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A Term Paper onusiness Plan!
Prottasha Poultry "irm
A Term Paper on
usiness Plan!# Prottasha Poultry "irm
Course Code : BBA 3115
Course Credit : 03
Batch : 7B
Submitted to:
Md. Mourtuza Ahamed.
Lecturer in Management,
Northern Uniersit! Bang"adesh$
Submitted By:
Name ID NO
#a$!asachi Bosu BBA 0%01%0&5'

Date of Submission: June,05, 2008
Letter of Transmittal
Ma! 1%, &00(
Md. Mourtuza Ahamed.
Lecturer in Management
)e*artment o+ Business Administration
Northern Uniersit! Bang"adesh,
,hu"na Cam*us
Subject: Submission of Business plan
)ear #ir
-e are su$mitting our $usiness *"an as a term *a*er o+ the course. -e hae com*osed
as much in se.uence as *ossi$"e +rom the guide"ine o+ rea" $usiness *"an. -e honest"!
ensure !ou that this $usiness *"an is *re*ared $! our se"+ and /e do not ma0e an! co*!
+rom an! one. -e ma0e this $usiness *"an h!*othetica""! +or the *ur*ose o+ term *a*er
and /e neer use this $usiness *"an in an! other *ur*oses.
-e assume that this assignment has enhanced $oth our 0no/"edge 1 e2*erienced a$out
the $usiness strateg! and actiities.
But !ou hae su**"ementar! .ueries on the to*ic o+ this re*ort, *"ease "et me identi+!.
3han0ing !ou +or !our a"ua$"e adice and coo*eration.
4ours truth+u""!,
55555555555555555555555555
6#a$!asachi Bosu7
8) No: BBA 0%01%0&5'
9n $eha"+ o+ our grou*
ACKONOWLEDGEMENT
At the er! outset, /e cone! our than0s to the :od, the A"might! our *ro+ound
gratitude +or $est $o/"ing on us to *re*are this re*ort success+u""!. 3hen /e /ou"d "i0e
to cone! our cordia" than0s to our res*ectie course teacher Md. Mourtuza Ahamed,
Lecturer in Management, )e*artment o+ Business Administration +or assign us such t!*e
re*ort as a *art o+ our course re.uirement.
-e are grate+u" to Md. ;amidur Mozumder, *ro*rietor o+ #e$a <ou"tr! =arm Boutogghata,
,hu"na. -e are a"so grate+u" o+ others em*"o!ees and sta++s o+ this *ou"tr! +arm /ho ta"0
us regarding the to*ic o+ this re*ort in s*ite i+ their $usiness and e2tended their he"*ing
hand $! *roiding crucia" in+ormation and suggestions /hich hae $een im*"emented to
com*"ete this re*ort.
No/ /e are in a *osition to e2*ress our than0s to our senior $rothers and sisters and our
c"assmates /ho hae ins*ired us +or *re*aring this re*ort and hae discussed /ith us
a$out the to*ic o+ this re*ort.
Table of contents
Chapter No Contents Page
>?>CU38@> #UMMAA4 i
1 Introduction 1
1.1 9$Bectie o+ the stud! 1
1.2 #co*e o+ the stud! &
1. Methodo"og! o+ Co""ecting )ata &
1.! Limitation o+ the stud! &
2 "ISC#SSI$N %N" $&'(&I') $* T+' P($B,'- 3
2.1 Mar0eting <"an 3
2.1.1 #a"es and mar0eting 3
2.1.2 <ricing #trateg! 3
2.1. )istri$ution C
2.1.! AdertisingD *roduct *romotion 5
2.1.. Customer serice %
2.2 Mar0et 9erie/ 7
2.2.1 <otentia" customers 7
2.2.2 #ize and gro/th o+ the mar0et 7
2.2. #trategic :rou* ana"!sis (
2. 9*erationa" <"an '
2..1 >2isting core com*etencies '
2..2 =uture com*etencies '
2.. <roduct serice oerie/ '
2..! =aci"ities '
2... <roduction and manu+acturing *rocess 11
2../ Aesearch and dee"o*ment 1&
2..0 Eua"it! assurance 1&
2.! ;uman Aesource Management and <"anning 1C
2.!.1 ,e! issues 1C
2.!.2 #tructure 15
2.!. #ta++ re.uirements 17
2.!.! >2*ectations &1
2.. Ais0 Ana"!sis &3
2...1 =oreseea$"e Ais0 &3
2...2 Un+oreseea$"e ris0 &C
2./ =inancia" Management *"an &C
2./.1 Assum*tion &C
2./.2 =inancia" <"an &5
2./. 8ncome statement &7
2./.! Cash +"o/ statement &(
2./.. <roBected Ba"ance sheet &'
*indings and anal1sis 30
.1 8ntroduction 30
.2 <ro$"ems regarding on +arm 30
. Ana"!sis 30
.! #-93 ANAL4#8# 31
.. #3A>N:3;# 31
...1 >2*erienced /or0er 31
...2 3he standard o+ *ou"tr! 31
... =inancia" #u**ort 31
...! 3he *h!sica" maintenance 3&
.... #trong demand 3&
.../ Use o+ the /astage 3&
...0 3he sca"e o+ *roduction 3&
...2 3he diersi+ication 3&
./ ->A,N>##># 3&
./.1 Maintenance cost 3&
./.2 Uneducated em*"o!ees 3&
./. 3he cost o+ +eeding 3&
./.! Lac0 o+ medicine 33
./.. ;igh uses o+ uti"it! 33
.0 9<<9A3UN838># 33
.0.1 <otentia"it! o+ a huge mar0et 33
.0.2 3he goernment su**ort 33
.0. 3he consistent demand 33
.0.! 3he integration o+ the distri$ution channe" 33
.0.. 3he "ac0 o+ com*etition 3C
.0./ ;e"*ing the econom! or societ! 3C
.2 3;A>A3# 3C
.2.1 )iseases 3C
.2.2 Lac0 o+ medicines 3C
.2. ="uctuation o+ the +ood *rices 3C
.2.! ;igh death rate o+ sma"" chic0ens 3C
.2.. 3he unaai"a$i"it! o+ sma"" chic0en 3C
.2./ >nironment de*endenc! 35
.2.0 <ou"tr! *roducts smugg"ing 35
.2.3 <>#3L> Ana"!sis 35
! ('C$--'N"%TI$N 4 C$NC,#SI$N 3%
%PP'N"I5 375C0
'5'C#TI&' S#--%(6
<rottasha <ou"tr! =arm, esta$"ished in Fanuar! 1, &007 has $een *"a!ing an im*ortant
ro"e in economic dee"o*ment at the "oca" and nationa" "ee" o+ the countr!. Besides it
creates Bo$s o**ortunities +or the unem*"o!ed and s0i""ed *eo*"es. 3his +arm is a
*artnershi* organization and it *er+orms a"" its actiities according the ru"es o+ the
goernment.
3his re*ort consists o+ +our cha*ters, Cha*ter one: descri$es the $od! o+ the stud!,
$ac0ground, o$Becties, methodo"og! and "imitations o+ the stud!. Cha*ter t/o: discuss
a$out the actiities and strategies o+ arious +unctiona" de*artments. Cha*ter three:
+inding and ana"!sis a$out arious *ro$"ems re"ated /ith the +arm. Cha*ter +our: @arious
+unctiona" de*artment o+ B#B. And "ast"! cha*ter +our: contains o+ +inding and
recommendations that e2*"ored m! stud!.
<rottasha <ou"tr! =arm is no/ one o+ the "eading *ou"tr! +arm in Bang"adesh. 3his
*ou"tr! +arm maintains sti++ ru"es and regu"ations in *roduction sectors and
enironmenta" sectors. 8t *roduces 100G *ure chic0ens and eggs /hich are er!
demanda$"e in mar0ets. No/ the *o*u"arit! o+ this *ou"tr! +arm is a"so s*read in +oreign
mar0ets and the *ou"tr! +arm e2*orts chic0ens and eggs in arious countries o+ Asia,
>uro*e and U#A. 3his +arm a"so ta0es arious actiities to e2tend the $usiness areas and
in +uture /e cu"tiate *igeons and duc0s $eside o+ chic0ens.
Marketing Plan
2.1 Sales and marketing
As we are producing chickens of di%erent types and eggs so both of them will be
our premium product$ &e can also go for ducks and pigeon in near future which
will expand our product line$ ut at present we want to continue focusing on the
chickens' their eggs only$
Contract into contracts with stores in Parjatan, Hotel
and restaurants
"or increasing product awareness among the various classes of people we will go
for contracts to take our chickens for making the foods$ This will increase
awareness about our chickens and eggs$
Pricing Strategy
In a recent survey we have found that the price of chicken meat fluctuates regularly. A new
farm should try to provide slightly lower price than the prevailing Market Price.
It can buy chicken from Kazi, rack or other suppliers at a price of 35-40 taka. And can
sell these to around 80-90 !K" K#. In future the farm can plan for e$port frozen chicken
out side the country, especially the Middle %ast where the demands for chicken meat is
very high.
Also in case of eggs the price of egg is increasing rapidly$ The current price of
chicken egg is 400-420 Tk / 100 eggs at the wholesale market$ As many as
eggs can sell the cost of eggs sell while come down lower and pro(t would be
higher as well$
After the (ndings we have come to the point that we will use three important
factors for reaching at the price at which we will sell our product$ They are#
ost: )n case of our pricing we will focus on the (xed and variable cost
mainly$ As more farms are in action we can take some hints from them$ The
points we will consider are#
!i"e# $ost: As the (xed cost will be the cost of land* building*
electricity which all the other (rms also has to give$ +o in
case of (xed cost we can not change that much$
%a&iab'e $ost: )n case of variable cost the things we will focus on
are#
,$ -ost of raw materials
.$ -ost of labor
/$ -ost of birds food
0$ -ost of birds maintenance
1$ -ost of the machineries
"or a (rm like us the (xed cost will always be higher$ +o* if a farm can sell
more at a lower price 2economic of scale3 it can make pro(t$
om(etition# &e tried to (gure out the following question answer through
our analysis and tried to draw an e%ective pricing strategy#
Published competitive price list and advertising
-ompetitive reaction to price moves in the past$
)nformation on competitors4 special campaigns$
-ompetitive product line comparison$
-ompetitors reported (nancial performance$
Assumption of the competitors4 pricing5marketing objectives$
As large number of (rms are out there to compete with us but not a single one of
them is up to our thinking standard$ +o if we can manage to plant all the stu%s
we can make such di%erence$
Deman## )n case of demand we will have to make the progress through
the survey and market research$ Through our search we found that mega
cities like 6haka and -hittagong have higher demand for our products$ +o
we can make a smooth chain of supply with the major places so the
product doesn4t fall short and the price goes up$ )t will help to make our
image up to our level as we don4t have to increase the price$
2.2 Distribution
6istribution is a key factor in marketing$ As this is the way to communicate
with the customers properly and in timely manner$ As we are concentrating
on the generic products* we will use di%erent distribution channels$
Transortation!
Transportation is a key factor of distribution$ As we want to be e7cient in our
distribution channels we will use the following vehicles#
8ehicle 9umber
Pick up /
:ickshaw van ,1
As we are focusing on major cities at (rst so we will start with the above
transportation systems$ &e have to support by distributing the product on
regular basis$ "or the eggs we will use the pick up to transport eggs and meats
from ;azipur to 6haka city$ +tarting from <arwan bazaar up to Agora and 9andan
we will cover them by using the rickshaw vans$
Channel structure strategy
Direct distribution: A+ we are having .==*=== chicken and the eggs would
be produced ,1====>,?==== per day so we have huge quantity to supply in
the market$ &e can use pickups to deliver the chickens in superstores and
bazaars$ Also the vans and rickshaws can be use to send the eggs$ @ence*
we will have economies of scale and bargaining power would be high and we
will have our own distribution channel to ensure the proper supply of eggs
and meat at our buyer$ &e will also use retailers and wholesalers to
distribute our product up to places where we will not be able to send our
products straightforward$
+o our distribution strategy would be#
,$ "irmAAAAAAAAAAAAAAAAAAAAAAAAA$$+uperstores
Su(e&sto&e))))))))))))))* )))))))+n# onsume&
2* !i&m))))))),-o'esa'e&))))&etai'e&)))))+n#
onsume&
Distribution Scoe strategy
)t is extremely important for us to choose dealer who most closely match our
marketing goals and image of us$
Intensi.e #ist&ibution
This distribution will provide a farm with#
Bow degree of controlC
@igher sales volume
&ide customer recognition
@igh turnover
Price discounting
2.3 Advertising/ product promotion:
As poultry firm we will go for supplying eggs and chickens to different shopping malls and
bazaars. &o we will focusing on basically providing outlets and maybe some time discount on
our product. !he prominent superstores of 'haka city are Agora, (andan, Meena azar. &o
