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contact us 512.836.5901 800.237.

5087
BROCKTON POND SPRINGS CEDAR PARK
2608 Brockton Drive 13050 Pond Springs Rd. 202 Walton Way
Austin, TX 78758 Austin TX, 78729 Suite 200
(Brockton @ Burnet) (Pond Springs @ Hunter’s Chase) Cedar Park, TX 78613
Lobby: Lobby: (1431 @ 183)
Mon - Fri: 9:00am - 5:00pm Mon - Fri: 9:00am - 5:00pm Lobby:
Saturday: 9:00am - 1:00pm Saturday: 9:00am - 1:00pm Mon - Fri: 9:00am - 5:00pm
Saturday: 9:00am - 1:00pm
Drive Thru: Drive Thru:
Mon - Fri: 7:30am - 6:00pm Mon - Fri: 7:30am - 6:00pm

2007 Q3
Drive Thru:
Saturday: 8:00am - 1:00pm Saturday: 8:00am - 1:00pm Mon - Fri: 7:30am - 6:00pm
Saturday: 8:00am - 1:00pm

LA FRONTERA (Round Rock) CONTACT CENTER


115 Sundance Pkwy. (512) 836.5901 PALM VALLEY
Suite 500 Mon - Fri: 8:00am - 5:00pm Coming Soon!
Round Rock, TX 78681 Saturday: 9:00am - 1:00pm
(1325 @ IH-35)
Lobby: Mailing Address
Mon - Sat: 10:00am - 6:00pm P. O. Box 85300
Austin, TX 78708 Join AMPLIFY and
Whole Foods Market
for the First Annual
Ice Cream Festival

goamplify.com
at Waterloo Park on
August 18th.
(see Page 11)

2.271.1.07Q3.plugin
PERMIT NO. 112
US POSTAGE
PRESORTED
STANDARD

AUSTIN TX
PAID

Bank less. Live more. goamplify.com


Earn up to president’s
5.10% APY letter
with an
Amplified
We have exciting news – AMPLIFY is opening a fifth branch at 4500 E. Palm Valley, near
Dell Diamond. Look for a formal announcement soon, complete with an invitation to
attend a concert celebration in October.

Checking The new branch is just one way we’re making AMPLIFY more accessible. Time after
time when we’ve asked what you appreciate about AMPLIFY, you’ve told us it’s our

Account
convenience. I want you to know we listen to you, and the decisions we make as a credit
union are always based on adding value and offering solutions.
Our small business members told us they’re stretched too thin to come to our branches
and make commercial deposits. We set up remote deposit, so funds can be credited
Amplified Checking combines the
electronically and the deposit can be mailed or dropped off when it’s convenient. We’re
convenience of checking with the earning evaluating making a similar service available for all our members.
power of a money market account for
You can already do most of your banking at home or at work, just by logging on to
only $5.95 per month. It’s simple and goamplify.com. Mobile banking takes that a step further. You can conduct many banking
straightforward – the higher your checking transactions while waiting in line or anywhere you have a web-enabled cell phone or
account balance, the more interest you PDA. AMPLIFY is considered a national leader in mobile banking, which is a tremendous
earn. There’s no minimum balance compliment. The reason we started offering mobile banking over a year ago is that we
requirement and no hoops to jump through. knew our members wanted easy access to their accounts 24/7.
And you can even open and fund your I want to thank you for making it possible for us to continue on our path as an innovative,
Amplified Checking account entirely online. responsive, accessible financial institution. Without our members, none of this would be
possible. I want you to know we appreciate you each and every day.
TIERED RATE INTEREST (all rates APY)
$100,000+............................................ 5.10%
$50,000 to $99,999.99.......................... 4.10% Paul Trylko
President
$15,000 to $49,999.99.......................... 3.60%
$5,000 to $14,999.99............................ 3.10%
$0 to $4,999.99..................................... 2.10%
CALLING ALL VOLUNTEERS!
AMPLIFY’s Board of Directors, Supervisory Committee, table of
Unlimited free personalized checks
Identity Theft protection
and Nominating Committee is composed of Members like
you who volunteer their time, meet with Management, and
generally, serve the credit union. Are you interested in
contents
Discounts on: Paul’s Letter............................................1
serving? Here’s how:
n hotels, motels and travel Mobile Banking.................................... 2-3
Submit your name for consideration in one of two ways:
n prescription drugs and eyewear 1. Obtain and complete a volunteer application from Investment Classes..............................4-5
n entertainment AMPLIFY’s executive assistant, by calling 519-5410, by 5 reasons to work with a
n brand-name products November 4, 2007. Financial Professional . ...........................6
n shopping and dining cards 2. Gather 100 Member signatures for nomination by Money Tracker.........................................7
petition and submit the petition to AMPLIFY’s executive Business Services...................................8
assistant by December 16, 2007. * New Branch!............................................9
If you would like more information about volunteering, Home Equity..........................................10
please call Marcia at 519-5410. Austin Ice Cream Festival......................11
APY is Annual Percentage Yield. Rates current
* Board of Director nominations are accepted from the Escheating............................................12
as of May 31, 2007, subject to change. floor of the Annual Meeting only if there are not sufficient
Amplify After Hours................................12
nominations for each open position. The election
Minimum to open Amplified Checking: $100. Coupons...............................................13
is balloted only if the Board receives more than one
ICAmplified Checking, no hoops to jump through. 512.836.5901 goamplify.com candidate for an open position. Contact Info............................. Back Cover 1
mobile
banking
What’s the big deal about mobile banking?

