- 1 -

- 2 -
Terms and Conditions
LEGAL NOTICE
The Publisher has strived to be as aurate and om"lete as "ossible
in the reation o# this re"ort$ not%ithstandin& the #at that he does
not %arrant or re"resent at an' time that the ontents %ithin are
aurate due to the ra"idl' han&in& nature o# the Internet(
)hile all attem"ts have been made to veri#' in#ormation "rovided in
this "ubliation$ the Publisher assumes no res"onsibilit' #or errors$
omissions$ or ontrar' inter"retation o# the sub*et matter herein(
An' "ereived sli&hts o# s"ei#i "ersons$ "eo"les$ or or&ani+ations
are unintentional(
In "ratial advie boo,s$ li,e an'thin& else in li#e$ there are no
&uarantees o# inome made( -eaders are autioned to re"l' on their
o%n *ud&ment about their individual irumstanes to at
aordin&l'(
This boo, is not intended #or use as a soure o# le&al$ business$
aountin& or #inanial advie( All readers are advised to see, servies
o# om"etent "ro#essionals in le&al$ business$ aountin& and #inane
#ields(
.ou are enoura&ed to "rint this boo, #or eas' readin&(
- / -
Table O# Contents
0ore%ord
Cha"ter 11
Net%or, 2ar,etin& 3lo&&in& 3asis
Cha"ter 21
4etermine )hat Peo"le Are 5earhin& 0or In .our
2ar,et
Cha"ter /1
2a,e 5ure .our To"is Is -elevant To .our 3usiness
Cha"ter 61
-esearh The Corret 7e'%ords To 8se
Cha"ter 91
Provide 8ni:ue Content
Cha"ter ;1
5et 8" An O"t-in 0ormTo 3uild .our List
Cha"ter <1
Assemble And 8se Attention Grabbin&
Autores"onder Emails
Cha"ter=1
0ollo%8" )ith Pros"ets
)ra""in& 8"
- 6 -
- 9 -
Cli, >ere1 htt"1??&uideri&ht&rou"(om?Godadd'
Cli, >ere1 htt"1??&uideri&ht&rou"(om?>ost&ator
Cli, >ere1 htt"1??&uideri&ht&rou"(om?NameChea"
Cli, >ere1 htt"1??&uideri&ht&rou"(om?5oialAdr
Cli, >ere1 htt"1??&uideri&ht&rou"(om?3lo&&in&-)ith-Bohn-Cho%
- ; -
Cli, >ere1 htt"1??&uideri&ht&rou"(om?Tra##i)ave
Cli, >ere1 htt"1??&uideri&ht&rou"(om?Imnia2ail
- < -
0ore%ord
Net%or,in& is an im"ortant "art o# &ro%in& an' business endeavor
and usin& the blo&&in& tool is another %a' o# reahin& the tar&et
audiene e##etive and :ui,l'( 8nderstandin& ho% blo&&in&
ontributes to this end is as im"ortant as ,no%in& ho% to a""l' this
tool(
3lo&&in& 3ount'
The Net%or, 2ar,eters Guide To Leads Throu&h 3lo&s
Cha"ter 11
- = -
Net%or, 2ar,etin& 3lo&&in& 3asis
5'no"sis
Gettin& the attention o# "otential ustomers throu&h the blo&&in&
tools is also e##etivel' &ettin& notied b' searh en&ines li,e Goo&le(
In#ormation about the business endeavor or servie %ill be %ithin the
reah o# masses at a momentCs notie(
- D -
The 3asis
This also #ailitates the diretin& o# tra##i to the intended site beause
o# the ,e'%ords used %ithin the ma,eu" o# the blo&( 3uildin& u"on
the material to be #eature in the blo& should be both in#ormative and
entiin& enou&h to attrat the attention needed to &ro% the net%or,
mar,etin& business(
As blo&s &enerall' "ost omments and ideas re&ardin& s"ei#i
"roduts or servies this an be turned into an advanta&es advertisin&
tool(
The more "o"ular the blo& the better the level o# eE"osure available
#or the intended business #eatured( Also ta&&ed to blo&s are other
bene#iial #reebies elements li,e buttons$ ima&es$ blo& hal,s$ imoods
and a #e% others(
Another #eature the blo&&in& tool o##ers is the element o#
trans"aren'( This #eature is ver' hi&hl' rated %hen it ome to
buildin& the trust #ator #or the business eE"osure( )hen the
omments "osted are o# a "ositive nature the advertisin& an&le
derived #rom the blo& is unmathed(
Creatin& a are#ull' edited si&nature is also essential to ensurin&
interested "arties are able to sta' in onstant ontat should the need
arise( Providin& in#ormation suh as %ebsite 8-L and ontat details
should be learl' visible(
