decapitating strategies to counter American assault.
ISIS has been making the news quite recently and it would be fair to say that it is as fearsome as Talibans of the early 2000 era. They target civili ans in a similar manner and now they are also targeting journalists like Taliban and Al - Qaeda once did. The extremists have once again shown us how brutality rules over soldiers head, and showed us a picture of how captives of medieval era were beheaded. The group ISIS has murdered 9 journalists and military service men on international assignment, by beheading them. A short footage was later posted on social media, of both the incidents, which serves as a warning for the American military to stop the drone attacks. If they do not comply, other journalists will face the same fate, according to ISISs narrative. ISIS has declared it as an Islamic state that spreads from Northern Syria to Iraq, and has formed an army of over 40, 000 trained militants, mostly coming from Saddam Husains former Iraqi army. The acclaimed Caliph Abu Bakar Al- Baghdadi, was able to bring together the fallen soldiers into his militant wing which has given him an added advantage in form of military professionalism mixed with outrageous brutality of Al-Baghdadi. The Video of beheading of James Foley, an American journalist, starts with President Obama addressing the press and telling the world why was it important to intervene against the militants. The second phase of the video shows the victim on his knees in an orange prisoner suit, similar to those seen at Guantanamo bay. Right next to the victim stands the executioner clad in black and has his face covered and surprisingly has a British accent. The victim is allowed to speak in front of camera, in which he accuses the American government for his death, and deaths of several others. I call on my friends, family, and loved ones to rise up against my real killers, the U.S. government, said Foley. Once Foley has made his statement, the executioner makes a speech and claims that, attack on the Islamic state is an aggression against Muslims everywhere, who he believes that he represents. Once the ninja like Knight of the Caliph is done talking, he takes his knife closer to Foleys neck and the screen goes black for two seconds and the next visual shows the victims head rests with the body. After this footage, Obama is challenged to save the next victim, Steven Sotloff, by stopping the drone attacks. Unfortunately Sotloff was also beheaded and so were David Haines, Alan Henning and Herve Gourdel. The remaining were soldiers from Lebanon and Syria. The purpose of the video seems to be unfulfilled as the US military persistently sends drones to Iraq and Northern Syria to destroy militant hideouts. The decade old decapitation strategy however still manages to strike fear into hearts of civilians and foreigner service men of the region. Related Study http://www.researchomatic.com/religious-terrorism-asymmetric-warfare-and-its-use- by-religious-based-terrorist-organizations-101736.html
David Freemantle - What Customers Like About You - Adding Emotional Value For Service Excellence and Competitive Advantage-Nicholas Brealey Publishing (1999)