AMPLIFY started offering mobile banking more than a year ago and is seen today AMPLIFY did extensive research to choose the most convenient mobile banking
as a leader in the industry. Karen Pollack, Amplify’s VP of Operations, recently platform for you. Our mobile banking works regardless of which cell phone
spoke at a national webinar targeted toward financial institutions which are still service provider you subscribe to or what type of device you use. That’s because
evaluating this technology. Amplify’s mobile banking is browser-based, meaning you don’t have to download
There are two reasons AMPLIFY is so far ahead of the pack when it comes to any kind of special program to your cell phone to use it.
mobile banking. First of all, given that our heritage is IBM, members have always
expected us to lead the way when it comes to technological innovations.
What’s next for mobile banking? Well, your
Secondly, we really believe in our motto: Bank Less. Live More. Mobile banking cell phone could one day replace your debit
is truly the most convenient way to take care of almost any financial transaction. card, your cash, and your checks.
You may be thinking, “So I can bank from my cell phone. What’s the big deal?” Many financial institutions are choosing application-based platforms for mobile
The big deal is that mobile banking enables you to have even more immediate banking which require you to download a program to your cell phone. That may
access to your accounts. Here’s an example: not sound like much, but most of these programs only work with certain cell
You’re on a business trip. On the way to the hotel, you realize you’ve forgotten to phone providers or specific types of devices. In fact, some cell phone providers
make your car payment. You could wait until you get to the hotel, get your laptop are viewing this as a means to prevent customers from switching their cell phone
out (if you have it with you), most likely pay for internet access, turn on your service to a different company. They think the inconvenience of having to use a
laptop, log in, and make the payment. different application will discourage you from leaving and make you more likely to
sign up for another two-year contract with them.
Or you could take your cell phone or PDA out of your pocket, log in to mobile.
goamplify.com, and take care of the payment while you’re still in the taxi. What’s next for mobile banking? Well, your cell phone could one day replace your
debit card, your cash, and your checks. Technology is currently being developed
Which solution is easier and takes less time? No contest.
to enable mobile banking users to make payments simply by holding their cell
While using mobile banking, you can set up future payments so you’d never have phones to a terminal rather than swiping a debit or credit card. This same
to worry about missing the due date for a bill again. You can even set up an alert technology will allow peer-to-peer payments for a few cents per transaction. That
through AMPLIFY MoneyTracker to notify you with a text message when your car means you’ll be able to send money to others right from your cell phone – no
payment has been made. cash or checks needed! Industry leaders estimate that by the year 2012 – only
Another advantage of mobile banking is that it enables you to monitor your five years from now – most cell phones will be equipped with this capability.
accounts more closely. That’s become increasingly important as the incidence of If you haven’t tried mobile banking yet, go to our website and check out the demo.
identity theft continues to rise. Mobile banking is the ultimate way to bank less and live more.
AMPLIFY offers Billpayer with its mobile banking, as well as the ability to view
cleared checks and open additional accounts. Those are features you won’t find
at most other financial institutions. goamplify.com
2 3
ways to invest in your future
Amplify FINANCIAL AFTER HOURS Education Program ~ SERIES 3

