A

PROJECT REPORT
ON
A STUDY OF PREFERENCES OF INVESTORS FOR
INVESTMENT IN RELIANCE MUTUAL
FUND IN PUNE CITY
Submitted in patia! "u!"i!!ment "#
MASTER OF $USINESS ADMIMISTRATION
P#%amme #"
UNIVERSITY OF PUNE
$at&'()*)+*(
Submitted b, -+ Unde .uidan&e -



ACKNOWLEDGEMENT
/it' e%ad t# m, P#0e&t 1it' Mutua! Fund I 1#u!d !i2e t# t'an2 ea&' and e3e, #ne
1'# #""eed 'e!p4 %uide!ine and 5upp#t 1'ene3e e6uied7
Fi5t and "#em#5t I 1#u!d !i2e t# e8pe55 %atitude t# Aea Mana%e M7
9api! Pa1a and #t'e 5ta""5 "# t'ei 5upp#t and %uidan&e in t'e P#0e&t 1#277 I am
e8teme!, %ate"u! t# m, %uide4 Re!ati#n5'ip Mana%e M77R#'ida5 9edai "# t'ei
3a!uab!e %uidan&e and time!, 5u%%e5ti#n57 I 1#u!d !i2e t# t'an2 a!! "a&u!t, membe5 #"
Re!ian&e Mutua! "und Pune "# t'e 3a!uab!e %uidan&e: 5upp#t7
I 1#u!d a!5# !i2e t# e8tend m, t'an25 t# m, membe5 and "iend5 "# t'ei
5upp#t 5pe&ia!!,7

CERTIFICATE
T'i5 i5 t# &eti", t'at M7 9ian2uma Pa1a a 5tudent #" S9N SIN;.AD SC;OOL OF
$USINESS MANA.EMENT 'a5 &#mp!eted p#0e&t 1#2 #n A STUDY OF PREFERENCES
OF INVESTORS FOR INVESTMENT IN RELIANCE MUTUAL FUND IN PUNE CITY
unde m, %uidan&e and 5upe3i5i#n7
I &eti", t'at t'i5 i5 an #i%ina! 1#2 and 'a5 n#t been &#pied "#m an, 5#u&e7
Name #" P#0e&t .uide
M7 Yatin $#2i!
Date+
DECLERATION
I 'eeb, de&!ae t'at t'i5 P#0e&t Rep#t entit!ed A STUDY OF PREFERENCES OF
INVESTORS FOR INVESTMENT IN RELIANCE MUTUAL FUND IN PUNE CITY
5ubmitted in t'e patia! "u!"i!!ment #" t'e e6uiement #" Ma5te #" $u5ine55
Admini5tati#n <M$A= #" UNIVERSITY OF PUNE i5 ba5ed #n pima, : 5e&#nda,
data "#und b, me in 3ai#u5 depatment54 b##254 ma%a>ine5 and 1eb5ite5 : C#!!e&ted
b, me in unde %uidan&e #" M Yatin $#2i!7
DATE- 9IRAN9UMAR PA/AR


EXECUTIVE SUMMARY
In "e1 ,ea5 Mutua! Fund 'a5 eme%ed a5 a t##! "# en5uin% #ne?5
"inan&ia! 1e!! bein%7 Mutua! Fund5 'a3e n#t #n!, &#ntibuted t# t'e India %#1t' 5t#,
but 'a3e a!5# 'e!ped "ami!ie5 tap int# t'e 5u&&e55 #" Indian Indu5t,7 A5 in"#mati#n
and a1aene55 i5 i5in% m#e and m#e pe#p!e ae en0#,in% t'e bene"it5 #" in3e5tin% in
mutua! "und57 T'e main ea5#n t'e numbe #" etai! mutua! "und in3e5t#5 emain5
5ma!! i5 t'at nine in ten pe#p!e 1it' in&#me5 in India d# n#t 2n#1 t'at mutua! "und5
e8i5t $ut #n&e pe#p!e ae a1ae #" mutua! "und in3e5tment #pp#tunitie54 t'e numbe
1'# de&ide t# in3e5t in mutua! "und5 in&ea5e5 t# a5 man, a5 #ne in "i3e pe#p!e7 T'e
ti&2 "# &#n3etin% a pe5#n 1it' n# 2n#1!ed%e #" mutua! "und5 t# a ne1 Mutua! Fund
&u5t#me i5 t# unde5tand 1'i&' #" t'e p#tentia! in3e5t#5 ae m#e !i2e!, t# bu,
mutua! "und5 and t# u5e t'e i%'t a%ument5 in t'e 5a!e5 p#&e55 t'at &u5t#me5 1i!!
a&&ept a5 imp#tant and e!e3ant t# t'ei de&i5i#n7
T'i5 P#0e&t %a3e me a %eat !eanin% e8peien&e and at t'e 5ame time it %a3e me
en#u%' 5&#pe t# imp!ement m, ana!,ti&a! abi!it,7 T'e ana!,5i5 and ad3i&e pe5ented in
t'i5 P#0e&t Rep#t i5 ba5ed #n ma2et e5ea&' #n t'e 5a3in% and in3e5tment pa&ti&e5
#" t'e in3e5t#5 and pe"een&e5 #" t'e in3e5t#5 "# in3e5tment in Mutua! Fund57 T'i5
Rep#t 1i!! 'e!p t# 2n#1 ab#ut t'e in3e5t#5? Pe"een&e5 in Mutua! Fund mean5 ae
t'e, pe"e an, pati&u!a A55et Mana%ement C#mpan, <AMC=4 /'i&' t,pe #" P#du&t
t'e, pe"e4 /'i&' Opti#n <.#1t' # Di3idend= t'e, pe"e # /'i&' In3e5tment
State%, t'e, "#!!#1 <S,5temati& In3e5tment P!an # One time P!an=7 T'i5 P#0e&t a5 a
1'#!e &an be di3ided int# t1# pat57
T'e "i5t pat %i3e5 an in5i%'t ab#ut Mutua! Fund and it5 3ai#u5 a5pe&t54 t'e C#mpan,
P#"i!e4 Ob0e&ti3e5 #" t'e 5tud,4 Re5ea&' Met'#d#!#%,7 One &an 'a3e a bie"
2n#1!ed%e ab#ut Mutua! Fund and it5 ba5i&5 t'#u%' t'e P#0e&t7
T'e 5e&#nd pat #" t'e P#0e&t &#n5i5t5 #" data and it5 ana!,5i5 &#!!e&ted t'#u%' 5u3e,
d#ne #n ()) pe#p!e7 F# t'e &#!!e&ti#n #" Pima, data I made a 6ue5ti#nnaie and
5u3e,ed #" ()) pe#p!e7 I a!5# ta2en inte3ie1 #" man, Pe#p!e t'#5e 1'# 1ee &#min%
at t'e di""eent pi3ate and &#+#peati3e ban25 1'ee I d#ne m, P#0e&t7 I 3i5ited ban25
in Pune Cit, t# %et 5#me 2n#1!ed%e e!ated t# m, t#pi&7
TA$LE OF CONTENTS
Chapters Topic Pae No!
"!#
E$ec%ti&e S%''ar(
)!# I*tro+%ctio*
!
,!#
Pro-i.e O- The Ora*i/atio*
0!#
Re&ie1 o- Literat%re
2!# A*a.(sis 3 I*terpretatio*
4!# 5i*+i*s6 S%estio*s 3 Co*c.%sio*
4!" 5i*+i*s
4!) S%estio*
4!, Co*c.%sio*
4!0 7i8.ioraph(
Chapter 9 "
INTRODUCTION

INTRODUCTION
INTRODUCTION TO MUTUAL 5UND AND ITS VARIOUS ASPECTS!
