Innovation Management

Portugal Telecom | Technology & Innovation Conference | 0
INNOVATION MANAGEMENT
Lisbon, 29 & 30 October 2012

IMPORTANT NOTICE
This release contains forward-looking statements within the meaning of the U.S. Private
Securities Litigation Reform Act of 1995. Such forward-looking statements are not statements
of historical facts, and reflect goals of the company's management.
The words "anticipates," "believes," "estimates," "expects," "forecasts," "intends," "plans,"
"predicts, "projects" and "targets" and similar words are intended to identify these forward-
looking statements, which necessarily involve known and unknown risks and uncertainties.
Accordingly, the results of operations of the company to be achieved may be different from
the company's current goals and the reader should not place undue reliance on these
forward-looking statements. Forward-looking statements speak only as of the date they are
made, and the company does not undertake any obligation to update them in light of new
information or future developments.

1.6
3.6
2.9
2.0
1.9
0.8
0.7
0.5
0.4
0.2
Meo, an IPTV
case-study
Best European
fibre optics
network
1
st
prepaid
card with
unlimited
communi-
cations
90% coverage
by YE2012
INNOVATION IN PTS DNA
Investment in RDI
1

2011. Percentage of revenues
4
th
country with
100% broadband
coverage
1 Research, Development and Innovation
SOURCE: Companies financial reports

2009

STRUCTURED APPROACH TO INNOVATION
Business
Development

Coordination of
cross segment,
structural projects
Incremental
Innovation
Planned
Innovation
Exploratory
Innovation
Time Horizon
Risk
L
o
w

M
e
d
i
u
m

H
i
g
h

Medium Short Long

Business
Development

Coordination of
cross segment,
structural projects
Incremental
Innovation
Planned
Innovation
Exploratory
Innovation
Time Horizon
Risk
L
o
w

M
e
d
i
u
m

H
i
g
h

Medium Short Long

MARKETPLACE OF IDEAS
Users
+7,000
Ideas
+6,000
Comments
+50,000
Investments
+165,000
Implementations
+250


ENGAGEMENT OF THE ENTIRE ORGANISATION
76
58
+18pp
2011 2008
Do you feel aligned with PTs strategy?
Percentage of employees

Business
Development

Coordination of
cross segment,
structural projects
Incremental
Innovation
Planned
Innovation
Exploratory
Innovation
Time Horizon
Risk
L
o
w

M
e
d
i
u
m

H
i
g
h

Medium Short Long

PLANNED INNOVATION METHODOLOGY
Market
transitions
Idea
Generation
Value
proposition
GO / NO-GO Challenge
Business
Modelling

Personal SME/SoHo Corporate Residential
My Contents Everywhere
Home Mgmt
Gaming
My Communities
Contextual Advertising
e-Education
Entertainment
e-Health
MEDIUM TERM INNOVATION ROADMAP
Cloud Computing
Mobile Wallet
Security
Fleet and Workforce Mgmt
Machine-to-Machine Mobile Apps

Business
Development

Coordination of
cross segment,
structural projects
Incremental
Innovation
Planned
Innovation
Exploratory
Innovation
Time Horizon
Risk
L
o
w

M
e
d
i
u
m

H
i
g
h

Medium Short Long

EXPLORATORY INNOVATION AREAS
New Interaction
Paradigms
Entertainment
Digital
Empowerment
Digital
Persona
Consumer
Labs
Green Tech
& Bio Tech
New Work
Forms
Internet
of Things
Digital
Agents
Service
Platforms

ECOSYSTEM OF PARTNERSHIPS
Technology Leaders Distinctive SMEs R&D Centres and Universities

Business
Development

Coordination of
cross segment,
structural projects
Incremental
Innovation
Planned
Innovation
Exploratory
Innovation
Time Horizon
Risk
L
o
w

M
e
d
i
u
m

H
i
g
h

Medium Short Long

M2M
Smart Street
Lighting
Water Smart
Metering
Vending
Machines
Tracking Home Mgmt Wellbeing Fleet Mgmt
Elevators /Lifts

HOME MANAGEMENT
Access/Control
Utilities
Management
@ Home
Anywhere
Domotics Security

INTEROPERABILITY
e-HEALTH
PACS
Mobile Health
Units
Magic Eye
WORKFLOW TELEMEDICINE WELLBEING

INTEROPERABILITY
e-HEALTH
PACS
Mobile Health
Units
Magic Eye
WORKFLOW TELEMEDICINE WELLBEING

VIRTUALISATION
CONTENT DEVICES PLATFORMS
e-EDUCATION


MULTIPLATFORM (WEB, MOBILE, TV)
CONTEXTUAL ADVERTISING
Interactive TV spots Web & Mobile advertising
Profiling Context Location

MOBILE WALLET
P2P TRANSFERS
M PAYMENTS
M TICKETING
M CARDS

Business
Development

Coordination of
cross segment,
structural projects
Incremental
Innovation
Planned
Innovation
Exploratory
Innovation
Time Horizon
Risk
L
o
w

M
e
d
i
u
m

H
i
g
h

Medium Short Long

TWIN PROGRAMME IN BRAZIL

KEY MESSAGES
STRUCTURED APPROACH to investment in innovation
An integrated INNOVATION ROADMAP
SUCCESSFUL LAUNCHES in new opportunity areas
PARTNERSHIPS with world-class companies
Competitive TIME-TO-MARKET

INNOVATION MANAGEMENT
Lisbon, 29 & 30 October 2012

Innovation Management

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Portugal Telecom | Technology & Innovation Conference | 0

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