besides supplying to the whole seller a farm should also try to build good relation with the
superstores personals. )nce they will successful in doing this they can do direct marketing to
these superstores through sending salesmen to visit these superstores with occasional gifts.
Promotion-Expenditure Strategy: Promotion is a vital part in the total marketing
process. !he products that we are going to sell need very less advertising. !his is actually a
* selling. &o, the bottom line is to keep good relationship with the superstores and the
wholesalers. &o, to be successful farm promotion e$penditure should include the cost of
maintaining good relationship with the superstores and wholesalers.
+e will actually do the promotion for our products by using the followings,
/&o.i#ing t-e bu0e&s 1it- #is$ount fa$i'ities: &e will provide discounts
on our products for di%erent circumstances$ "or example we will give
discounts on Dids$ Also for the bulk purchasing we will give discounts$ This will
also count for the shops as well as single customers$
/oste& a#.e&tisements: &e will go for poster advertisements to post our
farm advertisements at production area and other nearby districts walls*
buses* and other transportation vehicles like Escooters$ )t is possible to create
very attractive posters with colors* graphics etc which attracts a lot of people$
This can cover a wide range of people* which can be time saving and very
cost e%ective$ Also it will cover a wide segment of the people$ &e will also do
pestering on the shopping centers$ +o that people can see them and give us a
try$
a'en#a& an# 2&o$-u&e a#.e&tisements: &e will publish calendars of our
(rms which will be distributed to bigger companies and potential markets of
the local markets$ This will increase our identity to the mass segment of
customers that we are targeting for$ Also we will make brochures which will be
given free to the customers who will come to the malls for buying products$
The brochures will have the following things#
The names of the products that are currently o%ered and the
products that would be o%ered shortly
The kind of business practice they are in
-ustomer responsiveness features
6iscount facilities
The hygienic features of products
The extensive level of animal healthcare facilities
Potentials in a contractual agreement with the farm
Pre-printed inserts / Newspaper insertion: Pre- printed inserts will be distributed
inside the newspapers. !his is another medium through which a farm can communicate with
out audience effectively. )n the day before the inauguration of the farm it can use newspaper
insertions in daily newspapers .!he newspaper insertion will state their mission and vision
which will help to identify who we are and what we are willing to do in present and also in
near future.
2.4 ustomer service
Fay be this option has not yet been practice in this segment of the industry yet$
ut we will try to make full utilization of it and make our customers more reliable
on us$
&e have made some selective duties and responsibilities for our customer
service$ They are#
!he manager has to take the main responsibility of the consumer goods and service.
Managers have to build strong relationship with the consumers and they have to maintain
the consumers.
.ustomer should always get better service from the company and they should be the most
preferred.
The manager is responsible for monitoring the overall day-to-day activities of the farm
employees. /e will also be responsible for maintaining an e$tensive level of relationship
and contacts with the buyers and other local agents.
!he manager will look after the operations of the farm staffs every day and ensure a
smooth flow of works in poultry farm.
<nowledge on -ustomer :elationship management issues in the agro>based
farms$ )t is very much important for the company because this will help in the
long run for the company with the old* traditional loyal consumers$ This is
very important part of the company$ -ompany should focus on this$
-ourteous mannerism to interact with the agents of the buyers$ Dxtensive
level of knowledge in farming of poultry* livestock and poultry$
-apability of handling consumer problems$ ecause there exist all the time
various types of consumer problems$
They should focus on more about the time to time the acceptance of no leave
decision for the welfare of the (rm$
The managers would be provided with normal form of environment$ The workload
may increase above expectations during the heavy working days$ +itting
arrangement may be con(ned$ Dxtended periods of standing or sitting may be
there so that our customers can come and communicate with ourselves$
Market Overview
2." Potential customers
-ustomers are our king$ +tarting from Agora and PG+ up to individual customers*
we have to satisfy them all from every angel$ As we are planning to deliver our
product to all over the country so we need to maintain customer satisfaction to
get more of them$ +till we do a segmentation based on the product delivery$
asically we will have two segments of customers$ They are#
#egular customers# )n case of regular customer we have two more
sides$ They are#
o The $holesaler! The wholesalers will take supply from us on
regular basis to distribute our products to the bigger towns as well
as newly potential places$
o #estaurants! 9ow a day there are plenty of restaurants* fast food
shop through out 6haka city and also in other places$ They need our
product simultaneously$ +H they are one of our regular customers$
&ho will do the bulk purchases of our meats and eggs$
%rregular customers! Hutside those customers regular customers
we are also targeting some irregular customers who buys poultry goods for a
particular occasion$ Fost of the time they need a balk amount of products* so
we can give some discount for them$ As we are giving the markup for the
regular wholesalers* we give a percentage of that markup for those irregular
balk amount buyers$
2.& Si'e and growth o( the market
)*er*iew o( Poultry Sector in +angladesh
)n the last few years people have found this sector a good source of income$ +o
newer companies are coming up with good (nancing and technical support$
Poultry farms having sizes ranging from a few hundred birds to several hundred
thousand birds are mushrooming throughout the country$ This phenomenal
growth has resulted from the decline in the supply of the other two protein
sources* namely* (sh and beef$
The potential of this sector is not even half>utilized in the country* and so there is
call for a greater attention* o7cials said$ To feed the potential industry* ,/=
hatcheries and ,* ?=*=== commercial layer farms have been set up throughout
the country$
This poultry sector is growing may be because the (sh population is declining
and people are switching to poultry as a source of animal protein$ According to a
.==, census completed by the 6epartment of Bivestock +ervices 26B+3 and the
Poultry +ector 6evelopment Project 2P+6P3* there are approximately ..*1I=
commercial poultry farms housing J0*,=*=== layers and 1I*J0*1=== broilers in
angladesh 2Karjour* .==.3$ These poultry farms are producing approximately
00I0 tons every day in the country$
The #ole o( Small holder Poultry ,irms in the country
Poultry (rms are mainly owned and managed by women and are often essential
elements of female headed households$ Poultry are socio>culturally important
with few religious taboos attached$ Production is feasible at village level* where
only low cost technology is needed to improve production considerably$ Bow
investments only are required to achieve such change* land ownership is not a
constraint* and village production is environmentally friendly$ "amily poultry
production represents an appropriate system to contribute to feeding the fast
growing human populations and to provide income to poor small farmers*
especially women$
The %nternational -etwork (or ,amily Poultry
De*eloment .%-,PD/
)9"P6 is mainly a network for information exchange* one of its objectives being
to encourage higher standards of husbandry that can sustainable increase the
productivity of family poultry units$ The steps they are taking are#
Inte&nationa' #ono& e3o&ts
4e'( of N5Os an# ot-e& agen$ies
Constraints o( oultry de*eloment in +angladesh
Poultry is essential to the national economy of angladesh and the welfare of
human beings as well$ +everal constraints* the diseases* poor husbandry* low
productivity and shortage of food a%ect the optimal performance of this industry
in angladesh$
2.0 Strategic 1rou analysis
)n the strategic group analysis it is require focusing on the competitors within the
same industry$ Also focus on the way of doing business by them and how they
are building strategies to operate$ Among the major poultry (rm with whom our
(rm might face competitions are brother poultry* con(dence poultry* selim* and
saf agro poultry$ @ere are some strategic issues about our competitior#
Sa( agro!
Their goal is to start small scale production to some extent not to go for mass
production with high investment$ Try to serve the market in a best possible way$
The company is -hittagong based$ Fonthly production is going to be /===>0===
and will increase the production level accordingly$ Presently operating in a 1===
sft area$ @owever* have a capacity to increase the area up to 1=*=== sft$
Operational Plan:
2.2 34isting core cometencies
&hen we will come in business we will have some competencies which will make
our product portfolio$ As we are not manufacturing anything* it is di7cult to trace
a core competency in the production process$
"or the operational process* we have some core competencies e7ciency in
the management process over our competitors$
&e recruit trained employees who are our one of the core competencies$
Hur base line is our quality for the chicken foods and other required
facilities$ There will be no impurity in our chickens$
Also the chickens will be properly taken care of which includes giving
medicines and keep in safe position$
2.5 ,uture cometencies
&e will go for new product line and that will be supported by strong
(nance$ Hur (nancial strength is going to be a competency factor for us as
other (rms of this industry are not backed by proper (nancial support$
&e are strongly depending on the equity (nancing and our adopted debt
will be much lower than the available limit$ +o* there will be a high
possibility to grow in the market$
&ith the technological improvement* we are going to adopt technological
developments to our business and that will obviously provide us more
competencies in the industry$
2.16 Product ser*ice o*er*iew
The equipment and machinery required to set up the plant will have to be either
locally bought or imported and installed at the location$ There are several
machineries that are required for the production and these machineries can be
obtained from a number of di%erent sources$ The management will take a
decision on the equipment and machinery based on the comparison of the
machines from the di%erent sources and their prices$ The quality of the machines
will also be a key factor the decision making$
2.11 ,acilities
)n case of our poultry (rm we are considering on several facilities to improve the
production of chickens$ They are#