Commentin& on other blo&s also hel"s to reate the interest in oneCs
- 1F -
o%n blo& as these omments %ill ideall' enoura&e vie%ers to visit the
other site #or #urther in#ormation beause the initial omment o# the
&uest blo& %as su##iientl' entiin&(
Cha"ter 21
- 11 -
4etermine )hat Peo"le Are 5earhin& 0or In .our 2ar,et
5'no"sis
7no%in& the t'"es o# "otential visitors and %hat the' are searhin&
#or throu&h the blo&s is instrumental in "rovidin& to%ards these
needs( )hen addressin& the issue o# ontent and %hat is &oin& to
attrat the "ros"etor to the site the blo&&er must #irst ta,e the
trouble to researh the urrent "o"ular ontributors and their to"is(
)hat 4o The' )ant
- 12 -
>avin& some idea o# %hat the urrent online mar,etin& ti"s and
tri,s is also another tool that an be used to%ards determinin&
%hat interest the tar&et audiene(
The landin& "a&e used is also im"ortant and the desi&n should be
interestin& and in#ormative ri&ht #rom the be&innin& to ensure the
interest o# the vie%er is suess#ull' held(
3ein& able to onnet %ith the mar,et audiene b' onsiderin& the
needs and re:uirements are all ,e's to reatin& a suess#ul
landin& "a&e %hih o# ourse is the introdutor' "hase o# the
*ourne'(
2ost individualCs interest in a site is onl' in as #ar as ho% muh
their :ueries$ interest and solutions that an be addressed(
There#ore hard sellin& at the "oint %ould almost al%a's "rodue
ne&ative results(
Ade:uatel' addressin& onerns o# "otential "ros"etors %ill
instead %or, to%ards "ositivel' reatin& a relationshi" that %ill
eventuall' evolve into om"lete "artii"ation and ommitment(
0ousin& on this %ill &enerate the desired results at a muh
:ui,er "ae(
5ta'in& as %ell in#ormed as "ossible in the "artiular hosen nihe
%ill also hel" to reate a "lat#orm %here "eo"le %ill be more
- 1/ -
%illin& to #ous on a "artiular site #or the said in#ormation(
The' %ould onsider the in#ormation "osted is both authoritive as
%ell as ban,able( I# the in#ormation #eatured is eElusive in nature
or the #irst o# its ,ind to be "osted$ the "ositive res"onse %ould be
even &reater as suh in#ormation %ould be onsidered valuable to
the interested vie%er(
Cha"ter /1
- 16 -
2a,e 5ure .our To"is Is -elevant To .our 3usiness
5'no"sis
)hen desi&nin& ontent #or an' o# the tools to be #eatured on the
internet mar,etin& "lat#orm ,ee"in& to to"is relevant to the ore
business bein& "ro*eted is ver' im"ortant(
Peo"le visitin& the site %ill not be amused to #ind unrelated material
bein& #eatured( >o%ever there ma' be some isolated instanes %here
this insertion ould "rove to be a "ositive variane but this "ratie is
ertainl' not enoura&ed(
- 19 -
3e -elevant
Creatin& ontent that is relevant to be #eature #or vie%in& is the
reason "eo"le visit the site in the #irst "lae$ there#ore this said
material should al%a's be o# hi&h :ualit' and as interestin& as
"ossible( The to"is "osted should ideall' ta,e on the #ollo%in&
harateristis1
G The to"is should in some %a' tie in %ith the business in terms
o# its ma,eu"$ eonomi standin&$ environmental onerns$
soial im"ats$ in#luene to its audiene and an' other "ossible
onnetive elements(
G An' ne% develo"ments or data should also be one o# the items
re&ularl' #eatured as this %ould allo% those visitin& the site to
be ,e"t abreast %ith the most u"dated in#ormation(
G Presentin& in#ormation derived #rom urrent or on&oin&
researh "ro&rams as %ell as an' ne% introdutor' "roduts or
servies is also reommended( This is ver' im"ortant as it ties in
%ith the "oint made on the latest develo"ments %here the
in#ormation "resented is done %ith le&itimate su""ortin&
doumented evidene(
G Providin& national and international "ubli o"inions and
statistis on the use o# the elements %ithin the business bein&