Mutua! "und i5 a tu5t t'at p##!5 t'e 5a3in%5 #" a numbe #" in3e5t#5 1'# 5'ae a
&#mm#n "inan&ia! %#a!7 T'i5 p##! #" m#ne, i5 in3e5ted in a&&#dan&e 1it' a 5tated
#b0e&ti3e7 T'e 0#int #1ne5'ip #" t'e "und i5 t'u5 Mutua!4 i7e7 t'e "und be!#n%5 t# a!!
in3e5t#57 T'e m#ne, t'u5 &#!!e&ted i5 t'en in3e5ted in &apita! ma2et in5tument5 5u&'
a5 5'ae54 debentue5 and #t'e 5e&uitie57 T'e in&#me eaned t'#u%' t'e5e
in3e5tment5 and t'e &apita! appe&iati#n5 ea!i>ed ae 5'aed b, it5 unit '#!de5 in
p#p#ti#n t'e numbe #" unit5 #1ned b, t'em7 T'u5 a Mutua! Fund i5 t'e m#5t
5uitab!e in3e5tment "# t'e &#mm#n man a5 it #""e5 an #pp#tunit, t# in3e5t in a
di3e5i"ied4 p#"e55i#na!!, mana%ed ba52et #" 5e&uitie5 at a e!ati3e!, !#1 &#5t7 A
Mutua! Fund i5 an in3e5tment t##! t'at a!!#15 5ma!! in3e5t#5 a&&e55 t# a 1e!!+
di3e5i"ied p#t"#!i# #" e6uitie54 b#nd5 and #t'e 5e&uitie57 Ea&' 5'ae'#!de
pati&ipate5 in t'e %ain # !#55 #" t'e "und7 Unit5 ae i55ued and &an be edeemed a5
needed7 T'e "und5 Net A55et 3a!ue <NAV= i5 detemined ea&' da,7
In3e5tment5 in 5e&uitie5 ae 5pead a&#55 a 1ide &#55+5e&ti#n #" indu5tie5 and
5e&t#5 and t'u5 t'e i52 i5 edu&ed7 Di3e5i"i&ati#n edu&e5 t'e i52 be&au5e a!! 5t#&25
ma, n#t m#3e in t'e 5ame die&ti#n in t'e 5ame p#p#ti#n at t'e 5ame time7 Mutua!
"und i55ue5 unit5 t# t'e in3e5t#5 in a&&#dan&e 1it' 6uantum #" m#ne, in3e5ted b,
t'em7 In3e5t#5 #" mutua! "und5 ae 2n#1n a5 unit '#!de57
/'en an in3e5t# 5ub5&ibe5 "# t'e unit5 #" a mutua! "und4 'e be&#me5 pat #1ne #"
t'e a55et5 #" t'e "und in t'e 5ame p#p#ti#n a5 'i5 &#ntibuti#n am#unt put up 1it' t'e
&#pu5 <t'e t#ta! am#unt #" t'e "und=7 Mutua! Fund in3e5t# i5 a!5# 2n#1n a5 a mutua!
"und 5'ae'#!de # a unit '#!de7
An, &'an%e in t'e 3a!ue #" t'e in3e5tment5 made int# &apita! ma2et in5tument5 <5u&'
a5 5'ae54 debentue5 et&= i5 e"!e&ted in t'e Net A55et Va!ue <NAV= #" t'e 5&'eme7
NAV i5 de"ined a5 t'e ma2et 3a!ue #" t'e Mutua! Fund 5&'eme@5 a55et5 net #" it5
!iabi!itie57 NAV #" a 5&'eme i5 &a!&u!ated b, di3idin% t'e ma2et 3a!ue #" 5&'eme@5
a55et5 b, t'e t#ta! numbe #" unit5 i55ued t# t'e in3e5t#57
ADVANTAGES O5 MUTUAL 5UND:
P#t"#!i# Di3e5i"i&ati#n
P#"e55i#na! mana%ement
Redu&ti#n A Di3e5i"i&ati#n #" Ri52
Li6uidit,
F!e8ibi!it, : C#n3enien&e
Redu&ti#n in Tan5a&ti#n &#5t
Sa"et, #" e%u!ated en3i#nment
C'#i&e #" 5&'eme5
Tan5paen&,
DISADVANTA.E OF MUTUAL FUND-
N# &#nt#! #3e C#5t in t'e ;and5 #" an In3e5t#
N# tai!#+made P#t"#!i#5
Mana%in% a P#t"#!i# Fund5
Di""i&u!t, in 5e!e&tin% a Suitab!e Fund S&'eme
;ISTORY O5 T;E INDIAN MUTUAL 5UND INDUSTRY:
T'e mutua! "und indu5t, in India 5tated in *BCD 1it' t'e "#mati#n #" Unit Tu5t #"
India4 at t'e initiati3e #" t'e .#3enment #" India and Re5e3e $an27 T'#u%' t'e
%#1t' 1a5 5!#14 but it a&&e!eated "#m t'e ,ea *BEF 1'en n#n+UTI p!a,e5 enteed
t'e Indu5t,7
In t'e pa5t de&ade4 Indian mutua! "und indu5t, 'ad 5een a damati& imp#3ement4 b#t'
6ua!itie5 1i5e a5 1e!! a5 6uantit, 1i5e7 $e"#e4 t'e m#n#p#!, #" t'e ma2et 'ad 5een an
endin% p'a5eG t'e A55et5 Unde Mana%ement <AUM= 1a5 R5CF bi!!i#n7 T'e pi3ate
5e&t# ent, t# t'e "und "ami!, ai5ed t'e Aum t# R57 HF) bi!!i#n in Ma&' *BBD and ti!!
Api! ())HG it ea&'ed t'e 'ei%'t i" R57 *IH) bi!!i#n7
T'e Mutua! Fund Indu5t, i5 #b3i#u5!, %#1in% at a temend#u5 5pa&e 1it' t'e mutua!
"und indu5t, &an be b#ad!, put int# "#u p'a5e5 a&&#din% t# t'e de3e!#pment #" t'e
5e&t#7 Ea&' p'a5e i5 bie"!, de5&ibed a5 unde7
Fi5t P'a5e J *BCH+EF
Unit Tu5t #" India <UTI= 1a5 e5tab!i5'ed #n *BCD b, an A&t #" Pa!iament b, t'e
Re5e3e $an2 #" India and "un&ti#ned unde t'e Re%u!at#, and admini5tati3e &#nt#!
#" t'e Re5e3e $an2 #" India7 In *BFE UTI 1a5 de+!in2ed "#m t'e R$I and t'e
Indu5tia! De3e!#pment $an2 #" India <ID$I= t##2 #3e t'e e%u!at#, and
admini5tati3e &#nt#! in p!a&e #" R$I7 T'e "i5t 5&'eme !aun&'ed b, UTI 1a5 Unit
S&'eme *BCH7 At t'e end #" *BEE UTI 'ad R57C4F)) &#e5 #" a55et5 unde
mana%ement7
Se&#nd P'a5e J *BEF+*BBD <Ent, #" Pub!i& Se&t# Fund5=
*BEF ma2ed t'e ent, #" n#n+ UTI4 pub!i& 5e&t# mutua! "und5 5et up b, pub!i& 5e&t#
ban25 and Li"e In5uan&e C#p#ati#n #" India <LIC= and .enea! In5uan&e
C#p#ati#n #" India <.IC=7 S$I Mutua! Fund 1a5 t'e "i5t n#n+ UTI Mutua! Fund
e5tab!i5'ed in June *BEF "#!!#1ed b, Canban2 Mutua! Fund <De& EF=4 Pun0ab Nati#na!