Estate Planning and Asset Protection: Wednesday, September 5, Manage your Financial Future: A Seminar for Women –
2007 6:30 – 8:00 pm - Brockton Wednesday, October 10, 2007 6:30 – 8:00 pm - Brockton
If you passed away unexpectedly, would your will be up to date? A Married or single, women face unique challenges when it comes to
correctly-drawn and current will is an essential part of any estate plan. planning for retirement. Are you prepared?
Board Certified Estate Planning attorney Brad Wiewel discusses how wills
and trusts can be used to ensure your family is protected. Destination: Independence – Wednesday, October 17, 2007 6:30
– 8:00 pm - La Frontera
Elder Law Planning: Social Security and Medicaid: Wednesday, What are the latest trends in the retirement industry? This class explores
September 12, 2007 6:30 – 8:00 pm - Brockton one of the products creating a buzz. Dan Dillard and Jason Wolf
Board Certified Estate Planning attorney Brad Wiewel discusses the latest
legislation affecting elder law.

Investing for Retirement: Wednesday, September 19, 2007 6:30 BROCKTON POND SPRINGS
– 8:00 pm - La Frontera 2608 Brockton Drive 13050 Pond Springs Rd.
With all the media coverage about planning for retirement, choosing a Austin, TX 78758 Austin TX, 78729
(Brockton @ Burnet) (Pond Springs @ Hunter’s Chase)
strategy for your investments can be confusing. This class discusses the
various strategies to help you choose the one most effective for you. LA FRONTERA (Round Rock) CEDAR PARK
115 Sundance Pkwy. 202 Walton Way
Suite 500 Suite 200
Job Changes and your Retirement Assets: Wednesday, Round Rock, TX 78681 Cedar Park, TX 78613
(1325 @ IH-35) (1431 @ 183)
September 26, 2007 6:30 – 8:00 pm - Brockton
These days it’s not unusual for people to change jobs or careers five
times throughout the course of their working lives. Every employer may
offer different choices for its retirement plan, making it difficult to decide SEATING IS LIMITED – RSVP today by calling 512.519.5476 or emailing Sarah at sarah.rothrock@lpl.com.
which option is the best fit. This class discusses various options for Presenter (unless other wise noted) is Dan G. Dillard, CFP®, CRPS®, Accredited Wealth
qualified investments. Management Advisor. Dan is a Cer tified Financial Planner ® professional and Wealth
Manager who has built a business on ser ving Texas business professionals. He leads our
Amplify Financial team with a professional no-nonsense approach to wealth management.
Diversification and Asset Allocation: The Building Blocks
of a Portfolio: Wednesday, October 3, 2007 6:30 – 8:00 pm -
Brockton
Investment professionals attribute 92% of return on investments to a
single concept. This class explores the discipline crucial to investing in
any kind of market.

Securities offered through Linsco/Private Ledger (LPL) Member NASD/SIPC Not NCUA Insured - No Credit Union Guarantee - May Lose Value
4 5
5
G
Five Reasons to Work with a Financial Professional NKIN REPO
BA
Most people take their automobile to a professional mechanic for

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ONLINE
To view the netbanker
OBR

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routine maintenance, and see a doctor when they have concerns article, visit goamplify.com
about their health. It’s no different when it comes to personal and click on this logo.