- 1; -
#eatured %ill also hel" to elevate the urrent "ositionin& o# the
business and its eE"osure(
G 8sin& other media tools to enhane the material bein&
"resented %ill also reate the eEitement #or vie%ers es"eiall'
i# the media tool bein& used is vibrant and urrent(
The im"ortant "oint to al%a's remember is to ,ee" the ontent
related to the business at all times(
- 1< -
Cha"ter 61
-esearh The Corret 7e'%ords To 8se
5'no"sis
3ein& able to e##etivel' reah the tar&et audiene on the internet is
ver' im"ortant to the suess and an' endeavor "ursued( There#ore
a,no%led&in& that ,e'%ords "la' a "ivotal role in this reah is
neessar' and une:uivoal(
Even i# the material bein& "resented is o# o"timum :ualit' i# the
relevant use o# ,e'%ords is not &enerousl' inluded then the eE"osure
desired %ill be &reatl' om"romised(
- 1= -
7e'%ords
5earh en&ines are instrumental is "i,in& u" on these ,e'%ords and
thus are the hi&hest ontributors in ensurin& the material bein&
"osted is vie%ed b' the lar&e masses$ hene the need to hoose and
use as man' relevant ,e'%ords as "ossible %ithin the "osted material(
>ere are some reommendations as to ho% to &o about ma,in&
in#ormed hoies1
G Condutin& a om"rehensive researh eEerise into the urrent
and "o"ular ,e'%ords bein& used b' om"etitors should be the
#irst ourse o# ation( This %ord list should then be om"iled
and onse:uentl' inserted into the material intended to be
#eatured on oneCs o%n site(
G 3esides this$ om"ilin& oneCs o%n %ord list %hih has relevant
onnetion to the material bein& "osted %hile all the time
maintainin& some similarities to the "o"ular ,e'%ords alread'
in use %ill also hel" to #urther enhane site eE"osure(
G Gettin& outside o"inions o# ,e'%ords the' %ould eE"et to be
related to the to"i at hand is also use#ul as other ma' have a
om"letel' di##erent 'et bene#iial "ers"etive o# %hat should be
"osted( This %ill then reate the o""ortunit' to inlude
,e'%ords that %ould other%ise not been thou&ht o#(
- 1D -
Thou&h usin& &enerali+ed terms %ill hel" to &enerate more tra##i
%hen om"ared to s"ei#is$ there is the dan&er o# not bein& able
to onvert the visit to atual revenue beause the searh onduted
usin& the ,e'%ords %ere not detailed nor tailor made #or the
individualCs ori&inal needs(
There#ore it ma' be "rudent to use ,e'%ords that are a little more
detailed as this %ould allo% #or a more narro%ed do%n and
#oused searh(
- 2F -
Cha"ter 91
Provide 8ni:ue Content
5'no"sis
The reason an' "artiular site is sou&ht out is beause o# its ontent
material that aters to the needs o# the vie%er( There#ore it is ver'
im"ortant to al%a's "rovide ontent that is both uni:ue and
interestin& as muh as "ossible(
This %ill e##etivel' reate the onsistentl' ontinuous interest in
revisitin& the site o#ten( This in turn %ill then &enerate the desired
revenue intended at the onset o# the endeavor(
- 21 -
2a,e It 8n"aralleled
The ori&inalit' o# the ontent #or the %ebsite should al%a's ta,e
"riorit' %hen desi&nin& material to be "osted( This %ill e##etivel'
,ee" the borin& and uni#orm st'le ontribution #rom beomin& "art o#
the ontent material ma,eu"(
Thou&h this an o#ten "rove to be a serious hallen&e ta,in& the time
and e##ort to soure #or ne% and innovative in#ormation %ill
eventuall' brin& about a"itali+ed results( This is es"eiall' im"ortant
i# the material "osted is s"ei#i #or a nihe mar,et onl'(
Personal o"inions are o#ten a &ood tool to use %hen tr'in& to &enerate
&ood material to be "osted( >o%ever it should be noted that suh
in#ormation should be "resented %ith all the orres"ondin& #ats to
su""ort suh an o"inion stand(
0ailin& to inlude this im"ortant #eature %ill subse:uentl' render the