$an2 Mutua! Fund <Au% EB=4 Indian $an2 Mutua! Fund <N#3 EB=4 $an2 #" India <Jun
B)=4 $an2 #" $a#da Mutua! Fund <O&t B(=7 LIC e5tab!i5'ed it5 mutua! "und in June
*BEB 1'i!e .IC 'ad 5et up it5 mutua! "und in De&embe *BB)7At t'e end #" *BBD4 t'e
mutua! "und indu5t, 'ad a55et5 unde mana%ement #" R57HF4))H &#e57
T'id P'a5e J *BBD+())D <Ent, #" Pi3ate Se&t# Fund5=
*BBD 1a5 t'e ,ea in 1'i&' t'e "i5t Mutua! Fund Re%u!ati#n5 &ame int# bein%4 unde
1'i&' a!! mutua! "und54 e8&ept UTI 1ee t# be e%i5teed and %#3ened7 T'e e5t1'i!e
9#t'ai Pi#nee <n#1 me%ed 1it' Fan2!in Temp!et#n= 1a5 t'e "i5t pi3ate 5e&t#
mutua! "und e%i5teed in Ju!, *BBD7
T'e *BBD SE$I <Mutua! Fund= Re%u!ati#n5 1ee 5ub5tituted b, a m#e &#mpe'en5i3e
and e3i5ed Mutua! Fund Re%u!ati#n5 in *BBC7 T'e indu5t, n#1 "un&ti#n5 unde t'e
SE$I <Mutua! Fund= Re%u!ati#n5 *BBC7 A5 at t'e end #" Janua, ())D4 t'ee 1ee DD
mutua! "und5 1it' t#ta! a55et5 #" R57 *4(*4E)I &#e57
F#ut' P'a5e J 5in&e Febua, ())D
In Febua, ())D4 "#!!#1in% t'e epea! #" t'e Unit Tu5t #" India A&t *BCD UTI 1a5
bi"u&ated int# t1# 5epaate entitie57 One i5 t'e Spe&i"ied Undeta2in% #" t'e Unit Tu5t
#" India 1it' a55et5 unde mana%ement #" R57(B4EDI &#e5 a5 at t'e end #" Janua,
())D4 epe5entin% b#ad!,4 t'e a55et5 #" US CH 5&'eme4 a55ued etun and &etain
#t'e 5&'eme5
T'e 5e&#nd i5 t'e UTI Mutua! Fund Ltd4 5p#n5#ed b, S$I4 PN$4 $O$ and LIC7 It i5
e%i5teed 1it' SE$I and "un&ti#n5 unde t'e Mutua! Fund Re%u!ati#n57 &#n5#!idati#n
and %#1t'7 A5 at t'e end #" Septembe4 ())H4 t'ee 1ee (B "und54 1'i&' mana%e
a55et5 #" R57*ID*)E &#e5 unde H(* 5&'eme57
C;APTER ,
COMPANY PRO5ILE
COMPANY PRO5ILE
COMPANY OVERVIEW:
Re!ian&e Mutua! Fund <RMF= i5 #ne #" India?5 !eadin% Mutua! Fund54 1it' A3ea%e A55et5 Unde
Mana%ement <AAUM= #" R57 *4((4))) CRORES and an in3e5t# ba5e #" #3e F7I mi!!i#n7 <AUM and
in3e5t# &#unt a5 #n De&embe D)4 ())B=
Re!ian&e Mutua! Fund4 a pat #" t'e Re!ian&e + Ani! D'iub'ai Ambani .#up4 i5 #ne #" t'e "a5te5t
%#1in% mutua! "und5 in t'e &#unt,7 RMF #""e5 in3e5t#5 a 1e!!+#unded p#t"#!i# #" p#du&t5 t#
meet 3a,in% in3e5t# e6uiement5 and 'a5 pe5en&e in **E &itie5 a&#55 t'e &#unt,7 Re!ian&e Mutua!
Fund &#n5tant!, endea3#5 t# !aun&' inn#3ati3e p#du&t5 and &u5t#me 5e3i&e initiati3e5 t# in&ea5e
3a!ue t# in3e5t#57 KRe!ian&e Mutua! Fund 5&'eme5 ae mana%ed b, Re!ian&e Capita! A55et
Mana%ement Limited74 a 5ub5idia, #" Re!ian&e Capita! Limited4 1'i&' '#!d5 BD7DFL #" t'e paid+up
&apita! #" RCAM4 t'e ba!an&e paid up &apita! bein% 'e!d b, min#it, 5'ae'#!de57K
Re!ian&e Capita! Ltd7 i5 #ne #" India?5 !eadin% and "a5te5t %#1in% pi3ate 5e&t# "inan&ia! 5e3i&e5
Reliance Capital
Reliance
Life Insurance
Reliance
General Insurance
Reliance
Money
Reliance
Consumer
Finance
Reliance
Mutual fund
Mutual Fund
&#mpanie54 and an25 am#n% t'e t#p D pi3ate 5e&t# "inan&ia! 5e3i&e5 and ban2in% &#mpanie54 in
tem5 #" net 1#t'7 Re!ian&e Capita! Ltd7 'a5 intee5t5 in a55et mana%ement4 !i"e and %enea!
in5uan&e4 pi3ate e6uit, and p#pieta, in3e5tment54 5t#&2 b#2in% and #t'e "inan&ia! 5e3i&e57
VISION O5 T;E COMPANY:
T# be a %!#ba!!, e5pe&ted 1ea!t' &eat# 1it' an emp'a5i5 #n &u5t#me &ae and a &u!tue #" %##d
&#p#ate %#3enan&e7
MISSION O5 T;E COMPANY:
T# &eate and nutue a 1#!d+&!a554 'i%' pe"#man&e en3i#nment aimed at de!i%'tin% #u
&u5t#me57
;ISTORY:
Re!ian&e Capita! A55et Mana%ement Limited <RCAM=4 a &#mpan, e%i5teed unde t'e C#mpanie5
A&t4 *BIC 1a5 app#inted t# a&t a5 t'e In3e5tment Mana%e #" Re!ian&e Mutua! Fund7
Re!ian&e Capita! A55et Mana%ement Limited <RCAM= 1a5 app#3ed a5 t'e A55et Mana%ement
C#mpan, "# t'e Mutua! Fund b, SE$I 3ide5 t'ei !ette n# IIMARPA*(CHABI dated June D)4 *BBI7
T'e Mutua! Fund 'a5 enteed int# an In3e5tment Mana%ement A%eement <IMA= 1it' RCAM dated
Ma, *(4 *BBI and 1a5 amended #n Au%u5t *(4 *BBF in !ine 1it' SE$I <Mutua! Fund5= Re%u!ati#n54
*BBC7 Pu5uant t# t'i5 IMA4 RCAM i5 aut'#i>ed t# a&t a5 In3e5tment Mana%e #" Re!ian&e Mutua!