6an#: The land has to be suitable for the production of chickens$ )t must have
connection to all other facilities including good sources of workers and specially
water resource$
2ui'#ing: &e are having 5 t-&ee sto&e# buildings for our birds$ Fany poultry
farms are keeping chickens into non concrete building or rooms made with
fences$ This is certainly not good for the chickens as such rooms can not protect
chickens from bad environment and also not hygienic as such these sorts of
rooms are not a good place for keeping chickens free from virus attack$ Hn the
other hand* Luctuation in temperature is also a great problem for the foster and
productivity of chicken$ +o the best option could have kept those chickens into
air conditioned rooms$ ut it is very expensive for us and would be di7cult to
sustain in market through competing with competitors by incurring such a huge
amount of utilities cost$ @owever* concrete building is good enough for the
current state of our country$
,a&e-ouse: &e can use ware houses to stock the eggs and processed chickens
so that we can directly sell our product to bigger shops like Agora* PG+$ )f we can
make an agreement with them* we don4t need the help of supply chain in this
case$ &e can do stockpiling and sell our products to them$
/&ofessiona' 1o&ke&s: &e will work with professional workers in our (rm with
good skills of production and we will introduce lessons sessions so that they can
learn about di%erent situations from practical examples$
7ti'ities: "or a poultry farm not too many utilities facilities are need$ +upply
ample amount of water and ensuring consisting supply of electricity is required
only$ To provide such facility it is a good choice to plant such farm in azitpurC
<ishorganj* where it will be easy to get water$ "or electricity supply we will
primarily take the connection from the rural electri(cation board and will have /
generators as back>up that would ensure consistent power supply$
2.12 37uiment and machinery
The equipments and tools that we will use for production are mainly available in
local market$ Also we will bring some other machinery from abroad$
Si* /a&ti$u'a&s Nos* 8ate/Tk*
%a'ue/Tk*
No*
,$ "eeder ox ?=*=== ,/=
IJ* ==*===
.$ 6rinker 01*=== 01
.=* .1*===
/$ Baying ox /=*=== /1
,=* 1=*===
0$ &eighing balance B$+$ >
.=*===
' others
1$ -ages .*1== /*.==
J=* ==*===
Tota':
,* JJ* M1*===
/-0si$a' !a$i'ities:
As poultry (rms don4t need of that much technological support so we will be
concentrating on physical support mainly which we will be needing the whole
time of operations$ +tarting from the feedings of the birds up to their
maintenance the whole process need of physical help$
,$ An agreement to grow chickens must be reached with a poultry company
before proceeding with any plans to build or produce a poultry operation$
.$ Property should be located within approximately .1 miles of complex
facilities>feed mill* processing plant* and hatchery$
/$ uildings 2poultry facilities3 must conform to industry standards and may
vary from company to company$ -onsult company representatives for
details$
0$ @ouse equipment must conform to industry standards as to type* amount*
installation* etc$* which will vary from company to company$
1$ "armstead* especially immediate area around the poultry buildings* must
be prepared to accommodate feed trucks* catch and haul equipment and
other vehicular tra7c$ )n addition* poultry houses should be built a
reasonable distance from neighbors to minimize problems$
?$ +itting of buildings should be discussed with proper authorities before
construction* concerning state and local laws that may a%ect your
operation$
I$ +ize and number of houses must be settled with poultry company before
construction$
J$ )f you are considering purchasing an existing poultry farm* prospective
contracting company and5or company representatives should inspect
premises* with you* to determine suitability for growing birds$ Nou should
discuss what equipment or building upgrades will need to be made before
birds are placed$
S0stem maintenan$e
Any well>designed lighting system will deliver the light for which it was designed
only if the system is properly maintained$ A good maintenance program involves
prompt replacement of blackened or burned out lamps* washing lamps and
luminaries* periodically cleaning and repainting walls and ceilings on a scheduled
basis$
2.18 Production and manu(acturing rocess
The production process is not very critical in our company as it depends on the
nature mostly$ BikeC for poultry production we are going to fully depend on the
natural productivity of chickens to lay eggs$ The whole process is actually done
by manually with some trained workers with the direction of experts$
The project will procure dayOold chicks from <azi farm* rac farm or Aftab
farm$ These chickens are to be rearedOup to .= weeks to make them laying
birds$
At the infant stage* chicks are to be kept in brooder by maintaining speci(c
temperature and supply of food as per speci(ed quality and quantity must be
ensured$
Baying birds are made habituated to lay eggs in the laying box$ )t is seen that
a high breed species of layer 2e$g$ "iomi +onali* @isex &hite* +haver +tar
-ross3 generally lays .J= to /.= eggs in a year and it remains laying bird for
about ,1 to ,? months$
2.19 #esearch and de*eloment
There is very limited amount of research ' development in this sector$ Almost all
the (rms in the country still depend on research ' development done in the
western countries$
&e always require interacting with the environment$ And communicate with the
surrounding market$ &e need to know what are the customer needs* what are
our competitor doing and are we in any danger to lose our market$
Also we need proper data analysis and examine di%erent procedures that might
help us to (nd a proper way of reducing the cost as well as maintain excellent
quality$ To carry out all of these steps we need proper research and development
method which will help us to gain market share and also sustain in the long run$
2.1" :uality assurance
Guality Assurance 2GA3 procedures ensure that the quality of the products is
maintained by strict compliance with international speci(cations on raw
materials* packaging materials and (nished products$ )n addition to raw and
(nished product testing* tests are carried on work>in>process to ensure the
process and hence products are always within acceptable quality limits$ A perfect
and e%ective value chain is the ultimate mean of supreme quality$ Adding value
in the every level of work ensures the real quality of the product$ The following
,? aspects have been (nally considered as comprehensive issues for
intervention$ They are#
Comrehensi*e oultry olicy! Back of comprehensive poultry policy
guideline was considered as a basic constraint to ensure proper implementation
of rules and regulations pertaining to sustenance of the industry$ This was true
for the entire value chain where concerns related to bio>security* health
management* pricing policies* quality assurance* etc$ were identi(ed as issues
requiring immediate attention$
The associations! The associations of the poultry farmers across the
chain were considered weak as well as across the value chain they were found
to be competitive rather than complementary$ Thus a symbiotic relationship is
non existent resulting in exploitation by certain groups$
Technology! Back of Technical know>how* both technologies as well as
trained people to handle the technology were found to be inadequate at all
levels of the value chain$The technology related issues included knowledge
regarding rearing* disease handling* productivity* etc$
;aintenance o( bio security! Faintenance of bio security was
considered extremely important for ensuring quality consumption by human
beings$ )n case of grand parent farm or parent farm* bio security was more a
concern due to location of the farms while for the layer and broiler farms it was
more of internal environment management$
;anagement o( oerations! Fanagement of operations was
another major weakness prevalent across the value chain resulting in poor
performance* low productivity* inadequate capacity utilization* low pro(tability*
business ethics* etc$ The lack in management was mainly in the areas of
general management of the (rm* marketing operations* (nancial management*
and quality control management$
;anower! Back of trained manpower 2technical* medical* management3
to facilitate training programs at all levels was found to be another major cause
hampering growth$
Training! The training inadequacy was a result of lack of adequate
materials* low incentive for trainers* and inadequate facility for providing
practical training$
;%S! Back of proper management information system to ensure e7cient
collection* processing* and dissemination of information surfaced as another
major impediment towards success of the poultry sector$
<aboratory testing! Back of adequate laboratory testing facility which is
considered as a key to quality control of feed* medicine* chicks and disease
control measure was identi(ed as another major hurdle to inadequate quality
and disease control practices$
Handling o( medicine and *accine! )mproper handling of
medicine and vaccine was another cause of low productivity* low growth and
high mortality of chicks which has a direct impact on both layers and broilers$
The primary reason for this was identi(ed to be inadequate number of trained
medical practitioners and misuse of medication by some medical practitioners
as well as agents under intense promotional campaign resulting from sti%
competition from the manufacturers of drugs and vaccines$
Practice o( knowledge! <nowledge and practice on quality standards
for feed* medicine* vaccination* and chicks is hardly visible$ This has resulted in
availability of spurious feed and medicine and wide variation in quality of
chicks and other essential supplies$
Publicity = Promotion! )nadequate publicity and negative promotion
of the sector by the mass media was considered an impediment towards
growth of the sector and low level of consumer trust$ At the same time* the
smaller farms 2layers and broilers3 did not have adequate (nancial strength to
promote their contribution to the society which was considered essential for
inLuencing the media as a promotional vehicle$
The role o( Consumer >ssociation o( +angladesh .C>+/!
The role o( Consumer! Association of angladesh 2-A3 in both
monitoring the activities of the producers as well as educating the consumers
regarding the produce was found to be highly lacking$ This was also considered
to be a major cause of unethical practices by few followed by negative media
campaigning resulting in low consumer trust$
Channel members! The dependence on the channel members both at
the intermediate as well as the end product level was considered a major
hindrance towards growth of the smaller (rms$ The problem is associated with
price control* pro(t margins* inadequate information* quality control* unethical
practices* and above all lack of integration and understanding across the
poultry value chain$
$orking caital! Access to working capital by the smaller (rms in
particular was considered a major hurdle$ This has resulted in higher
dependence on the channel members for loan and thus being dictated by
them$ Hn the other hand the (nancial institutions (nd the smaller (rms as high
risk clients since they operate under uncertainties of disaster and at the same
time are di7cult to monitor$
Distribution ;anagement! The overall distribution management of
chicks* eggs* medicine* vaccine* and poultry was identi(ed as another cause of
high mortality and low pro(tability$
%nade7uate *alue chain! The transportation* packaging* and branding
was considered as inadequate across the value chain$ "or example inadequate
cool chain resulted in low e7cacy of drug and vaccine* inadequate packaging
resulted in high mortality of chicks* Poor packaging of eggs causes damage as
well as bacterial infestation* inadequate branding results in low quality
monitoring* etc$
Human Resource Management and Planning
2.!" #ey issues
@uman :esource and its functions is the vital area of any kind of organization
and the @uman :esources are the main resources who will utilize the other
resources to come up with best product or services with highest outcome$ 9ow a
day it has become the critical issue as because* from a market study it was found
that most of the farms su%ering in the industry were due to the bad
management of its human resource$
Therefore* @: functions should be maintain such a way so that* human resources
of our (rm will be the main assets$ Though the (rm does not require a concrete
@: department but the @: functions will be maintained$ +ome key issues of the
human resource that poultry farm should follow are#
The experience of the workforce especially in the poultry industry
@iring the appropriate workforce who will run the business
@aving proper Kob analysis before hiring people so that wrong people are
not selected for a certain position
The training of the workforce in the related (eld
The dedication* adaptability and Lexibility of the workers
The spontaneous decision making capability of the workers at least to a
small scale
Dstablishing a proper compensation package for the employees and treat
everyone equally
The integration of the working condition to the technological development
by the workers
@aving a ethical management with ethical leadership
oth way communication would be there
The loyalty of the workforce
Faintain a standard* friendly and common ethical culture so that all
employees or every person in the (rm will have same interest with a
single goal and the behavior to the (rm of all will be same
The complete focus of the workers on the welfare of the company
These are going to be critical issues for the workforce of our poultry business$ )f
all these issues and maintained and handled properly then it will create welfare
to the (rm and the main goal and objectives is the organization would be met
ultimately with a noticeable pro(t maximizing$
2.!$ Structure
Any organizations @: structure is highly inLuenced by the organization structure$
ased on the structure a certain culture is developed in the (rm and @: policies
are related with this structure$ That is why* the (rst component would be our
poultry (rm4s organogram and that is#
Hrganogram of the poultry (rm
The @:F policies and practices creates a @:F style in any organization and this
style depends on the organization structure* it4s culture* strategic decision*
policies* @: functioned* organization culture$ @: strategy is always needed to be
aligned with the organization strategies as these strategies would be implied by
the human resources$ Htherwise* there would be ambiguity$ ased on all these*
strategic factors* organization culture* and projected @: practices we have came
up with a certain @: model that is our Proposed @: Fodel for the poultry (rm$