"osted o"inion uninterestin& and inom"lete and %orst still bias in its
onteEt$ as there is no doumented evidene to su""ort the o"inions(
7ee"in& tabs on the #eedba, reeived and then "rovidin& #ollo% u"
o"inions on that %ill also hel" to suess#ull' reate the uni:ue
ontent an&le #or "ostin&s(
Providin& s"eials and disounts is also another uni:ue material
ontent to onsider es"eiall' i# one is able to #eature the best deals
available(
Hisitors to the site %ill ea&erl' bro%se throu&h the ontents in order
- 22 -
to be %ell in#ormed o# the best deals( Inludin& re"utable lin,s %ill
#urther enhane the bro%sin& eEerise as the vie%er %ill be able to
#urther their in#ormation searh e##etivel' and timel'(
- 2/ -
Cha"ter ;1
5et 8" An O"t-in 0ormTo 3uild .our List
5'no"sis
8tili+in& tools that are readil' available #or internet mar,etin& is
bene#iial in man' %a's to an' internet based business or endeavor(
The o"t in #orm tool is no di##erent in its a"ait' to hel" build a
stron& and lo'al vie%in& base(
5im"l' tr'in& to onvine asual vie%ers to beome subsribers %ill
need more than *ust enoura&ement thus "rovidin& or limitin& the
barriers that atuall' &et them to the "oint o# bein& ommitted
vie%ers is im"ortant(
- 26 -
.our List
Perha"s the most im"ortant "oint to note is to ensure the o"t in #orm
is learl' visible to the visitor( )hen this is not learl' visible the
"rom"tin& is not enoura&ed or indiated nor reminded thus
ertainl' resultin& in a missed o""ortunit'(
Also onsiderin& the sreen resolution ma' "rove to be an advanta&e
as the visitor ma' not have the #orm loation %ell "laed on their
sreen thus not athin& the attention easil'(
8sin& a sim"le inline #orm %ould also be a &ood o"tion as the
ne%sletter button an sometimes "rove to have adverse e##ets to the
#orms atuall' a""earin&(
7ee"in& the o"t in #orms as eas' and short as "ossible is another
im"ortant "oint to loo, into( The "otential subsriber does not %ant
to be bothered %ith len&th' #orms that are both om"liated to #ill
and anno'in& in its re:uest #or %hat ma' seem too masses
unim"ortant or unrelated in#ormation(
Also the #ormat hosen #or the material that is &oin& to #untion as the
introdutor' entiin& element should be done as learl' and to the
"oint as "ossible(
8sin& tools li,e bullets is reommended to "oint #ormat the ontent(
- 29 -
The sim"liit' o# the desi&ned o"t in #orm %ill also &ive the "otential
subsriber an idea o# %hat to eE"et in terms o# #uture ontent
material to be vie%ed( There#ore ,ee"in& it sim"le$ attrative and
interestin& should be the &oal to o"timi+e u"on(
Cha"ter <1
Assemble And 8se Attention Grabbin& Autores"onder
- 2; -
Emails
5'no"sis
8sin& auto res"onders #or e##etive online mar,etin& is not onl' a
%ise deision to ma,e but also that an &enerate the desired
"erenta&e o# onverted sales #or &arnerin& revenues(
This #orm o# diret mar,etin& to the subsriber base via the email
ommuniation tool is b' #ar one o# the best o# reatin& the above
senario( 0ortunes an easil' be made %ith suh a tool and this is
beause most o# the onvenientl' ta" into other a##iliates to #urther
enoura&e interest(
- 2< -
Emails
3elo% are some o# the urrent %a's the attention &rabbin& auto
res"onder email tool hel"s to &et visitors to beome ommitted
subsribers1
G The auto res"onder tool ideall' reates and #ailitates the
onnetion bet%een the host and the bro%ser or visitor as it
onvenientl' soliits the ontat in#ormation throu&h the o"t in
#orms( This is an ideal o""ortunit' to immediatel' a:uire the
visitors ontat details %ithout seemin& "ush' or hasin& a sales
"ith(
G One the in#ormation is a:uired the neEt ste" %ould be to
build a relationshi" %ith the subsriber b' "rovidin&
interestin&$ relevant and urrent in#ormation "ertainin& to the