Fund7 Re!ian&e Mutua! Fund 'a5 !aun&'ed t'it,+"i3e S&'eme5 ti!! date4 name!,7
KRe!ian&e Mutua! Fund 5&'eme5 ae mana%ed b, Re!ian&e Capita! A55et Mana%ement Limited74 a
5ub5idia, #" Re!ian&e Capita! Limited4 1'i&' '#!d5 BD7DFL #" t'e paid+up &apita! #" RCAM4 t'e
ba!an&e paid up &apita! bein% 'e!d b, min#it, 5'ae'#!de57K
Re!ian&e Capita! A55et Mana%ement Limited <RCAM= 1a5 app#3ed a5 t'e A55et Mana%ement
C#mpan, "# t'e Mutua! Fund b, SE$I 3ide5 t'ei !ette n# IIMARPA*(CHABI dated June D)4 *BBI7
T'e Mutua! Fund 'a5 enteed int# an In3e5tment Mana%ement A%eement <IMA= 1it' RCAM dated
Ma, *(4 *BBI and 1a5 amended #n Au%u5t *(4 *BBF in !ine 1it' SE$I <Mutua! Fund5= Re%u!ati#n54
*BBC7 Pu5uant t# t'i5 IMA4 RCAM i5 aut'#i5ed t# a&t a5 In3e5tment Mana%e #" Re!ian&e Mutua!
Fund7 T'e net1#t' #" t'e A55et Mana%ement C#mpan, a5 #n Ma&' D*4 ())B i5 R5 F)B7DB &#e57
POPULAR SC;EME O5 RELIANCE MUTUAL 5UND:
Re!ian&e .#1t' Fund <Septembe *BBI=
Re!ian&e 3i5i#n "und <Septembe *BBI=
Re!ian&e In&#me Fund <De&embe *BBF=
Re!ian&e Medium Tem Fund <Au%u5t ()))=
Re!ian&e Di3e5i"ied P#1e Se&t# Fund <Ma&' ())H=
Re!ian&e Inde8 Fu <Febua, ())I=
Re!ian&e Ta8 Sa3e <ELSS= Fund <Ju!, ())I=
Re!ian&e In"a5tu&tue Fund <Ma, ())B=
Re!ian&e Natua! Re5#u&e Fund <Febua, ())E=
Re!ian&e NRI In&#me Fund <N#3embe ())H=
Re!ian&e .#!d Sa3in%5 Fund <Ma&' ()**=
RELIANCE MUTUAL 5UND COMPETITIVE ADVANTAGES:
Re!ian&e Mutua! Fund J At a .!an&e
Re!ian&e Mutua! Fund <RMF= i5 #ne #" India?5 !eadin% Mutua! Fund54 1it' A55et5 Unde
Mana%ement <AUM= #" R57 *4((4))) &#e <AUM a5 #n D)
t'
Janua, ()*)= and an in3e5t#
ba5e #" #3e F7I mi!!i#n
In3e5t# ba5e #" #3e F7I mi!!i#n a5 #n Ma&' D*4 ())F
A&&e!eated %#1t' in in3e5t# ba5e J CC7EBL %#1t' in in3e5t# ba5e ,ea #n ,ea7 O3e D7DE
mi!!i#n in3e5t#5 a5 #n Ma&' D*4 ())F "#m #3e (7)( mi!!i#n in3e5t#5 a5 #n Ma&' D*4
())C7
Re!ian&e Mutua! Fund 'a5 #3e *) ,ea5 #" e8ten5i3e ma2et e8peien&e4 #3e (C 5&'eme5
&#mbined 1it' a 5t#n% pe"#man&e ta&2 e&#d7
Re!ian&e E6uit, Fund NFO <Ct' Feb +Ft' Ma&' ())C=4 t'e !a%e5t e3e &#!!e&ti#n #" R57I4 FIB
&#e <M*7(B bi!!i#n= in t'e 'i5t#, #" t'e Indian Mutua! Fund indu5t,7
F##tpint in #3e *)E &itie5 in India
/ide p#t"#!i# #" (C 1e!!+#unded p#du&t5 t# meet 3a,in% in3e5t# e6uiement57
Re!ian&e Mutua! Fund i5 am#n%5t t'e "e1 mutua! "und5 in t'e indu5t, t# #""e Sub5&ipti#n4
Redempti#n and S1it&' t'#u%' On!ine Tan5a&ti#n57
AWARDS:
Lippe Fund A1ad India ())F
Lippe Fund A1ad .u!" ())F
CN$C TV*E + CRISIL Mutua! Fund #" t'e Yea A1ad5 ())C
ICRA Mutua! Fund5 A1ad5 ())F
7USINESS MODEL:
Re!ian&e Mutua! Fund <RMF= 'a5 been e5tab!i5'ed a5 a tu5t unde t'e Indian Tu5t5 A&t4 *EE(
1it' Re!ian&e Capita! Limited <RCL=4 a5 t'e Sett!#ASp#n5# and Re!ian&e Capita! Tu5tee C#7
Limited <RCTCL=4 a5 t'e Tu5tee7
RMF 'a5 been e%i5teed 1it' t'e Se&uitie5 : E8&'an%e $#ad #" India <SE$I= 3ide e%i5tati#n
numbe MFA)((ABIA* dated June D)4 *BBI7 T'e name #" Re!ian&e Capita! Mutua! Fund 'a5 been
&'an%ed t# Re!ian&e Mutua! Fund e""e&ti3e **t'7 Ma&' ())H 3ide SE$I@5 !ette n#7
IMDAPSPAHBIEA())H date **t'7 Ma&' ())H7 Re!ian&e Mutua! Fund 1a5 "#med t# !aun&' 3ai#u5
5&'eme5 unde 1'i&' unit5 ae i55ued t# t'e Pub!i& 1it' a 3ie1 t# &#ntibute t# t'e &apita! ma2et
and t# p#3ide in3e5t#5 t'e #pp#tunitie5 t# ma2e in3e5tment5 in di3e5i"ied 5e&uitie57
COMPETITORS:
$i!a Sun Li"e Mutua! Fund
ICICI Mutua! Fund
Fan2!in Temp!et#n Mutua! Fund
;DFC Mutua! Fund
9#ta2 Ma'inda Mutua! Fund
LIC Mutua! Fund
Pudentia! ICICI Mutua! Fund
S$I Mutua! Fund
UTI Mutua! Fund
SWOT ANALYSIS:
STRENGT;S
Oi%ina! e5ea&'
Inte%ated te&'n#!#%, p!at"#m
Pe"#man&e #" pe3i#u5!, int#du&ed "und5
Pan J India di5tibuti#n
WEAKNESS
A"te Sa!e5 Se3i&e5
Limited numbe #" #ut!et
OPPORTUNITIES
C'an%in% dem#%ap'i& 1it' 'i%'e di5p#5ab!e in&#me and in&ea5in% &#mp!e8 "inan&ia!