The organization structure of the (rm is Lat that support democratic @:F style
but the business itself and the national culture of angladesh is autocratic so*
the it won4t follow democracy in their @: practices and policies
-ontrol would be needed in the lower level of the job positions* on the other
hand* in the managerial level or middle level the employed would needed
empowerment and they will participate in the decision making$
)n the lower level of the organogram the structure is tall and in top and
middle level it would be Lat and this type of mixed structure also a%ect the
@:F practices and style of the poultry (rm$ That is why* the @:F style is
mixed in our poultry business* where freedom will depend on job position*
trust and control both will be available$
2.!% Sta&& re'uirements
Tota' sa'a&0 90ea&'0: Tk* 2;,5;,<00
Kob
Position
9o$ of
Dmployee
+alary
:ange
2Tk3
Fedical
Allowan
ce
Total
amount5ye
ar
2Tk3
;eneral
Fanager
, person
1<000-
18000
<00 18,<00
Farketing
Fanager
, person
12000-
15000
<00 15,<00
+ales H7cer 0 person 5000-<000 <00 2<,400
Accountant , person
8000-
10000
<00 10,<00
8eterinary
doctor
, person
8000-
10000
<00 10,<00
+upervisor 0 persons <000-8000 <00 =4,400
6river / persons =000-5000 <00 1<,800
+ite &orkers ,= persons 5000 <00 5<,000
+ecurity
;uards
0 persons =000-4000
<00 18,400
-leaner I person =000 200 22,400
Total /? person 2,2>,800
JO2 /OSITION: 5+N+8?6 @?N?5+8
!he manager will be responsible for taking strategic decisions and monitoring the overall
day-to-day activities of the farm employees and also be responsible for maintaining an
e$tensive level of relationship and contacts with the buyers and other local agents.
ESSENTIAL DUTIES AND RESPONSIBILITIES
The manager will look after the operations of the farm sta%s every day
and ensure a smooth Low of works in poultry farm$
The general manager will be responsible for providing updated information
and performance report to the owners both in formal and informal form$
The general manager will be responsible for the recruitment process
coordination and will provide every possible help to the owners in this
respect$
Dnsure the buyers and their agents are properly dealt with by the sta%s
Book after the input and output handling operations through an extensive
level of supervision of the jobs of the supervisors and site workers$
Providing the project coordinator with knowledge and current situations
about the market potentials and opportunities
Prepare and maintain a (nancial report of the farm operational expenses
as required$
:esponsible for recruitment and selection* hires* discharges* transfers* and
promotes workers* enforces safety regulations* and interprets policies$
COMPETENCIES, SKILLS AND KNOWLEDGE REQUIREMENTS
Fasters degree preferably in agricultural studies with 1>I years of
experience in agro>based farming activities
-apacity and capability to promote and expand the company business
operations through preparation of a market analysis and feasibility study$
-apability of handling labor disputes
<nowledge on @uman :esource management issues in the agro>based
farms$
Dxtensive level of knowledge in farming of poultry* livestock and poultry$
-ourteous mannerism to interact with the agents of the buyers$
S?6?8A
,?*===>,J*=== T<$ 29egotiable in case of extra>ordinary quali(cation3
?== T<$ Fedical Allowance
JO2 /OSITION: @?8B+TIN5 @?N?5+8
The manager is responsible for developing the marketing plan for the farm, building strong
relationships with the buyer and the superstores, introducing effective marketing strategy for
better selling of products.
ESSENTIAL DUTIES AND RESPONSIBILITIES
The manager will be responsible for the business development of the
company
uilding strong relationship with the buyer especially with the big ones like
Agora* 9andan etc
@e will (nd out new promotional ideas to boost the sales of the farm
COMPETENCIES, SKILLS AND KNOWLEDGE REQUIREMENTS
A or FA from any reputed Pniversity having at least . years real (eld
experience$
-apacity and capability to promote and expand the company business
operations through preparation of a market analysis and feasibility study$
-apability of handling labor disputes
Dxtensive level of knowledge in farming of poultry* livestock and poultry$
-ourteous mannerism to interact with the agents of the buyers$
S?6?8A
,.*===>,1=== T<$ 29egotiable in case of extra>ordinary quali(cation3
?== T<$ Fedical Allowance
JOB POSITION: ACCOUNTANT
The accountant is responsible for monitoring the overall day-to-day transactions of the firm.
/e will be responsible for all type of financial transaction inside and outside the firm related
to the firm.
ESSENTIAL DUTIES AND RESPONSIBILITIES
The manager will look after the (nancial and non (nancial operations of
the farm sta%s every day and ensure a smooth Low of works in poultry
farm$
@e will prepare the income statement* balance sheet for the (rm after
every (scal year$
@e will take note of every day transactions taken place in the farm and
with the buyer outside the (rm$
COMPETENCIES, SKILLS AND KNOWLEDGE REQUIREMENTS
Fasters degree in Accounting with high command over the day to day
operation in a traditional farm
operations through preparation of a market analysis and feasibility study$
-apability of handling labor disputes
<nowledge on in farming of poultry* livestock and poultry and @uman
:esource management issues in the agro>based farms$
S?6?8A
J*===>,=*=== T<$ 29egotiable in case of extra>ordinary quali(cation3
?== T<$ Fedical Allowance
JOB POSITION: SUPERVISOR
Through the initial periods of the farm* there will be two supervisors appointed in
the farm$ Hne of them will responsible for taking care of the poultry4s segment
which will supply chicken for meat and another person will look after chickens
using for producing eggs$ oth of the supervisors will be monitoring and
coordinating the activities of the site workers and also some other procurement
and logistics supervision is required$
ESSENTIAL DUTIES AND RESPONSIBILITIES
The supervisor will be responsible to report to the general manger directly
with everyday performance* events* and incidents$
The supervisor will partly responsible for the marketing and sales activities
of his department$
&ill monitor over the activities of the site workers and make sure no one is
evading their respective duties during the working hours$
The incumbent will count the number of the eggs laid by the hens in the
farm and monitor and instruct as necessary over the proper process and
handling during the egg plucking period$
&ill be responsible for reporting to the project coordinator about any sta%
related issues$
-oming to the premises on time and dispense necessary activities to the
site workers$
@andle any work related grievances and disputes from the site workers
and the security guards$
)nteract with the buyers of the agents with an amicable mannerism$
COMPETENCIES, SKILLS AND KNOWLEDGE REQUIREMENTS
The incumbents will have to have an educational background of at least
up to the ,.
th
grade with />1 years works experience in the related (eld$
Dxtensive knowledge of farming of poultry$
The veteran experience will be a preference$
-ourteous mannerism to interact with the agents of the buyers$
S><>#?
?*===>J*=== T<$ 29egotiable in case of extra>ordinary quali(cation3
?== T<$ Fedical Allowance
JOB POSITION: SITE WORKERS
!he site workers will be responsible for maintaining and caring for the poultry of the farm.
!he plucking of eggs, feeding the chickens will be taken care of by these workers. !heir
salaries will be pumped up with additional bonuses depending on the farm output increment
over a certain period of time.
ESSENTIAL DUTIES AND RESPONSIBILITIES
&ill be responsible for the reporting to the supervisors directly and follow
the orders of the department supervisors strictly$
"eed the chickensC clean the wastage of the chicken and plucking of eggs
each day with careful handling$
Assistance to be extended to the other site workers as required and
instructed by the supervisor
&ill be strictly responsible for every activity performed by them$
COMPETENCIES, SKILLS AND KNOWLEDGE REQUIREMENTS
The incumbents will have to have an educational background of at least
up to the @$+$-$ with extensive knowledge of farming of poultry
Previous experience in an agro>based farm is preferable$
Any training in the relation with poultry will be an added advantage$
S><>#?
1*=== T<$ 29egotiable in case of extra>ordinary quali(cation3$
JOB POSITION: SECURIT GUARD
!he security guard will be responsible for maintaining and ensuring an overall security for
the farm through resisting and pilferage from within the farm as well as prohibiting and
barring any outside intrusions into the premises. /e will be reporting directly to the farm
supervisors and through which the farm manager will be notified of any such issues.
ESSENTIAL DUTIES AND RESPONSIBILITIES
Hpening the gate for the sta% every time they enter or leave the premises
Dxamines doors* windows* and gates to determine that they are secure$
)nforms and warns violators of rule infractions* such as loitering* smoking*
or carrying forbidden articles
&atches for and reports irregularities* such as (re hazards* leaking water
pipes* and security doors left unlockedC sounds alarm in case of (re or
presence of unauthorized persons
COMPETENCIES, SKILLS AND KNOWLEDGE REQUIREMENTS
The incumbents will have to have an educational background of at least
up to +$+$-$ from any local school$
Finimum knowledge on operating and maintaining intercom facilities$
S?6?8A
/*===>0*=== T<$ 29egotiable in case of extra>ordinary quali(cation3
?== T<$ Fedical Allowance
2.!( Expectations
Se)ection * +ecruitment
"or the welfare of the farm* it is very important to maintain an extensively
experienced and dedicated workforce and so the selection and recruitment policy
is very important here$
&e would emphasize mostly on experience of working in the related (elds$
&ould focus signi(cantly on the attitude and the behavior of our expected
employees$
Try to hire people who are currently working in di%erent farms$ They will be
provided an attractive incentive package for the future$
Providing a good working environment with safety to our employees$
Arranging an extensive training program for most of the employees in
other private or government farms or institutions and the performance in
these training programs will ensure their stay with the farm$
;ive enough liberty to the employees to exercise their skill or decision
making ability but for that* they must prove their ability (rst$
,raining and -eve)opment
After selecting some candidates from the interview process* we will conduct a
training program in some established farms of the country or send them in some
government organizations* likeC Kubo Pnnayan +angastha$ The training program
will be funded by the farm and the candidates will also be paid a certain amount
for their participation in the training program with a given condition that* if he
passes the training program he must join the farm for minimum one year$
Training and development of new and existing employees through>
Hn>the>job training
H%>the>job training
efore arranging any training program a farm should ensure an e%ective
employee orientation program that will help the employees to familiar about the
farm facilities and activities$ And then should go for training activities as in
poultry industry (rms are facing tremendous threats of various chicken diseases
and requires well trained employees who have ideas regarding these diseases
and well informed about how to keep farm rooms hygienic$
.o/ Ana)ysis
&ection I.0 Proper 1ob analysis will be done so that all the duties, task and
responsibilities would be easily identified for each 1ob position. !hat will help my firm to
select and re2uite right person for the right position and create a proper compensation
package for each particular 1ob. )n the other hand, appropriate 1ob analysis help other criteria
like performance appraisal of the employees, training employees when needed, performance
development as oss these would be matched with and measured according to the 1ob
re2uirement after the proper 1ob analysis. )n the other hand, e$plicit and clear 1ob description
also helps the employees to recognize their responsibilities in the 1ob.
0otivation * ompensation
The motivating factors are required to be aligned with the jobs of the employees
in order to expedite their working process and productivity$ The employees will
be motivated to enhance their productivity according to the following processes#
5ain S-a&ing# The managers and other workers will be provided with
gain sharing facilities in order to increase his performance$
2onus O3e&ing: All the employees in the (rm will be provided with
compulsory bonuses during the Did festivals* which is double the salary
of the corresponding month before the Did festival$
@e#i$a' ?''o1an$e: Dvery one with in the company will be provide Tk
?== medical Allowance for each month with their total salary$
?&&anging /&o(e& T&aining /&og&am: The supervisors* in this case*
will be responsible for training the site workers regarding various work
related issues that are required for them to learn$
Per&ormance Appraisa)/ Emp)oyee 1eed/ac2
The employee performance will be monitored and evaluations will be conducted
which will determine their incentive amounts$ "or instance* the site workers4
performances will be monitored on the basis of a standard goal setting approach$
@ere the site workers will be provided with a speci(c time limit within which to
conduct and (nish their jobs$
+nt&0 to
/e&fo&man
$e
?g&eement

