, fraud
and invasion of privacy.
BASED ON FALSEHOOD
(Facing page) DEA Specialist Agent
Timothy allegedly posed as Sondra
and posted pictures of her on
Facebook. One of them showed
Sondra posing on the hood of
BMW, with her legs spread
(Above) An album called Sosaon
Facebook shows Sandra in a
strapless shirt
29 VIEWS ON NEWS November 7, 2014
Law. There are a whole bunch of new things that
are possible, and we dont have rules for them yet.
The DEAs actions might never have come to light
if Arquiett, now 28, hadnt sued Sinnigen, accus-
ing him in federal district court in Syracuse, New
York, of violating her privacy and placing her
in danger.
I
n a court filing, a US attorney acknowledges
that, unbeknownst to Arquiett, Sinnigen cre-
ated the fake Facebook account, posed as her,
posted photos, sent a friend request to a fugitive,
accepted other friend requests, and used the ac-
count for a legitimate law enforcement purpose.
The governments response lays out an argu-
ment justifying Sinnigens actions: Defendants
admit that Plaintiff did not give express permis-
sion for the use of photographs contained on her
phone on an undercover Facebook page, but state
the Plaintiff implicitly consented by granting ac-
cess to the information stored in her cell phone
and by consenting to the use of that information
to aid in an ongoing criminal investigations [sic].
That argument is problematic, according to
privacy experts. I may allow someone to come
into my home and search, said Allen, of the Uni-
versity of Pennsylvania, but that doesnt mean
they can take the photos from my coffee table and
post them online.
I cannot imagine she thought that this would
be a use that she consented to, the University of
Washingtons Calo said.
Thats a dangerous expansion of the idea of
consent, particularly given the amount of infor-
mation on peoples cell phones, said Elizabeth
Joh, a professor at the University of California,
Davis, School of Law.
The governments court filing confirms that
Sinnigen posted a photo of Arquiett wearing ei-
ther a two-piece bathing suit or a bra and under-
wear, but denies the characterization of the
photograph as suggestive.
CROSSING LIMITS
Timothy also posted photos of
Sondras son and niece on the same
Facebook account
30 VIEWS ON NEWS November 7 , 2014
Social Media Facebook fraud
Privacy
This picture is no longer on the Facebook page,
but others are. An album called, Sosa, her nick-
name, shows her in a strapless shirt and large
hoop earrings or, in another, lying face-down on
the hood of the BMW, legs kicked up behind her.
At least I still have this car! reads a comment
supposedly posted by her.
T
he DOJ also acknowledges that Sinnigen
posted photos of Arquietts son and
niece, who were then clearly young chil-
dren. Arquietts current attorneys declined re-
quests to interview her. But court documents tell
much of her story.
She was arrested in July 2010 and accused of
participating in a conspiracy to distribute cocaine,
an offense that could carry up to a life sentence.
She pled guilty in February 2011, and, in a court
filing, federal prosecutors recommended a re-
duced sentence, noting that she was not a signif-
icant player in the conspiracy and had promptly
accepted responsibility.
Arquiett grew up in Watertown, New York, ac-
cording to a motion on sentencing by her attor-
ney in her criminal case. Her father was
imprisoned when she was an infant. Her mother
was an alcoholic and drug user, and her stepfather
abused both Arquiett and her mother.
By 2008, Arquiett was dating Jermaine Bran-
ford, who authorities believed to be the head of a
drug trafficking ring, the criminal complaint
against Arquiett says. He also physically abused
her, according to the sentencing motion her
lawyer filed.
The government accused Arquiett of allowing
Branford and his associates to process and store
cocaine in her apartment and helping them con-
tact other members of the drug ring and arrange
transactions. Branford later pled guilty in federal
court to conspiracy to distribute cocaine and re-
ceived a sentence of almost 16 years.
Arquietts lawyer argued that Branford and his
crew took advantage of her vulnerabilities. To
her, because they took care of her, she considered
them like family, attorney Kimberly Zimmer
wrote. In fact, they preyed upon and used her.
Arquiett, Zimmer wrote, wasnt paid like other
members of the drug ring, just given money on
occasion to buy gas or other items. At the time,
although she knew that her co-defendants were
distributing drugs and that she was helping them
to do so, she considered the things that she did
for Branford and the other co-defendants as fa-
vors, Zimmer wrote.
Z
immer also noted Sinnigens actions. Ms
Arquiett never intended for any of the
pictures on her phone to be displayed
publicly, let alone on Facebook, which has more
than 800 million active users, she wrote in the
motion addressing sentencing.
More disturbing than the fact that the DEA
Agents posted a picture of her in her underwear
and bra is the fact that the DEA agents posted a
picture of her young son and young niece in con-
nection with that Facebook account, which the
DEA agents later claim was used for legitimate
law enforcement purposes, that is, to have contact
with individuals involved in narcotics distribu-
tion.
Taking all of this into account, a judge sen-
tenced Arquiett to five years of probation, includ-
ing six months of weekend incarceration and six
months of home detention.
This March, a probation officer certified that
she had complied with the terms of her sentence
and terminated her probation.
Courtesy ProPublica
A Facebook spokesman declined to
comment on the case. The sites
Community Standards, however, said the
fake account violated Facebooks terms,
and the rules applied to law enforcers.
31 VIEWS ON NEWS November 7, 2014
Big screen Adaptations
Fairy tales
MEET MODERN
SNOW WHITE
This popular story has become multi-dimensional over the
last few years and the characters flawed. Just like all of us
BY GOPIKA B NAIR
he story of Snow White
has always fascinated kids
and adults alike. A Grimm
Brothers creation, the origi-
nal story was dark and gory.
Disney entirely sanitized it to
make it viewable for family
audiences and made it their flagship in 1937. So,
whenever Snow White is mentioned, it is Disneys
animated movie that comes to everyones mind.
Disney released the movie, Snow White and the
Seven Dwarfs, after the Great Depression, in order
to provide something lighter and merrier for Amer-
icans, a happily-ever-after story. However, the movie
reflected the general public attitude regarding the
place of women in society at that timeat home,
waiting for their husbands. According to scholar
John Saunders, Snow White is continually portrayed
as a confused girl and its only by luck that she
escapes death, not by her wits.