in5tument5 1i!! di3e t'e demand "# in3e5tment ad3i5#, 5e3i&e5
Rapid penetati#n #" intenet and &#mpute need5 t'at te&'n#!#%, enab!ed 5e3i&e5 1i!! %ain
ma2et 5'ae
T;REATS
E&#n#mi& 5!#1d#1n
St#&2 ma2et "a!! 1i!! 'a3e a &a5&adin% e""e&t #n mutua! "und
m#bi!i>ati#n7
In&ea5e # de&ea5e in intee5t ate5 &an e""e&t debt # in&#me m#bi!i>ati#n57
Futue &'an%e5 in pe5#na! ta8ati#n u!e5 &an impa&t in5uan&e 5a!e5
In&ea5in% &#mpetiti#n "#m !a%e and pati&u!a!, "#ei%n p!a,e5
MANAGEMENT:
CEO M7 Sundeep Si22a
7oar+ o- Directors M7 S#umen .'#5'
M7 9anu D#5'i
M7 Manu C'ad'a
M7 Su5'i! Tipat'i
;ea+ O- Depart'e*ts
In"a5tu&tue : Admin M7 Padeep Andade
Finan&e and A&&#unt5 M7 Mi!ind .and'i
;uman Re5#u&e De3e!#pment M7 Ra0e5' De'%a1en
In"#mati#n Te&'n#!#%, M7 Vina, Ni%ud2a
Se3i&e De!i3e, : Opeati#n5 E8&e!!en&e M7 $'a!&'anda J#5'i
Opeati#n5 : Sett!ement M57 .eeta C'andan
R:T Opeati#n5 : In3e5t# Re!ati#n5 M7 Mi!ind Ne5ai2a
Sa!e5 : Di5tibuti#n M7 ;iman5'u V,apa2
C#mp!ian&e M7 Sue5' Vi51anat'an

;ea+ E<%it( I*&est'e*ts M7 Mad'u5udan 9e!a
=o*a. ;ea+s
N#t'en N#ne;ead M7 .ubi C'#pa
/e5ten N#ne ;ead M7 San0i3 .uda!
S#ut'en N#ne ;ead M7 Ni2un0 S'ama
Ea5ten N#ne ;ead M7 .#pa! 9'aitan
;ea+ 5i$e+ I*co'e M7 Amitab' M#'ant,
E<%it( 5%*+ Ma*aers
M7 Suni! $7 Sin%'ania M7 A5'1ani 9uma
M7 S'ai!e5' Ra0 $'an M7 S'i3 C'anani
M7 9i5'an Da%a M7 .#3ind A%a1a!

De8t 5%*+ Ma*aers
M7 Amit Tipat'i M57 An0u C''a0e
M7 Pa5'ant Pimp!e M7 Apit Ma!a3i,a
Co''o+it( 5%*+ Ma*aer M7 ;ien C'andaia
7



Chapter 9 ,
O8>ecti&es a*+ scope
O7?ECTIVES O5 T;E STUDY
*7 T# "ind #ut t'e Pe"een&e5 #" t'e in3e5t#5 "# A55et Mana%ement C#mpan,7
(7 T# 2n#1 t'e Pe"een&e5 "# t'e p#t"#!i#57
D7 T# 2n#1 1', #ne 'a5 in3e5ted # n#t in3e5ted in Re!ian&e Mutua! "und
H7 T# "ind #ut t'e m#5t pe"eed &'anne!7
I7 T# "ind #ut 1'at 5'#u!d d# t# b##5t Mutua! Fund Indu5t,7
Scope o- the st%+(
A bi% b##m 'a5 been 1itne55ed in Mutua! Fund Indu5t, in e5ent time57 A !a%e
numbe #" ne1 p!a,e5 'a3e enteed t'e ma2et and t,in% t# %ain ma2et 5'ae in t'i5
apid!, imp#3in% ma2et7
T'e e5ea&' 1a5 &aied #n Pune7 I 'ad been 5ent at 3ai#u5 Pi3ate and C#+Opeati3e
$an25 in Pune 1'ee I &#mp!eted m, P#0e&t 1#27 I 5u3e,ed #n m, P#0e&t T#pi& A
5tud, #" pe"een&e5 #" t'e In3e5t#5 "# in3e5tment in Mutua! Fund #n t'e 3i5itin%
&u5t#me5 #" t'e 3ai#u5 ban257
T'e 5tud, 1i!! 'e!p t# 2n#1 t'e pe"een&e5 #" t'e &u5t#me54 1'i&' &#mpan,4
p#t"#!i#4 m#de #" in3e5tment4 #pti#n "# %ettin% etun and 5# #n t'e, pe"e7 T'i5
p#0e&t ep#t ma, 'e!p t'e &#mpan, t# ma2e "ut'e p!annin% and 5tate%,7

Chapter @ 0
Research Metho+o.o(
RESEARC; MET;ODOLOGY
T'i5 ep#t i5 ba5ed #n pima, a5 1e!! 5e&#nda, data4 '#1e3e pima, data
&#!!e&ti#n 1a5 %i3en m#e imp#tan&e 5in&e it i5 #3e'eain% "a&t# in attitude 5tudie57
One #" t'e m#5t imp#tant u5e5 #" e5ea&' met'#d#!#%, i5 t'at it 'e!p5 in identi",in%
t'e p#b!em4 &#!!e&tin%4 ana!,>in% t'e e6uied in"#mati#n data and p#3idin% an
a!tenati3e 5#!uti#n t# t'e p#b!em 7It a!5# 'e!p5 in &#!!e&tin% t'e 3ita! in"#mati#n t'at
i5 e6uied b, t'e t#p mana%ement t# a55i5t t'em "# t'e bette de&i5i#n ma2in% b#t'
da, t# da, de&i5i#n and &iti&a! #ne57
Data 5#u&e5-
Re5ea&' i5 t#ta!!, ba5ed #n pima, data7 Se&#nda, data &an be u5ed #n!, "# t'e
e"een&e7 Re5ea&' 'a5 been d#ne b, pima, data &#!!e&ti#n4 and pima, data 'a5
been &#!!e&ted b, intea&tin% 1it' 3ai#u5 pe#p!e7 T'e 5e&#nda, data 'a5 been
&#!!e&ted t'#u%' 3ai#u5 0#una!5 and 1eb5ite57
Duati#n #" Stud,-
T'e 5tud, 1a5 &aied #ut "# a pei#d #" t1# m#nt'54 "#m *It' Ma, t# *)t' Ju!, ())
Sa'p.i*:
Samp!in% p#&edue-
T'e 5amp!e 1a5 5e!e&ted #" t'em 1'# ae t'e &u5t#me5A3i5it#5 #" di""eent pi3ate
and &#+#peati3e ban25 in pune &it,4 ie5pe&ti3e #" t'em bein% in3e5t#5 # n#t #
a3ai!in% t'e 5e3i&e5 # n#t7 It 1a5 a!5# &#!!e&ted t'#u%' pe5#na! 3i5it5 t# pe5#n54 b,
"#ma! and in"#ma! ta!25 and t'#u%' "i!!in% up t'e 6ue5ti#nnaie pepaed7 T'e data
'a5 been ana!,>ed b, u5in% mat'emati&a!AStati5ti&a! t##!7
Samp!e 5i>e-
T'e 5amp!e 5i>e #" m, p#0e&t i5 !imited t# ()) pe#p!e #n!,7 Out #" 1'i&' #n!, *()
pe#p!e 'ad in3e5ted in Mutua! Fund7 Ot'e E) pe#p!e did n#t 'a3e in3e5ted in Mutua!