Performance Appraisal Cycle
)f the time limit is met* their performance will be evaluated as satisfactory and
incentives will be provided accordingly$ )ncentives will be> money* eggs* time o%
etc for the site workers$ The supervisors4 performance will be appraised on the
basis of a /?=Q performance appraisal procedure$ The site workers evaluations
will be monitored and regarded in order to justify the supervisors4 performance$
Risk Analysis
2.23 1oreseea/)e +is2
:isk is also a factor that all the (rms have to consider$ There are two types of risk
in poultry production$ Hne is price risk* another is production risk$
De.e'o(m
ent
/'an
9t&aining:
/e&fo&man
$e
8ating
@o#e&ati
on
/e&fo&man
$e
?((&aisa'
@i#-$0$'e
8e.ie1
Price ris2
)n case of price risk* broilers are perishable* if the farmer fails to sell at the
proper time* they will face a great loss$ +o* the biological nature of broilers is the
cause of price instability$ )n the study period independent farmers received price
of broiler 1?>I= tk per kg* whereas contract farmer got 10 tk per kg$ A telling
factor was that contract farmers were not much a%ected by Luctuating prices
since the price agreed upon at contract signing was (xed* regardless of market
price changes$ As a result* grower payment depends upon production outcomes
but not price outcomes$ +o* growers do not bear price risk$ esides that most of
the independent respondents stated that sometimes they faced the problem of
selling broilers at a time which a%ects their selling price$
Production +is2
Production risk mainly happens in broiler farming due to death loss of the birds$
Hutbreak of disease is causing a considerable economic loss and erosion of
con(dence in poultry farming$ Again for the lacking of the employee (re can
spread out in the factory$
2.2! 4n&oreseea/)e ris2
+ird ,lu ! +ird @u *irus a serious threat, desite
imro*ed resonse! )n angladesh bird Lu has spread to Poultry farm
which is a big king of threat$ RThe infection was detected at a farm in western
Fagura district .== km 2,.1 miles3 west of the capital 6haka and (ve farms
at +avar in the 6haka district*R a spokesman at the poultry and livestock
ministry said$ The @19, bird Lu virus has been spreading in poultry Locks in
angladesh despite culling and banning of the movement of chickens in areas
with con(rmed outbreaks$
-ontaining and eradicating the virus will require a long>term (nancial and
political commitment from ;overnments* including modifying or changing
high risk poultry production and marketing practices to ensure safer supply$
Political instability! 6ue to strikes and other political problems the
distribution is a%ected most of the time which can hamper the distribution
channels$
3n*ironmental ,actors! 9atural calamity might occur and that will
create a huge barrier on the way of our prosperity$ Fany farms su%ered from
natural calamity like earth>quake* storms and so on$
. Financial Management plan
2.22 Assumption
1rowth o( the oultry rice .16A/!
Bast (ve years* the overall price increase in the poultry products egg* chicken
and processed meat of poultry chicken is nearly about ?S to IS$ ut the more
interesting thing is the increased more than ,=S during the last three years$ +o
we assume that for the next ,= years of their forecasting* prices of all poultry
goods will be increased at least by ,=S$ +imilarly because of the inLation it
should always keep in mind that the cost for operating poultry (rm would also be
increased in future$
DebtBe7uity assumtion!
<ey sources of (nance for that of the farm in the initial years would be more
based upon the equity with some 0=>01S on debt among with majority would be
long term debt$ Bater on it will be a standard debt> equity form that is ?=#0=$
<oan %nterest rate!
Boan interest rate from the bank for this industry is ,.S>,1S and it varies from
farm to farm$ &e assume average interest rate for our farm that is ,/$1S$
2.23 1inancia) P)an
$ays o( Cnancing!
&e are focusing on only 6ebt> equity (nancing and we are taking loans from one
nationalized bank which is Agrani ank and one commercial bank which is ank
Asia ltd$ Hur debt> equity ratio would be ?=#0=$
<and = location
The project is proposed to be located on a plot of land measuring . acre5 ten
biga$ "or our project we proposed for leasing the land which will incurs Tk$
1*==*=== as an initial payment and then Tk$ 0=*=== per year for the next ten
years$
+uilding
/a&ti$u'a&s ?mount/
Tk*