DOCILE DOLL
Almost all female characters of Disney movies, until
recently, were shown as damsels in distress whose
32 VIEWS ON NEWS November 7 , 2014
lives revolved around male characters. What of
evil queen then?
Soraya Haddad of Charles de Gaulle Univer-
sity, in her thesis Film and Television adaptations
of the Snow White tale: Towards an Emancipation
of the female Characters in 2013, said that the
queen is given all the defects, usually attributed to
the fair gender, in the original version as well as
the Disney version. In this and later films, Disney
was a major interpreter and conservator of west-
ern culture and values for the 20th century. It had
already established the importance of a man in
Snow Whites life, seen when she is saved by a kiss
from her male savior.
The Snow White of Wilhelm and Jacob
Grimms, who first published the fairytale in
Grimms Fairy Tales in 1812, is a mere child of
seven years. But Disney shows her as older and
stronger, but still nave and consumed with
romantic ideas. She sings and dances all the time.
Her ambition in life is to clean the dwarfs house
and find her Prince Charming. The king, the
prince (except for the kiss) and the huntsman have
no major roles in Disney.
The fairy tale, Snow White and the Seven
Dwarfs, has had hundreds of retellings and adap-
A MIRROR TO CHANGING
SOCIETY
(Facing page) Snow White
and the Seven Dwarfs, the
1937 Disney production
(Left) A still from Mirror,
Mirror directed by Tarsem
Singh
(Below) The cast of ABC TVs
Once Upon a Time
tations over the last several centuries. Each one
carries traces of the society that produced that par-
ticular version. All the characters and elements, be
they Snow White, the dwarves, prince charming,
the magic mirror, the evil queen, the poisoned
apple and the kiss have evolved through genres of
comedy, romance, action, adventure and drama in
films and TV segments.
NOW FOR THE FLAWED ONES
But the three Snow Whites that have come out in
the past two-three years have very little in com-
mon, except for the fact that rather than being the
flat princess of Disney, they are flawed and multi-
dimensional characters who are more likely to
pick up a sword than a mirror. They include
33 VIEWS ON NEWS November 7, 2014
Tarsem Singhs Mirror Mirror (2012), Rupert
Sanders Snow White and the Huntsman (2012)
and ABC TV series Once Upon a Time (2011-
present).
A DIFFERENT QUEEN
Not only Snow White, but the depiction of queen,
the evil step-mother, is also different. Disney had
created a particular persona for her, which many
later adaptations of Snow White had followed.
They had shown the queen as a victim of her
socio-cultural environment and patriarchal stan-
dards of beauty. They shown how the queens
monstrosity was replaced with a more humanistic
understanding of her behavior, thereby resulting
in a more sympathetic and less monstrous depic-
tion. Here, the queens worst enemy is not Snow
White, but her fear of being rejected because of the
aging of her body.
The crux of the story is the conflict between,
two politically powerful womenthe queen and
Snow Whiteon the basis of insecurity and love.
There are various representations and symbols
throughout the film to substantiate this, including
that of a bluebird and a raven. There is always a
bluebird. Disney portrayed the bluebird as Snow
Whites friend, whom she cuddles and sings to.
The bluebird is a symbol of the metamorphosis of
a girl to woman, representing Snow White turning
18. On the other hand, the raven is the symbol of
death. Queen Ravennas (in Snow White and the
Huntsman) name rhymes with it and she has the
ability to shape-shift into a flock of ravens. While
Regina of Once Upon a Time symbolizes the bird
by wearing raven black dresses, Clemmentianna of
Mirror Mirror doesnt really wear the black dress,
but the portal where her mirror is located, is dark
and gloomy and at the entrance is the picture of a
raven as if guarding the queens portal.
Between Once Upon A Time, Mirror Mirror
and Snow White and the Huntsman, we see a very
different princess. The modern Snow White does
not lie in a glass coffin, awaiting rescue. She does
not run away in fright or sing a little ditty to blue-
birds. The modern Snow White fights, wields a
sword, actively hunts down the evil queen, and
stands shoulder-to-shoulder with all the male
characters. She resembles the modern ambitious
woman, while the prince is someone who stands
by her through thick and thin. She is the chosen
one and leads an army into battle against evil. She
is quite a contrast to Disney's damsel.
TUNE IN TO BOLDER
VERSIONS
(Top) Once Upon a time
(Above) Rupert Sanders
Snow White and the
Huntsman
Big screen adaptations
Fairy tales
34 VIEWS ON NEWS November 7 , 2014
In Mirror Mirror, Snow White states: I read so
many stories where the prince saves the princess.
Its time we changed that ending. And save him
she does on many occasions. On one occasion,
when the queen feeds the prince with a puppy love
potion so that he marries her, she rescues him by
giving true loves kiss, thus waking him from the
curse of the love potion. When Snow White is
trained as a street-fighter and swordswoman by
her seven dwarf friends or the huntsman, she eas-
ily exemplifies the kind of spunky heroism that a
21st century Snow White needs to project. She
goes after her true love, Prince James, when he is
held captive by the queen or his own father. But
yet, she is always on the lookout for a small chance
to reconcile with her step-mother.
QUEST FOR BEAUTY
The other character that has made an impression
is the evil queen. Generally, in fairy tales, a female
villains past is never explained. The retelling
shows her real persona. Queen Ravenna in Snow
White and the Huntsman cares only about her
continued quest for beauty. She sucks up the youth
from young maidens and stays young. She consis-
tently believes that a woman who stays beautiful
forever, the world is hers.
The only work that differs from this idea of
killing someone for their beauty is Once Upon A
Time. Here, the queens reason for hating her step-
daughter is revenge. Regina grew up as a kind,
young woman who liked to lead a simple life. The
queen had, in fact, loved Snow White like a daugh-
ter initially. But after a series of incidents, mainly
due to the influence of the queens evil mother, and
due to Snows naivet, Snow White is transformed
into a sort of punching bag for the lonely queen.