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finances – most people could benefit from working with a financial ST

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professional. Here are five reasons why: OF TH

You don’t know what you don’t know


Managing your finances on a day-to-day basis is one thing; implementing a
comprehensive investment plan to fund your retirement is something else.
That doesn’t mean you’re not capable of doing it, only that you shouldn’t
underestimate the expertise needed to put together an effective plan.

You have good intentions, but never set aside the time
Working with a financial professional forces you to stop procrastinating and AMPLIFY Receives “Best of Web” Award
shifts the time commitment from you to the professional.
AMPLIFY has received a “Best of Web” award from Online Banking
You’re not objective Report and NetBanker in recognition of its new web-based personal
Having someone with experience analyze your financial condition can be finance management program, MoneyTracker, and its line of other
extremely helpful. In cases where you and your spouse aren’t on the same
innovative products and services.
financial page, a financial professional can listen to both of your concerns,
identify underlying issues, and help you find common ground. In a June 11th article on netbanker.com, editor Jim Bruene refers to
AMPLIFY as “one of the more innovative financial institutions in the
Keeping up with change is a full-time job
Last year, four major pieces of tax legislation were signed into law. Not country”, citing the free WiFi in every location, mobile banking, online
understanding how these changes might affect your financial plan could banking and personalized RSS feeds.
be dangerous, and understanding the changes takes time and effort (see “This award is validation that AMPLIFY is on track with its mission to
reason number 2).
help members bank less and live more,” says VP of Marketing Kent
You see the trees, but not the forest White. “MoneyTracker is a natural fit for AMPLIFY because our goal is
A good financial professional can show you how your financial goals are to simplify our members’ lives and enable them to spend less time
related – for example, how saving for your child’s college education might worrying about their finances and more time enjoying life.” White
affect your ability to invest for retirement.
adds that because AMPLIFY prides itself on being “home-grown”, the
fact that MoneyTracker was developed by an Austin company (Jwaala,
www.jwaala.com) is another benefit.
NEW at AMPLIFY
MoneyTracker features a Google-like search engine which lets users
Here’s your opportunity to learn about real estate from Kenn Renner, one of Austin’s top
brokers. All classes will be held at Amplify’s Brockton location from 6:30 to 8:00 pm. search by any parameter – date of transaction, transaction amount, or
Space is limited – please RSVP to vswift@goamplify.com. specific vendor. Since the program is web-based, it can be used from
First-time and Move-up Home Buying: Learn how to choose the best realtor, lender and any computer, and it allows users to track all their accounts – even
builder for you. Gain insight into the ten steps involved in the home buying process, and
learn to identify Austin’s hottest home markets. Thursday, August 23rd
those at other financial institutions. Users can also set up personalized
alerts to their cell phones or PDA’s based on their own criteria.
Purpose, Goal-setting and Time Management: Learn life management strategies to structure
your business and home life and facilitate setting and achieving your goals. Discover how to Any member who uses online banking has free access to MoneyTracker.
prioritize your time, find balance in a busy world and achieve your objectives.
Thursday, September 6th.
Secrets of Real Estate Finance – Leveraging for Success: Learn how to control significantly
more assets by the use of leveraging. AMPLIFY Mortgage Lending Specialist Jax Smith will
discuss interest rate trends, refinancing, equity lines of credit and more.
6 Thursday, September 20th 7
We’re getting
amplified
Pierre Cardenas
talks about at Palm Valley
Business Services AMPLIFY will soon open its doors at a fifth location. The new
Palm Valley branch (4500 E. Palm Valley, Round Rock, TX)