"our stored building* a food store house*
+heds for employees* construction of tools ,*.=*==*===
keeping rooms and others$
Dehicles (or Transortation
%e-i$'e /e& unit ost in
Tk*
Numbe& Tota' $ost
Pick up J*==*=== / .0*==*===
:ickshaw van J*=== ,1 ,.=*===
Total ,J .1*.=*===
Tools and e7uiment
Si* /a&ti$u'a&s Nos* 8ate/Tk*
%a'ue/Tk*
No*
,$ "eeder ox ?=*=== ,/= IJ* ==*===
.$ 6rinker 01*=== 01 .=* .1*===
/$ Baying ox /=*=== /1 ,=* 1=*===
0$ &eighing balance B$+$ > .=*===
' others
1$ -ages .*1== /*.== J=* ==*===
Tota': ,* JJ* M1*===
3lectricity and water
An amount of Tk$ 01*=== per annum has been provisioned in Dlectricity and two
pump will cost around tk /=*===$
#eair and ;aintenance
:egular repair and maintenance would be necessary for (xed assets of the
project$ This cost is estirnated at Tk$ ?=*=== per year$
Pricing
/&o#u$ts +"isting @a&ket
(&i$e/ Tk*
/&o#u$t se''ing
(&i$e/ Tk*
Dgg 0$1=5 egg 0$==5 egg
-hicken M1$==> ,==$==5 kg M=$==5 kg
Project Cost = ,inancing Plan
?mount in Taka
/a&ti$u'a&s
S(onso&Cs
eDuit0 6O8/+/ 'oan Tota'
Band2advance and
development3 1*==*=== 1*==*===
uilding ' others
constructions ,*.=*==*=== ,*.=*==*===
8ehicles .1*.=*=== .1*.=*===
Tools and equipment ,* JJ* M1*=== ,* JJ* M1*===
Tota' !i"e# $ost /=*.=*=== /*=J*M1*=== =,=>,15,000
&orking -apital
5<,2>
,800 5<,2>,800
Tota' $ost of t-e (&oEe$t 8<,4>,800 =,08,>5,000 =,>5,44,800
$orking Caital >ssessment
&orking capital requirement to be required for maintaining liquidity and for
/a&ti$u'a&s
Tie# u(
(e&io# Aea& 1 Aea& 2 Aea& =
"eed' medicine ,1 days 1=*==*=== 1=*==*=== 1=*==*===
&ages ' salaries , month 2,2>,800 2,2>,800 2,2>,800
Hther expenses , month 0*==*=== 1*==*=== ?*==*===
Tota'
5<,2>,
800
5;,2>,8
00 58,2>,800
2.24 5ncome statement
/&oEe$te# In$ome Statement
Amount in Taka
/a&ti$u'a&s Aea& 1 Aea& 2 Aea& =