In Mirror Mirror, the director makes the queen
into a vain and selfish woman, who makes her
own choices. Her main reason for hating Snow
White is because Prince Alcott, whom she wants
to marry, has eyes only for Snow White.
The queens insecurities also come through the
mirror. In Mirror Mirror, the queens mirror is lo-
cated in a separate dimension, while in Snow
White and the Huntsman, it is a shiny copper plate
that dissolves to form a three dimensional figure.
When the queen summons the magic in the mir-
ror, she only says: Mirror, mirror, on the wall,
and then steps into a wall of water to enter another
dimension and comes out in a different place with
a long pier and two dark, gray huts. The beautiful
queen is like the glamorous castle on the outside,
but on the inside, shes as poor as the huts. Thats
the reason she collects heavy taxes and despite
marrying five times, wishes to marry Prince Alcott
of Valenzia, a rich kingdom. However, in the tele-
vision series Once Upon a Time, the queens mirror
is an actual persona or genie from The Arabian
Nights that she is able to manipulate. Now, she uses
him as a spying glass. In Huntsman, the mirror is
only her hallucination and only she can see it.
PROTECTIVE HUNTSMAN
No tale can be complete without a prince, dwarfs
and the huntsmanall male figures associated
with Snow White. The kiss she experiences with
the prince results in her rebirth as a woman. In
every story, she is kissed by a prince, but in Snow
White and the Huntsman, it is the huntsman who
kisses her. He is a protective male figure who
stands for Snow Whites Animus, the strong mas-
culine principle within her. This kiss is a symbolic
reunion of her feminine and masculine principles.
Dwarfs, as always, are merry men, protectors
of their princess, but also toughened warriors.
Each of these characters is willing to follow Snow
White to the end of the Earth.
Snow White and the Seven Dwarfs has
had hundreds of retellings and
adaptations over the last several
centuries. All the characters have
evolved through various genres.
35 VIEWS ON NEWS November 7, 2014
Want to know the goings-on in the top echelons of government? Who is
getting transferred where? Then lend your eyes to this editor
BY RAKESH DIXIT
R SURESH MEHRO-
TRAS right index
finger points at the
portrait of Sai Baba
just above his chair;
God is our CMD, says
the septuagenarian editor-
in-chief with a twinkle in his eyes.
Sitting in his small office room at his 45 Bunga-
lows residence in Bhopal, he comes across as an
affable man, if somewhat narcissistic. But thats okay.
He is a teacher-turned-journalist, and owns a web-
site that has been a superhit with thousands of All
India Services officers, corporate honchos and
politicians. whispersinthecorridors.com has been
offering a staple of gossip about transfer-postings in
the top echelons in India since last 13 years.
PHENOMENAL HIT
He deserves the stripes on his shoulders, consider-
ing the number of hits his website has gotover
2.56 crore. And this is only a part of the websites
phenomenal success, evident from the plethora of
government and corporate advertisements clutter-
TheWhisperer
&his Web
Profile
Dr Suresh Mehrotra
D
ing the website. The feedbacks indicate that its a
daily ritual among top babus in the North and South
Blocks in the national capital to start their day in
office with whispersinthecorridors.com. Then, there
are feedbacks from across the country.
Its enough to dazzle Mehrotra himself. No won-
der he has the Sai Baba photograph in his office.
Thats why I say the CMD of my website is the
God, he says gleefully. You will be amazed at the
kind of feedback I get every day. Top bureaucrats I
have never seen, much less met, provide informa-
tion about themselves and their colleagues.
He shows his high energy level as he quickly gets
up and rushes to his drawing room and returns with
three books, all mentioning his website. And they
are impressive tomes: Dr Sanjay Barus An Acciden-
tal Prime Minister, PC Parekhs Conspirator or
Crusader and PM Nairs Kalam Effect: My Years
with the President.
Baru, former media adviser to Dr Manmohan
Singh, and PC Parekh, former coal secretary, both
mentioned the website as a source for goings-on in
the office of Singh. And there is another interesting
entry: Nair, former secretary to President APJ
36 VIEWS ON NEWS November 7 , 2014
Abdul Kalam, has written in his memoirs that his
heart sank on not finding his name in the whis-
persinthecorridors.com.
QUESTION OF TRUST
Mehrotra is modest: I know none of them. But they
trusted my website as a source. That is the secret of
its success. The success has spread wide, and two
scholars of Gwaliors Indian Institute of Information
Technology and Management, Manoj Kumar Dash
and Ajay Singh, did a research in 2011 to find out
the secret of the websites success. And their
study,Innovation approaches of whispersinthecor-
ridors.com in the field of Indian bureaucracy, con-
cluded that the main reason behind the success was
targeting the bureaucracy and corporate elites.
All this while, Mehrotra remains largely con-
fined to his house-cum-office. What initially
worked for him were his contacts, which he picked
up as an active journalist when he was covering the
secretariat and the state police headquarters beats.
For the last two decades, however, his main sources
of information have been newspapers and feedback.
The seed for the website was sown 32 years ago,
when Mehrotra started a gossip column in the Free
Press Journal (FPJ), Indore, as its Bhopal bureau
chief. The name of the column was the same
Whispers in the Corridors.
It was a novelty those days, and FPJ being the
only significant English newspaper in Bhopal, the
column was an instant hit with the bureaucracy.
There were some sneers at what critics called
gossip-mongering in the name of journalism. But
they found it irresistible.
INFORMATIVE SITE
A retired IAS officer says he always considered the
column low-brow, but would read it all the same.
That holds true for the website too. Most bureau-
crats surf it out of curiosity. The one-liner items on
ONE-LINER JOURNALISM
Dr Suresh Mehrotra at his
residence-cum-office in Bhopal,
from where he operates the highly
successful website
Mehrotra remains largely confined to his
house-cum-office. What initially worked
for him were his contacts, which he
picked up as a journalist covering the
secretariat and the state police beats.
37 VIEWS ON NEWS November 7, 2014
colleagues transfers are easy on the eyes, he says.
