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WHAT IS MARKETING?
http://www.Iranmct.com
Marketing and Sales Management Consultant and Adviser
Keywords: Marketing, Sales, Marketing Management, ,

"Marketing is more than selling or advertising"
While production is a necessary economic activity, some people exaggerate
their importance with regard to marketing.
They think it is just having a good product; the business will be a success.
The fact is that the production and marketing are all important parts of a
commercial system to provide consumers with the goods and services that
meet their needs.
Of form, time, place and possession, necessary to satisfy the consumer: By
combining production and marketing, the four basic economic profits
earned.
In this case
Utility
Means the ability to provide satisfaction to human needs.
No need to meet and therefore no income.
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Marketing is concerned with what customers want, and should serve as a
guide to what is produced and offered
Utility possession
Means getting a product and have the right to use or consume.
Utility time
Means having the product when the customer wants.
Place utility
Means having the product where the customer wants.

Marketing is both a set of activities performed by organizations and a social
process.
It occurs on two levels: Micro and Macro.
Micromarketing and macro marketing
Two definitions are used.
The first notes to customers and the activities of individual organizations
that serve them.
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The other widely considered our whole system of production and
distribution.

It is the execution of activities that seek to meet the objectives of an
organization anticipating customer needs and establishing between the
producer and the customer a stream of goods and services that meet the
needs. (It also applies to organizations or nonprofit).
Profit is the goal of most companies.
Customers may be individual consumers, business firms, and nonprofit
organizations.
Marketing should start from the potential customer needs, not l production
process. (Not Marketing does it all by herself).
Social process in which the flow of goods I services in an economy, from
producer to consumer in a way that actually equates supply, demand, and
accomplishes the objectives of society is headed.

However, the emphasis lies not with the marketing activities of individual
organizations. Instead, the focus is on how the whole trading system
works. This includes watching how marketing affects society and vice
versa. (Every society needs an economic system).
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All economic systems must develop some method to decide what and how
much should be produced and distributed and by whom, when and for
whom.
The way to make these decisions can vary from one nation to another. But
macro objectives are basically similar: create goods and services and make
them available at the time and place where needed, in order to maintain or
improve the standard of living of every nation.
In the planned economy, state planners decide what and how much to
produce and distribute, by whom, when and for whom.
Prices are sets by government planners and tend to be very rigid, and does
not change according to supply and demand. The state planning function
well as the economy is simple and small variety of goods and services
In a market economy, individual decisions of many producers and
consumers make the macro decision for the whole economy. Consumers
decide what to produce and who should do it, through their votes in money.

The current market prices are an approximate measure of how society
values certain goods and services.
Maximum freedom to choose
Consumers in a market economy enjoy maximum freedom of choice.
There may be conflicts
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This is called micro-macro dilemma: what is "good" for some producers and
consumers, may not be for society as a whole.
All systems need macro marketing economy.

Marketing involves exchange.

In a pure subsistence economy, each family produces everything it
consumes. No need to exchange goods and services. Each producer-
consumer is fully self-sufficient.

The word marketing comes from the English word market (market) that
represents a group of sellers and willing to exchange goods and / or
services for something of value buyers.

Adequate central markets where buyers and sellers can meet face to face to
exchange goods and services. Core markets facilitate the exchange.
Economies of scale mean that, as a company produces more quantity of a
particular product, the cost of each decreases.

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Effective marketing means delivering goods and services that consumers
want and need. It means getting them products at the right time at the right
place and right price.

: Buying, selling, transporting, storing, standardizing and sorting, finance,
take risks and achieve market information.
The exchange usually involves buying and selling. The purchasing
function means finding and evaluating goods and services. The sale
function requires promote the product.
Transportation function relates to move.
Involve the storage function store the products according to size and quality.

Standardize and classify include sorting the products according to size and
quality.
Funding provides cash and credit needed to operate. (Produce, sell, buy,
store...)

Risk taking involves withstand the uncertainties that are part of marketing.

Producers, consumers and marketing specialists.

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Facilitators are often able to perform marketing functions.

The functions can moved and shared.

From a macro point of view, someone must perform all marketing functions.
However, from a micro point of view, not all firms must perform all
functions. Also, not all goods and services require all functions in each of
the stages of production.


















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Marketing
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