Fund7
Samp!e de5i%n-
Data 'a5 been pe5ented 1it' t'e 'e!p #" ba %ap'4 pie &'at54 !ine %ap'5 et&7
Li'itio*:
S#me #" t'e pe5#n5 1ee n#t 5# e5p#n5i3e7
P#55ibi!it, #" e# in data &#!!e&ti#n be&au5e man, #" in3e5t#5 ma, 'a3e n#t
%i3en a&tua! an51e5 #" m, 6ue5ti#nnaie7
Samp!e 5i>e i5 !imited t# ()) 3i5it#5 #" ban27
#ut #" t'e5e #n!, E) 'ad in3e5ted in Mutua! Fund7
S#me e5p#ndent5 1ee e!u&tant t# di3u!%e pe5#na! in"#mati#n 1'i&' &an
a""e&t t'e 3a!idit, #" a!! e5p#n5e57
T'e e5ea&' i5 &#n"ined t# Pune &it, #n!,7
T'e 5amp!e7 5i>e ma, n#t ade6uate!, epe5ent t'e 1'#!e ma2et
Chapter @ 2
ANALYSIS 3 INTERPRETATION O5 T;E DATA
*7 <a= A%e di5tibuti#n #" t'e In3e5t#5 #" Pune
A%e .#up OP D) D*+DI DC+H) H*+HI HC+I) QI)
N#7 #"
In3e5t#5
(I *E D) (H () *C
Intepetati#n
A&&#din% t# t'i5 &'at #ut #" *() Mutua! Fund in3e5t#5 #" Pune t'e m#5t ae in t'e
a%e %#up #" DC+H) ,57 i7e7 (IL4 t'e 5e&#nd m#5t in3e5t#5 ae in t'e a%e %#up #" H*+
HI,5 i7e7 ()L and t'e !ea5t in3e5t#5 ae in t'e a%e %#up #" be!#1 D) ,57
<b=7 Edu&ati#na! Rua!i"i&ati#n #" in3e5t#5 #" Pune
Edu&ati#na! Rua!i"i&ati#n Numbe #" In3e5t#5
.aduateA P#5t .aduate EE
Unde .aduate (I
12
18
30
24
20
16
0
5
10
15
20
25
30
35
<30 31!35 36!40 41!45 46!50 "50
I
n
#
e
s
t
o
r
s
i
n
#
e
s
t
e
d
i
n
M
u
t
u
a
l
F
u
n
d
$%e %rou& of t'e In#estors
Ot'e5 F
T#ta! *()
Intepetati#n-
Out #" *() Mutua! Fund in3e5t#5 F*L #" t'e in3e5t#5 in Pune ae .aduateAP#5t
.aduate4 (DL ae Unde .aduate and CL ae #t'e5 <unde ;SC=7
&=7 O&&upati#n #" t'e in3e5t#5 #" Pune
7

Intepetati#n-
O&&upati#n N#7 #" In3e5t#5
.#3t7 Se3i&e D)
P3t7 Se3i&e HI
$u5ine55 DI
A%i&u!tue H
Ot'e5 C
In O&&upati#n %#up #ut #" *() in3e5t#54 DEL ae P3t7 Emp!#,ee54 (IL ae
$u5ine55man4 (BL ae .#3t7 Emp!#,ee54 DL ae in A%i&u!tue and IL ae in
#t'e57
<d=7 M#nt'!, Fami!, In&#me #" t'e In3e5t#5 #" Pune
In&#me .#up N#7 #" In3e5t#5
OP*)4))) I
*)4))*+*I4))) *(
*I4))*+()4))) (E
()4))*+D)4))) HD
QD)4))) D(
Intepetati#n-
In t'e In&#me .#up #" t'e in3e5t#5 #" Pune4 #ut #" *() in3e5t#54 DCL
in3e5t#5 t'at i5 t'e ma8imum in3e5t#5 ae in t'e m#nt'!, in&#me %#up R57
()4))* t# R57 D)4)))4 Se&#nd #ne i7e7 (FL in3e5t#5 ae in t'e m#nt'!,
in&#me %#up #" m#e t'an R57 D)4))) and t'e minimum in3e5t#5 i7e7 HL
ae in t'e m#nt'!, in&#me %#up #" be!#1 R57 *)4)))
<(= In3e5t#5 in3e5ted in di""eent 2ind #" in3e5tment57
9ind #" In3e5tment5 N#7 #" Re5p#ndent5
Sa3in% AAC *BI
Fi8ed dep#5it5 *HE
In5uan&e *I(
Mutua! Fund *()
P#5t #""i&e <NSC= FI
S'ae5ADebentue5 I)
.#!dASi!3e D)
Rea! E5tate CI
Intepetati#n- F#m t'e ab#3e %ap' it &an be in"eed t'at #ut #" ()) pe#p!e4 BF7IL
pe#p!e 'a3e in3e5ted in Sa3in% AA&4 FCL in In5uan&e4 FHL in Fi8ed Dep#5it54 C)L in
Mutua! Fund4 DF7IL in P#5t O""i&e4 (IL in S'ae5 # Debentue54 *IL in .#!dASi!3e
and D(7IL in Rea! E5tate7
D7 Pe"een&e #" "a&t#5 1'i!e in3e5tin%
Fa&t#5 <a= Li6uidit, <b= L#1 Ri52 <&= ;i%' Retun <d= Tu5t
N#7 #"
Re5p#ndent5
H) C) CH DC

Intepetati#n-
Out #" ()) Pe#p!e4 D(L Pe#p!e pe"e t# in3e5t 1'ee t'ee i5 ;i%' Retun4 D)L pe"e
t# in3e5t 1'ee t'ee i5 L#1 Ri524 ()L pe"e ea5, Li6uidit, and *EL pe"e Tu5t
H7 A1aene55 ab#ut Mutua! Fund and it5 Opeati#n5


Intepetati#n-
Re5p#n5e Ye5 N#
N#7 #" Re5p#ndent5 EI DI
F#m t'e ab#3e &'at it i5 in"eed t'at CFL Pe#p!e ae a1ae #" Mutua! Fund and it5
#peati#n5 and DDL ae n#t a1ae #" Mutua! Fund and it5 #peati#n57
I7 S#u&e #" in"#mati#n "# &u5t#me5 ab#ut Mutua! Fund
S#u&e #" in"#mati#n N#7 #" Re5p#ndent5
Ad3eti5ement *D
Pee .#up *I
$an2 D)
Finan&ia! Ad3i5#5 C(
Intepetati#n-
F#m t'e ab#3e &'at it &an be in"eed t'at t'e Finan&ia! Ad3i5# i5 t'e m#5t
imp#tant 5#u&e #" in"#mati#n ab#ut Mutua! Fund7 Out #" *DI Re5p#ndent54 HCL
2n#1 ab#ut Mutua! "und T'#u%' Finan&ia! Ad3i5#4 ((L t'#u%' $an24 *BL
t'#u%' Pee .#up and *DL t'#u%' Ad3eti5ement7
C7 In3e5t#5 in3e5ted in Mutua! Fund
Re5p#n5e N#7 #" Re5p#ndent5
YES *()
NO E)
T#ta! ())
Intepetati#n-
Out #" ()) Pe#p!e4 C)L 'a3e in3e5ted in Mutua! Fund and H)L d# n#t 'a3e in3e5ted
in Mutua! Fund7
F7 Rea5#n "# n#t in3e5ted in Mutua! Fund
Rea5#n N#7 #" Re5p#ndent5
N#t A1ae CI
;i%'e Ri52 I
N#t an, Spe&i"i& Rea5#n *)
Intepetati#n-
Out #" E) pe#p!e4 1'# 'a3e n#t in3e5ted in Mutua! Fund4 E*L ae n#t a1ae #" Mutua!