Despite his years as history professor in Ujjain,
Mehrotra believes he is not quite the intellectual
type. His forte is one-liners, not long, analytical sto-
ries. Pithy and to the point, thats his USP. And thats
why he has refused proposals to tweak the template
of the website, to accommodate long articles and
profiling of the persons featured in it.
As a journalist, he left FPJ in 1991 and moved to
Hindustan Times as its Bhopal correspondent. His
cordial relations with the late Madhavrao Scindia
helped. His resourcefulness attracted the Bhaskar
groups chairman Ramesh Agrawal. Mehrotra
joined the group first as executive editor of Dainik
Bhaskar and then as editor of National Mail.
His stint as editor, though, was not very success-
ful. The editors work profile did not fit in with his
skills. His last stint with print journalism was as edi-
tor of the little-known Naveen Dunia of Bhopal.
That ended in a near-disaster in 2001, when he
decided to quit journalism.
It was when he was unemployed that he hit upon
the idea of launching his own website. He chose to
retain the name of his column for it. Websites were
still not popular those days. But I had great faith in
God. I persevered single-handedly. The contacts I
had stood me in good stead and the website began
to grow in volume and popularity, he recalls.
NETWORK HELPS
Thirteen years ago, Mehrotra relied mostly on his
own network in the bureaucracy. He was known to
a legion of movers and shakers in the corridors of
power. While he was a journalist, service officers
and politicians would flock to his house. It took a
while for the mild-mannered Mehrotra to overcome
the awe that visitors inspired in him.
Back in Bhopal, his childhood friend, the late
Sudip Banerjee, an IAS officer and a close confidant
of then Chief Minister Arjun Singh, contributed a
lot to Mehrotras makeover. He grew close to Arjun
Singh and soon, was a frequent visitor to the CMs
house. I never concealed my thick relations with
Arjun Singh or, for that matter, any politician. I
never bothered about what people said, he says.
Most importantly, there was not even a whiff of
corruption about him. His neighbour, journalist ND
Sharma admits that Mehrotra belongs to that rare
breed of journalists who did not exploit their con-
tacts to feather their own nests.
Today, having crossed 70, he is willing to sell his
website for a good price. Many offers have come to
me. Several media barons approached me with the
offer as high as `10 crore, but they want me to con-
tinue. They say they cant run the website without
me. If that is the condition, I am happy running the
website on my own, he says.
Mehrotra puts in 12-14 hour workdays. My day
in the office begins at 7.30 am and continues till
night, he says. A staff of eight, including two mar-
keting personnel, helps him out. Whispers in the
Corridors also comes out in print every month. The
one-liners, though, remains.
Profile
Dr Suresh Mehrotra
Typical news items from Mehrotras website in October 2014
IFS officer is jobless?
An Indian Foreign Service officer on return to MEA is jobless today. He is
1979 batch IFS officer SP Tripathi. Only Foreign Secretary can answer to
this question.
Will Govind move on central deputation?
Whispers in the corridors of power have it that Jaideep Govind may soon be
appointed as Additional Secretary in Government of India. The 1984 batch IAS
officer of MP cadre is presently serving in the state as Chief Electoral Officer,
Madhya Pradesh. He is recently empanelled to be posted to the rank of
Additional Secretary with Government of India.
CMs, Ministers of States to report their foreign visits to GoI
Chief Ministers and Ministers in State or Union Territory Governments have
been told to report mandatorily to the Government of India of their visits
abroad.
Ram Prakash Sisodia to return to parent cadre!
Ram Prakash Sisodia, Joint Secretary, Higher Education, is expected to return
to his parent cadre. He is a 1991 batch IAS officer of Andhra Pradesh cadre.
Joshi to be Judge of MP HC?
R K Joshi is likely to be appointed Judge of the Madhya Pradesh High Court.
He is presently DG Vigilance in Indore High Court.
Ashok Prasad, Special Director, IB gets apex pay scale
Ashok Prasad, Special Director in Intelligence Bureau (IB) has been accorded
apex pay scale. He is a 1979 batch IPS officer of Andhra Pradesh cadre.
Precursor to twitter?
38 VIEWS ON NEWS November 7 , 2014
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OCTOBER 22, 2014 100

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You thought these swimmers
are bracing for an imminent
fall? Take heart. This is just an
art work by American street
artist DAVID ZINN.
DESIGNS THAT MADE IMAGINATIVE USE OF
PHOTOGRAPHS, FONTS, GRAPHICS, COLOR
AND SPACE TO LEAVE AN IMPRESSION
By ANTHONY LAWRENCE
Design
A Durga mural in Dhaka which
gives the impression of having
being created out of marble.
40 VIEWS ON NEWS November 7 , 2014
The window panels, the fire place and art frames in the distance are an illusion. At Smoke
House in Delhis Khan Market, this impression has been created by pencil work.
A poignant photograph depicting the
human tragedy of J&K floods.
41 VIEWS ON NEWS November 7, 2014
EB CRAWLER / WHAT WENT VIRAL
RUSSIAN-BORN American writer Ayn Rand, author of Fountainhead and Atlas
Shrugged, took a beating on the web, when Last Week Tonight, a satirical late night
talk show hosted by John Oliver, made a video mocking her philosophy of
objectivism which she describes in her own words as: Why is it good to want
others to be happy. You can make others happy when and if those others mean
something to you selfishly. The video, How is this still a thing, went viral, getting
half-a-million views within a few days. The video also scoffed at Rands remarks on
Native Americans. She had once said: I do not think they have any right to live in a
country merely because they were born here and acted and lived like savages. The
video also had clips of famous Republican politicians praising the author, including
2012 Republican vice-president nominee Paul Ryan, who was later forced to respond
by saying he loved her work, but disagreed with her philosophy.
Ayn Rand resurfaces
A POPULAR Instagram group, Rich kids of Tehran, was pulled out
after it garnered negative publicity for outlandish display of wealth,
supposedly by the children of elite families of Iran. The group
exhibited pictures of luxury cars lined up outside Persian palaces,
young Iranian girls in beachwear at fancy pool parties and
youngsters consuming alcohol,
which is banned in Iran. However,
the group made a sober comeback
and justified the pictures saying
that they loved their country and
only tried to show the other side of
Tehran, dispelling perceptions like
Iranians using camels for
transportation. Interestingly, a
similar group was started on
Instagram called Poor kids of
Tehran, which highlighted the
hardships of the poorer citizens of
Tehran and their daily struggles.