Sa'es 8e.enue ,I*.J*==*=== ,J*0=*==*===
,J*0=*==*==
=

ost of 5oo#s So'#

Procurement of -hicken
2.*==*=== nos$ T Tk$ /=$==
each3 ?=* ==*=== ?=* ==*=== ?=* ==*===
"eed M*II*==*=== M*II*==*=== M*II*==*===
Fedicine /*==*==*=== /*==*==*=== /*==*==*===
&ages and salaries 2;,5;,<00 2;,5;,<00 2;,5;,<00
Ptilities 01*=== 01*=== 01*===
Transportation ,*1=*=== ,*1=*=== ,*1=*===
6epreciation and write o% ==,=0,000 ==,=0,000 ==,=0,000
Fiscellanous J*==*=== ,.*==*=== ,.*==*===

Tota' $ost of goo#s
so'#: ,0*=I*J.*?== ,0*=?*,=*.==
,0*=?*,=*.=
=
Net (&oFt befo&e
inte&est9+2IT: /*.=*,I*0== 0*//*JM*J== 0*//*JM*J==
)nterest expense 1=*?=*=== 1=*?=*=== 1=*?=*===

Net (&oFt afte&
inte&est9NI: .*?M*1I*0== /*J/*.M*J== /*J/*.M*J==


2.26
as7 &)ow statement
/&oEe$te# as- !'o1
Stateme nt
Amount in Taka
/a&ti$u'a&s Aea& 0 Aea& 1 Aea& 2 Aea& =
Sou&se of !un#
Paid up -apital
/*/I*==*==
=
Boan
1*==*==*==
=
6epreciation ' &rite
o%

==,=0,000

==,=0,00
0

==,=0,00
0
9et pro(t after
interest
.*?M*1I*0=
=
/*J/*.M*J=
=
/*J/*.M*J=
=
Tota' sou&$e of
fun#:
J*/I*==*==
=
/*=.*JI*0=
=
0*,?*1M*J=
=
0*,?*1M*J=
=

7ti'isation of !un#
-apital expenditure
I*J?*?=*==
=
De(&e$iationG ,&ite
o3
uilding and other construction T ,=S ,.*==*===
Tools and equipment T ,=S ,J*J=*1==
8ehicles2 straigt line dep over ten yrs$3 .*0M*1==
Tota'/ Tk* ==,=0,000
)ncrease in current
assets 11*==*=== 1?*==*=== 1I*==*===
:epayment of loan 1.*==*=== 1.*==*=== 1.*==*===
Tota' uti'iHation of
fun#:
I*J?*?=*==
=
,*=I*==*==
=
,*=J*==*==
=
,*=M*==*==
=

-ash surplus2de(cit3 1=*0=*===
,*M1*JI*0=
=
/*=J*1M*J=
=
/*=J*1M*J=
=
Hpening cash
balance