Fund4 *DL 5aid t'ee i5 !i2e!, t# be 'i%'e i52 and CL d# n#t 'a3e an, 5pe&i"i&
ea5#n7
E7 In3e5t#5 in3e5ted in di""eent A55et5 Mana%ement C#7 <AMC=
Name #" AMC N#7 #" In3e5t#5
S$IMF II
UTI FI
;DFC D)
Re!ian&e FI
ICICI Pudentia! IC
9#ta2 HI
Ot'e5 F)

Intepetati#n-
In De'ad##n m#5t #" t'e In3e5t#5 pe"eed UTI and Re!ian&e Mutua! Fund7 Out #"
*() In3e5t#5 C(7IL 'a3e in3e5ted in ea&' #" t'em4 #n!, HCL 'a3e in3e5ted in S$IMF4
HFL in ICICI Pudentia!4 DF7IL in 9#ta2 and (IL in ;DFC7
B7 Rea5#n "# in3e5ted in Re!ian&e MF
Rea5#n N#7 #" Re5p#ndent5
A55#&iated 1it' Re!ian&e DI
$ette Retun I
A%ent5 Ad3i&e *I
Intepetati#n-
Out #" II in3e5t#5 #" S$IMF CHL 'a3e in3e5ted be&au5e #" it5 a55#&iati#n 1it'
$and Re!ian&e4 (FL in3e5ted #n A%ent?5 Ad3i&e4 BL in3e5ted be&au5e #" bette
etun7
*)7 Rea5#n "# n#t in3e5ted in Re!ian&eMF
Rea5#n N#7 #" Re5p#ndent5
N#t A1ae (I
Le55 Retun *E
A%ent?5 Ad3i&e ((
Intepetati#n-
Out #" CI pe#p!e 1'# 'a3e n#t in3e5ted in Re!ian&e MF4 DEL 1ee n#t a1ae 1it'
S$IMF4 (EL d# n#t 'a3e in3e5ted due t# !e55 etun and DHL due t# A%ent?5 Ad3i&e7
**7 Pe"een&e #" In3e5t#5 "# "utue in3e5tment in Mutua! Fund
Name #" AMC N#7 #" In3e5t#5
S$IMF FC
UTI HI
;DFC DI
Re!ian&e E(
ICICI Pudentia! E)
9#ta2 C)
Ot'e5 FI

Intepetati#n-
Out #" *() in3e5t#54 CEL pe"e t# in3e5t in Re!ian&e4 CFL in ICICI Pudentia!4 CDL
in S$IMF4 C(7IL in Ot'e54 I)L in 9#ta24 DF7IL in UTI and (BL in ;DFC Mutua!
Fund7
*(7 C'anne! Pe"eed b, t'e In3e5t#5 "# Mutua! Fund In3e5tment
C'anne! Finan&ia! Ad3i5# $an2 AMC
N#7 #" Re5p#ndent5 F( *E D)
Intepetati#n-
Out #" *() In3e5t#5 C)L pe"eed t# in3e5t t'#u%' Finan&ia! Ad3i5#54 (IL t'#u%'
AMC and *IL t'#u%' $an27
*D7 M#de #" In3e5tment Pe"eed b, t'e In3e5t#5
M#de #" In3e5tment One time In3e5tment S,5temati& In3e5tment P!an <SIP=
N#7 #" Re5p#ndent5 FE H(
Intepetati#n-
Out #" *() In3e5t#5 CIL pe"eed One time In3e5tment and DI L Pe"eed t'#u%'
S,5temati& In3e5tment P!an7
*H7 Pe"eed P#t"#!i#5 b, t'e In3e5t#5
P#t"#!i# N#7 #" In3e5t#5
E6uit, IC
Debt ()
$a!an&ed HH
Intepetati#n-
F#m t'e ab#3e %ap' HCL pe"eed E6uit, P#t"#!i#4 DFL pe"eed $a!an&e and *FL
pe"eed Debt p#t"#!i#
*I7 Opti#n "# %ettin% Retun Pe"eed b, t'e In3e5t#5
Opti#n Di3idend Pa,#ut Di3idend
Rein3e5tment
.#1t'
N#7 #" Re5p#ndent5 (I *) EI
Intepetati#n-
F#m t'e ab#3e %ap' F*L pe"eed .#1t' Opti#n4 (*L pe"eed Di3idend Pa,#ut
and EL pe"eed Di3idend Rein3e5tment Opti#n7
*C7 Pe"een&e #" In3e5t#5 1'et'e t# in3e5t in Se&t#a! Fund5
Re5p#n5e N#7 #" Re5p#ndent5
Ye5 (I
N# BI
Intepetati#n-
Out #" *() in3e5t#54 FBL in3e5t#5 d# n#t pe"e t# in3e5t in Se&t#a! Fund be&au5e
t'ee i5 ma8imum i52 and (*L pe"e t# in3e5t in Se&t#a! Fund7
Chapter @ 4
5i*+i*s a*+ Co*c.%sio*
5i*+i*s
In Pune in t'e A%e .#up #" DC+H) ,ea5 1ee m#e in numbe57 T'e 5e&#nd
m#5t In3e5t#5 1ee in t'e a%e %#up #" H*+HI ,ea5 and t'e !ea5t 1ee in t'e a%e
%#up #" be!#1 D) ,ea57
In O&&upati#n %#up m#5t #" t'e In3e5t#5 1ee .#3t7 emp!#,ee54 t'e 5e&#nd
m#5t In3e5t#5 1ee Pi3ate emp!#,ee5 and t'e !ea5t 1ee a55#&iated 1it'
A%i&u!tue7
Ab#ut a!! t'e Re5p#ndent5 'ad a Sa3in% AA& in $an24 FCL In3e5ted in Fi8ed
Dep#5it54 On!, C)L Re5p#ndent5 in3e5ted in Mutua! "und7
M#5t!, Re5p#ndent5 pe"eed ;i%' Retun 1'i!e in3e5tment4 t'e 5e&#nd m#5t
pe"eed L#1 Ri52 t'en !i6uidit, and t'e !ea5t pe"eed Tu5t7
On!, CFL Re5p#ndent5 1ee a1ae ab#ut Mutua! "und and it5 #peati#n5 and
DDL 1ee n#t7
Am#n% ()) Re5p#ndent5 #n!, C)L 'ad in3e5ted in Mutua! Fund and H)L did
n#t 'a3e in3e5ted in Mutua! "und7
Out #" E) Re5p#ndent5 E*L 1ee n#t a1ae #" Mutua! Fund4 *DL t#!d t'ee i5
n#t an, 5pe&i"i& ea5#n "# n#t in3e5ted in Mutua! Fund and CL t#!d t'ee i5
!i2e!, t# be 'i%'e i52 in Mutua! Fund7
M#5t #" t'e In3e5t#5 'ad in3e5ted in Re!ian&e # UTI Mutua! Fund4 ICICI
Pudentia! 'a5 a!5# %##d $and P#5iti#n am#n% in3e5t#54 S$IMF p!a&e5 a"te
ICICI Pudentia! a&&#din% t# t'e Re5p#ndent57
Out #" II in3e5t#5 #" Re!ian&e MF CHL 'a3e in3e5ted due t# it5 a55#&iati#n
1it' t'e $and Re!ian&e4 (FL In3e5ted be&au5e #" Ad3i5#?5 Ad3i&e and BL due
t# bette etun7
M#5t #" t'e in3e5t#5 1'# did n#t in3e5ted in Re!ian&e MF due t# n#t A1ae #"
Re!ian&e MF4 t'e 5e&#nd m#5t due t# A%ent?5 ad3i&e and e5t due t# Le55 Retun7
F# Futue in3e5tment t'e ma8imum Re5p#ndent5 pe"eed Re!ian&e Mutua!