The groups are a study in contrast.
Rich vs poor in Tehran
A 1.45-MINUTE viral video by Greenpeace has ended a long-term relationship between
Lego, a Danish toy-making company, and oil giant, Shell. The video links Lego to Shells
drilling activities in the Arctic, which eco-activists have been protesting against for quite
some time. Shell had an arrangement with Lego, wherein its logo is used on its toys. Shell,
meanwhile, sells Lego toys at some of its select petrol stations. The video shows a pristine
Arctic landscape built of Lego blocks being engulfed in a pool of black oil. The song
Everything is awesome from a Lego movie, plays in the background, lending poignancy to
the message. The video ends with these messages: Shell is polluting our kids
imagination and Tell Lego to end its partnership with Shell. It has got close to 70 lakh
hits on Youtube and has forced Lego not to renew its 68 million pound contract with Shell.
Victory for eco-activism
Take a Hike
JOHN STUMPF, CEO of investment bank
Wells Fargo, gets many a mail requesting
a pay rise. But never would he have
expected that one of his employees, Tyrell
Oates, would copy more than a lakh others
while requesting a raise via email. To make
matters worse, one of the recipients
posted the request on social media,
making the contents public.
Oates, in the email to his boss,
estimated that a pay rise of $10,000 for
each employee would cost around $3
billion, a paltry amount when compared to
the huge profits the company makes.
Thousand of retweets and comments have
poured in and grabbed the attention of the
investment banking fraternity.
W
42 VIEWS ON NEWS November 7 , 2014
A first of its kind
A PICTURE of Rap King Jay Z and his
singer wife, Beyonce, posing with
Leonardo da Vincis Mona Lisa went viral.
What made this different was that the
celebrity couple was given a private tour
of the famous Louvre Museum in Paris
that houses the Renaissance era
masterpiece. People are never allowed to
get this close to the Mona Lisa, but
exceptions were made for them. The
couple reportedly got the museum shut
for a whole day for an exclusive stroll and
selfies. The internet went berserk at the
self-obsession of celebrities and some
creative minds came up with crackling
Jay Z, Beyonce and Mona Lisa memes.
In one of them, Beyonce replaces Mona
Lisa in the original artwork.
When Beyonce met Mona Lisa
SOUMEET LANKA, an architect by profession, has
come out with answer to difficult question that has
always troubled Indiansare we a nation of clerks
with no aptitude for innovations? He has started an
online platform called The makers of things that
features tales of people who have contributed to the
society with their innovations.
On October 4, Lanka posted a youtube video on
the facebook page of the group that highlights the
rich work in the field of research and innovation
being done in our country. In the video Lanki urges
Indians to stop quoting Aryabhatta and the Vedas as
mark our greatness and instead update themselves
on the huge volume of innovation being done in
India that includes the Mars orbiter, thorium
research, Indians heading some of the biggest
multinationals that should make us proud and stop
us from cribbing about the lack of innovative fervour
in this country. The groups facebook page already
has over 60,000 likes and the video message has
garnered 20 lakh hits on Youtube within the first two
weeks of its release.
(Compiled by Prithvi Yadama)
Innovative India
WE HAVE seen and heard of political parties using
social media to garner support. But a Spanish party,
Podemos, meaning we can, has gone online for
political purposes by functioning full-time on social
media site Reddit. Podemos page on Reddit has caches
of videos, proposals, debate topics and a question and
answer session with party leaders. Even party decisions
are taken online, with the use of a tool called Loomio,
which helps in the analyses of the vote count. The page has
substantial web traffic at any given time. Does this translate
into political success? Yes, Podemos has won five seats in
the 2014 European parliamentary elections.
43 VIEWS ON NEWS November 7, 2014
NEWS
DATE NEWS CHANNEL TIME
9:34AM 9:35AM 9:50AM
1/10/14
1/10/14
1/10/14
2/10/14
2/10/14
2/10/14
3/10/14
Army chopper crashes in Bareilly
cantonment; pilot, co-pilot and
engineer dead
Mary Kom defeats Kazakh boxer, wins
gold in the Asian Games
Boxer Sarita Devi calls judges biased;
breaks down during the medal
ceremony at the Asian Games; refuses
to accept medal
Swachhata movement starts across
India; 31 lakh employees involved
India defeats Pakistan in hockey at the
Asian Games; wins 4-2. Gets an Asian
Games gold after 16 years
Raj Thackeray speaks out against the
BJP-Shiv Sena alliance break-up; says
both were haggling like traders
Indian kabaddi team wins gold; defeats
Iran by a score of 27-25. India wins 11
golds so far.
11:10AM 11:10AM
3/10/14
Narendra Modi does Mann ki Baaton
radio; If each person takes one step, the
country will move forward,says PM;
exhorts all to buy khadi products
11:44AM
1:10PM 1:12PM
11:43AM 11:44AM
1:02PM
8.52AM 8.56AM 8.58AM 10.17AM
11:44AM
5:10PM 5:10PM 5:10PM
11:10AM 11:12AM
10:22AM 10:22AM 10:22AM 10:22AM 10:22AM 10:23AM
11:12AM 11:15AM
5:10PM
1:05PM
11:10AM 11:10AM 11:09AM
11:44AM
44 VIEWS ON NEWS November 7 , 2014
Here are some of the major news items aired on television
channels, recorded by our unique 24x7 dedicated media
monitoring unit that scrutinizes more than 130 TV channels in
different Indian languages and looks at who breaks the news first.