.1*==*===

/=*==*===

0=*==*===
-losing cash balance 1=*0=*===
.*.=*JI*0=
=
/*/J*1M*J=
=
/*0J*1M*J=
=

Here we can see that our project generate cash in future or it gives positive cash
fow! At our starting "ear our cash surpus is ow in a#ount $ut in "ear % it generates
cash at high in higher a#ount an& it increases #ore in "ear ' an& (!
2.2" Pro8ected 9a)ance s7eet
/a&ti$u'a&s Aea& 0 Aea& 1 Aea& 2 Aea& =
?ssets
u&&ent ?ssets
-ash balance 1?*.M*J== ?=1==== I?11=== J0.=1==
Hther current assets 11===== 1?===== 1I=====
Tota' $u&&ent
assets 1?*.M*J== ,,11==== ,/.11=== ,0,.=1==
Ot-e& ?ssets
"ixed assets /*/M*,1*=== /0,1==== 0.J0==== 0J======
Tota' ot-e& assets /*/M*,1*=== /0,1==== 0.J0==== 0J======
Tota' ?ssets: =,>5,44,800
4,5;,00,0
00
5,<0,>5,0
00
<,21,20,5
00
6iabi'ities G
+Duit0:
6iabi'ities
+hort> term
liabilities 1*1/*?/= ,=*M?*J== ,.*0=*=== ,?*==*===
Bong> term liabilities .*I,*.I*I/=
.*?/*./*.=
=
.*,,*MJ*==
=
,*I=*/?*,1
=
Total Biabilities# .*I?*J,*/?=
.*I0*.=*==
=
.*.0*/J*==
=
,*J?*/?*,1
=
+Duit0:
Paid up capital ,*,J*?/*00= I,*.M*.== ?I*/,*0== 0/*0J*0/1
:etained earning
,*,,*1=*J=
=
.*?M*.1*?=
=
/*M,*/1*M,
1
Total Dquity ,*1J*,I*M.=
,*J.*J=*==
=
/*/?*1I*==
=
0*/0*J0*/1
=
Tota' 6iabi'ities G =,>5,44,800 4,5;,00,0 5,<0,>5,0 <,21,20,5
+Duit0: 00 00 00
!in#ings an# ana'0sis
S$)T >-><?S%S
ST8+N5T4S
34erienced worker
Poultry (rms are doing in our business for a longer period$ +o for generations
people of angladesh are working on poultry (rms$ Dven also now Bots of people
are employed with this industry$ As a result a good number of people who was
connecting with the poultry (rm have gained signi(cance experience in this (eld$
)n many industries which are situated in the industrial park poultry is not like
that$ )t can be establishing any where and there are always local people who are
willing to do job in the se (rms$
The standard o( oultry
Our poultry industry is not only growing but also the quality is also improving.
Now more and more people are eager to fnance on poultry. +o The poultry
industry is established because it has been consistent with its quality$ Hur
product from poultry (rms are superior then our neighboring countries$ As a
result general people are always buying the products from these (rms$ Hut of
these poultry products there are also lots of further processing industries$These
industries also using poultry product for their raw materials$ The consumer in our
country has full con(dent in these products$
,inancial Suort
)n several ways poultry (rms can be (nanced$ )t is possible to take loan from the
banks or also can take (nancial assistance from the micro credit institutions and
from 9;H$ The government and several development partners also try to expand
this industry$ +o in this regard there are lots of facilities are given to the
entrepreneur for (nancing the poultry (rms$
The hysical maintenance
Poultry (rm is a labor incentive industry$ +o it is necessary to maintain the
procedures that will ensure that preservation of these equipments$ The whole
(rm needs to be neat and clan as the environment has to be healthy to make
sure that there is no threat of any kind of deadly disease spread$
Strong demand
angladesh has a large population$ 9ot only eggs and meats but also of their
wastage as well$ +o there is always huge demand for commodities and for daily
necessities of poultry (rms in households and also in industries$ Poultry products
enjoyed high demand through out the year within our country$
Ese o( the wastage
&e have poultry all around the rural area$ The waste from the poultry has high
demand on these poultry since these wastages are using as a (sh food for long
period of time$
The scale o( roduction
The production of big size poultry (rms are signi(cant and it some time helps to
reduce the cost and help to become more e7cient in the longer and the shorter
run$ Pltimately it helps us to reach economic of scale and utilizing the resources
properly$
The di*ersiCcation
6iversi(cation also provides assistance to the poultry industry$ Any poultry (rm
do not sell single product$ They have several di%erent product and di%erent
consumer segment$ As a result it helps to reduce the risk$ Dven if one of the
products lost its market demand others are helping to (ll the gaps$
,+?BN+SS+S
;aintenance cost
Although in our country there are lots of unemployment so it is very easy to get
cheap labor$ To maintain the poultry industry we need lot of man power$ +ome
time it is di7cult to (nance all the employees$ And there are also issue that are
related with the maintains$ "or example it is require having electricity for the
poultry (rm$ ut as we are su%ering from basic utility service it become very
di7cult to get the necessary energy to maintain the temperature for the hens
and chickens$ ;etting di%erent type of equipment that are used in the poultry
(rm are also very di7cult to manage$ )t requires time$ Foney and man power to
overview all these necessary things$
Eneducated emloyees
)n our country most of the labor forces are un educated$ )t requires some of the
general knowledge and also about the procedure show to deal with the poultry$
Dmployees of the poultry (rm have to understand the quantity require for the
chickens food* what will be the amount in mixture* what medicine require and
how to give these medicine$ ;enerally most of the (rm work in our country has
very little idea about this matter$ And as the most of them are illiterate it is
di7cult to give them training as it requires some educational back ground to
sustain all the information$
The cost o( (eeding
angladesh economy is su%ering from the inLation$ &hich have chain e%ect in
all the way to the agriculture sector as well$ As the cost of necessary raw
material increases the ultimate negative impact is on the (rm owners carry$ )n
the initial stage the for feeding it ) require to take extra care as in this stage most
of the chickens lost out$ +o with high initial cost it is possible to face (nancial
di7culty and under pressure$
<ack o( medicine
)n the recent years all around Asia the poultry (rms were hardly hit by the deadly
bird Lu$ The problem with the bird Lu is that it not only destroys all the chickens
but also this virus can a%ect the human being$ +o if in angladesh we can not
protect our poultries from these viruses then our poultry (rm owners might face
problems in the future$ )t is not only the medicine for bird Lu but also for the
protection from the other diseases$ The government has restriction on importing
of these medicine and some of these are not produce in our country$
High uses o( utility
The cost of using utility is increasing continuously$ To maintain a poultry (rm it
requires heavy use of electricity and also water$ +o using electricity some times
become burden for the poultry (rms as the (rm owners have to pay the excess
bills$ And in many places in our country the proper service of utility are not
available$ +o even the utility are exists some times these are out of service$ And
alternative of these utilities are very hard to manage$
O//O8T7NITI+S
Potentiality o( a huge market
angladesh is one of the biggest markets in the south Asia for the poultry
product$ As the population is booming the demand is always exceeds the supply$
+o in the poultry industry three are less risk because there will be always
consumer who will want these product$ There is also scope for more demand in
the future because now days the poultry product become more and more
popular$ There are lots of ways these poultry products are consume$ +o targeting
these huge population and future increases in demand give us encouraging
attitude towards this industry$
The go*ernment suort
angladesh government has taken many steps to promote the agricultural and
farming activity$ )n the recent years the government ahs actively provide
di%erent type incentives to the entrepreneurs to encourage them to involve in
the poultry business$ ;overnment has given (nancial incentives including easy
loan from the agriculture bank* low rate of interest* quick procedure of loan
money* easy installation process etc$ there is also agriculture ministry that are
also in corporation with other government agency to provide necessary
assistance to the poultry$ As these industry is crating lots of employment in our
country government will be always try to expand the poultry (rms$
The consistent demand
)n our daily life there are some of the products specially the consumer products
we need them every single day$ The poultry product is also consumer products
and throughout the year people consumes these$ As a result the demand for
these products is consistent with not for a limited period of time but for every
single day$
The integration o( the distribution channel
There are several distribution channels the poultry (rms are use$ +ome times
these are have negative e%ects on the price$ ecause the middle man are taking
more pro(t$ ut if there is co operation and understanding between the
distribution players that will help to reduce the price and also by integrating the
entire channel participant there will be better result in the price reduction* secure
supply of the product also increase e7ciency by using the resources$
The lack o( cometition
As the standard of poultry (rms are not yet up to date in our country$ +o there
are always a escalating demand from the consumer it is also reduce the risk of
completion$ And another factor is that there is little di%erentiation of the poultry
products$ +o because of this the consumption is always in the up ward trend$
There is some completion from the big poultry (rms but most of the times it is
low$ The government has also restriction for import of poultry product as a result
there is also no tough competition from the outside companies$
Heling the economy or society
Hur country has very less employment opportunity$ This situation is even worse
in the rural areas$ )t is important to create job for the well being of the society
and for the nation$ As the employment crates it also strength the rural and
national economy$ There are jobs are created directly and also indirectly those
who are involve in distribution* selling and processing di%erent products from the
poultry$
T48+?TS
Diseases
"or angladesh in the poultry industry there are many diseases can be seen as
threats$ There can be more diseases exist in the poultry (rm and this could be
very much risky for the existence and to compete$ 2i&# Iu is an example of
deadly diseases* for which a poultry (rm can be lost it ground$ )t takes years to
recover if any (rm is infected with the bird Lu$ ut there are also bigger picture
once a poultry (rm is a%ected with virus it spreads very quickly though out the
region as result the whole industry su%ers$
<ack o( medicines
&e have shortage of medicines import because of complicated procedures$ Fany
poultry owners fail to get medicine in time and also su%er from shortage$ +o
have to buy this medicine in higher price$ There are also lack of coordination
between the importer and the supplier and it creates confusion and miss
communication among the poultry owners$
,luctuation o( the (ood rices
"ood price are Luctuating all the time$ The inLation rate is increasing alarming
way$ &hich have also negative impact in the pricing of the poultry product$ As
the cost of raw material and utility service increase poultry product cost are
increasing too$ There is no price tag for the product$ As the price is always down
and up it is crating dissatisfaction among the general consumers$ &hen the price
increases without any prior notice the sales volume also decrease$
High death rate o( small chickens
The death rate of chicken is reach in peak if the whether is not our side$
Dspecially in the summer because of hit lots of chicken lost life$ The cost of these
has to be bear by the owner$ ;enerally there is ,=>,1S loss in chicken life but if
these limit is exceed then it might seen as threat to the poultry (rm as a whole$
The una*ailability o( small chicken
angladeshi poultry are su%ering from the small chickens as it is selling most of
their eggs$ )n the recent years angladesh have recently imported small chicken
from Thailand to solve this problem$ After the bird Lu has found in Thai land
angladesh government ban on importing chicken from there$ +o this can be
threat because we do not have secure supply of raw material$
3n*ironment deendency
Dnvironment of the poultry are now in the position of almost at the danger zone$
)t require sound environment for the betterment of the poultry (rm$ ut as our
environment become very much polluted it crates obstacle for the poultry (rms$
Poultry roducts smuggling
)t is another problem$ angladesh is known as one of the high smuggling country
where we can get almost anything from our neighboring country )ndia$ The daily
consumer products like poultry are repeatedly smuggling from )ndia as result the
local industry su%er$ As most of the time these smuggling products are less
expensive then the local one people go for the cheaper one$ And it is also very
di7cult to come up with any di%erentiation that can be done to protect the local
product$
9." P3ST<3 >nalysis
!a$to& 6ike'0 to in$'u#e
/o'iti$a' &orldwide* ;overnment directives* funding council
policies* national and local organizationsU requirements*
institutional policy
+$onomi$ "unding mechanisms and streams* business and
enterprise directives* internal funding models*
budgetary restrictions* income generation targets
So$ia' +ocietal attitudes to education* relation to government
directives and employment opportunities$ Also general
lifestyle changes* changes in populations* distributions
and demographics and the impact of di%erent mixes of
cultures
Te$-no'ogi$
a'
Fajor current and emerging technologies of relevance
for teaching* research or administration
6ega' Duropean and national proposed and passed legislation
+n.i&onme
nta'
Bocal* national and international environmental
impacts* outcomes of political and social factors
vi