Pierre Cardenas Senior VP, Retail


at AMPLIFY is tentatively scheduled to open in early September, and will
include all the features you’ve come to expect from AMPLIFY.
“Our strategy is to be convenient for our members,” explains
Why is AMPLIFY sponsoring the Open 4 Business Conference?
CEO Paul Trylko. “After researching where the majority of our
The conference is a natural extension of the business products and services members live and work, it was clear that Palm Valley was the
AMPLIFY provides its members. AMPLIFY works with business owners of all sizes best choice.” Trylko adds that since the new location has
and in all stages of growth. We have business loans for equipment, commercial such a high volume of drive-by traffic, AMPLIFY will make an
real estate, and construction development. Our rates are competitive, and impression on non-members as well.
since we’re Austin-based, decisions are made locally, by people who understand “The new location is just past the Dell Diamond,” Trylko says.
what it’s like to live and do business in Austin. And unlike many other financial
“People will see our name every day. They’ve heard our radio
institutions, AMPLIFY has no prepayment penalties on business loans.
ads and seen the spots on TV. So when they’re in the market
a lot of people don’t realize credit unions offer business services. for a new financial institution, they’re likely to check out what
AMPLIFY continuously analyzes the needs of business owners and develops AMPLIFY can offer them.”
solutions to meet those needs. A business checking account with tiered interest
is currently being developed, which would enable entrepreneurs to earn higher Palm Valley will feature free wifi, café-style seating, and gourmet
interest on their money without sacrificing access to those funds. Business coffee – just like the other AMPLIFY locations. Its first After
owners also appreciate Amplify’s remote deposit feature. Deposits can be Hours event is a free concert with critically-acclaimed guitarist
made electronically and then mailed or dropped off when it’s convenient. We Van Wilks on October 18th. Complete details and tickets for the
understand how busy entrepreneurs are, and we’re always looking for ways to event will be available soon at goamplify.com.
save them time and money.
“Even in this era of mobile and online banking, there are still
Why would a business owner choose AMPLIFY over other financial times when you prefer to sit down with someone face-to-face,”
institutions? Trylko says. “For example, if you’re not sure how to fill out your
Of course AMPLIFY offers standard business services such as lines of credit,
mortgage application, or need someone to explain the benefits
ACH, merchant services, and payroll services. But it’s our commitment to
of a home equity loan. At AMPLIFY, we want to be accessible so
service that sets ups apart. At AMPLIFY, we want to help you spend less time
thinking about your business finances and more time doing business. “We’re you can truly bank less and live more.”
committed to working with our members as partners.

8 9
Ice cream lovers, do we have an event for you!
AMPLIFY is sponsoring Austin’s first Annual Ice Cream
Festival Saturday, August 18 at Waterloo Park. We’ll have

home. equity.
ice cream treats from Amy’s, Ben and Jerry’s, Stonyfield
Farms and more as well as live music and games and
activities for both kids and adults. Admission is free.
If you’d like to attend the festival, stop by any AMPLIFY
location to pick up your “Magic Spoon”, which entitles
you to freebies and discounts from participating vendors.
Get your Magic Spoon stamped at all the vendor booths,
and you can enter a drawing to win an iPhone. Second
You wouldn’t leave an uncashed check sitting around. The equity in your and third prizes are visits to your home or office from the
home is kind of like an uncashed check – putting it to work for you could work to your Austin Ice Cream Festival Truck, complete with an ice
advantage. At AMPLIFY we have home equity loan rates as low as 5.99% APR – and when cream party for you and your friends and co-workers.
your loan closes and funds, we’ll give you a $100 gift card to use however you’d like. The Ice Cream festival will be set up like an old-fashioned
If you have high-interest debt, such as credit cards or other loans, rolling that debt into a carnival. You can purchase tickets for $1 each at the
home equity loan may be a good strategy. The interest on the loan may be tax deductible, festival and use those tickets for all the activities. We’ll
so in addition to realizing a significant reduction on your monthly payments, you could get have an ice cream eating contest, a contest to build
a break at tax time. things with popsicle sticks, and you can even learn to
make your own ice cream. The festival is family-friendly
If you have children about to start college, consider a home equity loan to finance part and pet-friendly.
of that expense. Interest rates for AMPLIFY home equity loans are generally lower than
other types of loans, and if you’re able to deduct that interest at tax time, that’s a bonus. A portion of the festival’s profits will be donated to three
local charities: the LaLeche League, Habibi’s Hutch and
If your family is growing, you may be thinking about a bigger home. But home prices in Magic Spoon the Austin Children’s Shelter.
Austin are on the rise, and the cost of selling your current home and buying a larger one coming soon! If people have tickets left at the end of the festival, they
might put that out of reach. Taking out a home equity loan to add on to your current can bring them to any AMPLIFY location for a refund of up
home might be the solution. Remember to to $10. Non-members who choose to open a new account
Regardless of how you use your home equity loan, AMPLIFY makes the process as simple come into an with their refund will receive an additional deposit of $25
as possible. There’s no title insurance requirement, certified appraisals are not required, AMPLIFY branch in that account, compliments of AMPLIFY.
no fees are charged, and we pay the closing costs! Your home equity loan can be closed to pick up your Whole Foods Market is also a festival sponsor.
and funded in as little as 18 days, and we can even do your closing on a Saturday if it’s Magic Spoon.
more convenient for you. For more information, visit the festival website,
icecreamfestival.org.
Contact us to find out if a home equity loan is the solution you’ve been looking for. You
can even apply online at goamplify.com.