DATE NEWS CHANNEL TIME
3/10/14
4/10/14
5/10/14
5/10/14
6/10/14
6/10/14
6/10/14
NEWS
Pakistan violates ceasefre; fres at
Indian posts
Casualties in Gandhi Maidan stampede
climb to 33; more than 100 injured; center
promises `2 lakh to kin of dead; Bihar govt
to give `3 lakh, and `50,000 to injured
Crime branch arrests former Jharkhand
minister Yogendra Sao from East Delhi;
faces charges of being involved with Naxals
Bihar government refuses to hire doctor
from central government; center had sent
an NDRF team after the Patna stampede
Jahnavi found in New Delhis Janakpuri
area. The child had gone missing from
India Gate lawns on September 28
BSF ofers sweets to Pak Rangers on
Bakar Eid at Attari border; rangers refuse
to accept it
Congress lodges complaint with EC
against the October 3 broadcast of PMs
message, Mann ki Baat
4:15PM
9:42AM
11:31AM
12:15PM
8:00 AM 8:00 AM 8:00 AM 8:05 AM
12:26 PM
4:06 PM 4:07 PM 4:10 PM 4:07 PM
1:11 PM
12:21PM 12:29PM
12:11PM
10:37AM 10:59AM 11:06AM
4:15PM 4:20PM
4/10/14
Defused grenade recovered from Air
Indias standby craft; the craft is in
Jeddah at the moment
9:51AM 10:00AM 10:11AM
45 VIEWS ON NEWS November 7, 2014
NEWS
DATE NEWS CHANNEL TIME
1:01 PM 1:01 PM 1:01 PM 1:02 PM 12:58 PM
7/10/14
7/10/14
8/10/14
8/10/14
8/10/14
9/10/14
9/10/14
9/10/14
Modi addresses election rally in Jalgaon;
reminds voters of his poor family roots;
says opposition leaders are perplexed by
his strength
High court rejects bail plea of
Jayalalithaa in disproportionate
assets case
Pak fres at 60 posts; fve dead till
now; 47 injured
West Indies players threaten strike on
salary issue; India-West Indies match
faces uncertainty
Rahul Gandhi attacks Modi on Chinese
incursions; Says Modi was sharing a
swing with Jinping when Chinese troops
were intruding into Indian border
PM arrives in Indore for Global Investors
Summit; commends CM Shivraj Singh
Chouhan for MPs growth
If Pakistan persists with this adventurism,
our forces will make the cost of this
adventurism unafordable, warns Defense
Minister Arun Jaitley
Its soldiers, rather than politicians, who
should do the talking now, says Narendra
Modi while talking about the tension on
Indo-Pak border
4:18 PM
9:45AM 9:40AM 9:45AM 10:15AM
4:18 PM 4:19 PM 4:19 PM 4:19 PM
4:02 PM 4:02 PM 4:02 PM 4:03 PM
10:19 AM 10:40 AM 10:40 AM 10:40 AM 10:41AM
12:02PM 12:02PM
4:03PM 4:03PM 4:03PM 4:03PM 4:03PM
12:02PM 12:02PM
11:54AM 12:56AM
9:45AM
46 VIEWS ON NEWS November 7 , 2014
DATE NEWS CHANNEL TIME
12:36 PM 12:38 PM 12:38 PM 12:38 PM
10/10/14
10/10/14
10/10/14
10/10/14
11/10/14
11/10/14
12/10/14
11/10/14
NEWS
Postmortem report in Sunanda
Pushkar murder case says the cause of
death was poisoning
Supreme Court comes down heavily on
CBI in the Aircel-Maxis deal for not
interrogating Chidambaram
Delhi High Court orders Om Prakash
Chautala to surrender; CBI had fled a
plea to cancel his bail
Indias Kailash Satyarthi and Pakistans
Malala Yousufzai win joint Nobel Peace
Prize. Satyarthi heads Bachpan
Bachao Andolan
Prime Minister to start Saansad Adarsh
Gram Yojana; aims to transform 800
villages through the scheme
Cyclone Hudhud advancing towards Vizag
at 165 kilometres per hour; the port could
see waves up to 20 feet high
Vizag braces for Hudhud; three areas in
Andhra plunged in darkness; heavy
rains claim two lives
Third one-day between India and West
Indies in Vizag cancelled due to cyclone
12:44 PM
2:56 PM
2:50PM
9:29 AM
12:02 PM
10:20AM
2:50 PM 2:53 PM 3:09 PM 3:44 PM
12:07 PM 12:02 PM
10:32AM 10:32AM 10:32AM 10:48AM
10:14 AM 9:31 AM
2:51PM 2:51PM 2:53PM 2:52PM
2:57 PM 2:59 PM 2:59 PM 3:01 PM
12:45 PM 12:45 PM
47 VIEWS ON NEWS November 7, 2014
NEWS
DATE NEWS CHANNEL TIME
10:33 AM 10:48 AM 11:17 AM
13/10/14
13/10/14
13/10/14
13/10/14
13/10/14
14/10/14
New twist in Meerut love jehad case;
victim levels conspiracy charges against
her own family; says she had eloped with
the Muslim boy
Supreme Court refuses to intervene in
Shankaracharya case; Sai trust had
appealed in the apex court
Dera Sacha Sauda will support BJP in
Haryana; Baba Ram Rahim makes
the announcement
Shashi Tharoor removed from Congress
spokespersons post; the former minister
of state had praised Modi
SEBI acts against DLF; the realty major
barred from market for three years
Five held guilty in the 2010 Dhaula Kuan
rape case in Delhi; a BPO employee had
been gangraped on way back from ofce
11:10 AM
12:32 PM 12:38 PM
11:06 AM
12:03 PM
2:14 PM 2:14 PM
11:14 AM
2:14 PM 2:14 PM
4:28 PM 4:30 PM 4:30 PM 4:30 PM 4:31 PM
2:25 PM 2:25 PM 2:34 PM 2:34 PM 2:25 PM
2:14 PM
14/10/14
UN rejects Paks call for intervention in
Kashmir; says its a bilateral issue
9:48 AM 9:48 AM 9:59 AM 10:02 AM 9:52 AM
14/10/14
Wholesale price index comes down;
infation at 2.38 percent as against 3.47
percent in August; infation at its lowest in
the last fve years
12:12 PM 12:12 PM 12:12 PM 12:18 PM
48 VIEWS ON NEWS November 7 , 2014
S
he won in the Young Professional of the Year category in the
Indian News Broadcasting Awards and was Best TV News
Reporter in News Television Awards. Deepti Sachdeva is now
an anchor and special correspondent with Times Now. She has good
screen presence and her make-up is never overdone. As for her news
reading, she has perfect pace and diction, though she needs to pay
more attention to her pauses.