orres"ondin& interests o# the vie%er( Throu&h the auto
res"onder tool this is made easier and :ui,er(
G The auto res"onder an also be desi&ned to ome %ith #ollo% u"
email am"ai&ns( These am"ai&ns i# %ell timed and s"aed out
%ill &ive the subsriber more interestin& ontent material to
loo, #or%ard to( As these do not re:uire monitorin& in terms o#
sendin& time$ it leaves the host #ree to attend to other issues
suh as sourin& #or more ne% and interestin& material to
- 2= -
#eature(
G Generatin& #resh sales on the ne%er "roduts bein& alerted
throu&h the auto res"onder emails also reate the on#idene in
the subsriber as to the value in bein& on the hostCs lists( The'
%ill be assured o# bein& ,e"t in the loo" o# an' o# the latest
o##erin&s at the best or most om"atible "ries %here the' are
assured o# value #or mone' irumstanes(
- 2D -
Cha"ter =1
0ollo%8" )ith Pros"ets
5'no"sis
2aEimi+in& returns is al%a's at the #ore#ront o# an' reason #or the
various hoies made on the business "lat#orm( There#ore #ollo%in&
u" %ith the "ros"ets to ensure this maEimi+in& element is o"timi+ed
is onsidered a %ise and essential ourse o# ation( Generatin& the
desired "resene and maEimi+in& on this "resene #ator should
ideall' be done throu&h #ollo%-u"s(
- /F -
0ollo%Throu&h
The main idea o# the #ollo% u" eEerise is to ensure ontinuous and
e##etive ontat is established #or #urther "otential business interests(
8suall' %hen some interest in eE"ressed b' the "ros"ets the host
should ideall' deal %ith the re:uest as :ui,l' and as e##iientl' as
"ossible(
This %ill learl' sho% the attributes o# "ro#essionalism and
eE"eriene( One the material re:uested has been #or%arded the
#ollo% u" to that should be dela'ed or disounted(
2ost "eo"le lose out %hen the' donCt ma,e ontat %ithin a short
"eriod o# time as the im"ression &iven to the subsriber an be an'
one o# the #ollo%in&$ disinterest in the "otential business liaison or
that the on#idene levels o# the host is not u" to "ar or even %orse$
the host onsiders the subsriber to be too small a ustomer(
>ene the need to #ous on usin& the #ollo% u" tool %isel' to dis"el
an' o# the above mentioned #ears( The subsriber ma' have man'
valid reasons as to %h' he or she did not res"ond #avorabl' or
immediatel' to the material bein& sent and %ith a little "rom"tin&
#rom the host these issues an be sorted out to ensure a #avorable
o"tion #or both "arties(
- /1 -
)ra""in& 8"
EEeutin& 'our business in a "ro#essional and or&ani+ed #ashion is
also another %a' to im"ress the subsriber as to the ommitment and
a"abilities o# the host( It should e##etivel' sho% or hint on the ,ind
o# are and servie the host is a"able o# eEtendin& to the subsriber
at an' &iven time( Get started toda' in s,'ro,etin& 'our businessI
- /2 -
-eommended -esoures
Cli, >ere1 htt"1??&uideri&ht&rou"(om?3lo&&in&-)ith-Bohn-Cho%
Cli, >ere1 htt"1??&uideri&ht&rou"(om?Ja++le3a,To5hool5tore
- // -
Cli, >ere1
htt"1??&uideri&ht&rou"(om?Ja++leCard5ha"es5tore
Cli, >ere1 htt"1??&uideri&ht&rou"(om?Ja++leCreateCustomTshirts5tore
Cli, >ere1 htt"1??&uideri&ht&rou"(om?Ja++leCustomi+eItAll5tore
Cli, >ere1 htt"1??&uideri&ht&rou"(om?Ja++le4isne's0ro+en5tore
Cli, >ere1 htt"1??&uideri&ht&rou"(om?Ja++leGraduationInvitations5tore
Cli, >ere1
htt"1??&uideri&ht&rou"(om?Ja++leInternational5tores
Cli, >ere1 htt"1??&uideri&ht&rou"(om?Ja++leiPhone;CasesPreorder5tore
- /6 -
Cli, >ere1
htt"1??&uideri&ht&rou"(om?Ja++le5aveThe4ate5tore
Cli, >ere1 htt"1??&uideri&ht&rou"(om?Ja++le5aveThe4ate2a&nets5tore
Cli, >ere1 htt"1??&uideri&ht&rou"(om?Ja++le)ra""edCanvas5tore
Cli, >ere1
htt"1??&uideri&ht&rou"(om?Ja++leGi#tCenter5tore
Cli, >ere1 htt"1??&uideri&ht&rou"(om?Ja++le5ho"AndCreateIn85A
- /9 -