Fixed rate current as of 7/19/2007, subject to change. Rates may vary based on
10 creditworthiness and term. Loan subject to approval. Contact AMPLIFY for details.
11
BORING BUT IMPORTANT

We have abandonment issues . . .


Every year the state of Texas requires all financial institutions to turn over any

Bank less. Save more.


unclaimed or abandoned property to the Comptroller’s office. This process is
called escheating. Unclaimed or abandoned property can be any financial asset
which appears to have been abandoned by the owner for three years or
more, including savings accounts, checking accounts, and the contents of
safe deposit boxes.
If we haven’t had contact with you and cannot make contact with you, at the
end of five years, we have no choice but to assume your funds have been

One FREE
abandoned and turn them over to the state. Of course we’d much rather
keep you as a member and save you the inconvenience of going to the state to
retrieve your property.
The best way to prevent this from happening is to do a transaction with us. Any time
you do a transaction, your last contact date is updated. If you contact us to change your
address or update your phone number or email address, we make note of the contact date. small Italian
frozen yogurt
At AMPLIFY we make it easy for you to stay in touch and avoid the hassle of having your property turned
over to the state.
n Use mobile banking to do a transaction
n Log in to online banking and update your info
Call us at 836-5901 and do a transaction with Bank-by-Phone,
n 
or update your info with one of our representatives
n Stop by any of our four locations

NOTICE
In order to hold maintenance costs down for all members, beginning Sept. 1, 2007, adult members with
less than $100 total deposits and whose accounts have been inactive for more than 12 months will be
assessed a $5 monthly inactivity fee. Avoiding this fee is easy – just use your AMPLIFY account. Any
activity on any of your accounts will prevent it from being charged.

AMPLIFY WILL BE CLOSED ON THE FOLLOWING HOLIDAYS


Labor Day..................... Monday, September 3, 2007
Columbus Day............... Monday, October 8, 2007

the sandwich joint


BUY A SANDWICH
AMPLIFY After Hours is a unique community outreach program. All
AMPLIFY locations are available for public use, free of charge, after AND GET CHIPS, FRIES
regular business hours. Some of the groups who have taken advantage of
our free space include the Institute of Electrical and Electronics Engineers,
OR ONION RINGS,
the Austin Inventors and Entrepreneurs Association, and the Austin Center AND A BEVERAGE
for Inquiry. If your club, group, or association needs a place to meet – or
your band needs a place to play – please read our usage guidelines at FOR FREE
goamplify.com, and then submit your request to vswift@goamplify.
Offer expires on 12-31-07
FEATURED AFTER HOURS EVENTS
Wednesday, September 12th – 6:30 to 8:30 pm – The Secret Weapons You 5035 BURNET RD 512-524-2917 BORN IN AUSTIN, TX
Should Have Before You Buy a New Car. Chico Macias, La Frontera
Thursday, October 18th – 7:00 to 9:00 pm – After Hours Concert with
Van Wilks. Palm Valley
12 13

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