Rating She gets 6 out of 10 from the VON TMMteam.
Much room for
improvement
Knows her
job well
Perky and
knowledgeable
K
ajori Sen flls in for many regular anchors like
Sarah Jacob, Barkha Dutt and Kashish on their
respective shows and is also seen anchoring the
afernoon bulletin. One of the mid-level anchors at
NDTV, Sen has several problems in her news delivery.
From her reading to pronunciationevery area is weak.
Te only things she gets right are attire and makeup.
She falters whenever she has to match her reading pace
with visuals in the foreground. It is difcult to under-
stand what she is saying. Te ticker at the bottom of the
screen gives more information than what Kajori reads
from the teleprompter.
Rating TMM-VONpanel gives her 3 out of 10.
Anchor Review
I
n the world of electronic news, Manisha Mahaldar is
one of the best-known faces in the entertainment
feld. An entertainment anchor and correspondent,
she comes across as a well-informed person, as she gives
out nuggets of information from the cine world. Her
show is a perfect weekend watch. Her knowledge of Bol-
lywood and Hollywood goes beyond the laymans under-
standing. She connects with the audience well and brings
variation to her voice while anchoring.
Rating Mahaldar deserves 7 out of 10 from VON-
TMMfor her perky anchoring.
49 VIEWS ON NEWS November 7, 2014
A
MOVEABLE
FEAST
Talk show host Bill Maher is everything Indian anchors are not.
Funny and opinionated, he still raises important issues in his
hilariously irreverent show
BY SHOBHA JOHN
Anchor Review
Bill Maher
50 VIEWS ON NEWS November 7 , 2014
asy-going, funny,
irrepressible and self-
deprecating. Thats
what American talk
show host Bill Mahers
program Real Time is all
about. Maher is dapper-
looking and suave, but within minutes of his show,
one knows that the only way to enjoy it is to let
ones hair down, sit back and laugh ones gut out.
Despite the fluidity of Mahers presentation
and the tongue-in-cheek comments by his guests
which lend it a carnival atmosphere, the fact is that
this is a serious program where different political
issues are discussed. While the context is Ameri-
can and can flummox Indians, it can still be
enjoyed for Mahers tomfoolery and generous
sprinkling of four-letter words, which he does with
the practised ease of a jester juggling balls. But
thats just to cut the ice. It doesnt stop him from
attacking those he thinks are wrong and should be
held up to account, be they terrorists or politicians.
LESSONS TO LEARN
We decided to see one show of hisJihad Me at
Hellowhich took place on September 19, 2014,
to see how different he was from our anchors. He
was refreshing and at ease, unlike most Indian an-
chors, who seem uptight and shout their lungs out
and still see their programs running away from
them. As if watching them is not stressful enough,
guests who are called in behave as if they are
sworn enemies, facing each other across the Line
of No Control. There is little camaraderie, no
humor and high aggression as bile and personal
attacks subsume the topic under discussion. Chill,
folks, this is just a TV program.
Coming back to Maher, he starts his show by
talking about the US war on ISIS and how Amer-
ica has to try harder not to be so f***ing easy
with terrorists. As he shouts in mock anger, he
touches his heart as if hes going to get a heart
attack. He, then, talks about how, a few months
ago, polls showed that people didnt want another
war in the Middle East till they saw the two
THE DISARMING STYLE
(Facing page) Actor Wendell
Pierce, political analyst Joan
Walsh and Republican Jack
Kingston appear on Jihad Me
at Hello show, hosted by
Bill Maher;
(Above) Host Bill Maher
51 VIEWS ON NEWS November 7, 2014
back here in home. He actually said it, says Maher,
as his face contorts like Indian rubber to look like
a desperate man in danger. Anyone who knows
Maher will take this with a pinch of salt.
ACTOR PAR EXCELLENCE
He takes a provocative dig at Arizona congress-
man Trent Franks who said the ISIS is currently at
Americas borders and they have designs on Ari-
zona. His looks shocked and cups his mouth with
his hands and says: Oh, my God, the brown peo-
ple, imitating the reaction of people to this devel-
opment. And then, he makes a rather racist
comment: The brown people and the other
brown people are going to hook up.Mexicans and
ISIS sneaking into the country together. Theyre
going to cut our heads off with a hedge trimmer.
A photo of a Mexican-looking man with such a
trimmer comes on screen. Now, now, Maher, that
was uncalled for.
Even as people start to laugh at this absurd
beheadings by ISIS in Syria, and overnight, the
opinion changed.
He goes back in history and talks of 9/11, the
day when the first responders got in action and
got all the Saudi Arabians out of the country. He
pauses significantly, waiting for the audience to
react. He winks, and then the claps begin. But de-
spite the humor, Maher says it like it should. The
hard truth is that we still havent learnt that for
terrorism to work, it takes two. They are selling
terror, and boy, are we buying, he says.
There are no holy cows for Maher. Politically
incorrect, Maher attacks politicians who play on
the fears of Americans by generating hysteria. He
mentions Lindsey Graham, Republican of South
Carolina and John McCain, Republican of Ari-
zona, who are acting so scared, they seem like the
ghosts in The Ghost and Mr Chicken, a 1966 Ame-
rican film. The audience guffaws. Lindsey said
the ISIS is so all-powerful that if the president
doesnt rise to the occasion, we will all get killed
Anchor Review
Bill Maher
COURTING CONTROVERSY
Bill Maher (center) with actor
Ben Affleck (left) and author
Sam Harris on another Real
Time show where their
argument on the nature
of Islam invited
much criticism
52 VIEWS ON NEWS November 7 , 2014
overreaction, Maher gives a reality check, saying
that he feels bad about the journalists who were
beheaded by the ISIS, but says if you choose to live
among cut-throats, you could get your throat cut.