Fund4 t'e 5e&#nd m#5t pe"eed ICICI Pudentia!4 S$I MF 'a5 been pe"eed
a"te t'em7
C)L In3e5t#5 pe"eed t# In3e5t t'#u%' Finan&ia! Ad3i5#54 (IL t'#u%'
AMC <mean5 Die&t In3e5tment= and *IL t'#u%' $an27
DIL pe"eed One Time In3e5tment and CIL pe"eed SIP #ut #" b#t' t,pe #"
m#de #" In3e5tment7
Ma8imum Numbe #" In3e5t#5 Pe"eed .#1t' Opti#n "# etun54 t'e 5e&#nd
m#5t pe"eed Di3idend Pa,#ut and t'en Di3idend Rein3e5tment7
Co*c.%sio*
Runnin% a 5u&&e55"u! Mutua! Fund e6uie5 &#mp!ete unde5tandin% #" t'e pe&u!iaitie5
#" t'e Indian St#&2 Ma2et and a!5# t'e p5,&'e #" t'e 5ma!! in3e5t#57 T'i5 5tud, 'a5
made an attempt t# unde5tand t'e "inan&ia! be'a3i# #" Mutua! Fund in3e5t#5 in
&#nne&ti#n 1it' t'e pe"een&e5 #" $and <AMC=4 p#du&t54 &'anne!5 et&7 I #b5e3ed
t'at man, #" pe#p!e 'a3e "ea #" Mutua! Fund7 T'e, t'in2 t'ei m#ne, 1i!! n#t be
5e&ue in Mutua! Fund7 T'e, need t'e 2n#1!ed%e #" Mutua! Fund and it5 e!ated tem57
Man, #" pe#p!e d# n#t 'a3e in3e5ted in mutua! "und due t# !a&2 #" a1aene55 a!t'#u%'
t'e, 'a3e m#ne, t# in3e5t7 A5 t'e a1aene55 and in&#me i5 %#1in% t'e numbe #"
mutua! "und in3e5t#5 ae a!5# %#1in%7
$and p!a,5 imp#tant #!e "# t'e in3e5tment7 Pe#p!e in3e5t in t'#5e C#mpanie5
1'ee t'e, 'a3e "ait' # t'e, ae 1e!! 2n#1n 1it' t'em7 T'ee ae man, AMC5 in
Pune but #n!, 5#me ae pe"#min% 1e!! due t# $and a1aene557 S#me AMC5 ae n#t
pe"#min% 1e!! a!t'#u%' 5#me #" t'e 5&'eme5 #" t'em ae %i3in% %##d etun be&au5e
#" n#t a1aene55 ab#ut $and7 Re!ian&e4 UTI4 S$IMF4 ICICI Pudentia! et&7 t'e, ae
1e!! 2n#1n $and4 t'e, ae pe"#min% 1e!! and t'ei A55et5 Unde Mana%ement i5
!a%e t'an #t'e5 1'#5e $and name ae n#t 1e!! 2n#1n !i2e Pin&ip!e4 Sundeam4 et&7
Di5tibuti#n &'anne!5 ae a!5# imp#tant "# t'e in3e5tment in mutua! "und7 $an25 and
Finan&ia! Ad3i5#5 ae t'e m#5t pe"eed &'anne! "# t'e in3e5tment in mutua! "und7
T'e, &an &'an%e in3e5t#5? mind "#m #ne in3e5tment #pti#n t# #t'e57 Man, #"
in3e5t#5 die&t!, in3e5t t'ei m#ne, t'#u%' AMC be&au5e t'e, d# n#t 'a3e t# pa,
ent, !#ad7 On!, t'#5e pe#p!e in3e5t die&t!, 1'# 2n#1 1e!! ab#ut mutua! "und and it5
#peati#n5 and t'#5e 'a3e time7
Chapter @ A
S%estio*s
A*+
Reco''e*+atio*s
S%estio*s a*+ Reco''e*+atio*s
T'e m#5t 3ita! p#b!em 5p#tted i5 #" i%n#an&e7 In3e5t#5 5'#u!d be made
a1ae #" t'e bene"it57 N#b#d, 1i!! in3e5t unti! and un!e55 'e i5 "u!!,
&#n3in&ed7 In3e5t#5 5'#u!d be made t# ea!i>e t'at i%n#an&e i5 n# !#n%e b!i55
and 1'at t'e, ae !#5in% b, n#t in3e5tin%7
Mutua! "und5 #""e a !#t #" bene"it 1'i&' n# #t'e 5in%!e #pti#n &#u!d #""e7
$ut m#5t #" t'e pe#p!e ae n#t e3en a1ae #" 1'at a&tua!!, a mutua! "und i5S
T'e, #n!, 5ee it a5 0u5t an#t'e in3e5tment #pti#n7 S# t'e ad3i5#5 5'#u!d t,
t# &'an%e t'ei mind5et57 T'e ad3i5#5 5'#u!d ta%et "# m#e and m#e ,#un%
in3e5t#57 Y#un% in3e5t#5 a5 1e!! a5 pe5#n5 at t'e 'ei%'t #" t'ei &aee
1#u!d !i2e t# %# "# ad3i5#5 due t# !a&2 #" e8peti5e and time7
Mutua! Fund C#mpan, need5 t# %i3e t'e tainin% #" t'e Indi3idua! Finan&ia!
Ad3i5#5 ab#ut t'e FundAS&'eme and it5 #b0e&ti3e4 be&au5e t'e, ae t'e main
5#u&e t# in"!uen&e t'e in3e5t#57
$e"#e ma2in% an, in3e5tment Finan&ia! Ad3i5#5 5'#u!d "i5t en6uie ab#ut t'e
i52 t#!ean&e #" t'e in3e5t#5A&u5t#me54 t'ei need and time <'#1 !#n% t'e,
1ant t# in3e5t=7 $, &#n5idein% t'e5e t'ee t'in%5 t'e, &an ta2e t'e &u5t#me5
int# &#n5ideati#n7
Y#un%e pe#p!e a%ed unde DI 1i!! be a 2e, ne1 &u5t#me %#up int# t'e
"utue4 5# ma2in% %eate e""#t5 1it' ,#un%e &u5t#me5 1'# 5'#1 5#me
intee5t in in3e5tin% 5'#u!d pa, #""7
Cu5t#me5 1it' %aduate !e3e! edu&ati#n ae ea5ie t# 5e!! t# and t'ee i5 a
!a%e untapped ma2et t'ee7 T# 5u&&eed '#1e3e4 ad3i5#5 mu5t p#3ide 5#und
ad3i&e and 'i%' 6ua!it,7
S,5temati& In3e5tment P!an <SIP= i5 #ne t'e inn#3ati3e p#du&t5 !aun&'ed b,
A55et5 Mana%ement &#mpanie5 3e, e&ent!, in t'e indu5t,7 SIP i5 ea5, "#
m#nt'!, 5a!aied pe5#n a5 it p#3ide5 t'e "a&i!it, #" d# t'e in3e5tment in EMI7
T'#u%' m#5t #" t'e p#5pe&t5 and p#tentia! in3e5t#5 ae n#t a1ae ab#ut t'e
SIP7 T'ee i5 a !a%e 5&#pe "# t'e &#mpanie5 t# tap t'e 5a!aied pe5#n57
7I7LIOGRAP;Y
NE/S PAPERS
OUTLOO9 MONEY
MUTUAL FUND ;AND $OO9
FACT S;EET AND STATEMENT
///7RELIANCE MF7COM
///7MONEYCONTROL7COM
///7AMFIINDIA7COM
///7ONLINERESEARC;ONLINE7COM
///7 MUTUALFUNDSINDIA7COM