Task 01

Introduction
Tranquility Chocolate Manufacturers:
Tranquility is a Chocolate Manufacturing company. This organization was formed in the
year 2000 in Sri Lanka. Main factory is fixed in the middle of Colombo and they possess a
capable distribution channel. Another two factories are situated out of Colombo city and
altogether more than 400 workers are working under the management of Tranquility The
Company manufactures and market a wide range of products in various markets. The
company is planning to launch a product line consisting of different sizes of chocolate slab,
chocolate coated biscuits, wafers, candy and chocolate balls encouraging eating low sugar
chocolate and preventing diabetes.
The company marketing management needs to plan this before starting the production

1.1Differentiate the concepts of need, want and demand and identify their
implications of them to the Tranquility organization.
Need, Want, and Demand
Needs, wants and demands are a section of basic selling principles. According to the
marketing they have a very complex meaning and huge differentiation factor. In fact, A
product can be distinguished along the basis of whether it satisfies a client asks, wants or
needs. Each of them is discussed in detail in this clause
Needs -Human needs are the basic demands and include food, clothing, safety, belonging, and
esteem. These needs are not created by society or by marketers. They exist in the very texture
of human biology and the human condition. Without these humans cannot exist. An extended
part of needs today has become an education and health maintenance. Broadly, the products
which flow under the needs category of products do not require a push. Alternatively
Example of needs: Chocolate, wafers, candy and chocolate balls.

Wants Wants are desires for specific satisfiers of needs. Although peoples needs are few,
their wants are many. They are continually shaped and reshaped by social forces and
institutions, including churches, schools, families and business corporations.
Example of Wants: old people need a beneficial health food. They need to eat healthy food
and low sugar product, wafers, candy and chocolate balls.


Demand - Demand are waiting for specific products that are backed by an ability and
willingness to buy them. Companies must measure not only how many people want their
product but, more importantly, how many would actually be willing and able to buy it.
Example of Demand: most diabetic patients like to eat sugar products, but they can't eat
because of the illness they can eat low carbohydrate products.
Philip Kotler (Marketing Management, 9th Edition)


1.2 SWOT analysis for Tranquility
SWOT analysis (alternatively SWOT Matrix) is a structured plan method used to evaluate
the Strengths, Weaknesses, Opportunities, and Threats involved in a project or in
a business venture. A SWOT analysis can be carried out for a product, place, industry or person.
It calls for defining the objective of the business venture or project and naming the inner and
external elements that are favorable and unfavorable to achieving that aim. Defining the objective
should be executed after the SWOT analysis has been done. This would allow achievable goals or
objectives to be set for the system.
SWOT Analysis
Strength
15 years experience in industry
Main factory is situated in the heart of Colombo
Different sizes and types of products
Excellent quality of the chocolates
Good availability in parts of Sri Lanka
Weakness
less Experians staff for new product
Fewer ingredients.
Presence mainly in Colombo
Opportunity
Get highly recommended product
Increase sale age between 50-80 years.
Increase its presence in other parts of country
Increase its quality
Concentrate on branding and advertising
Encouraged as a Corporate Social Responsibility for the society.
Threats
Competition with some major chocolate manufacturers
ingredient can be imported