ISIS is also cool-sounding and stands for pure evil
like Monsanto, he says. Unexpected comparison,
this, but it helps him guide the discussion to the
next topic, Monsanto.
He says far from the ISIS killing anyone here,
what will kill people is an ingredient in a crop
spray that Monsanto uses, which is far more toxic
than anyone realized. Try selling that idea in the
United States of Pant Sh*tters, he says. As uproar-
ious laughter is heard, he mentions Hillary Clin-
ton, who said: Climate change is the most
consequential, urgent, sweeping collection of chal-
lenges we face.
EASY COMRADERIE
Maher, then, introduces his guestsJoan Walsh,
a political analyst; Wendell Pierce, an actor;
Republican Jack Kingston of Georgia and
Matthew Segal, co-founder and president ofOur
Time, a network promoting economic and voter
empowermentwho will answer viewers ques-
tions. The first one says that CDC (Center for Dis-
ease Control) predicted that Ebola would hit
5,50,000 people by the end of the year. Shouldnt
we be more concerned, the viewer asks. Kingston,
like a true politician, informs that $30 million has
been given to CDC to fight Ebola, so the govern-
ment is doing everything it can. Walsh, obviously
is unimpressed and says tongue-in-check that
Ebola has temporarily replaced ISIS at the border.
Kingston looks shocked at this frivolity, and then,
sees the joke and laughs. One notices he has a
good-natured face and a toothy grin.
Another question is whether the Mexican bor-
der poses a real threat to national security? Actor
Pierce talks about Mexican kids at the border, who
are being sent illegally into the country. Where-
upon Kingston talks about how he went to Hon-
duras, El Salvador, etc, to help kids there. Maher
asks in mock surprise, You went to Honduras?
Despite his humor, Bill Maher says it like
it should. The hard truth is that we still
havent learnt that for terrorism to work,
it takes two. They are selling terror, and
boy, are we buying, he says.
Kingston says: Yes, I want you to go with me,
whereupon, Maher says that will never happen,
but he could meet him in a Beverly Hills hotel! His
funny bone notwithstanding, the issue being dis-
cussed is serioushow coyotes (a person who
smuggles Latin Americans across the US border)
allow three attempts into the US and take $4,000-
5,000 to smuggle kids in.
The discussion next flows towards Republicans
and their idea of profit. Maher pretends to support
the Republicans and pleads the case for healthcare
and prison, where they can make profits. Is that
too much to ask, he says plaintively. Kingston tries
his best to defend his party, but Maher asks how,
despite America being the greatest country, has
more people in prison than any other country.
Segal, fresh-faced and earnest like a collegian, in-
forms that California has built 28 new prisons in
the last 30 years and only one public university.
The discussion veers towards education and
how subsidies are a thing of the past.
Maher again brings in perspective by saying
that the US has 11 aircraft carriers. Maybe if we
only had eight, we probably could send everybody
to college. And I dont think Finland would in-
vade. Bingo!
Then, it is back to terrorism again as Maher
says that 1983, when the bombing of Beirut took
place under President Ronald Reagan, was the be-
ginning of terrorism. Kingston smiles and says
diplomatically: I would say mistakes were done.
That was enough to evoke laughter, as the show
ends with a feeling of wholesome goodness quite
like a sumptuous meal.
Lessons to learn for Indian anchors?
53 VIEWS ON NEWS November 7, 2014
A
lok Pandeys detailed report on the afermath of
Hudhud gives a fair estimation of the degree of
damage done by the cyclone.
Story: On the 12th of October, at the peak of Hudhud,
Pandey was reporting from Odisha, where the cyclone was
expected to head next. He reported from the coastal town
of Ganjam, focussing on fsherman, who refused to heed
the Met Departments warning. He braved the elements and
reported in his usual professional way. Pandey next ven-
tured into Srikakulam in Andhra and aptly described the
hardship the farmers had to face due to the cyclone.
Treatment: Descriptive visuals and in-depth voice-overs
made his report rich. One does get a feeling, however, of
the lack of empathy in his expressions. Pandey, who earlier
got noticed for covering the Bihar Assembly elections, has
constantly improved.
USP: Very professional and matter-of-fact reporting
N
iha Masih covered the latest
development on the con-
tentious issue of Love
Jehad.
Story: The Meerut Love Jehad has
taken a new turn, with the victim
denying either being gangraped or
forced to convert to Islam. She now
says that she had willingly eloped
with a man belonging to a different
community.
Treatment: Unlike many young re-
porters who tend to be in a hurry to
ask their questions, she patiently
hears out what people have to say.
That lends objectivity to her story.
Reporting on the case, she gave the
viewers a holistic view of all sides of
the casetalking to the girls par-
ents, family members of the accused,
police authorities and BJP party
leaders who have been highlighting
the issue. She, however, seemed a bit
lost while posing a question in Hindi
to a local BJP leader, perhaps due to
her weak hold over the language.
But we still appreciate her for hold-
ing her nerve, even as the BJP leader
got unnecessarily aggressive on
being asked if the issue of Love Jehad
has fallen flat now.
USP: Good interpretation skills.
Also doesnt buckle under pressure
if the interviewee turns aggressive.
Detached reporting
Doesnt buckle
under pressure
Good visuals,
punched with details
Sabash Reporter
P
radeep of Times Now reported on how the Pak Rangers
violated ceasere in Arnia, one day before Bakrid.
Story: Pak Rangers resorted to unprovoked ring in Jammu.
Within 24 hours, there were two ceasere violation by Pak-
istani troops at the LoC, targeting innocent civilians. Five peo-
ple were killed and 25 were injured. The visuals captured by
Times Nowwere moving.
Treatment: The channel showed ample visuals. The condition
of the place and the threat perception among the locals can be
well concluded from reporter Pradeeps ground report.
USP: Pradeep is always interactive.
54 VIEWS ON NEWS November 7, 2014
Reporter Alok Pandey
Channel NDTV 24x7
Reporter Pradeep
ChannelTimes Now
Reporter Niha Masih
Channel NDTV 24x7
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RN No. UPBL/2007/22571

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